Dragon Metrics Reviews & Product Details

Dragon Metrics is an all-in-one SEO suite that seamlessly blends multiple data sources together for a holistic view of your site’s organic performance, rather than feeling like a collection of separate tools. No matter your subscription plan, you’ll have access to all of Dragon Metrics’ best features, including: • Report Builder 2.0: Create infinitely customizable white-labeled reports quickly and easily — and automate and scale the entire reporting process. • Best-in-class rank tracking with more in-depth features and reports than any other tool on the market. • URL X-Ray: Visualize hundreds of data points for a single URL instantly • Real-time Indexation Tracking for up to 140,000 URLs per site • Advanced tagging options including dynamic tags which automatically update based on custom criteria • Powerful segmentation tools allowing you to visualize performance any way possible • Advanced Google Search Console & GA integrations And all this comes with: • Access to all features at any plan level • Multiple user seats at no extra cost • Unlimited free one-on-one training • Instant live chat support

Seller

Dragon Metrics

Discussions

Dragon Metrics Community

Languages Supported

English, Japanese, Chinese (Simplified)

Solution Type

Best-of-Breed

Overview by

Simon Lesser (Cofounder and CEO, Dragon Metrics)

Top-Rated Alternatives

View All Alternatives

User Insights

Average based on 77 real user reviews.

Implementation Time

<1 month

Perceived Cost

$$$$$

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Dragon Metrics Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is Dragon Metrics, and what problem is it built to solve?

Dragon Metrics is an SEO platform built to help marketers improve search visibility and organic traffic across global and local markets. It brings together keyword research, rank tracking, site audits, backlink and competitor analysis, and reporting, with support for international search engines.

What languages does Dragon Metrics support?

Dragon Metrics supports 3 languages: Chinese (Simplified), English, and Japanese.

What company sizes and industries is Dragon Metrics the best fit for?

Dragon Metrics has been used by teams across small businesses, mid-market companies, and enterprises, with especially visible use in marketing and internet-related work. The strongest clusters include:

Company sizes: Small Business, Mid-Market, and Enterprise teams.
Industries: Marketing and Advertising and Internet, alongside a range of other sectors.

How long does it take to implement Dragon Metrics across a team?

Dragon Metrics can be quick to get running, with under a day the most common reported time to go live. Setup can take longer when teams need to configure projects or tailor workflows.

What customer support options does Dragon Metrics provide, and how do users find the overall support experience?

Support comes across as responsive, knowledgeable, and personal, with users describing helpful live-chat assistance and opportunities to speak with the team. That hands-on help is especially useful when getting started, working through questions, or resolving technical issues.

What is the experience like for teams switching to Dragon Metrics from another tool?

Teams have moved to Dragon Metrics from SEO suites and specialist tools including Semrush, Ahrefs, Moz, and similar platforms. The change is often driven by a need for clearer reporting, stronger international coverage, more accessible pricing, or a simpler workflow; users describe the platform as intuitive and the transition as smooth, though its depth can take time to learn.

What features or capabilities could make Dragon Metrics even more useful?

Dragon Metrics could be more useful with clearer navigation and in-product guidance, more flexible reporting and data visualization, and broader coverage for emerging search and tracking needs. Improvements users would value include:

Navigation and learning: Make features easier to find and add clearer explanations, definitions, and guidance.
Reporting and analysis: Expand report layout and visualization controls, and make filtering and comparisons more flexible.
Tracking coverage: Broaden AI/GEO and other search tracking, and make it easier to connect site changes with ranking shifts.

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RH

Renee H.

Digital Marketing Manager, Corporate SEO

Marketing and Advertising

Enterprise (> 1000 emp.)

9/12/2017

"Actionable data and insights for our Asia teams"

4.5/5

What do you like best about Dragon Metrics?

Dragon Metrics has been a great partner to onboard our SEO program across North East Asia. I'm looking forward to bringing on additional regions in 2018. Review collected by and hosted on G2.com.

What do you dislike about Dragon Metrics?

I wish there was a better in-tool translation of keywords. Review collected by and hosted on G2.com.

KK

Kyle K.

Chief Problem Solver

Marketing and Advertising

Small-Business (50 or fewer emp.)

1/31/2017

"The perfect agency analytics platform!"

5/5

What do you like best about Dragon Metrics?

Dragon Metrics has been influential in helping us scale our marketing agency. The ability to automate reports is matched by the exceptional customer service. It was the only platform we found with Global reporting capabilities. Thank you, Review collected by and hosted on G2.com.

What do you dislike about Dragon Metrics?

At first it did not have a good local presence, but the team has since updated this creating a full-service platform. Review collected by and hosted on G2.com.

Recommendations to others considering Dragon Metrics:

If you are looking for a platform that works for an agency with Global Outreach you will be pleased with Dragon Metrics. The software is easy to set up and has a very effective reporting platform. Review collected by and hosted on G2.com.

