Fospha Reviews & Product Details

We were up and running within 2 weeks, whilst our customer acquisiton reporting took a little longer this was still a very fast turnaround compared to other providers in the market. The customer success team and our account manager have gone above and beyond in the first couple of months, running educational sessions with colleagues across our business and delivering a superb insights sessions just one month post go live.

The dashboards and reports available are very in-depth, easy to grasp and draw conclusions from. Fospha are also happy to be a strategic partner, delivering their own insights and recommendations for how to adjust our media mix,as well as recommending tests on existing and new channels.

We are still validating some of the results we are seeing within the platform, but we're doing this with our hands being held all of the way. Fospha really have been great thus far and i can't fault them. Review collected by and hosted on G2.com.

Nothing in particular. My only gripe (and it's a stretch) is that the history we have access to is only going back 12 months, any further requires an extra cost. This makes it difficult to draw YoY comparissons however, the pricing model is so competitive that the extra cost still feels like you're getting a bargain in comparisson to alternatives in the MTA space. Review collected by and hosted on G2.com.

For us it was important to find a tool which helped us get a better view of which channels contribute the most to new customer acquisition. As much as most of our ad platforms + other channels will have new vs repeat customer reporting and data driven attribution we didn’t have a good view to compare them to each other and use our website CRM data to determine new vs repeat.

We can now more confidently invest media spend in top of funnel activity where we see the strongest CPA Review collected by and hosted on G2.com.

I’d like more options to create custom reports, however most times the team at Fospha is very quick to action and update dashboards with our preferences Review collected by and hosted on G2.com.

A reliable software that helps us make decisions confidently using data. Fospha helps us see where opportunities lie across all channels from a first click basis so we can shift spend and effort as required to drive more traffic through the best converting sources.

Our Fospha account manager regularly provides us with insights and recommendations for improvement and is also very helpful at answering any queries we may have in a prompt manner. Review collected by and hosted on G2.com.

Easy to use to use but an update on the visuals / charts on the dashboard would be good.

The ability to report on LTV would be an added benefit. Review collected by and hosted on G2.com.

Fospha is very helpful in terms of media planning & forecasting, as well as true view on channel performance especially given the GA4 challenges. Useful to get both top line and detailed data. Review collected by and hosted on G2.com.

It would be great if we could have comparitive views for all tabs. Review collected by and hosted on G2.com.

Being able to use the data from the platform to quickly gain insights into which channels/sources aren't working well for us and shift marketing spend accordingly. Review collected by and hosted on G2.com.

It would be useful to have the ability to save views/dashboards so that you don't have to reset the default settings every time you go in. For example, when you're running an experiment and just want to view the specific campaigns within the experiment quickly. Review collected by and hosted on G2.com.

The email insights have been super helpful in providing additonal context in client performance discussions, and the platform has been a really useful optimisation tool. Using Fospha has helped demonstrate the value of media channel upper funnel activity and helped guide our strategy moving forward. Our rep is also super responsive and always on hand to help when needed. Review collected by and hosted on G2.com.

More granular reporting beyond campaign level would be really helpful for optimisations Review collected by and hosted on G2.com.

It helps us identify which channels contribute to overall revenue, especially channels that are more upper-funnel that, in the past, we never saw the actual value of (display, social). It also integrates so well with other platforms, specifically smartly for us, which makes management super easy, allowing us to utilize automation to optimize our campaign to perform better. The dashboards also make it very easy for us to go in and see how performance is at the campaign, ad group, or keyword level for when we want to drill down. Review collected by and hosted on G2.com.

Sometimes there are delays in the data file or incorrect bucketing, which may make some days harder to optimize. Whenever there is an issue, the team always is very responsive in trying to help us solve it (whether its a problem with us sending the data through their systems). They are always quick to respond and help solve the issue. Review collected by and hosted on G2.com.

Fospha is invaluable in giving us insight into our performance across all channels, especially Paid Social.

The onboarding process is probably the most straightforward I've ever come across - quick and painless.

And the team is fantastic - very responsive, knowledgeable and helpful. There's a culture of driving continual improvement in the product, which is incredibly helpful as we grow and develop. Review collected by and hosted on G2.com.

The dashboard still needs a little work, but these are minor issues - it's continually being improved and doesn't impact on the usability or insights generated. Review collected by and hosted on G2.com.

Fospha is an extremly useful platform for us, allowing us to compare the effectiveness of all our digital adtertising in one place. It saves us time, and eliminates double counting between platforms. Review collected by and hosted on G2.com.

Fospha has some flaws, mainly the fact it does tend to overattribute towards high impression and low CPM campaigns - things like Youtube or awareness focused activities, for example. Review collected by and hosted on G2.com.

Working with Fospha has been a game-changer for our business reporting needs. Fospha offers a powerful reporting tool that streamlines our reporting process and provides a top-level view of our performance metrics, enabling us to make data-driven decisions with ease.

It provides comprehensive and insightful reports all the way down to ad/keyword level that give us a clear understanding of our marketing performance. The ability to access these reports on a daily basis has significantly improved our analytical capabilities. With just a few clicks, we can gather actionable insights and measure the success of our marketing campaigns, customer journeys, and sales funnels. This bird's-eye view enables us to identify trends, spot areas for improvement, and make informed decisions to drive growth.

Fospha has also streamlined our reporting process across the business by consolidating data from various sources, allowing us to centralize our reporting efforts. This has not only saved us time but has also improved collaboration and alignment across different teams. With Fospha, we can now effortlessly share reports with stakeholders, ensuring everyone is on the same page and driving towards common goals. Review collected by and hosted on G2.com.

There are a couple of areas where it could further improve. One aspect is the ability to have more control over creating custom reports. While the existing reports are comprehensive, having the flexibility to tailor reports to our specific requirements would be beneficial. It would empower us to extract deeper insights and customize the reporting experience based on our unique business needs.

Another area for improvement is the speed of rolling out new features. In a rapidly evolving digital landscape, staying ahead of the curve is crucial. It would be great to see Fospha introduce new features more quickly, ensuring that its users have access to the latest advancements and stay at the forefront of data-driven decision-making. Review collected by and hosted on G2.com.