# Top 10 Google Cloud Identity Alternatives & Competitors **Average Rating:** 4.3/5 **Total Number of Reviews:** 34 Looking for alternatives or competitors to Google Cloud Identity? Other important factors to consider when researching alternatives to Google Cloud Identity include security and apps. The best overall Google Cloud Identity alternative is Microsoft Entra ID. Other similar apps like Google Cloud Identity are Okta, Frontegg, JumpCloud, and Cisco Duo. Google Cloud Identity alternatives can be found in [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam) but may also be in [Password Managers](https://www.g2.com/categories/password-managers) or [Customer Identity and Access Management (CIAM) Software](https://www.g2.com/categories/customer-identity-and-access-management-ciam). ## Best Paid & Free Alternatives to Google Cloud Identity - [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) - [Okta](https://www.g2.com/products/okta/reviews) - [Frontegg](https://www.g2.com/products/frontegg/reviews) - [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) - [Cisco Duo](https://www.g2.com/products/cisco-duo/reviews) - [Paylocity](https://www.g2.com/products/paylocity/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [1Password](https://www.g2.com/products/1password/reviews) - [Rippling IT](https://www.g2.com/products/rippling-it/reviews) - [NordPass Business](https://www.g2.com/products/nordpass-business/reviews) ## Top 10 Alternatives to Google Cloud Identity Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Google Cloud Identity stacks up to the competition, check reviews from current & previous users in industries like Computer Software, Education Management, and Consumer Goods, and find the best product for your business. ### 1. [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) By Microsoft **Average Rating:** 4.5/5 **Total Reviews:** 912 Entra ID is a comprehensive identity and access management cloud solution that provides a robust set of capabilities to manage users and groups and help secure access to applications including Microsoft online services like Office 365 and a world of non-Microsoft SaaS applications. Reviewers say compared to Google Cloud Identity, Microsoft Entra ID is: - Easier to admin - Easier to do business with - More expensive Categories in common with Google Cloud Identity: [Identity and Access Management (IAM)](https://www.g2.com/categories/identity-and-access-management-iam) **Compare:** [Google Cloud Identity vs Microsoft Entra ID](https://www.g2.com/compare/google-cloud-identity-vs-microsoft-entra-id) **Compare Microsoft Entra ID with other alternatives:** - [Microsoft Entra ID vs Okta](https://www.g2.com/compare/microsoft-entra-id-vs-okta) - [Microsoft Entra ID vs Frontegg](https://www.g2.com/compare/frontegg-vs-microsoft-entra-id) - [Microsoft Entra ID vs JumpCloud](https://www.g2.com/compare/jumpcloud-vs-microsoft-entra-id) - [Microsoft Entra ID vs Cisco Duo](https://www.g2.com/compare/cisco-duo-vs-microsoft-entra-id) - [Microsoft Entra ID vs Paylocity](https://www.g2.com/compare/microsoft-entra-id-vs-paylocity) - [Microsoft Entra ID vs Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/compare/microsoft-entra-id-vs-agentforce-360-platform-formerly-salesforce-platform) - [Microsoft Entra ID vs 1Password](https://www.g2.com/compare/1password-vs-microsoft-entra-id) - [Microsoft Entra ID vs Rippling IT](https://www.g2.com/compare/microsoft-entra-id-vs-rippling-it) - [Microsoft Entra ID vs NordPass Business](https://www.g2.com/compare/microsoft-entra-id-vs-nordpass-business) ### 2. [Okta](https://www.g2.com/products/okta/reviews) By Okta **Average Rating:** 4.5/5 **Total Reviews:** 1,373 Okta is The World’s Identity Company™. As the leading independent Identity partner, we free everyone to safely use any technology — anywhere, on any device or app. The most trusted brands trust Okta to enable secure access, authentication, and automation. With flexibility and neutrality at the core