--- title: Google Cloud Identity Reviews meta_title: 'Google Cloud Identity Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 34 reviews by the users' company size, role or industry to find out how Google Cloud Identity works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 34 scale: '5' date_modified: '2026-06-24' parent_category: name: Identity Management url: https://www.g2.com/categories/identity-management --- # Google Cloud Identity Reviews **Vendor:** Google **Category:** [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam) **Average Rating:** 4.3/5.0 **Total Reviews:** 34 ## About Google Cloud Identity A unified identity, access, app, and device management (IAM/EMM) platform that helps IT and security teams maximize end-user efficiency, protect company data, and transition to a digital workspace. ## Google Cloud Identity Pros & Cons **What users like:** - Users value the **ironclad security** of Google Cloud Identity, appreciating its seamless integration and ease of use. (11 reviews) - Users appreciate the **seamless integration** of Google Cloud Identity with Google services, enhancing user management and security. (10 reviews) - Users appreciate the **ease of use** of Google Cloud Identity, enjoying simple management and seamless integration with Google services. (9 reviews) - Users appreciate the **simple and centralized user management** of Google Cloud Identity, enhancing security and accessibility. (8 reviews) - Users enjoy the **centralized SSO management** of Google Cloud Identity, ensuring seamless access across services with robust security. (8 reviews) - Device Management (7 reviews) - Single Sign-On (7 reviews) - Cross-platform (6 reviews) - Intuitive (5 reviews) - Simple (4 reviews) **What users dislike:** - Users find **difficult learning** curves in setting up Google Cloud Identity, especially regarding roles, permissions, and troubleshooting. (7 reviews) - Users find the **complexity** of Google Cloud Identity challenging, especially with setup and overlapping features. (4 reviews) - Users find the **learning curve steep** for Google Cloud Identity, especially during initial setup and configuration. (4 reviews) - Users find Google Cloud Identity's **limited features** cumbersome, especially in comparison to other identity tools. (4 reviews) - Users find the **pricing steep** for Google Cloud Identity, especially for small organizations needing advanced features. (3 reviews) - High Licensing Cost (3 reviews) - Poor Reporting (3 reviews) - Lack of Information (2 reviews) - Small Business Incompatibility (2 reviews) - Authentication Issues (1 reviews) ## Google Cloud Identity Reviews ### 1. Secure, Centralized Identity Management with Seamless Google Workspace Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Luciana S. | IT Manager , Health, Wellness and Fitness, Mid-Market (51-1000 emp.) **Reviewed Date:** June 08, 2026 **What do you like best about Google Cloud Identity?** Google Cloud Identity gives us a secure and a centralized procedures for managing authentication, user identities and access controls We have experienced a seamless integration with other cloud apps, including Google Workspace and this makes management straightforward. Google Cloud Identity supports MFA, SSO, and device management, which reinforces systems security The program has cloud native management approach and this makes the administrative work easier We set powerful security policies using Google Cloud Identity, and they work across all organizational structures We obtain brilliant reporting capabilities and audit logs, which gives resourceful visibility on how users work with the application **What do you dislike about Google Cloud Identity?** Google Cloud Identity has basic access management capabilities, and for advanced features, expertise configuration and integration is needed The interface for the administrator may take extra involvement for them to comprehend and understand it. **What problems is Google Cloud Identity solving and how is that benefiting you?** Google Cloud Identity has effectively centralized the entire access and identification management process and this makes it easy to manage multiple user accounts The software deploys MFA and single sign on, and this simplifies the access controls for a company The administrative overheads have been largely controlled by this application and this saves the company from extra financial commitments There is no password fatigue where the app allows the use of SSO The process of employees onboarding is also fully facilitated by this application, ensuring that all access controls are updated The program gives us a solid visibility on users permissions and access controls ### 2. Strong, Reliable Identity Management for Google Workspace with Easy SSO, MFA, and Provisioning **Rating:** 5.0/5.0 stars **Reviewed by:** Rene M. | Solution Architect, Outsourcing/Offshoring, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2026 **What do you like best about Google Cloud Identity?