Google Marketing Platform Reviews & Product Details

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

Seller

Google

Discussions

Google Marketing Platform Community

Solution Type

All-in-One

Overview by

Carlo Acenas (Associate Product Marketing Manager)

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

10 months

View More Pricing Information

Top-Rated Alternatives

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3.8/5(242)

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User Insights

Average based on 300 real user reviews.

Implementation Time

2 months

Perceived Cost

$$$$$

Google Marketing Platform Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Google Marketing Platform, and what problem is it built to solve?

Google Marketing Platform brings ad campaign management, serving, measurement, and reporting together, helping teams work across channels without relying on separate systems for each task. Users rely on it to track campaign performance and attribution and use that information to guide marketing decisions.

What company sizes and industries is Google Marketing Platform the best fit for?

Google Marketing Platform appears across small businesses, mid-market organizations, and enterprises, with marketing and advertising the clearest industry concentration. Computer software and internet companies also show up among positively rated users.

Company size — Small businesses and mid-market organizations are especially represented, alongside enterprise teams.
Marketing and advertising — The most prominent industry group among positively rated users.
Computer software and internet — Other recurring industry segments.

How long does it take to implement Google Marketing Platform across a team?

Implementation timing varies, but getting to go-live in under a month is the most commonly reported experience. Some teams report a same-day launch, while more involved rollouts take longer.

Time to go live	Relative frequency
Under one month	Most common
Under one day	Also reported regularly
One to three months	Also reported
Three to twelve months	Less common

What customer support options does Google Marketing Platform provide, and how do users find the overall support experience?

Support options include email/help desk, a knowledge base, and phone support. The support experience is mixed: users value knowledgeable, responsive help when they get it, but also describe slow replies and difficulty reaching someone who can resolve a specific issue.

What is the experience like for teams switching to Google Marketing Platform from another tool?

Switching from other campaign-management and media-buying tools can make it easier to consolidate work, gain more direct control, and manage campaigns across platforms. The transition is described as smoother when teams already have relevant advertising experience, while setup and learning the suite can still take effort. Prior tools mentioned include search-management platforms such as Marin and other DSP or ad-serving alternatives.

What tools and platforms does Google Marketing Platform integrate with, and how do these integrations help users get more value from the product?

Google Marketing Platform connects with other marketing and measurement tools, helping teams bring campaign activity and performance data into a more unified workflow.

Google marketing and measurement tools: Google Analytics, Google Tag Manager, and Google Ads.
Search advertising platforms: Bing and Yahoo.
Marketing automation: Pardot.

These connections help users coordinate campaign setup, tagging, reporting, and optimization, and make it easier to compare performance across campaigns and channels.

What features or capabilities could make Google Marketing Platform even more useful?

Users would find Google Marketing Platform more useful with clearer reporting, smoother workflows, and broader connections to outside platforms. Recurring improvement areas include:

Make reports easier to build, interpret, and present, with more flexible customization and clearer visualizations.
Simplify navigation and onboarding so new users can find tools and complete routine tasks with fewer steps.
Expand bulk actions and automation to reduce manual campaign, creative, and placement work.
Improve connections with third-party and social platforms so campaign data and activity can be managed more consistently across channels.

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Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

8/27/2018

"Creating Clicktrackers"

4/5

What do you like best about Google Marketing Platform?

DoubleClick is my agency's go-to software to traffic our placements across both Display and Paid Social. It's intuitive and reliable. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

It would be great if reporting capabilities were slightly better. I'd love to not only have raw data as I export conversions/form submits on-site, but would also love the ability if DCM could spit out graphs that could present the data in a visually appealing way. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion

Enterprise (> 1000 emp.)

8/22/2018

Business partner of the seller or seller's competitor, not included in G2 scores.

"Great Analytical Platform"

4.5/5

What do you like best about Google Marketing Platform?

I like that DoubleClick Digital Marketing can be personalized to fit your advertiser's needs/requests. We can filter by creative size or creative type or geography etc and present the client with tons of helpful information. It updates in real time. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

I dislike the general format that it exports to read data, although after a few steps you can personalize it to your preferences each time. Review collected by and hosted on G2.com.

kailie r.

kitchen consultant

Executive Office

Mid-Market (51-1000 emp.)