of our Okta Workforce Identity and Customer Identity Clouds, business leaders and developers can focus on innovation and accelerate digital transformation, thanks to customizable solutions and more than 7,000 pre-built integrations. We’re building a world where Identity belongs to you. Learn more at okta.com. Reviewers say compared to Google Cloud Identity, Okta is: - Easier to admin - Easier to do business with - Better at meeting requirements Categories in common with Google Cloud Identity: [Identity and Access Management (IAM)](https://www.g2.com/categories/identity-and-access-management-iam) **Compare:** [Google Cloud Identity vs Okta](https://www.g2.com/compare/google-cloud-identity-vs-okta) **Compare Okta with other alternatives:** - [Okta vs Microsoft Entra ID](https://www.g2.com/compare/microsoft-entra-id-vs-okta) - [Okta vs Frontegg](https://www.g2.com/compare/frontegg-vs-okta) - [Okta vs JumpCloud](https://www.g2.com/compare/jumpcloud-vs-okta) - [Okta vs Cisco Duo](https://www.g2.com/compare/cisco-duo-vs-okta) - [Okta vs Paylocity](https://www.g2.com/compare/okta-vs-paylocity) - [Okta vs Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/compare/okta-vs-agentforce-360-platform-formerly-salesforce-platform) - [Okta vs 1Password](https://www.g2.com/compare/1password-vs-okta) - [Okta vs Rippling IT](https://www.g2.com/compare/okta-vs-rippling-it) - [Okta vs NordPass Business](https://www.g2.com/compare/nordpass-business-vs-okta) ### 3. [Frontegg](https://www.g2.com/products/frontegg/reviews) By Frontegg LTD **Average Rating:** 4.8/5 **Total Reviews:** 366 Frontegg is a platform for SaaS companies, offering out-of-the-box Enterprise-Readiness products for very quick integration as features into an existing SaaS web application. Frontegg components are all customer-facing and include the UI, backend, and Data layers.  The feature-set includes Granular Roles & Permissions, SAML and SSO, Audit logs, Reports, Notification center, and more. The integration of a feature is very quick and shouldn't take more than a few hours of work from a full stack developer. Reviewers say compared to Google Cloud Identity, Frontegg is: - Easier to do business with - Easier to admin - More expensive Categories in common with Google Cloud Identity: [Identity and Access Management (IAM)](https://www.g2.com/categories/identity-and-access-management-iam) **Compare:** [Google Cloud Identity vs Frontegg](https://www.g2.com/compare/frontegg-vs-google-cloud-identity) **Compare Frontegg with other alternatives:** - [Frontegg vs Microsoft Entra ID](https://www.g2.com/compare/frontegg-vs-microsoft-entra-id) - [Frontegg vs Okta](https://www.g2.com/compare/frontegg-vs-okta) - [Frontegg vs JumpCloud](https://www.g2.com/compare/frontegg-vs-jumpcloud) - [Frontegg vs Cisco Duo](https://www.g2.com/compare/cisco-duo-vs-frontegg) - [Frontegg vs Paylocity](https://www.g2.com/compare/frontegg-vs-paylocity) - [Frontegg vs Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/compare/frontegg-vs-agentforce-360-platform-formerly-salesforce-platform) - [Frontegg vs 1Password](https://www.g2.com/compare/1password-vs-frontegg) - [Frontegg vs Rippling IT](https://www.g2.com/compare/frontegg-vs-rippling-it) - [Frontegg vs NordPass Business](https://www.g2.com/compare/frontegg-vs-nordpass-business) ### 4. [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) By JumpCloud Inc. **Average Rating:** 4.5/5 **Total Reviews:** 4,064 The JumpCloud Directory Platform reimagines the directory as a complete platform for identity, access, and device management. Reviewers say compared to Google Cloud Identity, JumpCloud is: - Easier to admin - Easier to do business with - Easier to set up Categories in common with Google Cloud Identity: [Identity and Access Management (IAM)](https://www.g2.com/categories/identity-and-access-management-iam) **Compare:** [Google Cloud Identity vs JumpCloud](https://www.g2.com/compare/google-cloud-identity-vs-jumpcloud) **Compare JumpCloud with other