# Google Audience Center vs Lotame Spherical Platform Comparison | | Google Audience Center | Lotame Spherical Platform | |---|---|---| | **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | | **Total Reviews** | 18 | 117 | | **Largest Market Segment** | Small-Business (75.0% of reviews) | Mid-Market (58.4% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Ratings Comparison | Rating | Google Audience Center | Lotame Spherical Platform | |---|---|---| | **Meets Requirements** | 8.3 (15 reviews) | 8.3 (98 reviews) | | **Ease of Use** | 7.2 (15 reviews) | 8.6 (97 reviews) | | **Ease of Setup** | Not enough data | 8.4 (49 reviews) | | **Ease of Admin** | Not enough data | 8.5 (49 reviews) | | **Quality of Support** | 7.5 (14 reviews) | 9.1 (95 reviews) | | **Has the product been a good partner in doing business?** | Not enough data | 9.3 (50 reviews) | | **Product Direction (% positive)** | 6.9 (15 reviews) | 8.6 (89 reviews) | --- ## Pricing ### Google Audience Center #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Lotame Spherical Platform #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Data Management Platform (DMP) | Product | Score | Reviews | |---|---|---| | **Google Audience Center** | 8.5/10 | 14 | | **Lotame Spherical Platform** | 8.2/10 | 74 | #### Data Integration | Feature | Google Audience Center | Lotame Spherical Platform | |---|---|---| | **1st-Party Data Integration** | 8.3 (11 reviews) | 8.8 (65 reviews) | | **2nd-Party Data Integration** | 7.7 (10 reviews) | 8.0 (46 reviews) | | **3rd-Party Data Integration** | 7.6 (7 reviews) | 8.1 (63 reviews) | | **Offline Data Integration** | 7.4 (7 reviews) | 6.9 (31 reviews) | | **Mobile Data Integration** | 9.2 (10 reviews) | 7.9 (42 reviews) | | **Data Export Tools** | 9.3 (10 reviews) | 8.6 (52 reviews) | #### Agentic AI - Data Management Platform (DMP) | Feature | Google Audience Center | Lotame Spherical Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Data Analysis & Optimization | Feature | Google Audience Center | Lotame Spherical Platform | |---|---|---| | **Audience Segmentation** | 9.3 (12 reviews) | 9.0 (67 reviews) | | **Recommendations** | 8.5 (11 reviews) | 8.1 (63 reviews) | | **Standard Dashboards** | 8.3 (12 reviews) | 8.0 (64 reviews) | | **Custom Reports** | 8.5 (12 reviews) | 7.6 (60 reviews) | #### Platform | Feature | Google Audience Center | Lotame Spherical Platform | |---|---|---| | **Data Permissions** | 8.7 (9 reviews) | 8.2 (55 reviews) | | **User, Role, and Access Management** | 8.9 (11 reviews) | 8.7 (56 reviews) | | **Performance and Reliability** | 8.9 (11 reviews) | 8.7 (63 reviews) | | **Enterprise Scalability** | 8.1 (8 reviews) | 8.3 (52 reviews) | | **Internationalization** | 8.5 (10 reviews) | 8.3 (41 reviews) | ### Audience Data Providers | Product | Score | Reviews | |---|---|---| | **Google Audience Center** | N/A | N/A | | **Lotame Spherical Platform** | N/A | N/A | #### Audience Data - Audience Data Providers | Feature | Google Audience Center | Lotame Spherical Platform | |---|---|---| | **Third-Party Data Access** | Not enough data | Not enough data | | **Audience Segmentation** | Not enough data | Not enough data | | **Audience Insights** | Not enough data | Not enough data | | **Custom Audience Creation** | Not enough data | Not enough data | #### Activation - Audience Data Providers | Feature | Google Audience Center | Lotame Spherical Platform | |---|---|---| | **Cross-Channel Targeting** | Not enough data | Not enough data | | **DSP Integration** | Not enough data | Not enough data | | **Data Enrichment** | Not enough data | Not enough data | | **Audience Activation** | Not enough data | Not enough data | #### AI Capabilities - Audience Data Providers | Feature | Google Audience Center | Lotame Spherical Platform | |---|---|---| | **Predictive Audience Modeling** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp) **Unique to Lotame Spherical Platform (1):** [Audience Data Providers](https://www.g2.com/categories/audience-data-providers) --- ## Reviewer Demographics ### By Company Size | Segment | Google Audience Center | Lotame Spherical Platform | |---|---|---| | **Small-Business** | 75.0% | 27.4% | | **Mid-Market** | 12.5% | 58.4% | | **Enterprise** | 12.5% | 14.2% | ### By Industry #### Google Audience Center - **Marketing and Advertising:** 18.8% - **Textiles:** 6.3% - **Staffing and Recruiting:** 6.3% - **Retail:** 6.3% - **Outsourcing/Offshoring:** 6.3% - **Medical Devices:** 6.3% - **Media Production:** 6.3% - **Internet:** 6.3% - **Information Technology and Services:** 6.3% - **Health, Wellness and Fitness:** 6.3% - **Other:** 25.0% #### Lotame Spherical Platform - **Marketing and Advertising:** 47.8% - **Online Media:** 11.5% - **Publishing:** 9.7% - **Automotive:** 3.5% - **Information Technology and Services:** 3.5% - **Leisure, Travel & Tourism:** 3.5% - **Media Production:** 3.5% - **Broadcast Media:** 2.7% - **Non-Profit Organization Management:** 1.8% - **Political Organization:** 1.8% - **Other:** 10.6% --- ## Alternatives ### Alternatives to Google Audience Center - [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews) — 4.0/5 stars (28 reviews) - [Oracle BlueKai Data Management Platform](https://www.g2.com/products/oracle-bluekai-data-management-platform/reviews) — 3.9/5 stars (19 reviews) - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (250 reviews) - [Oracle Data Cloud](https://www.g2.com/products/oracle-data-cloud/reviews) — 4.0/5 stars (42 reviews) - [OnAudience.com - Data Management Platform](https://www.g2.com/products/onaudience-com-data-management-platform/reviews) — 4.8/5 stars (31 reviews) - [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews) - [Permutive](https://www.g2.com/products/permutive/reviews) — 4.5/5 stars (86 reviews) - [Keboola](https://www.g2.com/products/keboola/reviews) — 4.6/5 stars (137 reviews) - [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews) ### Alternatives to Lotame Spherical Platform - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews) - [Permutive](https://www.g2.com/products/permutive/reviews) — 4.5/5 stars (86 reviews) - [Adobe Audience Manager](https://www.g2.com/products/adobe-audience-manager/reviews) — 4.0/5 stars (28 reviews) - [Oracle BlueKai Data Management Platform](https://www.g2.com/products/oracle-bluekai-data-management-platform/reviews) — 3.9/5 stars (19 reviews) - [LiveRamp](https://www.g2.com/products/liveramp/reviews) — 4.2/5 stars (114 reviews) - [V12 Data](https://www.g2.com/products/v12-data/reviews) — 4.1/5 stars (43 reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (250 reviews) - [OnAudience.com - Data Management Platform](https://www.g2.com/products/onaudience-com-data-management-platform/reviews) — 4.8/5 stars (31 reviews) - [Oracle Data Cloud](https://www.g2.com/products/oracle-data-cloud/reviews) — 4.0/5 stars (42 reviews) - [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews) --- ## Top Discussions ### Google Audience Center No discussions available for this product. ### Lotame Spherical Platform - Title: [What is lotame?](https://www.g2.com/discussions/what-is-lotame) — 2 comments > **Top comment:** "Lotame is a Data Management Platform DMP (or a hybrid of DMP + Consumer Data Platform (CDP))." - Title: [How does lotame collect data?](https://www.g2.com/discussions/how-does-lotame-collect-data) — 1 comment > **Top comment:** "Lotame collects it from different sources and they use it to create audience profile to deeply understand what customers respond to and what they need or are..." - Title: [Can I use my data in other platforms or DSPs?](https://www.g2.com/discussions/can-i-use-my-data-in-other-platforms-or-dsps) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Lotame is a fully media agnostic platform, meaning that we don’t dictate which channels you use to activate your data. Instead, we have set up direct..." - Title: [What does the word "Lotame" mean?](https://www.g2.com/discussions/what-does-the-word-lotame-mean) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "When Lotame was founded in 2006 as the first DMP, the name meant Locate, Target, Message. The original use case of the DMP was very advertising-driven,..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/google-audience-center-vs-lotame-spherical-platform)