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Equals Reviews & Product Details

The next-generation spreadsheet. Equals is the fastest, most flexible way to measure and report on your SaaS business. Automate your reporting with precision. Analyze from the comfort of a spreadsheet. Powered by live data from Stripe, Salesforce, Hubspot, and your SQL database. ---- We all understand the power and value of data. Yet, amongst the explosion of new tools to help us make sense of it all, we invariably end up back in a spreadsheet. BI tools are inherently complex and one-size-fits-all solutions simply don't cut it. Why? The spreadsheet is the only tool that gives you the flexibility to match the specifics of your business. There's really nothing like it — a canvas on which you can play, move, touch, and feel data while building compounding, sophisticated analyses and reports. Yet, starting analyses in Excel and Sheets is painful. Your data always comes from somewhere else, you have to export it to a CSV, import it into your spreadsheet, and hope you didn't miss anything. And then keeping it up-to-date is the original pain times ten. At Equals, we're building a next-generation spreadsheet that works just like those that came before but is fit for this era of work. It's directly connected to your data and is as unconstrained and flexible as a spreadsheet. It's paired with BI-grade dashboards that are as quick and easy to create as a doc. Based in North America, we have been building software and companies for 10+ years at the likes of Intercom, Atlassian, Stripe, and Loom. We're backed by the best innovators and investors in Silicon Valley, including a16z and Craft Ventures.

Seller

Equals

Discussions

Equals Community

Overview by

Matt Hodges

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

3 months

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Top-Rated Alternatives

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Equals Integrations

(2)

Integration information sourced from real user reviews.

Equals Media

Equals Demo - SELF-SERVE THE DATA YOU NEED – WITH OR WITHOUT SQL

Enable your company to safely query, join, and transform data across your warehouse and cloud apps.

Equals Demo - BECAUSE YOU ALWAYS END UP BACK IN A SPREADSHEET

Analyze data, build models, and create BI-grade dashboards–all from the comfort of your trusted spreadsheet.

Equals Demo - BUSINESS INTELLIGENCE, BUT DEAD EASY

Instantly turn spreadsheets into dashboards and auto-distribute up-to-date reports – all in a few clicks.

Equals Demo - WHEN OUT-OF-THE-BOX WON’T CUT IT

- Get an investor-grade ARR build, cohorts, and dashboard - A complete, flexible, and shareable picture of sales – past and present - Build product usage dashboards, top of funnel reports, and more

Equals Demo - "You'll never get my hands off this product"

Nicolas Malianni Head of Accounting, Notion

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Badr E.

Growth Lead

Small-Business (50 or fewer emp.)

2/5/2026

"One of the best tools for GTM Teams"

5/5

What do you like best about Equals?

Their support team is incredible. They’re truly on top of things and will hop on calls when needed. They helped with a lot of the early heavy lifting, and they even go beyond that by sharing GTM best practices. Review collected by and hosted on G2.com.

What do you dislike about Equals?

In general, there’s nothing I particularly dislike. A native Hyperline integration would be great, but that’s more specific to our tech stack and needs. Review collected by and hosted on G2.com.

Appu M.

Marketing Operations Specialist

Small-Business (50 or fewer emp.)

12/12/2025

"Effortless CRM Data Analysis and Dashboard Creation"

4/5

What do you like best about Equals?

Importing the CRM data into Equals for analysis and dashbooard building Review collected by and hosted on G2.com.

What do you dislike about Equals?

I don't particularly dislike anything in equals Review collected by and hosted on G2.com.

Arjun P.

CEO

Small-Business (50 or fewer emp.)

10/31/2024

"Best of both worlds - Ease of using excel and the real time updating of a database."

5/5

What do you like best about Equals?