alternatives:** - [JumpCloud vs Microsoft Entra ID](https://www.g2.com/compare/jumpcloud-vs-microsoft-entra-id) - [JumpCloud vs Okta](https://www.g2.com/compare/jumpcloud-vs-okta) - [JumpCloud vs Frontegg](https://www.g2.com/compare/frontegg-vs-jumpcloud) - [JumpCloud vs Cisco Duo](https://www.g2.com/compare/cisco-duo-vs-jumpcloud) - [JumpCloud vs Paylocity](https://www.g2.com/compare/jumpcloud-vs-paylocity) - [JumpCloud vs Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/compare/jumpcloud-vs-agentforce-360-platform-formerly-salesforce-platform) - [JumpCloud vs 1Password](https://www.g2.com/compare/1password-vs-jumpcloud) - [JumpCloud vs Rippling IT](https://www.g2.com/compare/jumpcloud-vs-rippling-it) - [JumpCloud vs NordPass Business](https://www.g2.com/compare/jumpcloud-vs-nordpass-business) ### 5. [Cisco Duo](https://www.g2.com/products/cisco-duo/reviews) By Cisco **Average Rating:** 4.5/5 **Total Reviews:** 520 Duo is a cloud-based access security platform built to protect access to any application, from any device. Duo’s passwordless authentication, single sign-on (SSO) and user-friendly multi-factor authentication make secure logins easy for users, reducing friction to their workflow. Reviewers say compared to Google Cloud Identity, Cisco Duo is: - Easier to admin - Easier to do business with - Better at meeting requirements Categories in common with Google Cloud Identity: [Identity and Access Management (IAM)](https://www.g2.com/categories/identity-and-access-management-iam) **Compare:** [Google Cloud Identity vs Cisco Duo](https://www.g2.com/compare/cisco-duo-vs-google-cloud-identity) **Compare Cisco Duo with other alternatives:** - [Cisco Duo vs Microsoft Entra ID](https://www.g2.com/compare/cisco-duo-vs-microsoft-entra-id) - [Cisco Duo vs Okta](https://www.g2.com/compare/cisco-duo-vs-okta) - [Cisco Duo vs Frontegg](https://www.g2.com/compare/cisco-duo-vs-frontegg) - [Cisco Duo vs JumpCloud](https://www.g2.com/compare/cisco-duo-vs-jumpcloud) - [Cisco Duo vs Paylocity](https://www.g2.com/compare/cisco-duo-vs-paylocity) - [Cisco Duo vs Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/compare/cisco-duo-vs-agentforce-360-platform-formerly-salesforce-platform) - [Cisco Duo vs 1Password](https://www.g2.com/compare/1password-vs-cisco-duo) - [Cisco Duo vs Rippling IT](https://www.g2.com/compare/cisco-duo-vs-rippling-it) - [Cisco Duo vs NordPass Business](https://www.g2.com/compare/cisco-duo-vs-nordpass-business) ### 6. [Paylocity](https://www.g2.com/products/paylocity/reviews) By Paylocity **Average Rating:** 4.4/5 **Total Reviews:** 6,156 Paylocity’s comprehensive product suite delivers a unified platform for professionals to make strategic decisions in the areas of benefits, core HR, payroll, talent, and workforce management, while cultivating a modern workplace and improving employee engagement. Reviewers say compared to Google Cloud Identity, Paylocity is: - Easier to admin - Easier to do business with - Better at meeting requirements Categories in common with Google Cloud Identity: [Identity and Access Management (IAM)](https://www.g2.com/categories/identity-and-access-management-iam) **Compare:** [Google Cloud Identity vs Paylocity](https://www.g2.com/compare/google-cloud-identity-vs-paylocity) **Compare Paylocity with other alternatives:** - [Paylocity vs Microsoft Entra ID](https://www.g2.com/compare/microsoft-entra-id-vs-paylocity) - [Paylocity vs Okta](https://www.g2.com/compare/okta-vs-paylocity) - [Paylocity vs Frontegg](https://www.g2.com/compare/frontegg-vs-paylocity) - [Paylocity vs JumpCloud](https://www.g2.com/compare/jumpcloud-vs-paylocity) - [Paylocity vs Cisco Duo](https://www.g2.com/compare/cisco-duo-vs-paylocity) - [Paylocity vs Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/compare/paylocity-vs-agentforce-360-platform-formerly-salesforce-platform) - [Paylocity vs 1Password](https://www.g2.com/compare/1password-vs-paylocity) - [Paylocity vs Rippling IT](https://www.g2.com/compare/paylocity-vs-rippling-it) - [Paylocity