1st-Party Data Integration
Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer.
2nd-Party Data Integration
Allows user to combine first party data collected with additional first party data of strategic partners.
3rd-Party Data Integration
Breadth of standard integrations to third-party data providers.
Offline Data Integration
Able to easily integrate data from offline sources.
Mobile Data Integration
Able to easily integrate mobile data within the DMP platform.
Data Export Tools
Able to extract data from the DMP in bulk through a structured file.
Ease of segmenting user profiles into groups.
Analyzes data to find and recommend the highest value customer segmentations.
Provides pre-built dashboards to aggregate and display data.
Allows users to easily build customized reports and dashboards.
Able to set data permissions for strategic partners.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
Provides features to allow scaling for large organizations.
Enables users to use the DMP in multiple languages.