I landed on equals after experimenting with a lot of platforms - Domo, Power Bi and tableau .

finally found something where i could tie - 2 stripe accounts, 2 currencies, 2 products, 6 pricing plans, 2 resellers, 2 usage based platforms - all together! to get a simple logo retention and revenue retention chart.

the best part about it was that you can get an equals expert (who is really a data expert who is very good at equals) to help you put everythign together an integrate with your existing databases.

its so easy to implement. it just took him 10 hours to put al that together. They even start a slack group together to help you!

i use it every week multiple times a week.

overall 10 out of 10. They are only getting started. Review collected by and hosted on G2.com.

What do you dislike about Equals?

I expected a filters feature. They are working on it and have an early version out. To get other people (non engineers) in my team to play with , i would love a filters feature (tableau does this well) Review collected by and hosted on G2.com.

What problems is Equals solving and how is that benefiting you?

Helps me stay on top of critical KPIs.

for exampel, i wanted to knwo if a price change affected the logo retention of my product. The answer was more complex. It did affect - 50% percentage of my customers froma. specific cohort and had no effect on the others. I should have raised the price on.1 segment but not the other.

if i had equals earlier, i could have seen this and taken the right decision. Review collected by and hosted on G2.com.

Josh H.

CEO

Small-Business (50 or fewer emp.)

9/10/2024

"Amazing tool for BI, quick reports and deep-dive analysis"

5/5

What do you like best about Equals?

Love being able to see and manipulate our own data tables, plus other data from AdWords, Facebook, GA and other sources, combined together inside a spreadsheet interface. We've created all kinds of incredibly useful views, reports and analyses that are always up to date. Review collected by and hosted on G2.com.

What do you dislike about Equals?

Can't think of any downsldes, and I've tried a variety of other services and probably every dashboard tool on the market. Nothing comes close to the value of Equals. Review collected by and hosted on G2.com.

What problems is Equals solving and how is that benefiting you?

1) I can see and track the core metrics of my e-commerce business in real time, on a daily, weekly, monthly, quarterly, annually, etc. basis. 2) When I need to drill down into any part of our operation, I can create a new worksheet and get to answers super fast. 3) Continuously updating reports I've set up help us quickly spot emerging issues or opportunities (e.g. - rising CPMs for a particular ad campaign, sales spike in a particular product category, etc.). Review collected by and hosted on G2.com.

David O.

Strategy & Planning Associate

Small-Business (50 or fewer emp.)

10/23/2024

"An awesome tool in its early days; excited for the potential!"

5/5

What do you like best about Equals?

Super clean dashboard - love the output when presenting data.

Brilliant for data crunching.

Great team also driving and supporting the product when I have had questions. Review collected by and hosted on G2.com.

What do you dislike about Equals?

Few small nits to fix (which they will address over time no doubt!), such as:

- Workbooks crashing every so often when running large data sets

- Depending on how you format dates (if by "MMMM"), ascending / descending chronlogically may be based on first letter of the month rather than order of months in a year.

Awesome tool nevertheless. Review collected by and hosted on G2.com.

Zvi B.

Builder, Tech/Real Estate Investor

Small-Business (50 or fewer emp.)

11/7/2024

"The love-child of your datastore and excel"

5/5

What do you like best about Equals?

That we can view, manipulate, and assemble our own live data as if lived in an excel spreadsheet! Review collected by and hosted on G2.com.

What do you dislike about Equals?

Given that it's still an early stage startup, Review collected by and hosted on G2.com.

What problems is Equals solving and how is that benefiting you?

Being an early stage startup, we had no BI stack, especially when it came to our main application. We started to go down the heavy Looker/etc stack, but found it insanely cumbersome - couldn't we just see all of our information like it was in a spreadsheet?

For the first time, we have the ability to easily view our information and quickly construct the insights and reports we need.

Best of all, it required little to no training of our team - we already know how to use excel! Review collected by and hosted on G2.com.

Vishnu K.

Business Analyst

Small-Business (50 or fewer emp.)

8/20/2024

"Easy to use and build reports"

4/5

What do you like best about Equals?

The ease of using this tool. Learning to use Equals and setting up the reports the way I wanted was easy. It comes with good features that help in a day-to-day update of the reports, for example, scheduled query, the automated email of the dashboard is a good option to share the summary of the report with stakeholders.

