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Compare Google Audience Center and Lotame Spherical Platform 
At a Glance
Market Segments
Small-Business (75.0% of reviews)
Mid-Market (58.9% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Google Audience Center
Star Rating
(18)4.1 out of 5
Market Segments
Small-Business (75.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Google Audience CenterLotame Spherical Platform
Star Rating
(116)4.4 out of 5
Market Segments
Mid-Market (58.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Lotame Spherical PlatformGoogle Audience Center vs Lotame Spherical Platform
- Reviewers felt that Lotame Spherical Platform meets the needs of their business better than Google Audience Center.
- When comparing quality of ongoing product support, reviewers felt that Lotame Spherical Platform is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Lotame Spherical Platform over Google Audience Center.
Pricing
Entry-Level Pricing
Google Audience Center
No pricing availableLotame Spherical Platform
No pricing availableFree Trial
Google Audience Center
No trial information availableLotame Spherical Platform
No trial information availableRatings
Meets Requirements
8.3
15
8.4
97
Ease of Use
7.2
15
8.6
96
Ease of Setup
Not enough data
8.4
48
Ease of Admin
Not enough data
8.5
49
Quality of Support
7.5
14
9.2
94
Has the product been a good partner in doing business?
Not enough data
9.3
50
Product Direction (% positive)
6.9
15
8.7
88
Features by Category
Data Integration
8.3
11
8.8
64
7.7
10
8.0
46
7.6
7
8.2
62
7.4
7
6.9
31
9.2
10
7.9
42
9.3
10
8.6
52
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
9.3
12
9.0
67
8.5
11
8.1
63
8.3
12
8.0
64
8.5
12
7.6
60
Platform
8.7
9
8.2
55
8.9
11
8.7
56
8.9
11
8.7
63
8.1
8
8.3
52
8.5
10
8.3
41
Categories
Categories
Shared Categories
Google Audience Center and Lotame Spherical Platform are categorized as Data Management Platform (DMP)
Unique Categories
Google Audience Center has no unique categories
Lotame Spherical Platform has no unique categories
Reviews
Reviewers' Company Size
Google Audience Center
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lotame Spherical Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.8%
Textiles
6.3%
Staffing and Recruiting
6.3%
Retail
6.3%
Outsourcing/Offshoring
6.3%
Other
56.3%
Marketing and Advertising
47.3%
Online Media
11.6%
Publishing
9.8%
Media Production
3.6%
Leisure, Travel & Tourism
3.6%
Other
24.1%
Alternatives
Discussions
Google Audience Center has no discussions with answers
What is lotame?
2 Comments
DD
Lotame is a Data Management Platform DMP (or a hybrid of DMP + Consumer Data Platform (CDP)).Read more
What does the word "Lotame" mean?
1 Comment
Official Response from Lotame Spherical Platform
When Lotame was founded in 2006 as the first DMP, the name meant Locate, Target, Message. The original use case of the DMP was very advertising-driven,...Read more
Can I use my data in other platforms or DSPs?
1 Comment
Official Response from Lotame Spherical Platform
Lotame is a fully media agnostic platform, meaning that we don’t dictate which channels you use to activate your data. Instead, we have set up direct...Read more
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