--- title: Google Cloud Identity Reviews meta\_title: 'Google Cloud Identity Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 34 reviews by the users' company size, role or industry to find out how Google Cloud Identity works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 34 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Identity Management url: https://www.g2.com/categories/identity-management --- # Google Cloud Identity Reviews & Product Details A unified identity, access, app, and device management (IAM/EMM) platform that helps IT and security teams maximize end-user efficiency, protect company data, and transition to a digital workspace. * * * Seller [Google](https://www.g2.com/sellers/google) Discussions [Google Cloud Identity Community](https://www.g2.com/products/google-cloud-identity/discuss) Solution Type All-in-One Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/google-cloud-identity/pricing) ## Top-Rated Alternatives [ ![Microsoft Entra ID](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Microsoft Entra ID") Microsoft Entra ID 4.5/5(912) ](https://www.g2.com/products/microsoft-entra-id/reviews) [ ![Okta](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Okta") Okta 4.5/5(1,366) ](https://www.g2.com/products/okta/reviews) [ ![Frontegg](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Frontegg") Frontegg 4.8/5(365) ](https://www.g2.com/products/frontegg/reviews) [ View All Alternatives ](https://www.g2.com/products/google-cloud-identity/competitors/alternatives) ## User Insights Average based on 34 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) LS Luciana S. IT Manager Health, Wellness and Fitness Mid-Market (51-1000 emp.) 6/8/2026 "Secure, Centralized Identity Management with Seamless Google Workspace Integration" 4.5/5 What do you like best about Google Cloud Identity? Google Cloud Identity gives us a secure and a centralized procedures for managing authentication, user identities and access controls We have experienced a seamless integration with other cloud apps, including Google Workspace and this makes management straightforward. Google Cloud Identity supports MFA, SSO, and device management, which reinforces systems security The program has cloud native management approach and this makes the administrative work easier We set powerful security policies using Google Cloud Identity, and they work across all organizational structures We obtain brilliant reporting capabilities and audit logs, which gives resourceful visibility on how users work with the application Review collected by and hosted on G2.com. What do you dislike about Google Cloud Identity? Google Cloud Identity has basic access management capabilities, and for advanced features, expertise configuration and integration is needed The interface for the administrator may take extra involvement for them to comprehend and understand it. Review collected by and hosted on G2.com. What problems is Google Cloud Identity solving and how is that benefiting you? Google Cloud Identity has effectively centralized the entire access and identification management process and this makes it easy to manage multiple user accounts The software deploys MFA and single sign on, and this simplifies the access controls for a company The administrative overheads have been largely controlled by this application and this saves the company from extra financial commitments There is no password fatigue where the app allows the use of SSO The process of employees onboarding is also fully facilitated by this application, ensuring that all access controls are updated The program gives us a solid visibility on users permissions and access controls Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Victor S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Victor S.") VS Victor S. CEO Small-Business (50 or fewer emp.) 4/29/2026 "Stable, Reliable Experience with Google Cloud Identity" 4/5 What do you like best about Google Cloud Identity? I like that Google Cloud Identity runs smoothly once you get used to it. Some parts of the interface and navigation logic feel a bit unclear at first, but the overall experience is stable and reliable. And if you’re looking for a top‑tier global cloud provider, Google Cloud is definitely one of the strong candidates. Review collected by and hosted on G2.com. What do you dislike about Google Cloud Identity? Some parts of the UI and navigation feel a bit unintuitive, and it can take time to figure out where certain settings live. The structure isn’t always as clear as it could be. But once everything is set up, the system runs smoothly and reliably, which makes the initial friction easier to accept. Review collected by and hosted on G2.com. What problems is Google Cloud Identity solving and how is that benefiting you? Google Cloud Identity reduces operational overhead by centralizing identity and access management across our tools and services. It cuts down the time spent on onboarding, offboarding, and permission updates, which directly lowers administrative costs. The unified security policies also reduce risk exposure, helping avoid costly compliance issues. Overall, it streamlines user management, improves security consistency, and delivers clear ROI by saving both time and operational effort. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 invite ![Rene M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rene M.") RM Rene M. Solution Architect Outsourcing/Offshoring Mid-Market (51-1000 emp.) 1/16/2026 "Strong, Reliable Identity Management for Google Workspace with Easy SSO, MFA, and Provisioning" 5/5 What do you like best about Google Cloud Identity? Google Cloud Identity is a strong, reliable identity management solution, especially for organizations that already use Google Workspace. It makes it easy to centrally manage users, groups, devices, and access policies across the organization. The admin console feels clean and straightforward to navigate, and features like SSO, MFA, and automated provisioning help strengthen security without adding a lot of overhead. It also integrates smoothly with cloud apps and third-party tools, which makes onboarding and offboarding more consistent and helps reduce the risk of unauthorized access. Review collected by and hosted on