Google Audience Center Features

Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer.

Allows user to combine first party data collected with additional first party data of strategic partners.

Breadth of standard integrations to third-party data providers.

Able to easily integrate data from offline sources.

Able to easily integrate mobile data within the DMP platform.

Able to extract data from the DMP in bulk through a structured file.

Ease of segmenting user profiles into groups.

Analyzes data to find and recommend the highest value customer segmentations.

Provides pre-built dashboards to aggregate and display data.

Allows users to easily build customized reports and dashboards.

Able to set data permissions for strategic partners.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.

Provides features to allow scaling for large organizations.

Enables users to use the DMP in multiple languages.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives