--- title: Exolyt Reviews meta_title: 'Exolyt Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Exolyt works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 7 scale: '5' date_modified: '2026-06-29' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Exolyt Reviews **Vendor:** Exolyt **Category:** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) **Average Rating:** 4.7/5.0 **Total Reviews:** 7 ## About Exolyt Exolyt is a TikTok Analytics and Social Intelligence platform that helps businesses gain deeper insights into organic TikTok content. With features like audience analysis, trend tracking, performance monitoring and influencer discovery powered by advanced social listening and AI, Exolyt goes beyond metadata to analyze video content, images, and text and reveals nuanced trend signals and audience insights. It is built for consumer brands, marketing agencies, product developers, analysts, and research service providers to better understand the customer's voice and harness social and emerging industry trends. Exolyt currently has 150+ clients in over 20 countries, including renowned brands, agencies, and research providers like McCann (Paris), WeAreSocial, Ogilvy, Penta Group, Shiseido, and MercadoLibre. ## Exolyt Pros & Cons **What users like:** - Users commend Exolyt for its **deep understanding of TikTok trends** , empowering effective data-driven decisions in research and marketing. (4 reviews) - Users appreciate the **rich analytics** provided by Exolyt, enabling informed decisions for both marketing and research. (3 reviews) - Users value the **user-friendly interface** of Exolyt, making TikTok data analysis seamless and efficient. (2 reviews) - Users praise Exolyt for its **stable support and insightful data** , enhancing both research and marketing decisions on TikTok. (2 reviews) - Users appreciate Exolyt's **clean and informative interface** , enhancing their ability to analyze TikTok performance effectively. (2 reviews) - Users value the **insightful audience analysis** by Exolyt, effectively revealing trends and community connections. (1 reviews) - Customer Support (1 reviews) - Easy Access (1 reviews) - Users appreciate the **easy posting** capabilities of Exolyt, streamlining partnerships with TikTok creators for promotions. (1 reviews) - Efficiency (1 reviews) **What users dislike:** - Users are eager for **Instagram Reels data** integration, hoping it matches the capabilities of TikTok analytics. (1 reviews) ## Exolyt Reviews ### 1. Effortless Tracking with Room for Enhanced Dashboards **Rating:** 3.5/5.0 stars **Reviewed by:** Jose C. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Exolyt?** I use Exolyt to find trends, do social listening, and track hashtags. It's very easy to use and very fast to add new accounts to track or hashtags. I find it very valuable for measuring the impact and trend of a certain topic because I can see the volume of conversation for certain hashtags used in the platform. The initial setup was easy too. **What do you dislike about Exolyt?** I think it should have a stronger dashboard view and something shareable for non-users to follow. It should have dashboard views available to track how the conversation is going and more customizable and the ability to share with non-users that don't have permission or a seat to the app. **What problems is Exolyt solving and how is that benefiting you?** I use Exolyt to find trends and track social activity. It helps me identify trending content and measure the impact of hashtags, as well as follow the latest trends with ease. ### 2. Researcher **Rating:** 5.0/5.0 stars **Reviewed by:** Mikhail D. | Head of Research, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Exolyt?** As a researcher focused on disinformation and social media narratives, I've worked with several TikTok analytics tools developed by different companies. Some were promising at the prototype stage, but unfortunately disappeared just as they started gaining traction. That's why I was especially glad to discover Exolyt — a stable, well-supported, and constantly improving platform that truly understands how TikTok works. It combines a clean interface with access to rich data: video metrics, hashtag trends, comment-level insights, and profile analytics — all essential for both commercial and research purposes. What sets Exolyt apart is not just the data, but the team behind it. They're open, responsive, and willing to support meaningful societal-impact work. We've collaborated on publications and case studies that would not have been possible without Exolyt. **What do you dislike about Exolyt?** This isn’t a negative point, but more of a helpful tip related to coverage: When researching hashtags, it's a good idea to first check how many videos are currently available in Exolyt’s database for that hashtag. For niche, regional, or newly emerging tags, the coverage may vary — which can impact analysis. A quick check early in the process helps avoid gaps in your dataset. **What problems is Exolyt solving and how is that benefiting you?** Exolyt helps us understand how propaganda campaigns evolve on TikTok — especially in complex information environments like Belarus, Poland, Moldova and the Baltic States. We've used it to track toxic hashtags, identify coordinated posting behavior, and monitor how content spreads across borders and languages. This work has led to published investigations, academic presentations, and real-world policy discussions — made possible in part by Exolyt’s tools. ### 3. Analytics that power a truly data-driven approach **Rating:** 4.5/5.0 stars **Reviewed by:** Dr Olga L. | Marketing Research Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2025 **What do you like best about Exolyt?