Also, impressive support process. Abbey provided support as and when needed.

One more thing to point out is most of the feedbacks were deployed on production in a short period. Kudos to the dev team as well. Review collected by and hosted on G2.com.

What do you dislike about Equals?

The limitation of data it can handle.

A few formatting bugs with time zones and dates. Review collected by and hosted on G2.com.

Domenic M.

Founder & COO

Small-Business (50 or fewer emp.)

8/13/2024

"Equals has transformed Vella's reporting."

5/5

What do you like best about Equals?

Equals is an exceptional tool. If you are a startup and you aren't using it you need to stop reading this review and go sign up right now. Anyone with basic Excel skills can create sophisticated reports that cross-reference live data sources and automatically distribute them via Slack. Everyone on our team is now able to conduct accurate analysis and report on it with maximum efficiency. Their customer support is also fantastic - they will respond to messages at all hours of the night and solve problems immediately. The founder's vision of simplifying startup reporting is reflected through the performance of the product and woven into the company's DNA. Equals is a huge asset to Vella and I can't say enough good things about it. If they raised the price 5x I'd still pay for it. Review collected by and hosted on G2.com.

What do you dislike about Equals?

The aesthetics of the dashboards still need improvement but it's clear the team is working on that. They've definitely come a long way since we first started using it. Review collected by and hosted on G2.com.

Taewan S.

Head of Growth

Small-Business (50 or fewer emp.)

8/11/2024

"Amazing product. Completely replaces my data analysis I have done in Excel previously"

5/5

What do you like best about Equals?

Equals is an amazing tool. I have previously used Google Sheets for every type of data analysis possible, but now no longer. Equals has completely replaced Google Sheets in my life. With Google Sheets, I had to push in the data source i.e. raw data repeatedly before presenting the analysis. Before using Equals, I tried doing Google Sheets + Zapier combination to push in raw data, but it just doesn't work well if the data set is big. However, all of this work is old news now. Equals allows automatic, scheduled updates with raw data. This makes my life 10x easier. Not to mention, Equals is connected to both Gmail and Slack, so I can automatically send over the analysis to our team. Previously, I had to take a screenshot and send it manually... not a great experience. With Equals, I can say I feel like much of my tedious work is automated and I can focus on the actual analysis, which is important. Review collected by and hosted on G2.com.

What do you dislike about Equals?

Nothing really. Equals has made my life significantly better. Huge fan of Equals :) Review collected by and hosted on G2.com.

What problems is Equals solving and how is that benefiting you?

I use Equals for every data analysis I do. The problem with Google Sheets or Excel is the raw data doesn't get updated automatically and Equals does an amazing job with this. And there are very few platforms that allow users to write SQL queries AND have a spreadsheet simultaneously. Equals is one of them and does it seamlessly so I love this tool. Review collected by and hosted on G2.com.

Mike R.

Co-founder & Co-CEO

Small-Business (50 or fewer emp.)

8/9/2024

"Best BI Tool"

5/5

What do you like best about Equals?

Equals is fast, effective, and super flexible.

My use cases have changed frequently as I've been using Equals since pretty close to day 0. They are constantly building out the feature set to make it more full-fledged and enterprise-ready.

As a startup, the ability to quickly cut data and hand it off in a relevant, recurring fashion to the right teammates is far better than my previous workflow of either 1) pulling the data and sending it over raw, or 2) overbuilding reporting in our internal dashboard ahead of a validated need.

Support is nearly immediate and top-notch. Integration and implementation is pretty much off and to the races if you are familiar with SQL (or whatever your data source).

Overall, big fan of the product and team. Review collected by and hosted on G2.com.

What do you dislike about Equals?

The only downside is if need enterprise-grade dashboards for people who are not data-savvy. But classic BI software I used in previous companies was far more Brittle than Equals, so there is a clear tradeoff. Review collected by and hosted on G2.com.