** Google Cloud Identity is a strong, reliable identity management solution, especially for organizations that already use Google Workspace. It makes it easy to centrally manage users, groups, devices, and access policies across the organization. The admin console feels clean and straightforward to navigate, and features like SSO, MFA, and automated provisioning help strengthen security without adding a lot of overhead. It also integrates smoothly with cloud apps and third-party tools, which makes onboarding and offboarding more consistent and helps reduce the risk of unauthorized access. **What do you dislike about Google Cloud Identity?** Some advanced configurations and troubleshooting can be challenging without deep familiarity with Google’s ecosystem. In addition, reporting and visibility into certain access or authentication details can feel limited, especially when compared with more enterprise-focused identity platforms. Depending on an organization’s needs, getting the full value from some features may require additional licensing or pairing with other Google security products. **What problems is Google Cloud Identity solving and how is that benefiting you?** Google Cloud Identity addresses the challenge of controlling access to internal systems and cloud applications in a centralized and secure way. It helps ensure that the right users have the right level of access, while enforcing authentication policies such as MFA and SSO. As a result, security improves, manual administrative work is reduced, and onboarding and offboarding processes run more smoothly. Overall, it strengthens organizational access governance while keeping user management straightforward and scalable. ### 3. Strong Cloud Security and an Intuitive UI That Fits Seamlessly in the Google Ecosystem **Rating:** 4.5/5.0 stars **Reviewed by:** Rafee N. | Estimator, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2026 **What do you like best about Google Cloud Identity?** Strong cloud security and an intuitive user interface are two of the key features I like about Google Cloud. Since we already use the Google platform, it integrates smoothly and fits naturally into the broader Google ecosystem. **What do you dislike about Google Cloud Identity?** For a few people on the team, the shift from the Microsoft interface to the Google interface may be a bit time-consuming. If a simple changeover process or clear procedure is provided, it would be helpful. **What problems is Google Cloud Identity solving and how is that benefiting you?** Sorting and identifying employees is made easy. The multiple single sign-in feature is also helpful and convenient. ### 4. Clean, Reliable Identity That Scales Seamlessly in the Google Ecosystem **Rating:** 5.0/5.0 stars **Reviewed by:** Alok K. | Risk and security consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2026 **What do you like best about Google Cloud Identity?** Cloud Identity is clean, reliable, and deeply integrated with the Google ecosystem. User provisioning, SSO, and device-based access controls are straightforward, and policy enforcement feels consistent rather than brittle. It scales quietly in the background, which is exactly what identity should do. **What do you dislike about Google Cloud Identity?** Advanced identity governance and conditional access options feel limited compared to mature IAM-first vendors. For complex enterprise scenarios, you often end up layering additional tools instead of solving everything in one place. **What problems is Google Cloud Identity solving and how is that benefiting you?** Centralized identity management, secure SSO for SaaS apps, basic zero-trust access, and device-aware authentication, especially for organizations already living in Google Workspace. ### 5. Strong Google ecosystem integration and dependable identity management **Rating:** 4.5/5.0 stars **Reviewed by:** Sabri S. | trainer, Consulting, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2026 **What do you like best about Google Cloud Identity?** Google Cloud Identity's seamless integration with other Google services and third-party apps is what I find most appealing. **What do you dislike about Google Cloud Identity?** For teams that have never used Google Cloud or identity management tools before, the initial configuration can seem complicated. **What problems is Google Cloud Identity solving and how is that benefiting you?** From a single platform, Google Cloud Identity facilitates the management of user access, authentication, and security across various applications. ### 6. Google Cloud Identity Makes Managing User Data Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Mohammed Hareez S. | Customer Success representative, Mid-Market (51-1000 emp.) **Reviewed Date:** January 15, 2026 **What do you like best about Google Cloud Identity?** the google cloud identity helps a lot in managing users data **What do you dislike about Google Cloud Identity?** Sometimes i feel the its not optimized like others **What problems is Google Cloud Identity solving and how is that benefiting you?** the google cloud identity benefits us wit SSO's and stuff ### 7. Centralized SSO and User Management Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Furqan K. | SSE, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Google Cloud Identity?