** Exolyt is a platform that empowers both marketing specialists and experienced analysts to make smarter, insight-led decisions. It offers a strong combination of informative dashboards and the ability to go deeper when needed. The hashtag clouds are absolutely incredible - not just visually compelling, but strategically meaningful. What truly stands out is how well the tool understands TikTok as a platform: the culture, the mechanics, and the importance of finding your Tok. Whether you're tracking trends or defining influencer fit, Exolyt helps you see what actually drives attention and why. **What do you dislike about Exolyt?** to get the most value out of it, it's important to choose the right plan **What problems is Exolyt solving and how is that benefiting you?** Exolyt helps me understand niche dynamics, evaluate influencer performance, and assess campaign impact more precisely. It also supports discovering new audience segments by revealing what’s gaining traction and where attention is shifting. This makes our influencer collaborations more targeted and our strategy truly data-driven. ### 4. Exolyt is a game-changer when it comes to reviewing data for Tiktok users. **Rating:** 5.0/5.0 stars **Reviewed by:** Corey K. | Owner, Public Relations and Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Exolyt?** Exolyt makes it so easy to track and view data from Tiktok creators so we can determine whom we'd like to work with a a fair rate to pitch them for paid promos. No other platform can do what they do when viewing analytics for Tiktok users. We have been using it for more than 2 years now and will continue to do so. **What do you dislike about Exolyt?** We are hoping they can implement Instagram Reels data, similar to the Tiktok analytical data. **What problems is Exolyt solving and how is that benefiting you?** Rather than spending time overseeing data for a specifric Tiktok user, I can go into Exolyt and add the creator/account and click a speicifc range, averages, views, comments, and all engagement for that user. It even helps to see if a creator has sponsored content or not. So easy to use. We love it. ### 5. Trustworthy TIkTok data for actionable insights! **Rating:** 5.0/5.0 stars **Reviewed by:** Kim T. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2024 **What do you like best about Exolyt?** I love being able to instantly understand how big the conversation around a hashtag is. The ability to look at related tags is a gamechanger for unearthing community connections. It's so useful for both idendying trending topics overall, and for your industry while also providing enough data that you can see the bigger picture and look at longer term trends and shifts. **What do you dislike about Exolyt?** Right now there's nothing about the tool that I don't like, and all the things that I wish it had are already in the release pipeline. The team is so responsive and quick to implement customer feedback. **What problems is Exolyt solving and how is that benefiting you?** Exolyt is a one stop shop for me to easily understand any topic on TikTok, how it connects to others, who the key players are, how much it's increased/decreased over a set time period. What would have taken me hours to figure out using other TikTok tools, I can understand in minutes with Exolyt ### 6. The best TikTok analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Dave S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2024 **What do you like best about Exolyt?** Exolyt is an extremely comprehensive analytics tool for brands or agencies managing organic content and influencer campaigns on TikTok, and for keeping track of competitors and the Tokiverse in general. Interface is intuitive, and the system is fast. The developers are constantly adding new features based on input from customers. I think it's a must-have bit of kit. **What do you dislike about Exolyt?** Some of the advanced features push it into enterprise level pricing. **What problems is Exolyt solving and how is that benefiting you?** Exolyt helps us optimize campaigns and content by giving us visibility into stats like videos that won us the most followers. Exolyt reports and data exports help us track our progress relative to KPIs and the industry at large. ### 7. The best Tiktok analytics tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2023 **What do you like best about Exolyt?** The number of possibilities of the Exolyt service is amazing. One of the most useful for me is the feature for tracking accounts over time. You can see data by week, how many videos were added, how many reactions and views there were. Very useful is the ability to determine the geography of a specific account’s audience as a percentage. Incredibly convenient work with hashtags, sounds in Tiktok, the ability to track them. And, of course, the ability to export data to a Google spreadsheet. **What do you dislike about Exolyt?** There are some positions missing when exporting to a Google spreadsheet, but the guys from Exolyt are very responsive and gladly accept feedback. There are also some problems with UX, but they are very rare and can be resolved by reloading the page. **What problems is Exolyt solving and how is that benefiting you?** Tracking statistics of TikTok accounts, searching for influencers by geo, hashtags, sounds, tracking popular videos. Working with exported data in Google Sheets - [View Exolyt pricing details and edition comparison](https://www.g2.com/products/exolyt/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-29+17%3A36%3A46+-0500&secure%5Bsession_id%5D=45044ca5-7b74-4dfa-bfa9-113f41a77e31&secure%5Btoken%5D=714af13937ec45451fcba01cc7d7580210dddedbff567ea79c243203772944a7&format=llm_user) ## Exolyt Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Exolyt Alternatives - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,378 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,262 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,623 reviews)