Fospha Reviews & Product Details

Fospha has been a fantastic tool to catapult our channel strategy and optimize our marketing spend between channels. I recognize now how much revenue we were leaving on the table with analyzing on a last click basis. and Charlie has been a fantastic partner! Review collected by and hosted on G2.com.

I wish we could leverage impression based data to understand channel LTVs! Review collected by and hosted on G2.com.

Fospha really helps us to manage our digital marketing in a much better way than traditional attribution approaches. The team is attentive to business needs and are able to solve any issues very quickly. Review collected by and hosted on G2.com.

Occasional delays in data load, but the team is usually quick to solve. Review collected by and hosted on G2.com.

Full integrations with every ad platform, including some "smaller" ones like Reddit. Great CS team that is very helpful with quarterly performance check-ins, giving you an extra fresh set of eyes on your data. The insights Fospha gives you compared to most business managers are unparalleled. Review collected by and hosted on G2.com.

While the overall functionality is beautifully simplistic, which makes it easy to understand total performance vs ad platform performance, it does lack a few basic features like date granularity or comparing YoY data to the cutoff MTD date. They aren't deal-breakers but would make our lives a little bit easier :). Review collected by and hosted on G2.com.

Ease of set up

Dashboarding

Cross-Channel Budget Allocation

Optimisation down to campaign/adset level

Customer support is great Review collected by and hosted on G2.com.

organic social/influencers harder to attribute Review collected by and hosted on G2.com.

They're customer service is excellent!

Their data is integrated into our internal reporting.

They give an accurate view of performance in one centralised place Review collected by and hosted on G2.com.

Their model is a black box solution, so you need to trust it. Review collected by and hosted on G2.com.

Advertising across mutliple channels can always be challenging, but Fospha has allowed us to accurately attribute revenue across each channel, so we can better understand the true performance of our digital marketing activity. Review collected by and hosted on G2.com.

Some reporting requirements aren't supported in the dashboard, but the Fospha team are generally more than happy to provide custom reports that aren't immediately available. Review collected by and hosted on G2.com.

We weren't able to get the level of detail when it comes to attribution anywhere else for such a competitive price. Review collected by and hosted on G2.com.

The platform interface can be slightly buggy but I know they're making steps to fix that with a new interface. Review collected by and hosted on G2.com.

Allows us to compare apples with apples when reviewing our marketing channels, informing decision-making

Provides a fully deduped view of conversions

Good level of detail of ROAS, ROI, CAC, CPA etc Review collected by and hosted on G2.com.

Platform can sometimes be a little buggy / slight delays in it updating some days but know this is being worked on

Would be great to see more comparison tools & graphs built into the platform too plus the option to build more custom reporting Review collected by and hosted on G2.com.

Fospha has felt like an extension of our team, offering industry expertise and insights to shape and enable us to execute our marketing strategy and growth plans effectively and efficiently. We had a great onboarding experience and have had a great account management team ever since. Review collected by and hosted on G2.com.

Initially had some issues with the way that data was grouped but the team were super helpful in creating custom filters for us which fixed this. Review collected by and hosted on G2.com.

As a young business, we have loved the industry expertise Fospha has offered, enabling us to benchmark ourselves against competitors and ultimately redistributing spending to channels that drive growth. From day 1, Fospha took the time to understand our business and our customers, ensuring that dashboards were produced to our exact requirements. Review collected by and hosted on G2.com.

The interface and processing time could be improved. It would be great to see in built connectors to other BI tools such as data studio. Review collected by and hosted on G2.com.