# CDK CRM Reviews **Vendor:** CDK Global **Category:** [Automotive Marketing Software](https://www.g2.com/categories/automotive-marketing) **Average Rating:** 4.4/5.0 **Total Reviews:** 77 ## About CDK CRM CDK CRM exists to help dealers convert leads into sales, prospects into customers, and customers into trusted long-lasting and rewarding relationships. As pioneers in automotive CRM, we offer a sophisticated yet service-oriented operation that encompasses a dynamic technology platform, a large, responsive call center, and integrations with all DMS providers. Learn why so many dealerships and dealer groups choose to partner with CDK. ## CDK CRM Reviews ### 1. Clean, Easy CRM With CDK DMS Integration—But Occasional Slowdowns and Slower Support **Rating:** 3.5/5.0 stars **Reviewed by:** Timothy L. | Digital Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about CDK CRM?** Simple to use and sales interface is clean. Direct connection to our CDK DMS. **What do you dislike about CDK CRM?** System seems to have 2 or 3 days a month that it is either very slow or inaccessible. Support is no longer direct support for CRM it is a CDK support so solutions seem to take a lot longer now. **What problems is CDK CRM solving and how is that benefiting you?** Easy for sales people to use a follow up tasks ### 2. Everything smooth! **Rating:** 5.0/5.0 stars **Reviewed by:** Autum G. | Finance. Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2024 **What do you like best about CDK CRM?** I like how smoothly the CDK CRM integrates with CDK Drive. The worksheets are very easy for our salespeople to build and very easy to edit or make additions too. I use this daily to build deals and send through to our DMS. Anytime I have needed customer support, the technical dept as been efficient in solving my issues. **What do you dislike about CDK CRM?** I with CDK was more up to date with it's texting and email follow up. CRMs are really making strides with AI and I feel CDK is behind in that aspect. **What problems is CDK CRM solving and how is that benefiting you?** Building deals and commuunicating to our DMS. We really have transitioned away from using CDK CRM for lead follow up. ### 3. Great Automotive CRM **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2024 **What do you like best about CDK CRM?** It is very robust and easy to navigate from the standpoint of automotive dealership employees and agency partners. **What do you dislike about CDK CRM?** Customer support is not the most helpful – they will attempt to assist you, but there are not always valuable solutions provided when you contact the support number. **What problems is CDK CRM solving and how is that benefiting you?** Elead is a great CRM for automotive groups that have multiple dealerships. As an agency partner, we use the CRM for email and SMS text campaigns, which are very easy to create and send within the platform. The database is easy to segment and the exclusion period is very reasonable. ### 4. Simple and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** BC C. | GENERAL SALES MANAGER, Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2022 **What do you like best about CDK CRM?** I like the ease of use and the opportunity to push customer data to our CRM, we use them every day with a staff of 20 **What do you dislike about CDK CRM?** I would like the service tool to be included with the sales tool **What problems is CDK CRM solving and how is that benefiting you?** We are able to process sales much quicker, and this allows us to be more productive ### 5. Clean and concise **Rating:** 4.5/5.0 stars **Reviewed by:** Peter S. | BDC Director, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2023 **What do you like best about CDK CRM?** Being able to quickly look up customers and work the deal right from the CRM. **What do you dislike about CDK CRM?** Support takes forever and not very knowledgable **What problems is CDK CRM solving and how is that benefiting you?** Keeps all our customers in one spot. We use it daily for new and past customers. Easy to use even for those who are not computer savvy. ### 6. Number 1 Automotive CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2023 **What do you like best about CDK CRM?** What I like best about elead is its ease of use and navigation **What do you dislike about CDK CRM?** I dont really have anything that I dislike about elead **What problems is CDK CRM solving and how is that benefiting you?** Elead helps us organize and access customer information and keep track of previous interactions ### 7. Easy system and best worked with **Rating:** 5.0/5.0 stars **Reviewed by:** Katie T. | Bdc Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2022 **What do you like best about CDK CRM?