** I like that Google Cloud Identity gives you one central place for SSO, user/device management, and access policies across Google Cloud and SaaS apps. **What do you dislike about Google Cloud Identity?** It can be confusing to set up and troubleshoot because it overlaps with Google Workspace, Cloud Identity, and IAM in ways that aren’t always obvious. **What problems is Google Cloud Identity solving and how is that benefiting you?** This product addresses the challenges of centralized identity management effectively. ### 8. Simple, Secure User and Access Management in One Place **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** January 20, 2026 **What do you like best about Google Cloud Identity?** Google Cloud Identity makes it simple to manage users and access in one place, with secure controls that are easy to oversee. **What do you dislike about Google Cloud Identity?** Many users find setting up and managing roles and permissions confusing and time-consuming, especially in large or complex environments. **What problems is Google Cloud Identity solving and how is that benefiting you?** It centralizes identity and access management so you can control who can sign in and what they can access across all your cloud applications and services. This reduces scattered or inconsistent access control. ### 9. Sign in easily to your apps with Google Cloud Identity **Rating:** 5.0/5.0 stars **Reviewed by:** Pawar S. | DevOps Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Google Cloud Identity?** I can easily sign on to my apps with single sign-on. Its multi-factor authentication protects my data and prevents it from being theft. I can enforce policies to protect my personal or corporate devices. **What do you dislike about Google Cloud Identity?** The cost of using Google Cloud Identity per user is 6$ per month. **What problems is Google Cloud Identity solving and how is that benefiting you?** Google Cloud Identity solves the SSO and MFA to your apps and keeps the company data safe, It is easy to use and provides the facility to enforce policies. By using Cloud identity, I have increased productivity. ### 10. I am software engineer with 4+ years experience in IT industry. **Rating:** 5.0/5.0 stars **Reviewed by:** Akshaykumar J. | Senior Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** July 30, 2022 **What do you like best about Google Cloud Identity?** Google Cloud Identity is used to manage groups and users in GCP at central place. For ease of access single sign on can be implemented or multifactor authentication can also be implemented. **What do you dislike about Google Cloud Identity?** Only thing I don't like about Google Cloud Identity is that it does not support monitoring and the notification can not be set as per the requirements, but we can use only default alerts. **What problems is Google Cloud Identity solving and how is that benefiting you?** We are using Google Cloud Identity to create single and multi factor sign ons for various applications available for the clients. It is easy to implement hence reduced a lot of worries for authentication. ### 11. One of the best IDaaS **Rating:** 4.5/5.0 stars **Reviewed by:** Prachi A. | Software Developer, Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2022 **What do you like best about Google Cloud Identity?** With only a single sign on it gives easy access to apps Protects apps by MFA **What do you dislike about Google Cloud Identity?** User probably doesnt have much authority over the configuration. Mostly need to use their default configuration. **What problems is Google Cloud Identity solving and how is that benefiting you?** Protects the user and company data as have many MFA ### 12. 3+ years of experience in IT industry. Certified GCP Cloud Developer **Rating:** 4.5/5.0 stars **Reviewed by:** Abhishek P. | Senior Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** July 26, 2022 **What do you like best about Google Cloud Identity?** Easy access to apps with single sign on Multifactor authentication protects data. **What do you dislike about Google Cloud Identity?** Not possible to setup alerts. Do not have much control over configuration. **What problems is Google Cloud Identity solving and how is that benefiting you?** Helping from phishing attacks. There are threat signals , phishing resistant keys to protect from these vulnerable attacks. ### 13. Very good, smooth and intuitive **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2022 **What do you like best about Google Cloud Identity?** That you can detect treats and I like how al de interface and de ux desing work combined. Also I like that you can store API or security keys. **What do you dislike about Google Cloud Identity?** I hate that you can not edit the name once it is created or you cant change the name later **What problems is Google Cloud Identity solving and how is that benefiting you?** The problem they solve is to have all the information stored in the cloud and safely ### 14. Great way to run our data through **Rating:** 4.5/5.0 stars **Reviewed by:** Bhavya T. | Investment Research Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2022 **What do you like best about Google Cloud Identity?