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# CDK vs CDK CRM Comparison - What are their main differences?

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CDKCDK CRM[+ Add Product](#)

Reviews

**CDK** [

4.1/5(155)

](https://www.g2.com/products/cdk/reviews#reviews)

**CDK CRM** [

4.4/5(77)

](https://www.g2.com/products/cdk-crm/reviews#reviews)

Pricing

**CDK**
No pricing available

**CDK CRM**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**CDK**
1 monthFaster

Based on 7 responses

**CDK CRM**
2 months

Based on 8 responses

Return on Investment

**CDK**
14 months

Based on 6 responses

**CDK CRM**
9 months5 months sooner

Based on 10 responses

Perceived Cost

**CDK**
$$$$$

**CDK CRM**
$$$$$

Average Discount

**CDK**
8%

**CDK CRM**
Not enough reviews yet

Pros & Cons

**CDK**
Not enough data

**CDK CRM**
Not enough data

Integrations

**CDK**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_577c574477f3ad7258af5c3ea42b0ebd/advent-dms.png "Product Avatar Image")

Advent DMS

](https://www.g2.com/products/advent-dms/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b2340a49c9152d1addef836b989cb6a6/aiva-virtual-assistants.png "Product Avatar Image")

AIVA Virtual Assistants

](https://www.g2.com/products/aiva-virtual-assistants/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e369fa2434bfed6434dea757dc661c25/chatgpt.jpg "Product Avatar Image")

ChatGPT

](https://www.g2.com/products/chatgpt/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4391fcb0500081ffedcfeb4296be4ae2/darwin-2019-12-03.jpg "Product Avatar Image")

Darwin

](https://www.g2.com/products/darwin-2019-12-03/reviews)[
View all
](https://www.g2.com/products/cdk/integrations)

**CDK CRM**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_89731116024b6de6f2666da73acf814e/cdk.jpg "Product Avatar Image")

CDK

](https://www.g2.com/products/cdk/reviews)[
View all
](https://www.g2.com/products/cdk-crm/integrations)

Screenshots

**CDK**
No screenshot available

**CDK CRM**
 ![CDK CRM screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/77501/expirable-direct-uploads_2Fa5cd9dcf-6232-44ab-b1bb-c668600b393a_2FDealBuilder.PNG)

Ratings

Meets Requirements

**CDK**

8.6

8.6124

**CDK CRM**

8.7

8.761

Ease of Use

**CDK**

8.1

8.1126

**CDK CRM**

8.6

8.662

Ease of Setup

**CDK**

8.5

8.564

**CDK CRM**

8.9

8.933

Ease of Admin

**CDK**

8.8

8.843

**CDK CRM**

8.7

8.731

Quality of Support

**CDK**

8.1

8.1124

**CDK CRM**

7.9

7.959

Has the product been a good partner in doing business?

**CDK**

9.0

9.043

**CDK CRM**

8.8

8.831

Product Direction (% positive)

**CDK**

7.6

7.6111

**CDK CRM**

7.7

7.757

Features

Car Dealer[Hide 52 FeaturesShow 52 Features](javascript:void(0);)

9.3

21

Not enough data

Additional Functionality

Customer History

9.0(won by default)

5

Not enough data

Customer Database

10.0(won by default)

6

Not enough data

Third-Party Integrations

9.4(won by default)

6

Not enough data

Reporting/Analytics

9.7(won by default)

6

Not enough data

Service Department

10.0(won by default)

7

Not enough data

Document Management

7.8(won by default)

6

Not enough data

QuickBooks Integration

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Price/Margin Management

Not enough data

Not enough data

Payment Collection

Not enough data

Not enough data

Accounting Integration

Not enough data

Not enough data

Forms Management

Not enough data

Not enough data

Quotes/Estimates

Not enough data

Not enough data

Financing Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Invoice Management

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Lease Tracking

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Website Integration

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Inventory Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

New Car Dealer

Not enough data

Not enough data

Sales Floor Management

Not enough data

Not enough data

Barcode/Ticket Scanning

Not enough data

Not enough data

Summary Reports

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Appointment Management

Not enough data

Not enough data

GPS

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Inventory Management

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Buy Here, Pay Here

Not enough data

Not enough data

Used Car Dealer

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Discount Management

Not enough data

Not enough data

Stock Management

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

API

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Accounting

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

For Automotive Dealerships

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Automotive Marketing[Hide 16 FeaturesShow 16 Features](javascript:void(0);)

Not enough data

8.3

7

Platform Basics

Reporting

Not enough data

8.8(won by default)

7

Interoperability

Not enough data

8.3(won by default)

6

Performance

Not enough data

9.4(won by default)

6

Platform Data

Dashboard

Not enough data

8.3(won by default)

6

Alerts and Notifications

Not enough data

8.3(won by default)

5

Platform Additional Functionality

Cloud

Not enough data

Not enough data

Mobility

Not enough data

Not enough data

Messaging

Not enough data

Not enough data

Platform Content

Automation

Not enough data

6.7(won by default)

5

Agentic AI - Automotive Marketing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Dealer Management Systems[Hide 22 FeaturesShow 22 Features](javascript:void(0);)

9.3

23

Not enough data

Vehicle & Equipment Inventory Management - Dealer Management Systems

Real-Time Inventory Visibility

9.6(won by default)

12

Not enough data

VIN & Serial Number Tracking

10.0(won by default)

14

Not enough data

Floorplan Financing Management

9.5(won by default)

10

Not enough data

Sales & Deal Management - Dealer Management Systems

Contract & Document Generation

9.6(won by default)

15

Not enough data

Lead-to-Close Deal Workflow

9.4(won by default)

11

Not enough data

Deal Desking & Pricing Tools

10.0(won by default)

11

Not enough data

Service & Repair Management - Dealer Management Systems

Appointment Scheduling

9.3(won by default)

12

Not enough data

Repair Order (RO) Management

9.6(won by default)

15

Not enough data

Technician Assignment & Labor Tracking

9.2(won by default)

13

Not enough data

Parts & Warehouse Management - Dealer Management Systems

Parts Catalog Integration

9.6(won by default)

12

Not enough data

Parts Inventory & Bin Tracking

10.0(won by default)

12

Not enough data

Finance & Insurance (F&I) - Dealer Management Systems

Lender Integrations

9.0(won by default)

10

Not enough data

Regulatory Compliance Documentation

9.4(won by default)

9

Not enough data

Loan & Lease Structuring

9.5(won by default)

10

Not enough data

Dealer Accounting - Dealer Management Systems

Accounts Payable & Receivable

9.5(won by default)

13

Not enough data

General Ledger

9.3(won by default)

10

Not enough data

Dealer Financial Statements

9.2(won by default)

10

Not enough data

AI Capabilities - Dealer Management Systems

AI-Driven Service Optimization

9.0(won by default)

8

Not enough data

AI-Enabled Customer Engagement

8.3(won by default)

9

Not enough data

AI-Powered Analytics & Insights

9.0(won by default)

8

Not enough data

AI-Powered Sales Intelligence

8.3(won by default)

8

Not enough data

AI-Enabled Inventory Optimization

9.0(won by default)

8

Not enough data

Show 1 feature category with incomplete data

Automotive Digital Retailing[Hide 21 FeaturesShow 21 Features](javascript:void(0);)

Not enough data

Not enough data

E-commerce

Online Store

Not enough data

Not enough data

Branding

Not enough data

Not enough data

Search

Not enough data

Not enough data

Inventory

Not enough data

Not enough data

Sales

Lead Management

Not enough data

Not enough data

Deals

Not enough data

Not enough data

Configurator

Not enough data

Not enough data

Retailing

Digital

Not enough data

Not enough data

In-Store

Not enough data

Not enough data

Virtual Showroom

Not enough data

Not enough data

Financing

Credit Application

Not enough data

Not enough data

Loan Application

Not enough data

Not enough data

Analytics

Buyer Satisfaction

Not enough data

Not enough data

Sales Performance

Not enough data

Not enough data

Agentic AI - Automotive Digital Retailing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![CDK](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_89731116024b6de6f2666da73acf814e/cdk.jpg "CDK")](https://www.g2.com/products/cdk/reviews)

CDK

Small-Business(50 or fewer emp.)

28.8%

Mid-Market(51-1000 emp.)

57.5%

Enterprise(\> 1000 emp.)

13.7%

[![CDK CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_89731116024b6de6f2666da73acf814e/cdk-crm.jpeg "CDK CRM")](https://www.g2.com/products/cdk-crm/reviews)

CDK CRM

Small-Business(50 or fewer emp.)

25.4%

Mid-Market(51-1000 emp.)

56.3%

Enterprise(\> 1000 emp.)

18.3%

Small-Business

(50 or fewer emp.)

28.8%

25.4%

Mid-Market

(51-1000 emp.)

57.5%

56.3%

Enterprise

(\> 1000 emp.)

13.7%

18.3%

Reviewers' Industry

[![CDK](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_89731116024b6de6f2666da73acf814e/cdk.jpg "CDK")](https://www.g2.com/products/cdk/reviews)
CDK

Automotive

81.6%

Transportation/Trucking/Railroad

5.0%

Retail

2.1%

Financial Services

2.1%

Accounting

2.1%

Other

7.1%

[![CDK CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_89731116024b6de6f2666da73acf814e/cdk-crm.jpeg "CDK CRM")](https://www.g2.com/products/cdk-crm/reviews)
CDK CRM

Automotive

87.3%

Retail

4.2%

Consumer Services

2.8%

Wholesale

1.4%

Marketing and Advertising

1.4%

Other

2.8%

Alternatives

**CDK Alternatives**

 ![Tekion](https://images.g2crowd.com/uploads/product/hd_favicon/fc3e9a7e25c920b9e19c92d0214bf034/tekion.svg "Tekion")

[
Tekion
](/products/tekion/reviews)

 ![VinSolutions Connect CRM](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_a9629b599da113fd5156adb979144a73/vinsolutions-connect-crm.png "VinSolutions Connect CRM")

[
VinSolutions Connect CRM
](/products/vinsolutions-connect-crm/reviews)

 ![Dealertrack DMS](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9601a6f5236bc54f13d0b98b53124f1e/dealertrack-dms.png "Dealertrack DMS")

[
Dealertrack DMS
](/products/dealertrack-dms/reviews)

 ![DealerCenter](https://images.g2crowd.com/uploads/product/hd_favicon/523819b26e90dcf2b2695cbb77f3ae04/dealercenter.svg "DealerCenter")

[
DealerCenter
](/products/dealercenter/reviews)

**CDK CRM Alternatives**

 ![DealerSocket](https://images.g2crowd.com/uploads/product/hd_favicon/92363e506e785ab6bdb09b11e546186e/dealersocket.svg "DealerSocket")

[
DealerSocket
](/products/dealersocket/reviews)

 ![Podium](https://images.g2crowd.com/uploads/product/hd_favicon/7ad51b1556a385a48c1ebe601ccfab27/podium.svg "Podium")

[
Podium
](/products/podium/reviews)

 ![Matador](https://images.g2crowd.com/uploads/product/hd_favicon/3451a5fffe3b61aa188217a840fd66a3/matador.svg "Matador")

[
Matador
](/products/matador/reviews)

 ![Dabadu XRM](https://images.g2crowd.com/uploads/product/hd_favicon/2d89dd30907a9826bc05381397dd25c1/dabadu-xrm.svg "Dabadu XRM")

[
Dabadu XRM
](/products/dabadu-xrm/reviews)

## CDK vs CDK CRM

When assessing the two solutions, reviewers found CDK CRM easier to use and set up. However, CDK is easier to administer. Reviewers also preferred doing business with CDK overall.

- Reviewers felt that CDK CRM meets the needs of their business better than CDK.
- When comparing quality of ongoing product support, reviewers felt that CDK is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of CDK CRM over CDK.