Google Marketing Platform Reviews & Product Details

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

Seller

Google

Discussions

Google Marketing Platform Community

Solution Type

All-in-One

Overview by

Carlo Acenas (Associate Product Marketing Manager)

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

10 months

View More Pricing Information

Top-Rated Alternatives

Criteo Commerce Growth

3.8/5(242)

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User Insights

Average based on 300 real user reviews.

Implementation Time

2 months

Perceived Cost

$$$$$

Google Marketing Platform Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Google Marketing Platform, and what problem is it built to solve?

Google Marketing Platform brings ad campaign management, serving, measurement, and reporting together, helping teams work across channels without relying on separate systems for each task. Users rely on it to track campaign performance and attribution and use that information to guide marketing decisions.

What company sizes and industries is Google Marketing Platform the best fit for?

Google Marketing Platform appears across small businesses, mid-market organizations, and enterprises, with marketing and advertising the clearest industry concentration. Computer software and internet companies also show up among positively rated users.

Company size — Small businesses and mid-market organizations are especially represented, alongside enterprise teams.
Marketing and advertising — The most prominent industry group among positively rated users.
Computer software and internet — Other recurring industry segments.

How long does it take to implement Google Marketing Platform across a team?

Implementation timing varies, but getting to go-live in under a month is the most commonly reported experience. Some teams report a same-day launch, while more involved rollouts take longer.

Time to go live	Relative frequency
Under one month	Most common
Under one day	Also reported regularly
One to three months	Also reported
Three to twelve months	Less common

What customer support options does Google Marketing Platform provide, and how do users find the overall support experience?

Support options include email/help desk, a knowledge base, and phone support. The support experience is mixed: users value knowledgeable, responsive help when they get it, but also describe slow replies and difficulty reaching someone who can resolve a specific issue.

What is the experience like for teams switching to Google Marketing Platform from another tool?

Switching from other campaign-management and media-buying tools can make it easier to consolidate work, gain more direct control, and manage campaigns across platforms. The transition is described as smoother when teams already have relevant advertising experience, while setup and learning the suite can still take effort. Prior tools mentioned include search-management platforms such as Marin and other DSP or ad-serving alternatives.

What tools and platforms does Google Marketing Platform integrate with, and how do these integrations help users get more value from the product?

Google Marketing Platform connects with other marketing and measurement tools, helping teams bring campaign activity and performance data into a more unified workflow.

Google marketing and measurement tools: Google Analytics, Google Tag Manager, and Google Ads.
Search advertising platforms: Bing and Yahoo.
Marketing automation: Pardot.

These connections help users coordinate campaign setup, tagging, reporting, and optimization, and make it easier to compare performance across campaigns and channels.

What features or capabilities could make Google Marketing Platform even more useful?

Users would find Google Marketing Platform more useful with clearer reporting, smoother workflows, and broader connections to outside platforms. Recurring improvement areas include:

Make reports easier to build, interpret, and present, with more flexible customization and clearer visualizations.
Simplify navigation and onboarding so new users can find tools and complete routine tasks with fewer steps.
Expand bulk actions and automation to reduce manual campaign, creative, and placement work.
Improve connections with third-party and social platforms so campaign data and activity can be managed more consistently across channels.

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Sam A.

Digital Marketing Strategist

Marketing and Advertising

Mid-Market (51-1000 emp.)

11/4/2018

"Wouldn't say the best, but ya the worth it"

3.5/5

What do you like best about Google Marketing Platform?

The easy trafficking set is the best part in these channels and post the updations, optimization of the campaigns became very easy. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

There are other products in the market, which have better options than Doubleclick, I believe it is high time Google being the industry giant, consider the bight Ideas of today's startups, as it will only add value to its already existing fame. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

If you'd like to learn basics for Digital Marketing, and you know adwords a bit, this is the best platform to step up. Be it for Bid Management or Campaign Management Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

I use Doubleclick for reporting, this is the closest product to Google Analytics, this will help me support my Google Analytics conversions support and attribute to the respective ad interaction Review collected by and hosted on G2.com.

Verified User in Consumer Electronics

Mid-Market (51-1000 emp.)

10/11/2019

"Web marketing"

4.5/5

What do you like best about Google Marketing Platform?

the power of google marketing platform is in simplicity and performance Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

What i dislike in Google Marketing Platform is the dependecy to google technology Review collected by and hosted on G2.com.

Daniel V.

Ad Ops Specialist

Marketing and Advertising

Small-Business (50 or fewer emp.)

7/30/2018

Business partner of the seller or seller's competitor, not included in G2 scores.

"A platform that helps bring everything together."

4.5/5

What do you like best about Google Marketing Platform?

This was just recently updated to be called Campaign Manager. I love how the platform is essentially seamless. DoubleClick Campaign manager which I worked on the most also known as DCM integrates with DoubleClick Studio, Google Analytics, and Google Tag Manager. It allows you to traffick ads via the DCM server and allows a user to pull reports on data to better understand performance and where you can improve. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

I dislike the reporting portion of the software. It can be very confusing to understand what kind of report it is that a user would be pulling. I have had to reach out to DCM support multiple times to better understand what report I would be pulling when I needed specific information but over time, it becomes easier. You definitely need to ask the right questions. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

It is a fantastic tool to use when you want seamless reporting across multiple platforms. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

Our biggest use for this is using it as a DSP and implementing pixels also known as 1x1s to track conversions and landing pages. It is a great tool to use and since we use other google products as well, it makes everything seamless. Review collected by and hosted on G2.com.