** Solutions driven by AI have helped me scale me previous venture at a good pace. **What do you dislike about Google Cloud Identity?** Can be slightly difficult to understand and navigate in the beginning but once when you a hang of it, it can be life changing **What problems is Google Cloud Identity solving and how is that benefiting you?** Managing clients with GCI. Google Cloud is much ahead and much better than other similar products out there. ### 15. Great app to secure your identity **Rating:** 5.0/5.0 stars **Reviewed by:** Mohd A. | Senior Quality Assurance Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2021 **What do you like best about Google Cloud Identity?** Easy access to apps Single sign on Endpoint management to secure personal and corporate devices Works with different apps like hangout, slcak , gmail, SAP, service now and many more **What do you dislike about Google Cloud Identity?** There is not much thing to point out as the cons but could work on improving the usee interface to make it more user friendly. **What problems is Google Cloud Identity solving and how is that benefiting you?** Managing different devices and users at a centralised location Securing devices with multi factor authentication Integration with various apps which helps in improving the security ### 16. Regional VP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2021 **What do you like best about Google Cloud Identity?** I like how easy it is to log into many tools using Google Identity. It is very seamless. **What do you dislike about Google Cloud Identity?** There isn't really anything to dislike. This is a very seamless, easy-to-use tool. **What problems is Google Cloud Identity solving and how is that benefiting you?** Problems: manually logging into countless applications in an unsecure manner Benefits: speed, ease of logging into applications, secure login, etc. ### 17. One of my favorite business tools. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2021 **What do you like best about Google Cloud Identity?** I love how Google cloud is easy to use on multiple devices and I never have to worry about if it will work or not. **What do you dislike about Google Cloud Identity?** There's nothing I dislike about Google Cloud. **Recommendations to others considering Google Cloud Identity:** Say yes! **What problems is Google Cloud Identity solving and how is that benefiting you?** I am keeping my files organized and accessible across multiple devices. ### 18. Seamless and Intuitive **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole T. | Certified Talent Advisor, Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2020 **What do you like best about Google Cloud Identity?** I have had a positive experience with the Google Cloud Identity so far. It protects my user account not just with Google apps but with all browsing across Chrome. I have the software through work, but also use my work computer for personal use. **What do you dislike about Google Cloud Identity?** nothing in particular. It comes with a price tag, but worth it. **What problems is Google Cloud Identity solving and how is that benefiting you?** Making sure our VPN is only being used by authorized users. ## Google Cloud Identity Discussions - [What's new on Google Cloud in 2021?](https://www.g2.com/discussions/39888-what-s-new-on-google-cloud-in-2021) - 5 comments, 1 upvote - [View Google Cloud Identity pricing details and edition comparison](https://www.g2.com/products/google-cloud-identity/reviews?filters%5Bnps_score%5D%5B%5D=5&open_modal_url=%2Fes%2Fproducts%2Fgoogle-cloud-identity%2Fwishlists%3Fhost_path%3D%252Fproducts%252Fgoogle-cloud-identity%252Freviews%253Ffilters%25255Bnps_score%25255D%25255B%25255D%253D5%26source%3Dpdp_avatar§ion=pricing&secure%5Bexpires_at%5D=2026-06-27+18%3A43%3A19+-0500&secure%5Bsession_id%5D=1aa7a9f0-8ce0-4c44-8151-47935f87bba8&secure%5Btoken%5D=9e878f72b0e0f2fb25f63ee4cccdd580e675a60ac2405efaa8ff427f0f599606&format=llm_user) ## Google Cloud Identity Features **Functionality** - User provisioning - Password manager - Single Sign-on - Enforces policies - Authentication - Multi-factor authentication ** Type** - On-premises solution - Cloud-solution ** Reporting** - Tracking - Reporting - Access & Permission Change Reporting - Compliance & Audit Trail Export **Authentication & Authorization - Identity and Access Management (IAM)** - Adaptive & Contextual Access Control **Administration & Governance - Identity and Access Management (IAM)** - Identity Lifecycle Management - Self‑Service Account Management **Generative AI - Identity and Access Management (IAM)** - AI‑Driven Access Anomaly Detection - Automated Policy Tuning - Predictive Role Recommendations ## Top Google Cloud Identity Alternatives - [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) - 4.5/5.0 (872 reviews) - [Okta](https://www.g2.com/products/okta/reviews) - 4.5/5.0 (1,220 reviews) - [Frontegg](https://www.g2.com/products/frontegg/reviews) - 4.8/5.0 (362 reviews)