G2.com. What do you dislike about Google Cloud Identity? Some advanced configurations and troubleshooting can be challenging without deep familiarity with Google’s ecosystem. In addition, reporting and visibility into certain access or authentication details can feel limited, especially when compared with more enterprise-focused identity platforms. Depending on an organization’s needs, getting the full value from some features may require additional licensing or pairing with other Google security products. Review collected by and hosted on G2.com. What problems is Google Cloud Identity solving and how is that benefiting you? Google Cloud Identity addresses the challenge of controlling access to internal systems and cloud applications in a centralized and secure way. It helps ensure that the right users have the right level of access, while enforcing authentication policies such as MFA and SSO. As a result, security improves, manual administrative work is reduced, and onboarding and offboarding processes run more smoothly. Overall, it strengthens organizational access governance while keeping user management straightforward and scalable. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ![Achirachaya T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Achirachaya T.") AT Achirachaya T. Python Software Engineer Mid-Market (51-1000 emp.) 2/10/2026 "Fast, Trustworthy Google Experience with Two-Factor Authentication" 4/5 What do you like best about Google Cloud Identity? The Google brand is very well known and trustworthy. It supports two-factor authentication, which adds an extra layer of security. The interface is fast and responsive, consistent with what I’ve come to expect from Google’s other interfaces. Review collected by and hosted on G2.com. What do you dislike about Google Cloud Identity? I don’t have any specific concerns, but given Google’s reputation for shutting down many of its services, I can’t help but worry that this one might disappear in the future and I’ll have to set up a new alternative. Review collected by and hosted on G2.com. What problems is Google Cloud Identity solving and how is that benefiting you? It allows us to sign up for our in-house services securely using a very familiar Google interface, and of course, we don’t need to develop our own user management system. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Satwik Bodhisatwa D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Satwik Bodhisatwa D.") SD Satwik Bodhisatwa D. Junior Software Engineer Mid-Market (51-1000 emp.) 1/25/2026 "Centralized Identity Management with Smooth SSO and MFA Integration" 3.5/5 What do you like best about Google Cloud Identity? What I like best about Google Cloud Identity is its centralized user and identity management. It makes it easy to manage users, groups, and access policies across Google Cloud and other connected applications from a single place. The integration with Google Workspace, SSO, and multi-factor authentication improves both security and user experience. It simplifies onboarding and offboarding, reduces administrative overhead, and ensures consistent identity policies across the organization. Review collected by and hosted on G2.com. What do you dislike about Google Cloud Identity? What I dislike about Google Cloud Identity is that its setup and configuration can feel complex initially. Understanding how identities, groups, SSO, and access policies work together takes some time, especially for new administrators. Troubleshooting sign-in or sync issues isn’t always straightforward, and documentation can sometimes feel scattered. While it’s powerful, it does have a learning curve before everything is fully optimized. Review collected by and hosted on G2.com. What problems is Google Cloud Identity solving and how is that benefiting you? Google Cloud Identity solves the problem of managing user identities and access across cloud resources and applications in a centralized and secure way. It provides single sign-on (SSO), multi-factor authentication, and unified user and group management, reducing the need for multiple credentials and manual access control. This benefits me by improving security, simplifying user onboarding and offboarding, reducing administrative effort, and giving users a smoother, more consistent sign-in experience across services. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Shivam S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shivam S.") SS Shivam S. AI Data Annotator Information Technology and Services Small-Business (50 or fewer emp.) 1/6/2026 "Streamlined Identity and Access Management for Modern Cloud Workflows" 4/5 What do you like best about Google Cloud Identity? The user experience is straightforward and consistent across devices. Implementing multi-factor authentication and managing user permissions is effortless. I particularly value the deep integration with Google Workspace and popular third-party tools—it makes cross-platform access smoother and more secure. The flexibility to manage both internal and client accounts from one console is a big plus. Review collected by and hosted on G2.com. What do you dislike about Google Cloud Identity? Although setup is generally simple, configuring some advanced policies and custom integrations may require technical expertise. The pricing model can also be a bit high for small teams, especially those just scaling up. Better proactive support or onboarding guidance for mid-sized businesses would make it even better. Review collected by and hosted on G2.com. What problems is Google Cloud Identity solving and how is that benefiting you? It’s solving the critical problem of fragmented identity management across multiple platforms. With Cloud Identity, we can easily control user access, enforce strong authentication policies, and ensure compliance—all from one unified dashboard. This has improved our security posture, reduced administrative overhead, and streamlined collaboration across remote and in-house teams. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 invite ![Giuseppe A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Giuseppe A.") GA Giuseppe A. IT Specialist Mid-Market (51-1000 emp.) 1/24/2026 "Seamless Zero Trust SSO, but clunky hybrid sync and limited native reporting" 3.5/5 What do you like best about Google Cloud Identity? What I like most is the balance between ironclad security (the so-called Zero Trust approach) and minimal user friction. It delivers a seamless SSO experience across a multi-cloud environment, while still giving admins strong, granular control through Context-Aware Access. Review collected by and hosted on G2.com. What do you dislike about Google Cloud Identity? The main drawbacks are the clunky sync tools for hybrid environments and the lack of granular reporting in the native console. On top of that, the pricing jump between the Free and Premium tiers feels steep for organizations that only need a handful of advanced security features. Review collected by and hosted on G2.com. What problems is Google Cloud Identity solving and how is that benefiting you? Google Cloud Identity addresses the issue of fragmented identity silos by giving us a single, secure source of truth. For me, this means less login friction across our entire tech stack and the ability to implement a Zero Trust security model that protects our data without getting in the way of user productivity. Review collected by and hosted on G2.com. Show More 1/26/2026 Validated ReviewerIncentivizedSource: G2 invite ![Harsh P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harsh P.") HP Harsh P. Developer Mid-Market (51-1000 emp.) 2/1/2026 "Simple, Dependable Access Management with Robust SSO/MFA" 4/5 What do you like best about Google Cloud Identity? I appreciate how simple and dependable Google Cloud Identity is for user and access management. The integration with Google Workspace works smoothly, the security features, such as SSO and MFA, are robust, and it's easy to manage permissions from a single dashboard. Review collected by and hosted on G2.com. What do you dislike about Google Cloud Identity? Google Cloud Identity is some higher-level feature need more expensive plans. The interface can also seem limited when compared to other identity tools. Review collected by and hosted on G2.com. What problems is Google Cloud Identity solving and how is that benefiting you? Google Cloud Identity helps manage user access and security across the organization. This improves security, reduces IT workload, and saves time by making the onboarding and offboarding of employees simpler. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Lucas V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lucas V.") LV Lucas V. IT Manager Mid-Market (51-1000 emp.) 1/21/2026 "Easy to set up and manage, with excellent integration and security" 4/5 What do you like best about Google Cloud Identity? What I like the most is that it is very easy to set up and manage users. The integration with other Google services is excellent and allows you to manage everything from one place. Additionally, the security is very good and gives you peace of mind. Review collected by and hosted on G2.com. What do you dislike about Google Cloud Identity? Sometimes the initial setup can be confusing. I would like it to have more documentation in Spanish. The price could be more accessible for small businesses. Review collected by and hosted on G2.com. What problems is Google Cloud Identity solving and how is that benefiting you? It helps us manage employee identities in a centralized way. Improve security with two-factor authentication. Facilitate access to all Google applications and greatly simplify team management. Sometimes the interface can be a bit complicated for new users. I would also like it to have more customization options. Technical support could improve in response times. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 inviteAI Translated ![Firdavs S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Firdavs S.") FS Firdavs S. Owner/Founder Small-Business (50 or fewer emp.) 1/25/2026 "Trustworthy and Centralized Access Control, Though There’s Room to Grow" 3.5/5 What do you like best about Google Cloud Identity? First of all, it's trustworthy since Google itself is one of the biggest companies in the world. The second best thing is centralized access control. Love that feature. Review collected by and hosted on G2.com. What do you dislike about Google Cloud Identity? It's pretty hard to get used to at first. I personally found it difficult to adapt to it. The usability should be made way easier. Review collected by and hosted on G2.com. What problems is Google Cloud Identity solving and how is that benefiting you? It helps me securely make my website's users login and out of my website and with other authentication problems. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconCurrent UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Google Cloud Identity? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Google Cloud Identity ](https://www.g2.com/products/google-cloud-identity/discussions/new) ![Raihanah R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Raihanah R.") RR Raihanah Rai • Last activity 4 months ago What's new on Google Cloud in 2021? 1 Upvote 5 [ Join the conversation ](https://www.g2.com/discussions/39888-what-s-new-on-google-cloud-in-2021) [ View all Discussions ](https://www.g2.com/products/google-cloud-identity/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/google-cloud-identity/pricing) Google Cloud Identity Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ebfae2a9075850f9fa094c23484ef258/microsoft-entra-id.jpg "Product Avatar Image") Microsoft Entra ID 4.5/5(912) [ Compare Now ](https://www.g2.com/compare/google-cloud-identity-vs-microsoft-entra-id) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6d0241f849d000763024744ff5901159/okta.png "Product Avatar Image") Okta 4.5/5(1,366) [ Compare Now ](https://www.g2.com/compare/google-cloud-identity-vs-okta) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b3390b4cc3d92e87d570895f7358c003/amazon-cognito.jpg "Product Avatar Image") Amazon Cognito 4.1/5(47) [ Compare Now ](https://www.g2.com/compare/amazon-cognito-vs-google-cloud-identity) ##### ##### Google Cloud Identity Features Functionality User provisioning Single Sign-on Enforces policies [ View More Features ](https://www.g2.com/products/google-cloud-identity/features) ## Work at Google? 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