Fospha Features
Metrics (9)
Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly. This feature was mentioned in 14 Fospha reviews.
Engagement
As reported in 13 Fospha reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly. This feature was mentioned in 10 Fospha reviews.
Standard Event Tracking
As reported in 13 Fospha reviews. Software automatically tracks standard user actions.
Custom Event Tracking
Able to set up custom variables to track any user activity on the site. This feature was mentioned in 13 Fospha reviews.
Retention
Based on 13 Fospha reviews. Accurately measure bounce rate.
Return
Track user return rates and related metrics. This feature was mentioned in 12 Fospha reviews.
Conversions
Track what proportion of users convert via a certain action. This feature was mentioned in 15 Fospha reviews.
Funnels
See how many users proceed down a certain path to conversion. 12 reviewers of Fospha have provided feedback on this feature.
Reporting (10)
Real-Time Reporting
As reported in 16 Fospha reviews. Obtain live data for who is currently accessing your site.
Trending
As reported in 14 Fospha reviews. Report on how any user activity has changed over time.
Retroactive Reporting
Report on user activity in the past and set up predictive models for the future. 16 reviewers of Fospha have provided feedback on this feature.
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments. This feature was mentioned in 15 Fospha reviews.
Mobile Reporting
Analytic tools are also available for mobile and tablet versions of websites. This feature was mentioned in 11 Fospha reviews.
Unification Across Devices
Able to unify user data across devices, recognizing returning users. 15 reviewers of Fospha have provided feedback on this feature.
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards. This feature was mentioned in 14 Fospha reviews.
Dashboards
As reported in 26 Fospha reviews. Provides customizable dashboards that allow users to view and manage data.
Data Visualizations
Displays attribution data through easy-to-interpret charts and graphs. This feature was mentioned in 28 Fospha reviews.
Custom Reporting
Based on 25 Fospha reviews. Allows users to build custom reports.
Other (7)
User Data
As reported in 13 Fospha reviews. Able to access user-specific data such as location, language, gender, and activity while on the site.
Site Search Reporting
As reported in 11 Fospha reviews. Report on keywords used in internal searches.
Load Time Monitoring
As reported in 11 Fospha reviews. Track load times on different devices and systems.
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best. 16 reviewers of Fospha have provided feedback on this feature.
E-Commerce
Track revenue and transactions. 16 reviewers of Fospha have provided feedback on this feature.
Promotional Messages
Based on 11 Fospha reviews. Able to deploy promotional or other pop-up messages based on user actions.
Administration Alerts
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (4)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. This feature was mentioned in 14 Fospha reviews.
QA Testing
Able to test that event and variable setup are reporting data accurately. 13 reviewers of Fospha have provided feedback on this feature.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. This feature was mentioned in 16 Fospha reviews.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 16 Fospha reviews.
Marketing Operations (6)
ROI Tracking
Based on 17 Fospha reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Based on 17 Fospha reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Based on 14 Fospha reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Based on 18 Fospha reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Includes features for budgeting, forecasting, and managing marketing investments This feature was mentioned in 14 Fospha reviews.
White Label
Offers a white labeling service for agencies or resellers to customize platform branding 10 reviewers of Fospha have provided feedback on this feature.
Campaign Activity (6)
Campaign Insights
Based on 20 Fospha reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Based on 20 Fospha reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Based on 13 Fospha reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Based on 19 Fospha reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels
Brand Optimization
Based on 16 Fospha reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
Based on 14 Fospha reviews. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Attribution Modeling (6)
Single-Touch Attribution
Based on 22 Fospha reviews. Uses an attribution model that assigns credit to one touchpoint in the customer’s journey.
Multi-Touch Attribution
Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. 29 reviewers of Fospha have provided feedback on this feature.
Algorithmic Attribution
Uses machine learning to create an attribution model. 25 reviewers of Fospha have provided feedback on this feature.
Cross-Device Attribution
As reported in 23 Fospha reviews. Tracks customer interactions across mobile and desktop.
Offline Attribution
Allows users to track touchpoints through offline channels, such as events. 17 reviewers of Fospha have provided feedback on this feature.
Custom Attribution
Based on 17 Fospha reviews. Allows the user to create a custom attribution model.
Marketing (4)
B2B Attribution
Provides features for B2B marketers. This feature was mentioned in 12 Fospha reviews.
B2C Attribution
As reported in 23 Fospha reviews. Provides features for B2C marketers.
Marketing Channels
Enables marketers to track multiple marketing channels. This feature was mentioned in 26 Fospha reviews.
Integrations
Based on 21 Fospha reviews. Integrates with other sales, marketing, and advertising software.
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Attribution (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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Technology Glossary Features
View definitions of the features and discover new technology terms.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.


