Google Marketing Platform Reviews & Product Details

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

Seller

Google

Discussions

Google Marketing Platform Community

Solution Type

All-in-One

Overview by

Carlo Acenas (Associate Product Marketing Manager)

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

10 months

View More Pricing Information

Top-Rated Alternatives

Criteo Commerce Growth

3.8/5(242)

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User Insights

Average based on 300 real user reviews.

Implementation Time

2 months

Perceived Cost

$$$$$

Google Marketing Platform Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Google Marketing Platform, and what problem is it built to solve?

Google Marketing Platform brings ad campaign management, serving, measurement, and reporting together, helping teams work across channels without relying on separate systems for each task. Users rely on it to track campaign performance and attribution and use that information to guide marketing decisions.

What company sizes and industries is Google Marketing Platform the best fit for?

Google Marketing Platform appears across small businesses, mid-market organizations, and enterprises, with marketing and advertising the clearest industry concentration. Computer software and internet companies also show up among positively rated users.

Company size — Small businesses and mid-market organizations are especially represented, alongside enterprise teams.
Marketing and advertising — The most prominent industry group among positively rated users.
Computer software and internet — Other recurring industry segments.

How long does it take to implement Google Marketing Platform across a team?

Implementation timing varies, but getting to go-live in under a month is the most commonly reported experience. Some teams report a same-day launch, while more involved rollouts take longer.

Time to go live	Relative frequency
Under one month	Most common
Under one day	Also reported regularly
One to three months	Also reported
Three to twelve months	Less common

What customer support options does Google Marketing Platform provide, and how do users find the overall support experience?

Support options include email/help desk, a knowledge base, and phone support. The support experience is mixed: users value knowledgeable, responsive help when they get it, but also describe slow replies and difficulty reaching someone who can resolve a specific issue.

What is the experience like for teams switching to Google Marketing Platform from another tool?

Switching from other campaign-management and media-buying tools can make it easier to consolidate work, gain more direct control, and manage campaigns across platforms. The transition is described as smoother when teams already have relevant advertising experience, while setup and learning the suite can still take effort. Prior tools mentioned include search-management platforms such as Marin and other DSP or ad-serving alternatives.

What tools and platforms does Google Marketing Platform integrate with, and how do these integrations help users get more value from the product?

Google Marketing Platform connects with other marketing and measurement tools, helping teams bring campaign activity and performance data into a more unified workflow.

Google marketing and measurement tools: Google Analytics, Google Tag Manager, and Google Ads.
Search advertising platforms: Bing and Yahoo.
Marketing automation: Pardot.

These connections help users coordinate campaign setup, tagging, reporting, and optimization, and make it easier to compare performance across campaigns and channels.

What features or capabilities could make Google Marketing Platform even more useful?

Users would find Google Marketing Platform more useful with clearer reporting, smoother workflows, and broader connections to outside platforms. Recurring improvement areas include:

Make reports easier to build, interpret, and present, with more flexible customization and clearer visualizations.
Simplify navigation and onboarding so new users can find tools and complete routine tasks with fewer steps.
Expand bulk actions and automation to reduce manual campaign, creative, and placement work.
Improve connections with third-party and social platforms so campaign data and activity can be managed more consistently across channels.

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Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

9/19/2018

"DoubleClick - Useful but Clunky"

3/5

What do you like best about Google Marketing Platform?

I think the biggest selling point is how integrated this is with other products we are already using. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

The interface is clunky and difficult to navigate. I think the UI could use a lot of improvements and could be streamlined to improve the user experience. The price point is also a tough pill to swallow. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

Just know that at this price point you might expect the product to be "cleaner" and more streamlined than it really is. The price can be prohibitive for smaller agencies. But this does vastly improve most agencies ability to properly pace and monitor campaigns. The support team is very helpful and is a very important resource to utilize when using this product. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

The biggest benefit is how integrated this is with products we already use. This is a huge help for managing client budgets and pacing appropriately throughout an entire flight. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

1/3/2019

"DCM - Great use for all advertisers and clients"

5/5

What do you like best about Google Marketing Platform?

DCM reporting is the best it gets. Can be broken down into such detailed reports and insights. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

It's a bit hard to learn at first. Once you get the hang of it, it's a masterpiece. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

10/31/2018

Business partner of the seller or seller's competitor, not included in G2 scores.

"I use this program everyday and it is extremely organized and helpful"

4.5/5

What do you like best about Google Marketing Platform?

very organized program, efficiently allows me to pull large data sets and pull in only what I need. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

If its your first time in the program it can be a bit confusing and overwhelming but as you learn and play around it'll become easier Review collected by and hosted on G2.com.

Nikki H.

Director of Digital Insights

Mid-Market (51-1000 emp.)