** Integrates your tools together and follow up tasks are on point. **What do you dislike about CDK CRM?** Nothing right now except being able to set up auto reports **What problems is CDK CRM solving and how is that benefiting you?** Missing deals and customers with follow up is limited ### 8. Flow and Ease of Use **Rating:** 5.0/5.0 stars **Reviewed by:** Kaitlyn E. | Senior Technology & Delivery Specialist, Inventory Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2022 **What do you like best about CDK CRM?** The system works well to discover all of our customers that we have in the database and allows us to figure out how in-depth we need to be to acquire their business. We have so many customers that we get internet leads on, show up to the dealership or by phone, and we need to be able to track the conversation progress. **What do you dislike about CDK CRM?** Thus far I personally don't have any dislikes. Just recently the "flow" of automated tasks has been updated for all new leads which have been a huge help so unnecessary tasks aren't created. I understand that it can't apply to old leads but maybe one day there will be a workaround to make it so. **Recommendations to others considering CDK CRM:** Strongly suggest this platform as it creates many opportunities to be successful in your business. **What problems is CDK CRM solving and how is that benefiting you?** Same as mentioned above. The "flow" has been resolved for all new leads and making sure that salesman responds to our internet leads guests promptly to best get their business. ### 9. Using eLead for 12+ Years! **Rating:** 5.0/5.0 stars **Reviewed by:** Sherry W. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2022 **What do you like best about CDK CRM?** The analytics are fantastic. Reporting is top-notch; you can review the sales, service, and BDC teams. You can also find out which vendors are delivering sales and cut the ones that aren't, which will save you a lot of money. **What do you dislike about CDK CRM?** Nothing. I love everything about eLead, from the sales team to the support team, and the tech support is also excellent. They all work so well together. You feel like you are a part of their team and not just a customer. **What problems is CDK CRM solving and how is that benefiting you?** We were having a hard time keeping the sales team accountable. With eLead, they feel like they are managing their own business, making them much more productive at work! ### 10. Don't waste your money **Rating:** 1.0/5.0 stars **Reviewed by:** Alissa F. | Business Development Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2022 **What do you like best about CDK CRM?** There is nothing that I like about eleads **What do you dislike about CDK CRM?** The consistent errors and functionality of the software make it very difficult to prepare documents to our customers successfully. What I dislike even more is that when you call their support line, they never are able to fix any of the problems you are having! **Recommendations to others considering CDK CRM:** My recommendation when you are considering Elead, is to consider something different and do not waste your time or money! **What problems is CDK CRM solving and how is that benefiting you?** We are only creating more problems for ourselves with Elead, we are not solving any. There are no benefits that we have had that we couldn't get from a more successful CRM company. ## CDK CRM Discussions - [How do I add a customer on Eleads?](https://www.g2.com/discussions/how-do-i-add-a-customer-on-eleads) - [What is a CRM tool?](https://www.g2.com/discussions/elead-what-is-a-crm-tool) - [How much does Eleads cost?](https://www.g2.com/discussions/how-much-does-eleads-cost) - [Is Elead good?](https://www.g2.com/discussions/is-elead-good) - [View CDK CRM pricing details and edition comparison](https://www.g2.com/products/cdk-crm/reviews/cdk-crm-review-517988?section=pricing&secure%5Bexpires_at%5D=2026-05-16+14%3A54%3A53+-0500&secure%5Bsession_id%5D=19e56bbd-6392-4ad7-ac5a-abed91305657&secure%5Btoken%5D=401f93291f50bc5570b432342989c1d6c2a5fcc10752c2954ee5c5516a5a9d9e&format=llm_user) ## CDK CRM Integrations - [CDK](https://www.g2.com/products/cdk/reviews) ## CDK CRM Features **Platform Basics** - Reporting - Interoperability - Performance **Platform Data** - Dashboard - Alerts and Notifications **Platform Additional Functionality** - Cloud - Mobility - Messaging **Platform Content** - Automation **Agentic AI - Automotive Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top CDK CRM Alternatives - [DealerSocket](https://www.g2.com/products/dealersocket/reviews) - 3.8/5.0 (62 reviews) - [Podium](https://www.g2.com/products/podium/reviews) - 4.6/5.0 (2,012 reviews) - [The Ansira platform](https://www.g2.com/products/the-ansira-platform/reviews) - 4.9/5.0 (280 reviews)