Fospha Features
Metrics (9)
Sessions - Digital Analytics
This feature was mentioned in 14 Fospha reviews.
Accurately measure total web traffic and present data elegantly.
Engagement
Based on 13 Fospha reviews.
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
10 reviewers of Fospha have provided feedback on this feature.
Accurately determine where most people enter your site and where they leave and present data elegantly.
Standard Event Tracking
This feature was mentioned in 13 Fospha reviews.
Software automatically tracks standard user actions.
Custom Event Tracking
13 reviewers of Fospha have provided feedback on this feature.
Able to set up custom variables to track any user activity on the site.
Retention
13 reviewers of Fospha have provided feedback on this feature.
Accurately measure bounce rate.
Return
This feature was mentioned in 12 Fospha reviews.
Track user return rates and related metrics.
Conversions
As reported in 15 Fospha reviews.
Track what proportion of users convert via a certain action.
Funnels
As reported in 12 Fospha reviews.
See how many users proceed down a certain path to conversion.
Reporting (10)
Real-Time Reporting
As reported in 16 Fospha reviews.
Obtain live data for who is currently accessing your site.
Trending
As reported in 14 Fospha reviews.
Report on how any user activity has changed over time.
Retroactive Reporting
16 reviewers of Fospha have provided feedback on this feature.
Report on user activity in the past and set up predictive models for the future.
Segmentation
Based on 15 Fospha reviews.
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Mobile Reporting
As reported in 11 Fospha reviews.
Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
Based on 15 Fospha reviews.
Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
Based on 14 Fospha reviews.
Allows users to easily build customized reports and dashboards.
Dashboards
Based on 26 Fospha reviews.
Provides customizable dashboards that allow users to view and manage data.
Data Visualizations
28 reviewers of Fospha have provided feedback on this feature.
Displays attribution data through easy-to-interpret charts and graphs.
Custom Reporting
This feature was mentioned in 25 Fospha reviews.
Allows users to build custom reports.
Other (7)
User Data
This feature was mentioned in 13 Fospha reviews.
Able to access user-specific data such as location, language, gender, and activity while on the site.
Site Search Reporting
This feature was mentioned in 11 Fospha reviews.
Report on keywords used in internal searches.
Load Time Monitoring
Based on 11 Fospha reviews.
Track load times on different devices and systems.
Campaign Tracking
16 reviewers of Fospha have provided feedback on this feature.
Analyze inbound marketing traffic to identify which campaigns are working best.
E-Commerce
Based on 16 Fospha reviews.
Track revenue and transactions.
Promotional Messages
As reported in 11 Fospha reviews.
Able to deploy promotional or other pop-up messages based on user actions.
Administration Alerts
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (4)
API / Integrations
This feature was mentioned in 14 Fospha reviews.
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
As reported in 13 Fospha reviews.
Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
16 reviewers of Fospha have provided feedback on this feature.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
16 reviewers of Fospha have provided feedback on this feature.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Marketing Operations (6)
ROI Tracking
Based on 17 Fospha reviews and verified by the G2 Product R&D team.
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Based on 17 Fospha reviews and verified by the G2 Product R&D team.
Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Based on 14 Fospha reviews and verified by the G2 Product R&D team.
Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Based on 18 Fospha reviews and verified by the G2 Product R&D team.
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
This feature was mentioned in 14 Fospha reviews.
Includes features for budgeting, forecasting, and managing marketing investments
White Label
This feature was mentioned in 10 Fospha reviews.
Offers a white labeling service for agencies or resellers to customize platform branding
Campaign Activity (6)
Campaign Insights
Based on 20 Fospha reviews and verified by the G2 Product R&D team.
Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Based on 20 Fospha reviews and verified by the G2 Product R&D team.
Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Based on 13 Fospha reviews and verified by the G2 Product R&D team.
Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Based on 19 Fospha reviews and verified by the G2 Product R&D team.
Collects marketing campaign performance data across multiple channels
Brand Optimization
Based on 16 Fospha reviews and verified by the G2 Product R&D team.
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
This feature was mentioned in 14 Fospha reviews.
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Attribution Modeling (6)
Single-Touch Attribution
22 reviewers of Fospha have provided feedback on this feature.
Uses an attribution model that assigns credit to one touchpoint in the customer’s journey.
Multi-Touch Attribution
29 reviewers of Fospha have provided feedback on this feature.
Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.
Algorithmic Attribution
This feature was mentioned in 25 Fospha reviews.
Uses machine learning to create an attribution model.
Cross-Device Attribution
As reported in 23 Fospha reviews.
Tracks customer interactions across mobile and desktop.
Offline Attribution
Based on 17 Fospha reviews.
Allows users to track touchpoints through offline channels, such as events.
Custom Attribution
17 reviewers of Fospha have provided feedback on this feature.
Allows the user to create a custom attribution model.
Marketing (4)
B2B Attribution
12 reviewers of Fospha have provided feedback on this feature.
Provides features for B2B marketers.
B2C Attribution
As reported in 23 Fospha reviews.
Provides features for B2C marketers.
Marketing Channels
As reported in 26 Fospha reviews.
Enables marketers to track multiple marketing channels.
Integrations
Based on 21 Fospha reviews.
Integrates with other sales, marketing, and advertising software.
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Attribution (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.



