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Compare Acoustic Campaign and HCL Unica 
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At a Glance
Market Segments
Enterprise (44.7% of reviews)
Enterprise (48.3% of reviews)
Entry-Level Pricing
Let's talk
No pricing available
Acoustic Campaign
Star Rating
(272)3.8 out of 5
Market Segments
Enterprise (44.7% of reviews)
Entry-Level Pricing
Let's talk
Browse all 3 pricing plansHCL Unica
Star Rating
(127)4.2 out of 5
Market Segments
Enterprise (48.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about HCL UnicaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HCL Unica excels in email marketing, particularly in building and personalizing emails with a score of 8.6, while Acoustic Campaign scores lower at 7.6. Reviewers mention that the intuitive design and robust features make it easier to create targeted campaigns.
- Reviewers mention that HCL Unica's lead management capabilities, especially in segmentation and lead nurturing, are superior, scoring 8.8 and 8.7 respectively. In contrast, Acoustic Campaign's scores of 7.5 and 7.2 indicate a less effective approach, with users noting that Unica's tools allow for more precise targeting.
- G2 users highlight HCL Unica's campaign management features, particularly in program management and event/webinar marketing, where it scores 8.8 and 8.5. Users on G2 report that Acoustic Campaign's lower scores of 7.2 and 7.0 reflect a lack of comprehensive tools for managing complex campaigns.
- Users say that HCL Unica offers better reporting and analytics capabilities, with a score of 8.5 for revenue analytics, compared to Acoustic Campaign's 6.2. Reviewers mention that the depth of insights provided by Unica helps in making informed marketing decisions.
- Reviewers mention that HCL Unica shines in platform customization, scoring 8.3, while Acoustic Campaign's score of 6.9 suggests limited flexibility. Users report that Unica allows for tailored solutions that fit specific business needs, enhancing user experience.
- Users on G2 report that HCL Unica's performance and reliability is noteworthy, with a score of 8.8, indicating a stable and efficient platform. In contrast, Acoustic Campaign's score of 7.2 suggests some users experience issues with reliability, impacting their overall satisfaction.
Pricing
Entry-Level Pricing
Acoustic Campaign
Essentials
Let's talk
Great for marketers who have outgrown limited marketing automation tools and want to take customer engagement to the next level.
- Unlimited customer records
- Lead scoring
- CRM integration
HCL Unica
No pricing availableFree Trial
Acoustic Campaign
No trial information availableHCL Unica
No trial information availableRatings
Meets Requirements
7.8
196
8.5
90
Ease of Use
6.7
197
8.5
93
Ease of Setup
6.7
94
7.6
39
Ease of Admin
7.3
96
7.8
33
Quality of Support
7.3
187
7.8
87
Has the product been a good partner in doing business?
7.5
98
8.2
33
Product Direction (% positive)
6.8
189
8.2
89
Features by Category
Email Marketing
7.6
149
|
Verified
8.6
67
|
Verified
8.3
151
|
Verified
8.7
57
|
Verified
7.8
148
|
Verified
8.3
59
|
Verified
7.8
131
|
Verified
8.3
65
|
Verified
Online Marketing
6.7
118
|
Verified
8.0
57
|
Verified
7.4
124
|
Verified
8.2
59
|
Verified
7.5
126
|
Verified
8.3
62
|
Verified
7.0
116
|
Verified
8.0
56
|
Verified
7.1
96
|
Verified
7.8
50
Lead Management
7.2
102
|
Verified
8.5
61
|
Verified
7.1
103
|
Verified
8.6
59
|
Verified
7.5
113
|
Verified
8.7
60
|
Verified
7.0
83
|
Verified
8.4
55
|
Verified
7.2
93
|
Verified
8.6
53
|
Verified
7.1
89
|
Verified
8.6
51
|
Verified
7.1
83
|
Verified
8.7
54
|
Verified
7.2
84
|
Verified
8.6
55
|
Verified
Campaign Management
7.2
104
|
Verified
8.8
63
|
Verified
7.0
81
8.5
50
6.9
66
|
Verified
8.5
54
|
Verified
6.8
55
|
Verified
8.1
53
Social
6.4
59
8.1
48
7.2
74
|
Verified
8.2
48
|
Verified
6.8
66
|
Verified
8.1
49
|
Verified
6.8
67
7.9
48
6.7
61
|
Verified
8.2
55
Reporting & Analytics
7.2
132
|
Verified
8.3
63
|
Verified
6.6
104
|
Verified
8.2
56
|
Verified
6.5
81
|
Verified
8.3
53
|
Verified
6.2
79
|
Verified
8.5
52
|
Verified
6.2
68
8.3
45
|
Verified
Platform
6.9
65
|
Verified
8.3
46
|
Verified
6.7
63
|
Verified
8.7
47
|
Verified
7.7
65
|
Verified
8.9
47
|
Verified
6.2
37
|
Verified
8.5
43
|
Verified
6.5
47
|
Verified
8.1
47
|
Verified
7.2
62
|
Verified
8.8
47
|
Verified
6.6
42
|
Verified
8.4
46
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.4
69
|
Verified
8.4
47
|
Verified
7.3
57
|
Verified
8.4
44
|
Verified
6.2
49
|
Verified
8.3
43
|
Verified
Categories
Categories
Shared Categories
Acoustic Campaign and HCL Unica are categorized as Marketing Automation
Unique Categories
Acoustic Campaign has no unique categories
HCL Unica has no unique categories
Reviews
Reviewers' Company Size
Acoustic Campaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HCL Unica
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.4%
Retail
6.5%
Information Technology and Services
6.1%
Financial Services
6.1%
Computer Software
6.1%
Other
59.8%
Marketing and Advertising
18.3%
Information Technology and Services
11.3%
Financial Services
7.8%
Banking
7.8%
Telecommunications
7.0%
Other
47.8%
Alternatives
Discussions
Does IBM Marketing Cloud offer any social capabilities?
1 Comment
RH
Yes. You can build Facebook, Instagram and Twitter campaigns into your single campaign or programs within Acoustic (formerly known as IBM Marketing Cloud)...Read more
Can relational tables be renamed?
1 Comment
OA
Hi Edgar, thanks for reaching out! Unfortunately no, relational tables cannot be renamed.
Additionally - apologies for the delay! Please be sure to check...Read more
What is Acoustic Campaign?
1 Comment
MB
It is an Email Marketing Platform (ESP). Formerly known as IBM Watson Campaign Automation, and prior to that SilverPop.Read more
Why would I buy IBM Campaign when there are so many others around that might be just as good but are probably much less expensive?
1 Comment
AA
Whilst this is a new reply to an old question, this is something we still hear regularly.
We support multiple MA platforms and are fully aware that not...Read more
Can I re-use campaign logic?
1 Comment
AA
Short answer: Yes
Longer answer: Unica flowcharts can be stored as templates, which can be full or partial logic. Additionally custom derived fields and...Read more
Am I able to accurately measure and report?
1 Comment
AA
Short answer : Yes
Longer answer : contact and response data is stored in the application system tables. This can be accessed through the inbuilt...Read more
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