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Compare Google Marketing Platform and Skai 
Featured Products
At a Glance
Market Segments
Mid-Market (48.4% of reviews)
Mid-Market (44.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Marketing Platform
Star Rating
(299)4.1 out of 5
Market Segments
Mid-Market (48.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformSkai
Star Rating
(296)4.1 out of 5
Market Segments
Mid-Market (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SkaiGoogle Marketing Platform vs Skai
When assessing the two solutions, reviewers found Google Marketing Platform easier to use. However, reviewers felt that Skai is easier to set up and do business with overall. Both products were equally easy to administer.
- Reviewers felt that Google Marketing Platform meets the needs of their business better than Skai.
- When comparing quality of ongoing product support, reviewers felt that Skai is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Marketing Platform over Skai.
Pricing
Entry-Level Pricing
Google Marketing Platform
No pricing availableSkai
No pricing availableFree Trial
Google Marketing Platform
No trial information availableSkai
No trial information availableRatings
Meets Requirements
8.5
249
8.0
259
Ease of Use
7.9
248
7.6
258
Ease of Setup
7.3
129
7.4
153
Ease of Admin
7.7
120
7.7
157
Quality of Support
6.9
227
8.3
253
Has the product been a good partner in doing business?
7.6
121
8.3
155
Product Direction (% positive)
8.1
246
8.0
250
Features by Category
Channel Functionality
8.5
167
Not enough data
Platform Interoperability
7.2
10
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
7.8
92
8.1
177
|
Verified
8.0
90
8.3
156
|
Verified
8.0
82
7.7
150
|
Verified
8.3
84
7.9
154
|
Verified
7.9
79
7.8
142
|
Verified
Feature Not Available
7.6
129
|
Verified
Feature Not Available
8.4
73
8.0
62
8.1
69
8.2
77
7.7
149
|
Verified
7.6
71
7.9
141
|
Verified
Feature Not Available
7.0
39
8.0
29
7.6
94
|
Verified
Feature Not Available
Targeting
8.5
160
|
Verified
8.3
82
8.4
150
|
Verified
8.0
74
8.2
150
|
Verified
8.3
83
8.1
69
7.9
60
Platform
8.0
55
7.6
65
8.1
164
|
Verified
7.6
70
8.3
159
|
Verified
8.2
79
8.4
169
|
Verified
7.6
86
8.4
145
|
Verified
8.2
73
7.6
152
|
Verified
7.9
80
7.9
152
|
Verified
7.8
83
8.1
117
|
Verified
Feature Not Available
7.7
136
|
Verified
7.6
77
Campaign Management & Optimization
8.2
89
8.5
177
7.9
86
8.2
176
7.9
84
7.6
166
8.2
83
7.7
148
7.4
68
7.1
122
7.6
82
8.2
150
8.2
88
7.5
147
6.6
61
6.9
124
7.8
78
6.5
149
8.0
68
7.3
103
8.0
91
8.1
161
Analytics & Administration
8.9
97
8.6
177
8.4
94
8.2
156
8.5
98
8.0
167
Platform
8.1
72
7.6
127
8.1
83
7.8
148
8.0
85
7.7
154
8.5
90
8.2
154
8.5
98
8.0
166
8.6
87
8.2
151
8.4
85
7.8
147
8.2
68
Feature Not Available
Platform Interoperability
7.8
6
Not enough data
Mobile Functionality
7.7
119
7.8
41
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
7.8
92
8.1
177
|
Verified
8.0
90
8.3
156
|
Verified
8.0
82
7.7
150
|
Verified
8.3
84
7.9
154
|
Verified
7.9
79
7.8
142
|
Verified
Feature Not Available
7.6
129
|
Verified
Feature Not Available
8.4
73
8.0
62
8.1
69
8.2
77
7.7
149
|
Verified
7.6
71
7.9
141
|
Verified
Feature Not Available
7.0
39
8.0
29
7.6
94
|
Verified
Feature Not Available
Targeting
8.5
160
|
Verified
8.3
82
8.4
150
|
Verified
8.0
74
8.2
150
|
Verified
8.3
83
8.1
69
7.9
60
Mobile
7.7
112
8.2
41
7.0
39
8.0
29
7.6
94
|
Verified
Feature Not Available
Platform
8.0
55
7.6
65
8.1
164
|
Verified
7.6
70
8.3
159
|
Verified
8.2
79
8.4
169
|
Verified
7.6
86
8.4
145
|
Verified
8.2
73
7.6
152
|
Verified
7.9
80
7.9
152
|
Verified
7.8
83
8.1
117
|
Verified
Feature Not Available
7.7
136
|
Verified
7.6
77
Platform Interoperability
7.8
6
Not enough data
Video Functionality
7.9
99
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
7.8
92
8.1
177
|
Verified
8.0
90
8.3
156
|