What problems is Dragon Metrics solving and how is that benefiting you?

We are using this for an agency reporting platform. The benefits of not having to run manual reports has been time saving. Review collected by and hosted on G2.com.

SM

Shop M.

CEO

Enterprise (> 1000 emp.)

1/5/2016

"Dragon Metrics Is A Very Great Tool for SEO"

5/5

What do you like best about Dragon Metrics?

Tracking big number of keywords ranking is always a trouble for us, I mean really big number, until we found dragon metrics. It's has a powerful function to do huge number keywords tracking at one time. As all known, rankings is very basic but very important info for SEO business. Dragon metrics do help a lot. Besides, the weekly report is very clear and straightforward, really helpful for us to make business decisions. Review collected by and hosted on G2.com.

What do you dislike about Dragon Metrics?

We're looking forward that Dragon Metrics can have more new and great features to help us do more things, like link building competitor analysis, etc Review collected by and hosted on G2.com.

PC

Patrick C.

Directeur SEO

Marketing and Advertising

Enterprise (> 1000 emp.)

1/26/2016

"Great SEO Tool with innovative features"

5/5

What do you like best about Dragon Metrics?

The data veracity, especially for non-Google search engines (Baidu, Haosou…). A Campaign mode gathering rankings, website issues, links, competitors & analytics. The Research mode, for a keyword or a website, providing lot of useful insights. The Baidu features (Baidu search volume, Baidu properties, Competition…). Review collected by and hosted on G2.com.

What do you dislike about Dragon Metrics?

Nothing, can’t wait to see the new Dragon metrics’ options. Review collected by and hosted on G2.com.

SL

Steven L.

Principal

Small-Business (50 or fewer emp.)

Originally submitted 8/5/2015

"Incredible Customer Service and Super Easy to Use"

5/5

What do you like best about Dragon Metrics?

We have worked with, and demoed, dozens of SEO software platforms and products and DragonMetrics, hands down, is now our go to choice. It offers most of the tools that we used in enterprise-class software, and give us what we need in a much less complicated manner. The UI is easy so to use, very intuitive. Review collected by and hosted on G2.com.

What do you dislike about Dragon Metrics?

I wouldn’t say “dislike,” but there are two features that are on their roadmap but not yet released.

REPORTING

The first is super robust and totally customizable reporting. This update is just about ready for release and from what we can tell, will be worth the wait.

Our reporting standard became our previous SEO tool, and we turned down other tools because their reporting was lacking. Over time we found previous software's reporting to be pretty but not terribly customizable and, at times, very onerous. Running reports numerous times to get all the necessary competitor information in it and then manually copy it together is not an idea of a good time.

LOCAL SEARCH

The other big one for us is Local Search, which will arrive in the fall. Conductor, whose local search feature arrived about nine months late (and very frustrating to use when it was released), you may wonder why I feel I won’t get screwed again.

Simply because Dragon has met all of our requests thus far in a timely fashion and has been on-target thus far with promised enhancements. They also want to get input on requests and features and don’t seem to want to keep their paying clients in a bubble My experience tells me these folks can be trusted, which I cannot say about our all companies we have worked with. Review collected by and hosted on G2.com.

Recommendations to others considering Dragon Metrics:

Their customer service is bar none. DragonMetrics offers the same (and sometimes) as the more expensive platforms but for a fraction of the cost. Review collected by and hosted on G2.com.

What problems is Dragon Metrics solving and how is that benefiting you?

Increase in organic presence, traffic, competitor research and strategy. Review collected by and hosted on G2.com.

MR

Mark R.

MD and Founder

Legal Services

Small-Business (50 or fewer emp.)

12/22/2015

"Was able to track how our keywords ranked on Google with complete ease"

5/5

What do you like best about Dragon Metrics?

Very easy to use and gave me the ability to track the metrics of our website (a small business) in a very simple and straightforward way. Review collected by and hosted on G2.com.

What do you dislike about Dragon Metrics?

Nothing I can find so far which is quite surprising. Review collected by and hosted on G2.com.

TG

Tommy G.

SEO Project Manager

Internet

Enterprise (> 1000 emp.)

7/29/2015

"Incredible Enterprise-Grade Rank Tracking Tool"

5/5

What do you like best about Dragon Metrics?

I've used every type of rank tracking tool you can think of, and Dragon Metrics has blown away my expectations. Great UI, unbelievable support, and extremely accurate data. We are particularly focused on non-Google search engines in Asia now, and there's nothing better on the market than Dragon Metrics. Review collected by and hosted on G2.com.

What do you dislike about Dragon Metrics?

There isn't anything I would change with Dragon Metrics. Review collected by and hosted on G2.com.