GA Connector is a Google Analytics and CRM integration that provides marketing attribution in Salesforce or your favorite CRM. With GA Connector, you can see the attribution source for every lead (and each closed sale) in Salesforce, Zoho, Pipeline, or any other CRM, letting you trace profitability back to specific traffic sources, not just users. Founded in 2015 by developer and entrepreneur Sergiy Zuev, GA Connector now helps hundreds of sales and marketing teams around the world to track and maximize their marketing ROI. Customers range from SMB to entrerprise, and include companies in the Fortune 500 and even the Fortune 250. GA Connector is a fully remote company with staff based around the world in locations that include the US, Europe, and Asia. GA Connector integrates Google Analytics and Google Adwords with your CRM (Salesforce, Zoho, Pipeline, etc), to show you - in your CRM - which leads and opportunities actually generate revenue - and which are a waste of your marketing budget. Run pre-made reports that quickly tell you: ▶ Which traffic channels, campaigns, ads, and keywords profitably drive revenue ▶ Which traffic sources (down to the keyword level) send you your most profitable customers ▶ Which traffic sources send you form fills and leads that DON'T convert In your CRM, you'll also have this valuable information for every lead and opportunity: ▶ Channel (source/medium) ▶ Google Ads campaign/ad/keyword ▶ Pages visited ▶ Geolocation ▶ + more With this data, you'll be able to: ▶ Determine exactly which traffic sources drive revenue ▶ Spend your valuable marketing budget on high-revenue traffic sources ▶ STOP spending low-revenue channels ▶ Focus your sales team's efforts on highly qualified leads ▶ and above all: Increase Marketing ROI! Here's how it works: Google Analytics gives you attribution data for each form fill on your website. And your CRM shows you sales that were closed offline. But without a way to connect the two, you don't know which traffic sources drove each conversion, or which traffic channels have the highest conversion rates. GA Connector solves this problem by connecting Google Analytics/Google Ads with Salesforce, Zoho, Pipedrive, or your favorite CRM, showing you exactly which traffic source drove each conversion, and which traffic sources convert into SALES. All you have to do from there in order to maximize your marketing ROI is to follow up by increasing spend on your high-converting traffic channels and reducing or eliminating spend on the rest.