vs NordPass Business](https://www.g2.com/compare/nordpass-business-vs-paylocity) ### 7. [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) By Salesforce **Average Rating:** 4.5/5 **Total Reviews:** 3,996 Platform as a Service (PaaS) eliminates the expense and complexity of evaluating, buying, configuring, and managing all the hardware and software needed for custom-built applications. Reviewers say compared to Google Cloud Identity, Salesforce Headless 360 Platform (formerly Salesforce Platform) is: - More expensive - Easier to do business with - Easier to admin Categories in common with Google Cloud Identity: [Identity and Access Management (IAM)](https://www.g2.com/categories/identity-and-access-management-iam) **Compare:** [Google Cloud Identity vs Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/compare/google-cloud-identity-vs-agentforce-360-platform-formerly-salesforce-platform) **Compare Salesforce Headless 360 Platform (formerly Salesforce Platform) with other alternatives:** - [Salesforce Headless 360 Platform (formerly Salesforce Platform) vs Microsoft Entra ID](https://www.g2.com/compare/microsoft-entra-id-vs-agentforce-360-platform-formerly-salesforce-platform) - [Salesforce Headless 360 Platform (formerly Salesforce Platform) vs Okta](https://www.g2.com/compare/okta-vs-agentforce-360-platform-formerly-salesforce-platform) - [Salesforce Headless 360 Platform (formerly Salesforce Platform) vs Frontegg](https://www.g2.com/compare/frontegg-vs-agentforce-360-platform-formerly-salesforce-platform) - [Salesforce Headless 360 Platform (formerly Salesforce Platform) vs JumpCloud](https://www.g2.com/compare/jumpcloud-vs-agentforce-360-platform-formerly-salesforce-platform) - [Salesforce Headless 360 Platform (formerly Salesforce Platform) vs Cisco Duo](https://www.g2.com/compare/cisco-duo-vs-agentforce-360-platform-formerly-salesforce-platform) - [Salesforce Headless 360 Platform (formerly Salesforce Platform) vs Paylocity](https://www.g2.com/compare/paylocity-vs-agentforce-360-platform-formerly-salesforce-platform) - [Salesforce Headless 360 Platform (formerly Salesforce Platform) vs 1Password](https://www.g2.com/compare/1password-vs-agentforce-360-platform-formerly-salesforce-platform) - [Salesforce Headless 360 Platform (formerly Salesforce Platform) vs Rippling IT](https://www.g2.com/compare/rippling-it-vs-agentforce-360-platform-formerly-salesforce-platform) - [Salesforce Headless 360 Platform (formerly Salesforce Platform) vs NordPass Business](https://www.g2.com/compare/nordpass-business-vs-agentforce-360-platform-formerly-salesforce-platform) ### 8. [1Password](https://www.g2.com/products/1password/reviews) By 1Password **Average Rating:** 4.6/5 **Total Reviews:** 1,810 1Password remembers your passwords for you — and helps you make them stronger. All your secrets are secure and always available, safe behind the one password that only you know. Reviewers say compared to Google Cloud Identity, 1Password is: - Easier to do business with - Easier to admin - Better at meeting requirements Categories in common with Google Cloud Identity: [Identity and Access Management (IAM)](https://www.g2.com/categories/identity-and-access-management-iam) **Compare:** [Google Cloud Identity vs 1Password](https://www.g2.com/compare/1password-vs-google-cloud-identity) **Compare 1Password with other alternatives:** - [1Password vs Microsoft Entra ID](https://www.g2.com/compare/1password-vs-microsoft-entra-id) - [1Password vs Okta](https://www.g2.com/compare/1password-vs-okta) - [1Password vs Frontegg](https://www.g2.com/compare/1password-vs-frontegg) - [1Password vs JumpCloud](https://www.g2.com/compare/1password-vs-jumpcloud) - [1Password vs Cisco Duo](https://www.g2.com/compare/1password-vs-cisco-duo) - [1Password vs Paylocity](https://www.g2.com/compare/1password-vs-paylocity) - [1Password vs Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/compare/1password-vs-agentforce-360-platform-formerly-salesforce-platform) - [1Password vs Rippling IT](https://www.g2.com/compare/1password-vs-rippling-it) - [1Password vs NordPass Business](https://www.g2.com/compare/1password-vs-nordpass-business) ### 9. [Rippling IT](https://www.g2.com/products/rippling-it/reviews) By Rippling **Average Rating:** 4.7/5 **Total Reviews:** 1,133 Transform your organization’s IT operations with Rippling IT's unified platform for identity, device, access, and security management. Centralize every IT workflow, from provisioning apps and laptops to enforcing security policies, in a single dashboard. Seamlessly manage the entire employee lifecycle, automatically granting and revoking app access, configuring devices, and maintaining least-privilege controls. Enforce compliance with real-time monitoring, automated patching, and integrated endpoint protection. Streamline offboarding with instant lockouts and secure device recovery. Gain full visibility across hardware, software, and user risk without the complexity of multiple tools. Rippling helps your business cut costs, eliminate manual work, and strengthen security, so your team can move faster. Experience the power of unified IT Reviewers say compared to Google Cloud Identity, Rippling IT is: - Easier to admin - Easier to set up - Easier to do business with Categories in common with Google Cloud Identity: [Identity and Access Management (IAM)](https://www.g2.com/categories/identity-and-access-management-iam) **Compare:** [Google Cloud Identity vs Rippling IT](https://www.g2.com/compare/google-cloud-identity-vs-rippling-it) **Compare Rippling IT with other alternatives:** - [Rippling IT vs Microsoft Entra ID](https://www.g2.com/compare/microsoft-entra-id-vs-rippling-it) - [Rippling IT vs Okta](https://www.g2.com/compare/okta-vs-rippling-it) - [Rippling IT vs Frontegg](https://www.g2.com/compare/frontegg-vs-rippling-it) - [Rippling IT vs JumpCloud](https://www.g2.com/compare/jumpcloud-vs-rippling-it) - [Rippling IT vs Cisco Duo](https://www.g2.com/compare/cisco-duo-vs-rippling-it) - [Rippling IT vs Paylocity](https://www.g2.com/compare/paylocity-vs-rippling-it) - [Rippling IT vs Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/compare/rippling-it-vs-agentforce-360-platform-formerly-salesforce-platform) - [Rippling IT vs 1Password](https://www.g2.com/compare/1password-vs-rippling-it) - [Rippling IT vs NordPass Business](https://www.g2.com/compare/nordpass-business-vs-rippling-it) ### 10. [NordPass Business](https://www.g2.com/products/nordpass-business/reviews) By Nord Security **Average Rating:** 4.5/5 **Total Reviews:** 642 NordPass Business is an intuitive and easy-to-use password manager for businesses created by the world’s most trusted cybersecurity brand and creators of NordVPN - Nord Security. It eases the burden of access to business accounts, making it possible for your team to work across devices and apps uninterrupted. Reviewers say compared to Google Cloud Identity, NordPass Business is: - Easier to admin - Easier to do business with - More expensive Categories in common with Google Cloud Identity: [Identity and Access Management (IAM)](https://www.g2.com/categories/identity-and-access-management-iam) **Compare:** [Google Cloud Identity vs NordPass Business](https://www.g2.com/compare/google-cloud-identity-vs-nordpass-business) **Compare NordPass Business with other alternatives:** - [NordPass Business vs Microsoft Entra ID](https://www.g2.com/compare/microsoft-entra-id-vs-nordpass-business) - [NordPass Business vs Okta](https://www.g2.com/compare/nordpass-business-vs-okta) - [NordPass Business vs Frontegg](https://www.g2.com/compare/frontegg-vs-nordpass-business) - [NordPass Business vs JumpCloud](https://www.g2.com/compare/jumpcloud-vs-nordpass-business) - [NordPass Business vs Cisco Duo](https://www.g2.com/compare/cisco-duo-vs-nordpass-business) - [NordPass Business vs Paylocity](https://www.g2.com/compare/nordpass-business-vs-paylocity) - [NordPass Business