Verified
8.0
82
7.7
150
|
Verified
8.3
84
7.9
154
|
Verified
7.9
79
7.8
142
|
Verified
Feature Not Available
7.6
129
|
Verified
Feature Not Available
8.4
73
8.0
62
8.1
69
8.2
77
7.7
149
|
Verified
7.6
71
7.9
141
|
Verified
Feature Not Available
7.0
39
8.0
29
7.6
94
|
Verified
Feature Not Available
Targeting
8.5
160
|
Verified
8.3
82
8.4
150
|
Verified
8.0
74
8.2
150
|
Verified
8.3
83
8.1
69
7.9
60
Platform
8.0
55
7.6
65
8.1
164
|
Verified
7.6
70
8.3
159
|
Verified
8.2
79
8.4
169
|
Verified
7.6
86
8.4
145
|
Verified
8.2
73
7.6
152
|
Verified
7.9
80
7.9
152
|
Verified
7.8
83
8.1
117
|
Verified
Feature Not Available
7.7
136
|
Verified
7.6
77
Platform Interoperability
Not enough data
7.5(won by default)
6
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
7.9(won by default)
57
Campaign Management
8.3(won by 0.5)
181
|
Verified
7.8
92
8.1(won by 0.1)
177
|
Verified
8.0
90
8.3(won by 0.3)
156
|
Verified
8.0
82
7.7
150
|
Verified
8.3(won by 0.6)
84
7.9(tied score)
154
|
Verified
7.9(tied score)
79
7.8(won by default)
142
|
Verified
Feature Not Available
7.6(won by default)
129
|
Verified
Feature Not Available
8.4(won by 0.4)
73
8.0
62
8.1
69
8.2(won by 0.1)
77
7.7(won by 0.1)
149
|
Verified
7.6
71
7.9(won by default)
141
|
Verified
Feature Not Available
7.0
39
8.0(won by 1.0)
29
7.6(won by default)
94
|
Verified
Feature Not Available
Targeting
8.5(won by 0.2)
160
|
Verified
8.3
82
8.4(won by 0.4)
150
|
Verified
8.0
74
8.2
150
|
Verified
8.3(won by 0.1)
83
8.1(won by 0.2)
69
7.9
60
Platform
8.0(won by 0.4)
55
7.6
65
8.1(won by 0.5)
164
|
Verified
7.6
70
8.3(won by 0.1)
159
|
Verified
8.2
79
8.4(won by 0.8)
169
|
Verified
7.6
86
8.4(won by 0.2)
145
|
Verified
8.2
73
7.6
152
|
Verified
7.9(won by 0.3)
80
7.9(won by 0.1)
152
|
Verified
7.8
83
8.1(won by default)
117
|
Verified
Feature Not Available
7.7(won by 0.1)
136
|
Verified
7.6
77
Platform Basics
Not enough data
8.6
6
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Not enough data
Platform Data
Not enough data
9.0
7
Not enough data
9.5
7
Not enough data
8.6
7
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
6
Not enough data
7.9
7
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
181
|
Verified
7.8
92
8.1
177
|
Verified
8.0
90
8.3
156
|
Verified
8.0
82
7.7
150
|
Verified
8.3
84
7.9
154
|
Verified
7.9
79
7.8
142
|
Verified
Feature Not Available
7.6
129
|
Verified
Feature Not Available
8.4
73
8.0
62
8.1
69
8.2
77
7.7
149
|
Verified
7.6
71
7.9
141
|
Verified
Feature Not Available
7.0
39
8.0
29
7.6
94
|
Verified
Feature Not Available
Targeting
8.5
160
|
Verified
8.3
82
8.4
150
|
Verified
8.0
74
8.2
150
|
Verified
8.3
83
8.1
69
7.9
60
Demand Side Platforms
8.2
44
|
Verified
Not enough data
7.5
49
|
Verified
Not enough data
7.6
49
|
Verified
Not enough data
Platform
8.0
55
7.6
65
8.1
164
|
Verified
7.6
70
8.3
159
|
Verified
8.2
79
8.4
169
|
Verified
7.6
86
8.4
145
|
Verified
8.2
73
7.6
152
|
Verified
7.9
80
7.9
152
|
Verified
7.8
83
8.1
117
|
Verified
Feature Not Available
7.7
136
|
Verified
7.6
77
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Marketing Platform and Skai are categorized as Cross-Channel Advertising, Mobile Advertising, and Paid Search Advertising
Unique Categories
Google Marketing Platform is categorized as Demand Side Platform (DSP), Video Advertising, and Display Advertising
Skai is categorized as Social Media Advertising and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Skai
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
54.0%
Internet
6.9%
Computer Software
5.5%
Retail
2.9%
Telecommunications
1.8%
Other
28.8%
Marketing and Advertising
56.1%
Internet
11.1%
Retail
7.9%
Consumer Goods
2.1%
Financial Services
1.4%
Other
21.4%
Discussions
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
Skai has no discussions with answers
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