--- title: Equals Reviews meta_title: 'Equals Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 39 reviews by the users' company size, role or industry to find out how Equals works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 39 scale: '5' date_modified: '2026-09-28' parent_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity ---

Equals Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the ease of use with Equals, benefiting from intuitive interaction and superb support throughout their experience. (9 mentions)
Users commend the incredible customer support of Equals, appreciating their responsiveness and helpfulness in data setup. (6 mentions)
Users praise the fast and convenient data analysis of Equals, enjoying seamless integration and excellent support. (6 mentions)
Users love the data manipulation capabilities of Equals, enabling dynamic dashboard building and live data analysis. (5 mentions)
Users find the setup ease of Equals exceptional, making integration and onboarding swift and efficient. (5 mentions)
Users experience bugs and crashes while using Equals, especially with large data sets and date formatting issues. (2 mentions)
Users note a slight learning curve with Equals, finding the interface confusing for beginners despite strong support resources. (2 mentions)
Users desire a filters feature in Equals, highlighting its current lack for non-technical team members. (2 mentions)
Users find the complex usage of Equals challenging, especially for those who are new to the product. (1 mentions)
Users experience copy-paste issues in Equals, finding it less intuitive compared to Excel and wishing for more shortcuts. (1 mentions)

5 Pros or Advantages of Equals

5 Cons or Disadvantages of Equals

Equals Reviews (39)

Reviews

Equals Reviews (39)

4.8
39 reviews
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Badr E.
BE
Badr E.
Growth Lead
Small-Business (50 or fewer emp.)
"One of the best tools for GTM Teams"
5/5
What do you like best about Equals?

Their support team is incredible. They’re truly on top of things and will hop on calls when needed. They helped with a lot of the early heavy lifting, and they even go beyond that by sharing GTM best practices. Review collected by and hosted on G2.com.

What do you dislike about Equals?

In general, there’s nothing I particularly dislike. A native Hyperline integration would be great, but that’s more specific to our tech stack and needs. Review collected by and hosted on G2.com.

Appu M.
AM
Appu M.
Marketing Operations Specialist
Small-Business (50 or fewer emp.)
"Effortless CRM Data Analysis and Dashboard Creation"
4/5
What do you like best about Equals?

Importing the CRM data into Equals for analysis and dashbooard building Review collected by and hosted on G2.com.

What do you dislike about Equals?

I don't particularly dislike anything in equals Review collected by and hosted on G2.com.

Arjun P.
AP
Arjun P.
CEO
Small-Business (50 or fewer emp.)
"Best of both worlds - Ease of using excel and the real time updating of a database."
5/5
What do you like best about Equals?

I landed on equals after experimenting with a lot of platforms - Domo, Power Bi and tableau. Finally found something where I could tie - 2 stripe accounts, 2 currencies, 2 products, 6 pricing plans, 2 resellers, 2 usage based platforms - all together! to get a simple logo retention and revenue retention chart. The best part about it was that you can get an equals expert (who is really a data expert who is very good at equals) to help you put everything together and integrate with your existing databases. It's so easy to implement. It just took him 10 hours to put all that together. They even start a slack group together to help you! I use it every week multiple times a week. Overall 10 out of 10. They are only getting started. Review collected by and hosted on G2.com.

What do you dislike about Equals?

I expected a filters feature. They are working on it and have an early version out. To get other people (non engineers) in my team to play with, I would love a filters feature (Tableau does this well). Review collected by and hosted on G2.com.

Josh H.
JH
Josh H.
CEO
Small-Business (50 or fewer emp.)
"Amazing tool for BI, quick reports and deep-dive analysis"
5/5
What do you like best about Equals?

Love being able to see and manipulate our own data tables, plus other data from AdWords, Facebook, GA and other sources, combined together inside a spreadsheet interface. We've created all kinds of incredibly useful views, reports and analyses that are always up to date. Review collected by and hosted on G2.com.

What do you dislike about Equals?

Can't think of any downsides, and I've tried a variety of other services and probably every dashboard tool on the market. Nothing comes close to the value of Equals. Review collected by and hosted on G2.com.

David O.
DO
David O.
Strategy & Planning Associate
Small-Business (50 or fewer emp.)
"An awesome tool in its early days; excited for the potential!"
5/5
What do you like best about Equals?

Super clean dashboard - love the output when presenting data.

Brilliant for data crunching.

Great team also driving and supporting the product when I have had questions. Review collected by and hosted on G2.com.

What do you dislike about Equals?