12/6/2018

"Double click"

3/5

What do you like best about Google Marketing Platform?

I enjoy the many options in design for ads Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

I dislike how slow the program takes to finalize Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

7/12/2018

"Provides Solid Analytics to Help Maximize Campaign Effectiveness"

4/5

What do you like best about Google Marketing Platform?

DCM provides the ability to track a campaigns effectiveness, from clicks and CTR to performance by each individual unit size and type (i.e. static banners, rich media inline, pre-roll video, etc.) Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

The site is very word-heavy and could benefit from easy to read charts that would show effectiveness or places to concentrate optimization on at a quick glance. Review collected by and hosted on G2.com.

David M.

Integrated Media Planner

Marketing and Advertising

Mid-Market (51-1000 emp.)

7/24/2018

"DCM sports an intuitive UI and robust reporting capabilities"

3.5/5

What do you like best about Google Marketing Platform?

Google’s emphasis on consistent design and easy-of-use carries through into its ad products, especially DCM. The similarity between DCM and Google’s consumer products (e.g. Gmail, Drive) makes it easy for somewhat with little experience to hit the ground running.

DCM’s reporting interface is similarly intuitive, and makes it very easy to pull everything from basic performance reports to larger attribution analyses. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Adding new media vendors and creating new user accounts are difficult processes, and could use refinement. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

7/30/2018

"Integrated Solutions From Google"

4.5/5

What do you like best about Google Marketing Platform?

DoubleClick works brilliantly with the rest of the Google advertising suite. For seamless monitoring, tracking and launching of multiple advertising campaigns simultaneously, DoubleClick makes for an elegant solution. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

The weakest element of DoubleClick is the fact it is so multifaceted. The DoubleClick platform is comprised of a wide number of elements that have been manufactured to create a modern feeling product which can very easily overwhelm and confuse new users. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

Regular training to use the entire suite is mandatory as this will help allow practices to streamline when executing more complete optimisation. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

The biggest problem we have been able to use DoubleClick for has been through the use of search insights. DoubleClick allows users to harness SEO tracking to gain user insights. Review collected by and hosted on G2.com.

Verified User in Internet

Mid-Market (51-1000 emp.)

7/19/2018

"Good Product!"

3/5

What do you like best about Google Marketing Platform?

I liked that I was able to manage my campaigns from one product. It allowed me to ensure creative was set up correctly as well as the tagging. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

How manual it is! I wish there was a way to copy/automate. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

Make sure this is the right product for you. It does many things but if your company isn't set up to use it properly/aren't trained well it could easily be a deterrent. It's a smart product that gets the job done and it's constantly evolving and improving with customer feedback. It's important to note, there are other products out there that do the same thing but with this one you have Google's backing! That's important! Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

I'm solving launching my campaigns and managing them. Review collected by and hosted on G2.com.

Verified User in Information Services

Mid-Market (51-1000 emp.)

7/10/2018

"Google Basic UI/UX Makes Adoption and Use Easy"

3.5/5

What do you like best about Google Marketing Platform?

I rather like that this feels a lot like other Google marketing applications. We could use other solutions to consume 1st and 3rd party audience but this makes it familiar with our teams who are doing AdWords and other tactics in other tools. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

There's not a lot to dislike. We are very happen with the solution overall. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

10/24/2018

"Market Leading Exchange for Programmatic Experts"

4.5/5

What do you like best about Google Marketing Platform?

Doubleclick is easy to use, the inventory is fantastic and it gives advertisers the best inventory and placements for their budget Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

It is expensive annually which is why often advertisers use other exchanges Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

If you have a good understanding of programmatic, I would definitely recommend this product to add to other exchanges or DSP's you might use. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

The inventory is brilliant, especially for brand awareness. As it's a google product, it's easy to navigate. Review collected by and hosted on G2.com.

Eric T.

Mid-Market (51-1000 emp.)

7/30/2018

Business partner of the seller or seller's competitor, not included in G2 scores.

"It helps"

3/5

What do you like best about Google Marketing Platform?

We can set a Doubleclick cookie to tell us what sections of our sites people are browsing. Doubleclick will then judge the type of adverts they might like to see from what they're browsing. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

more people will erase or disable cookies, this could prevent us from tracking customer's behavior. Review collected by and hosted on G2.com.