Mark N.

Chief Digital Officer

Mid-Market (51-1000 emp.)

7/5/2018

"Meh for display great for search"

3.5/5

What do you like best about Google Marketing Platform?

The DoubleClick Search solution is by far the market leader over Marin and Kenshoo. Implementation is fantastic and easy to use. The system is also great at managing multiple isolated datasets, and controlling users permissions for access. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

For Double click search It need lots of improvement in reporting and segmentation, business tables are heading in the right direction but needs to be fully supported throughout the product to hit the mark. On the Display side of the business its just needs a complete re thinking, setting up and reporting out on digital marketing should not be so complicated. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

I have not found any Display campaign management solution that I really like, If ind that they are all cumbersome to build out campaigns, traffic and report out of. I do love the Doubleclick Search side of the product, if they could make the display side work as easy as the search side then this would be killer. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

Needed a solution for tracking all marketing via a single platform to eliminate double counting and factor in multitouch interactions. This has allowed us to report and plan better with all paid channels, we still need a solution to factor in non paid interactions. Review collected by and hosted on G2.com.

Verified User in Architecture & Planning

Small-Business (50 or fewer emp.)

7/10/2019

"Decent"

2.5/5

What do you like best about Google Marketing Platform?

Google Marketing Platform is ok but I wish it were easier to use. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

It's hard to use - the reporting is not easy to read. Review collected by and hosted on G2.com.

Sherine A.

Real Estate

Marketing and Advertising

Small-Business (50 or fewer emp.)

8/30/2018

"DoubleClick works perfectly"

4/5

What do you like best about Google Marketing Platform?

Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Within DoubleClick Management (DCM) there are placements, ads, and creatives. The ads are created after a creative unit is assigned to the placement. I've noticed sometimes the ads default to "inactive" which doesn't allow you to track the unit. I have not figured out how to prevent this rather I just ensure all ads are set as "active". Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

I wouldn't suggest trafficking display campaigns that don't have significant budgets because there won't be much insight to gain from minimal budget or dollars spent. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

The overall DCM platform is very user-friendly and allows you to update creative assets very easily. This has often been a time-consuming process in our ad servers that I've used in the past. I feel as though DCM is very easy to navigate and learn in general. Prior to my position now, I had never used DCM and only took a few weeks to learn. Review collected by and hosted on G2.com.

Verified User in Consumer Services

Mid-Market (51-1000 emp.)

6/23/2019

"Google platform performance"

5/5

What do you like best about Google Marketing Platform?

Search volume and expected performance is mapped out in advance. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Haven’t found anything yet except for understanding Ai /3Dvideo advertising Review collected by and hosted on G2.com.

Jomal G.

accounting

Financial Services

Mid-Market (51-1000 emp.)

7/31/2018

"Display Network for buying and selling advertising."

4/5

What do you like best about Google Marketing Platform?

This network is for buying or selling and advertising the technologies into one platform. It helps to manage the files or folders to open in a quick and easy way and integrate the work and media creation from one corner to the other corner. It is really helpful in the form of video and other files to run quickly. Able to manage the data in a secure and faster manner and also the display and other videos and files. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

I don't have any other concerns over using this product and I find it an easy way of accessing the files and videos in a click and it is very much appreciated by everyone in the company and everyone likes it. It is the best way of getting things done in a faster manner and accessing the files and the display of videos and files through managing the channels and mobiles and also the desktop. Review collected by and hosted on G2.com.

Verified User in Telecommunications

Mid-Market (51-1000 emp.)

7/27/2018

"A seamless platform that brings all engines together"

4/5

What do you like best about Google Marketing Platform?

I like that DoubleClick allows and reports on data from multiple engines so it's one place where I can quickly see and access performance. It's also very beneficial that users are able to input their own KPI based on metrics and formulas. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

There isn't much I dislike about Doubleclick. Sometimes uploading bulksheets can take awhile and it will show there was an error when there wasn't. I've had to contact customer service a few times to figure out what the error was and at the end figured out it was just a glitch with the system. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

I think it's a great tool and platform to house in and bring together all your engines to one place you can access and report on data. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

Using the data shown in Doubleclick, we are able to see what campaigns (ads, keywords) are performing the best and optimize them. We also use the bid strategies to ensure we pace towards budget and not go over or under the budget planned. Review collected by and hosted on G2.com.

Verified User in Internet

Small-Business (50 or fewer emp.)

7/12/2018

"The best option ever created for managing your Programmatic campaigns"

4.5/5

What do you like best about Google Marketing Platform?

First of all I love the fact that DBM is the only DSP allowing advertisers to take part in Youtube inventory. The interface is beautiful, fast and intuitive. Support is quick and always friendly, which is definitely one of the most important things from a client perspective. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Same as I love that this is the only platform allowing access to YT inventory, I also dislike that G is making it restricted for other platforms to compete in the same market. I can't think of anything else I dislike from DBM. After having worked with more than 3 different DSP I can only say that DBM is the best. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

Spend some time reading all the wiki directory that Google has created. By doing this you will fully understand and embrace all the power and possibilities of this platform. They really took good care of creating a wiki easy to access, read and explore. If you have previously used other DSP, you won’t find big differences when you start using it. The interface is really intuitive and despite each DSP calls the campaign structure differently, you will quickly learn how to use it. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

We got priority access to YouTube inventory and have the option to run programmatic campaigns on this platform. Thanks to DBM we can access the inventory of the main ad exchanges for display, video, and native. The fees are not low but it is totally worth it. Review collected by and hosted on G2.com.