--- title: CDK CRM Reviews meta_title: 'CDK CRM Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 77 reviews by the users' company size, role or industry to find out how CDK CRM works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 77 scale: '5' date_modified: '2026-11-11' parent_category: name: Automotive url: https://www.g2.com/categories/automotive ---

CDK CRM Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

9 months

User Insights

Average based on 77 real user reviews.

Implementation Time

2 months

Perceived Cost

$$$$$

CDK CRM Reviews (77)

Reviews

CDK CRM Reviews (77)

4.4
77 reviews

What do users say?

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Debra S.
DS
Debra S.
Internet Manager
Mid-Market (51-1000 emp.)
"Been using for over 10 years!"
4.5/5
What do you like best about CDK CRM?

They continue to grow in the CRM business and support all dealership platforms; simple to use and are a perfect match for us! Review collected by and hosted on G2.com.

What do you dislike about CDK CRM?

Well, this is nothing I dislike, but sometimes the auto pops get to be too many, and having to call tech support for assistance which should be in the admin tools. Well and I would get this today and they have been down with Vegas Server issues for hours...Better Communication, alternate servers. Review collected by and hosted on G2.com.

AS
Andi S.
Website Manager
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"You Get What You Pay For -- For Better or Worse"
3.5/5
What do you like best about CDK CRM?

We manage several locations, so the ability to quickly and easily move between shells is a very appreciated function. There's also a campaign manager that's easy to use to execute email campaigns using marketing lists promptly. Review collected by and hosted on G2.com.

What do you dislike about CDK CRM?

Basic CRM functions are needlessly challenging to perform, and that's problematic when trying to teach people who aren't the most tech-savvy to use the software. The system isn't particularly good at matching duplicate entries either, making it hard to know which profile is the working client and not an orphan. The updates made by the company also have a habit of breaking custom functions we've had set up to perform tasks, so it feels like we're constantly reaching out to support to continue doing our jobs. The email template editor allows the use of HTML and CSS, which is excellent except that eLeads needs to inject its code into the templates, so editing your template outside of eLeads doesn't guarantee it will function as intended Inside eLeads. Review collected by and hosted on G2.com.

Verified User in Automotive
UA
Verified User in Automotive
Enterprise (> 1000 emp.)
"Elead key for daily sales success in car business"
5/5
What do you like best about CDK CRM?

I use Elead daily to keep track of current & past prospects, track sales, trends, inventory, & overall personal sales performance. I like the email, text, calling & note taking functionality, which are all crucial for daily sales activity. 5 Stars - I can't imagine trying to sell a car without it! Review collected by and hosted on G2.com.

What do you dislike about CDK CRM?

Sometimes emails fail & without a message sent to the user. The only way to be sure of email transmittal is when the client opens the email or to go into the client's profile & check email status. Review collected by and hosted on G2.com.

Verified User in Automotive
UA
Verified User in Automotive
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Easy to use CRM"
5/5
What do you like best about CDK CRM?

Being able to organize the different types of ups on the log is awesome. Review collected by and hosted on G2.com.

What do you dislike about CDK CRM?

There isn't really anything that is a major dislike. Biggest issue is the occasional crm having an error and not being able to use it for a while. Review collected by and hosted on G2.com.

Verified User in Automotive
UA
Verified User in Automotive
Mid-Market (51-1000 emp.)
Originally submitted 11/14/2021
"Elead is a Great CRM and continuously Improving all the time"
5/5
What do you like best about CDK CRM?

I like the ability to structure loans, collect credit info for applications and also email, click-to-call and write notes in the client notes field Review collected by and hosted on G2.com.

What do you dislike about CDK CRM?

I notice that certain other required dealer applications don't patch into eLeads as well as they could! Also the formatting could be more interesting Review collected by and hosted on G2.com.

Christopher K.
CK
Christopher K.
S
Mid-Market (51-1000 emp.)
"I used eleads when I sold cars"
5/5
What do you like best about CDK CRM?

How much the app does entirely and easier it is to use. Review collected by and hosted on G2.com.

What do you dislike about CDK CRM?

Maybe the amount of glitches the site would have Review collected by and hosted on G2.com.

Verified User in Automotive
UA
Verified User in Automotive
Small-Business (50 or fewer emp.)
"My daily routine"
5/5
What do you like best about CDK CRM?

That the salespeople have to put customers in Elead to work a deal Review collected by and hosted on G2.com.

What do you dislike about CDK CRM?

It allows duplicate leads and does not com Review collected by and hosted on G2.com.

Matthew P.
MP
Matthew P.
Digital Operations & Marketing Director
Enterprise (> 1000 emp.)
"Great CRM"
5/5
What do you like best about CDK CRM?

The support and functionality make this an essential part of our life. Sales, Service, Prospecting and Handling Leads it's the best tool on the market for our 17+ stores. Review collected by and hosted on G2.com.

What do you dislike about CDK CRM?

The only issue is you would like more innovation, faster. Review collected by and hosted on G2.com.

Verified User in Automotive
AA
Verified User in Automotive
Enterprise (> 1000 emp.)
"Sales manager"
5/5
What do you like best about CDK CRM?

Best crm I have ever used ever. Without question Review collected by and hosted on G2.com.

What do you dislike about CDK CRM?

Nothing. I have used ten or so crms and none are close to leads. Perfect prospecting great Review collected by and hosted on G2.com.

JB
Jeffrey B.
Pre-Owned Sales Manager
Small-Business (50 or fewer emp.)
"The Perfect automotive CRM"
5/5
What do you like best about CDK CRM?

Very easy to navigate unlike Reynolds Contact Management, Easy to load customers. Load credit information and push it straight to Eleads Review collected by and hosted on G2.com.

What do you dislike about CDK CRM?

I wish the mobile app was a little better Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

9 months

Perceived Cost

$$$$$
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