10/23/2018

"Good product if used effectively"

4/5

What do you like best about Google Marketing Platform?

We are able to prove a lot of our advertising campaigns with the tags that we can create with the DCM platform. This allows us to show a more in depth review of campaigns for our clients. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

The software is a little difficult to use and the platform just changed so it is difficult to find some all tabs. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

7/31/2018

"Organized & Straightforward"

3.5/5

What do you like best about Google Marketing Platform?

Having no experience with trafficking, it was very easy for me to figure out DFP almost completely in about a month. They have video tutorials on everything so if you ever are confused or need a little extra help, you can just watch a video. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

After using DFP myself and all my coworkers will notice that the program will start to go very slow, so every so often you’ll have to close out your window and open a new one. This usually helps, but then you lose your work spot so it can be annoying. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

The company I worked for also used a few other smaller trafficking programs, but DoubleClick was by far the most straightforward and easiest to use. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

My company uses this program to traffic ads to various sites. We work with very big retailers as well as well-known brands, so it is important that we can ensure smooth uploading and clear organization between campaigns. Review collected by and hosted on G2.com.

Verified User in Online Media

Mid-Market (51-1000 emp.)

7/19/2018

"Industry Leader for Advertiser Ad Operations Suite"

3.5/5

What do you like best about Google Marketing Platform?

DDM is the complete package for any agency looking to track their digital media banner campaigns across the web. What I like best is the ease of use, the robust reporting and response customer support. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

What I dislike about DDM is that like other Google products they don't play well together. Since DDM is used as a third party ad server, ad tags generated from DDM can be used in other Google DoubleClick servers specifically DBM or DFP. Though they are from the same company on basically the same platform, stats can vary widely. Large discrepancies.. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

Give DDM a serious consideration. There is a reason why more than half of agencies use DDM. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

DDM allows us to track our digital marketing campaigns we have running with publishers and ad networks/ It allows us not to rely on publisher reporting which for all we know is falsified. DDM tracks our campaigns performance and gives us the ability to run reporting we would otherwise rely on the publisher for. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

10/19/2018

"DCM Review"

4/5

What do you like best about Google Marketing Platform?

I like that I can get in depth reporting for my digital campaigns. It helps me and my team figure out which campaigns are working well and which aren't and therefore optimize our campaigns Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

There isn't too much to dislike, but it can sometimes be a bit confusing. Also, there isn't a direct line of contact if we need help with anything Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

This is definitely a great tool, especially for reporting. Only issue is a direct contact to get help Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

DoubleClick is beneficial to me because we are able to see how many clicks, impressions, etc. our campaigns are receiving Review collected by and hosted on G2.com.

Verified User in Retail

Enterprise (> 1000 emp.)

7/30/2018

"Best Campaign Manager. Period."

4.5/5

What do you like best about Google Marketing Platform?

DoubleClick is the best campaign manager out there. It has every feature you need and more from budget management, audiences, bid strategies, rules, etc. The support is top notch as well. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

We are a Fortune 50 company and the sheer scale of our programs has caused performance issues in the past. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

We use DoubleClick to manage and optimize our search campaigns. It offers powerful reporting features and makes it easy to view performance by device, engine, keyword, query, etc. On top of that, they have their own AI based smart bidding that has helped us optimize campaigns and save time. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

9/19/2018

Business partner of the seller or seller's competitor, not included in G2 scores.

"DCM - Good, not great"

3.5/5

What do you like best about Google Marketing Platform?

The interface has definitely improved. I do think they've worked hard to make it easier to digest data this way. The premise of the product is also a helpful way to gather valuable insights online. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

I dislike the process of pulling code for different tags to use in campaigns. It can be a bit bothersome and, often times, confusing. It should produce a simpler document than the multiple categories of code it provides with little to no implementation instructions. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Enterprise (> 1000 emp.)

4/5/2018

"Effective, efficient, consolidated"

4.5/5

What do you like best about Google Marketing Platform?

Doubleclick is very user friendly from a trafficking and reporting standpoint. It also has many integrations that are helpful when searching for details about campaign setup and has added additional metrics in the reporting section that have helped ease the process of tracking a campaign's progress. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

There should be an online chat option for people to get help from a certified staff/support member. I often times have a specific question that I am certain I can find the answer to within DCM, but I do not know where to go. Also, support staff can be a bit slow in responding to flagged issues. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

It's the only platform I've ever used to traffic out campaigns, so I'm obviously more comfortable with it than I would be with other platforms, but I think it is intuitive and not overly complicated. I would recommend using it. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

I can pull or set up regular reports to be exported and filtered by creative name, as well as pull results by custom floodlight metric for optimization purposes. When I first started working in DCM 3 years ago, these functionalities were not available, so I appreciate the progress that has been made. Review collected by and hosted on G2.com.