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At a Glance
Market Segments
Enterprise (48.3% of reviews)
Enterprise (54.9% of reviews)
Entry-Level Pricing
No pricing available
$2,000/month
HCL Unica
Star Rating
(127)4.2 out of 5
Market Segments
Enterprise (48.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about HCL UnicaOracle Eloqua
Star Rating
(617)3.9 out of 5
Market Segments
Enterprise (54.9% of reviews)
Entry-Level Pricing
$2,000/month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Oracle Eloqua excels in email marketing, particularly in "Sending Outbound Emails" with a score of 8.7, which matches HCL Unica's score, but reviewers mention that Eloqua's "Building and Personalizing Emails" feature, rated at 8.2, could benefit from more intuitive design options compared to Unica's 8.6 rating.
- Reviewers mention that HCL Unica shines in "Lead Management," particularly in "Segmentation" with a score of 8.8, which is higher than Eloqua's 8.2. Users on G2 appreciate Unica's ability to create more refined segments for targeted campaigns.
- G2 users highlight that HCL Unica's "Campaign Management" features, especially "Event / Webinar Marketing" rated at 8.5, provide a more comprehensive solution compared to Eloqua's 8.0, making it a preferred choice for businesses focused on event-driven marketing.
- Users say that Oracle Eloqua's "Ease of Use" is rated at 7.2, which is significantly lower than HCL Unica's 8.5. Reviewers mention that Unica's user interface is more intuitive, making it easier for new users to navigate the platform.
- Reviewers mention that HCL Unica's "Reporting & Analytics" capabilities, particularly in "ROI Analytics" rated at 8.3, are more robust than Eloqua's 7.1, providing deeper insights into campaign performance and return on investment.
- Users report that Oracle Eloqua's "Quality of Support" is rated at 7.0, which falls short compared to HCL Unica's 7.8. Reviewers mention that Unica's support team is more responsive and helpful, enhancing the overall user experience.
Pricing
Entry-Level Pricing
HCL Unica
No pricing availableFree Trial
HCL Unica
No trial information availableOracle Eloqua
No trial information availableRatings
Meets Requirements
8.5
90
8.1
504
Ease of Use
8.5
93
7.2
505
Ease of Setup
7.6
39
6.5
223
Ease of Admin
7.8
33
7.3
230
Quality of Support
7.8
87
7.0
464
Has the product been a good partner in doing business?
8.2
33
7.5
225
Product Direction (% positive)
8.2
89
6.7
488
Features by Category
Email Marketing
8.6
67
|
Verified
8.3
385
|
Verified
8.7
57
|
Verified
8.7
385
|
Verified
8.3
59
|
Verified
8.2
374
|
Verified
8.3
65
|
Verified
8.5
352
|
Verified
Online Marketing
8.0
57
|
Verified
8.1
223
|
Verified
8.2
59
|
Verified
7.8
333
|
Verified
8.3
62
|
Verified
7.4
319
|
Verified
8.0
56
|
Verified
7.3
332
|
Verified
7.8
50
7.3
289
|
Verified
Lead Management
8.5
61
|
Verified
8.2
211
|
Verified
8.6
59
|
Verified
7.7
329
|
Verified
8.7
60
|
Verified
8.2
349
|
Verified
8.4
55
|
Verified
8.0
305
|
Verified
8.6
53
|
Verified
8.2
326
|
Verified
8.6
51
|
Verified
7.9
308
|
Verified
8.7
54
|
Verified
7.8
297
|
Verified
8.6
55
|
Verified
7.9
313
|
Verified
Campaign Management
8.8
63
|
Verified
8.1
321
|
Verified
8.5
50
8.0
279
8.5
54
|
Verified
7.1
229
|
Verified
8.1
53
6.7
193
Social
8.1
48
6.9
160
8.2
48
|
Verified
7.1
167
|
Verified
8.1
49
|
Verified
7.2
179
|
Verified
7.9
48
7.1
170
8.2
55
7.1
150
Reporting & Analytics
8.3
63
|
Verified
7.7
359
|
Verified
8.2
56
|
Verified
7.2
298
|
Verified
8.3
53
|
Verified
7.1
249
|
Verified
8.5
52
|
Verified
7.2
230
|
Verified
8.3
45
|
Verified
6.9
205
Platform
8.3
46
|
Verified
7.7
154
|
Verified
8.7
47
|
Verified
8.1
148
|
Verified
8.9
47
|
Verified
8.0
158
|
Verified
8.5
43
|
Verified
7.6
103
|
Verified
8.1
47
|
Verified
7.2
116
|
Verified
8.8
47
|
Verified
7.7
154
|
Verified
8.4
46
|
Verified
7.4
105
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.4
47
|
Verified
7.8
161
|
Verified
8.4
44
|
Verified
7.5
142
|
Verified
8.3
43
|
Verified
7.7
134
|
Verified
Categories
Categories
Shared Categories
HCL Unica and Oracle Eloqua are categorized as Marketing Automation
Unique Categories
HCL Unica has no unique categories
Oracle Eloqua has no unique categories
Reviews
Reviewers' Company Size
HCL Unica
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Eloqua
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.3%
Information Technology and Services
11.3%
Financial Services
7.8%
Banking
7.8%
Telecommunications
7.0%
Other
47.8%
Computer Software
15.1%
Information Technology and Services
12.8%
Marketing and Advertising
12.5%
Financial Services
5.2%
Telecommunications
3.6%
Other
50.8%
Alternatives
Discussions
Why would I buy IBM Campaign when there are so many others around that might be just as good but are probably much less expensive?
1 Comment
AA
Whilst this is a new reply to an old question, this is something we still hear regularly.
We support multiple MA platforms and are fully aware that not...Read more
Can I re-use campaign logic?
1 Comment
AA
Short answer: Yes
Longer answer: Unica flowcharts can be stored as templates, which can be full or partial logic. Additionally custom derived fields and...Read more
Am I able to accurately measure and report?
1 Comment
AA
Short answer : Yes
Longer answer : contact and response data is stored in the application system tables. This can be accessed through the inbuilt...Read more
How do you use the Eloqua system if you are a non-profit?
1 Comment
JW
Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study...Read more
Oracle Eloqua has no more discussions with answers
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