As a researcher focused on disinformation and social media narratives, I've worked with several TikTok analytics tools developed by different companies. Some were promising at the prototype stage, but unfortunately disappeared just as they started gaining traction. That's why I was especially glad to discover Exolyt — a stable, well-supported, and constantly improving platform that truly understands how TikTok works. It combines a clean interface with access to rich data: video metrics, hashtag trends, comment-level insights, and profile analytics — all essential for both commercial and research purposes. What sets Exolyt apart is not just the data, but the team behind it. They're open, responsive, and willing to support meaningful societal-impact work. We've collaborated on publications and case studies that would not have been possible without Exolyt.

Exolyt is a platform that empowers both marketing specialists and experienced analysts to make smarter, insight-led decisions. It offers a strong combination of informative dashboards and the ability to go deeper when needed. The hashtag clouds are absolutely incredible - not just visually compelling, but strategically meaningful. What truly stands out is how well the tool understands TikTok as a platform: the culture, the mechanics, and the importance of finding your Tok. Whether you're tracking trends or defining influencer fit, Exolyt helps you see what actually drives attention and why.

Exolyt makes it so easy to track and view data from Tiktok creators so we can determine whom we'd like to work with a a fair rate to pitch them for paid promos. No other platform can do what they do when viewing analytics for Tiktok users. We have been using it for more than 2 years now and will continue to do so.