Few small nits to fix (which they will address over time no doubt!), such as:

- Workbooks crashing every so often when running large data sets

- Depending on how you format dates (if by "MMMM"), ascending / descending chronologically may be based on first letter of the month rather than order of months in a year.

Awesome tool nevertheless. Review collected by and hosted on G2.com.

Zvi B.
ZB
Zvi B.
Builder, Tech/Real Estate Investor
Small-Business (50 or fewer emp.)
"The love-child of your datastore and excel"
5/5
What do you like best about Equals?

That we can view, manipulate, and assemble our own live data as if lived in an excel spreadsheet! Review collected by and hosted on G2.com.

What do you dislike about Equals?

Given that it's still an early stage startup, Review collected by and hosted on G2.com.

VK
Vishnu K.
Business Analyst
Small-Business (50 or fewer emp.)
"Easy to use and build reports"
4/5
What do you like best about Equals?

The ease of using this tool. Learning to use Equals and setting up the reports the way I wanted was easy. It comes with good features that help in a day-to-day update of the reports, for example, scheduled query, the automated email of the dashboard is a good option to share the summary of the report with stakeholders.

Also, impressive support process. Abbey provided support as and when needed.

One more thing to point out is most of the feedbacks were deployed on production in a short period. Kudos to the dev team as well. Review collected by and hosted on G2.com.

What do you dislike about Equals?

The limitation of data it can handle.

A few formatting bugs with time zones and dates. Review collected by and hosted on G2.com.

Domenic M.
DM
Domenic M.
Founder & COO
Small-Business (50 or fewer emp.)
"Equals has transformed Vella's reporting."
5/5
What do you like best about Equals?

Equals is an exceptional tool. If you are a startup and you aren't using it you need to stop reading this review and go sign up right now. Anyone with basic Excel skills can create sophisticated reports that cross-reference live data sources and automatically distribute them via Slack. Everyone on our team is now able to conduct accurate analysis and report on it with maximum efficiency. Their customer support is also fantastic - they will respond to messages at all hours of the night and solve problems immediately. The founder's vision of simplifying startup reporting is reflected through the performance of the product and woven into the company's DNA. Equals is a huge asset to Vella and I can't say enough good things about it. If they raised the price 5x I'd still pay for it. Review collected by and hosted on G2.com.

What do you dislike about Equals?

The aesthetics of the dashboards still need improvement but it's clear the team is working on that. They've definitely come a long way since we first started using it. Review collected by and hosted on G2.com.

Taewan S.
TS
Taewan S.
Head of Growth
Small-Business (50 or fewer emp.)
"Amazing product. Completely replaces my data analysis I have done in Excel previously"
5/5
What do you like best about Equals?

Equals is an amazing tool. I have previously used Google Sheets for every type of data analysis possible, but now no longer. Equals has completely replaced Google Sheets in my life. With Google Sheets, I had to push in the data source i.e. raw data repeatedly before presenting the analysis. Before using Equals, I tried doing Google Sheets + Zapier combination to push in raw data, but it just doesn't work well if the data set is big. However, all of this work is old news now. Equals allows automatic, scheduled updates with raw data. This makes my life 10x easier. Not to mention, Equals is connected to both Gmail and Slack, so I can automatically send over the analysis to our team. Previously, I had to take a screenshot and send it manually... not a great experience. With Equals, I can say I feel like much of my tedious work is automated and I can focus on the actual analysis, which is important. Review collected by and hosted on G2.com.

What do you dislike about Equals?

Nothing really. Equals has made my life significantly better. Huge fan of Equals :) Review collected by and hosted on G2.com.

Mike R.
MR
Mike R.
Co-founder & Co-CEO
Small-Business (50 or fewer emp.)
"Best BI Tool"
5/5
What do you like best about Equals?

Equals is fast, effective, and super flexible.

My use cases have changed frequently as I've been using Equals since pretty close to day 0. They are constantly building out the feature set to make it more full-fledged and enterprise-ready.

As a startup, the ability to quickly cut data and hand it off in a relevant, recurring fashion to the right teammates is far better than my previous workflow of either 1) pulling the data and sending it over raw, or 2) overbuilding reporting in our internal dashboard ahead of a validated need.

Support is nearly immediate and top-notch. Integration and implementation is pretty much off and to the races if you are familiar with SQL (or whatever your data source).

Overall, big fan of the product and team. Review collected by and hosted on G2.com.

What do you dislike about Equals?

The only downside is if you need enterprise-grade dashboards for people who are not data-savvy. But classic BI software I used in previous companies was far more brittle than Equals, so there is a clear tradeoff. Review collected by and hosted on G2.com.