Exolyt Reviews & Product Details

As a researcher focused on disinformation and social media narratives, I've worked with several TikTok analytics tools developed by different companies. Some were promising at the prototype stage, but unfortunately disappeared just as they started gaining traction.

That's why I was especially glad to discover Exolyt — a stable, well-supported, and constantly improving platform that truly understands how TikTok works. It combines a clean interface with access to rich data: video metrics, hashtag trends, comment-level insights, and profile analytics — all essential for both commercial and research purposes.

What sets Exolyt apart is not just the data, but the team behind it. They're open, responsive, and willing to support meaningful societal-impact work. We've collaborated on publications and case studies that would not have been possible without Exolyt. Review collected by and hosted on G2.com.

This isn’t a negative point, but more of a helpful tip related to coverage:

When researching hashtags, it's a good idea to first check how many videos are currently available in Exolyt’s database for that hashtag. For niche, regional, or newly emerging tags, the coverage may vary — which can impact analysis. A quick check early in the process helps avoid gaps in your dataset. Review collected by and hosted on G2.com.

Exolyt is a platform that empowers both marketing specialists and experienced analysts to make smarter, insight-led decisions.

It offers a strong combination of informative dashboards and the ability to go deeper when needed. The hashtag clouds are absolutely incredible - not just visually compelling, but strategically meaningful.

What truly stands out is how well the tool understands TikTok as a platform: the culture, the mechanics, and the importance of finding your Tok. Whether you're tracking trends or defining influencer fit, Exolyt helps you see what actually drives attention and why. Review collected by and hosted on G2.com.

to get the most value out of it, it's important to choose the right plan Review collected by and hosted on G2.com.

Exolyt makes it so easy to track and view data from Tiktok creators so we can determine whom we'd like to work with a a fair rate to pitch them for paid promos. No other platform can do what they do when viewing analytics for Tiktok users. We have been using it for more than 2 years now and will continue to do so. Review collected by and hosted on G2.com.

We are hoping they can implement Instagram Reels data, similar to the Tiktok analytical data. Review collected by and hosted on G2.com.

I love being able to instantly understand how big the conversation around a hashtag is. The ability to look at related tags is a gamechanger for unearthing community connections.

It's so useful for both idendying trending topics overall, and for your industry while also providing enough data that you can see the bigger picture and look at longer term trends and shifts. Review collected by and hosted on G2.com.

Right now there's nothing about the tool that I don't like, and all the things that I wish it had are already in the release pipeline.

The team is so responsive and quick to implement customer feedback. Review collected by and hosted on G2.com.

Exolyt is an extremely comprehensive analytics tool for brands or agencies managing organic content and influencer campaigns on TikTok, and for keeping track of competitors and the Tokiverse in general. Interface is intuitive, and the system is fast. The developers are constantly adding new features based on input from customers. I think it's a must-have bit of kit. Review collected by and hosted on G2.com.

Some of the advanced features push it into enterprise level pricing. Review collected by and hosted on G2.com.

The number of possibilities of the Exolyt service is amazing.

One of the most useful for me is the feature for tracking accounts over time. You can see data by week, how many videos were added, how many reactions and views there were.

Very useful is the ability to determine the geography of a specific account’s audience as a percentage.

Incredibly convenient work with hashtags, sounds in Tiktok, the ability to track them.

And, of course, the ability to export data to a Google spreadsheet. Review collected by and hosted on G2.com.

There are some positions missing when exporting to a Google spreadsheet, but the guys from Exolyt are very responsive and gladly accept feedback.

There are also some problems with UX, but they are very rare and can be resolved by reloading the page. Review collected by and hosted on G2.com.