Introducing G2.ai, the future of software buying.Try now
Compare Adobe Audience Manager and Google Audience Center 
At a Glance
Market Segments
Enterprise (72.0% of reviews)
Small-Business (75.0% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Adobe Audience Manager
Star Rating
(28)4.0 out of 5
Market Segments
Enterprise (72.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Adobe Audience ManagerGoogle Audience Center
Star Rating
(18)4.1 out of 5
Market Segments
Small-Business (75.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Google Audience CenterAdobe Audience Manager vs Google Audience Center
- Reviewers felt that Google Audience Center meets the needs of their business better than Adobe Audience Manager.
- When comparing quality of ongoing product support, Adobe Audience Manager and Google Audience Center provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Audience Center over Adobe Audience Manager.
Pricing
Entry-Level Pricing
Adobe Audience Manager
No pricing availableGoogle Audience Center
No pricing availableFree Trial
Adobe Audience Manager
No trial information availableGoogle Audience Center
No trial information availableRatings
Meets Requirements
8.2
18
8.3
15
Ease of Use
7.5
21
7.2
15
Ease of Setup
7.4
9
Not enough data
Ease of Admin
6.9
6
Not enough data
Quality of Support
7.5
16
7.5
14
Has the product been a good partner in doing business?
8.1
6
Not enough data
Product Direction (% positive)
6.8
18
6.9
15
Features by Category
Data Integration
8.8
17
8.3
11
Feature Not Available
7.7
10
7.9
16
7.6
7
7.6
16
7.4
7
7.3
15
9.2
10
Feature Not Available
9.3
10
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
8.6
16
9.3
12
8.5
13
8.5
11
7.8
17
8.3
12
8.0
16
8.5
12
Platform
8.3
16
8.7
9
8.3
15
8.9
11
Feature Not Available
8.9
11
8.2
14
8.1
8
8.2
11
8.5
10
Categories
Categories
Shared Categories
Adobe Audience Manager and Google Audience Center are categorized as Data Management Platform (DMP)
Unique Categories
Adobe Audience Manager has no unique categories
Google Audience Center has no unique categories
Reviews
Reviewers' Company Size
Adobe Audience Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Audience Center
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.0%
Internet
8.0%
Financial Services
8.0%
Broadcast Media
8.0%
Telecommunications
4.0%
Other
56.0%
Marketing and Advertising
18.8%
Textiles
6.3%
Staffing and Recruiting
6.3%
Retail
6.3%
Outsourcing/Offshoring
6.3%
Other
56.3%
Alternatives
Discussions
Is Adobe Audience Manager a DMP?
1 Comment
PJ
YesRead more
What is Adobe Audience Manager used for?
1 Comment
CP
In a nutshell, AAM is used for collecting data from 1st 2nd and 3rd party, then we can combine and build segments to send this data to different channels...Read more
Adobe Audience Manager has no more discussions with answers
Google Audience Center has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