vs Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/compare/nordpass-business-vs-agentforce-360-platform-formerly-salesforce-platform) - [NordPass Business vs 1Password](https://www.g2.com/compare/1password-vs-nordpass-business) - [NordPass Business vs Rippling IT](https://www.g2.com/compare/nordpass-business-vs-rippling-it) --- ## Google Cloud Identity Alternatives FAQs ### How does Google Cloud Identity compare to Microsoft Entra ID? According to G2 data, [Google Cloud Identity](https://www.g2.com/products/google-cloud-identity/reviews) holds an average rating of 4.3/5 from 34 reviews, while [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) leads with a 4.5/5 rating across 910 reviews. Microsoft Entra ID scores higher in key dimensions such as Better at Meeting Requirements (9.1 vs 8.8), Ease of Admin (8.8 vs 8.0), and Easier to Do Business With (9.0 vs 8.1), with differences ranging from 0.3 to 0.8 points. Google Cloud Identity slightly outperforms in Better at Support (9.0 vs 8.7) and is comparable in Usability and Setup ease. User sentiment highlights Microsoft Entra ID's strengths in security (66 mentions), ease of use (65 mentions), integrations (52 mentions), and advanced security features like Conditional Access and MFA, which are praised for enabling robust Zero Trust architectures. However, it is noted for complexity in configuration and higher licensing costs, with 47 mentions of complexity and 24 mentions of high licensing cost. Google Cloud Identity is recognized for its security (11 mentions), ease of use (9 mentions), and seamless integration with Google Workspace, but users report a steeper learning curve and limited advanced features compared to Entra ID. Overall, Microsoft Entra ID is favored for its comprehensive enterprise identity and access management capabilities, deeper Microsoft ecosystem integration, and advanced security controls, while Google Cloud Identity appeals to organizations invested in Google services seeking straightforward identity management with solid security. ### What are the best alternatives to Google Cloud Identity? Top alternatives to Google Cloud Identity include [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) (4.5/5 stars, 910 reviews), [Okta](https://www.g2.com/products/okta/reviews) (4.5/5 stars, 1229 reviews), [Frontegg](https://www.g2.com/products/frontegg/reviews) (4.8/5 stars, 364 reviews), and [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) (4.5/5 stars, 3976 reviews). These alternatives outperform Google Cloud Identity (4.3/5 stars, 34 reviews) in ease of administration, setup, usability, and meeting requirements. They offer stronger integration capabilities, more comprehensive security features, and better support experiences, making them preferred choices for organizations seeking robust IAM solutions. ### What features do alternatives offer that Google Cloud Identity does not? Google Cloud Identity reviewers frequently note the lack of advanced identity governance features such as fine-grained access reviews, advanced risk scoring, and complex approval workflows. Reporting and audit log capabilities are also considered limited compared to alternatives. Additionally, the platform's interface and documentation can be complex and unintuitive for new users, especially those outside the Google ecosystem. Some advanced security and device management features require premium plans, which may be costly for smaller organizations. ### Which Identity and Access Management (IAM) tools do reviewers recommend instead of Google Cloud Identity? Reviewers highly recommend [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) for its comprehensive identity and access management capabilities, including Conditional Access, Multi-Factor Authentication (MFA), and seamless integration with Microsoft 365 and Azure ecosystems. Its centralized management, strong security controls, and ease of setup are frequently praised. [Okta](https://www.g2.com/products/okta/reviews) is favored for its user-friendly interface, extensive app integrations, and reliable single sign-on (SSO) and MFA features. [Frontegg](https://www.g2.com/products/frontegg/reviews) is recommended for SaaS companies needing quick integration with enterprise-ready user management, offering granular roles, permissions, and excellent customer support. [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) is endorsed for its unified cloud-native platform that centralizes identity, access, and device management across multiple operating systems, with strong device management and security features suitable for hybrid work environments. ### Why do users choose Microsoft Entra ID over Google Cloud Identity? Users choose [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) over Google Cloud Identity primarily for its advanced security features and deeper integration within the Microsoft ecosystem. With 66 mentions of security and 52 mentions of integrations, Entra ID offers robust Conditional Access policies, Multi-Factor Authentication (MFA), and identity governance that support complex enterprise and hybrid environments. Its centralized identity management simplifies user lifecycle management and access control across Microsoft 365, Azure, and third-party applications. Additionally, Entra ID's higher scores in Ease of Admin (8.8 vs 8.0) and Better at Meeting Requirements (9.1 vs 8.8) reflect user preference for its administrative efficiency and feature completeness. Despite noted complexity and higher licensing costs (29 and 24 mentions respectively), organizations prioritize Entra ID's scalability, security automation, and compliance capabilities. The platform's ability to enforce Zero Trust security models and provide detailed audit logs further drives its selection over Google Cloud Identity, especially for enterprises requiring granular access controls and risk-based authentication. In summary, users select Microsoft Entra ID for its comprehensive, enterprise-grade identity and access management features, seamless Microsoft product integration, and strong security posture that outweigh the steeper learning curve and cost considerations. ## Explore Articles - [Cassandra vs ScyllaDB for high-throughput writes: which wide column database do data engineering teams find easier to operate in production?](https://www.g2.com/discussions/cassandra-vs-scylladb-for-high-throughput-writes-which-wide-column-database-do-data-engineering-teams-find-easier-to-operate-in-production) - [Which connected worker platforms are the most user-friendly for frontline workers who are not comfortable with technology and need something they can actually navigate without training?](https://www.g2.com/discussions/which-connected-worker-platforms-are-the-most-user-friendly-for-frontline-workers-who-are-not-comfortable-with-technology-and-need-something-they-can-actually-navigate-without-training) - [Which energy management systems automatically detect consumption anomalies and maintain seasonal baseline accuracy?](https://www.g2.com/discussions/which-energy-management-systems-automatically-detect-consumption-anomalies-and-maintain-seasonal-baseline-accuracy) - [Which pricing software do large enterprises use](https://www.g2.com/discussions/which-pricing-software-do-large-enterprises-use) - [What is the best platform for managing visitor check-ins?](https://www.g2.com/discussions/what-is-the-best-platform-for-managing-visitor-check-ins) - [What are the best enterprise content delivery network (eCDN) tools for large media companies managing video distribution across multiple platforms?](https://www.g2.com/discussions/what-are-the-best-enterprise-content-delivery-network-ecdn-tools-for-large-media-companies-managing-video-distribution-across-multiple-platforms) ## Spotlight Categories - [Video Conferencing Software](https://www.g2.com/categories/video-conferencing) - [Restaurant POS Systems](https://www.g2.com/categories/restaurant-pos) - [Field Service Management Software](https://www.g2.com/categories/field-service-management)