# detective.io Reviews
**Vendor:** detective.io  
**Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)  
**Average Rating:** 4.7/5.0  
**Total Reviews:** 24
## About detective.io
Imagine if before every cold call and email you had insight into the pains, projects, and priorities of your target accounts? What if you had the intel to craft powerful, relevant messaging without spending hours doing manual research? Detective&#39;s sales research platform empowers sellers by automating their account research and enabling them to send the right message at the right time. Unlike most sales intelligence platforms that focus on static attributes like size and industry, Detective casts a wider net and sifts through the mountains of unstructured data found in your prospects&#39; websites, press releases, financials, job posts, etc to surface sales triggers and intent signals that you can use to capture your buyer&#39;s attention with a compelling business case.




## detective.io Reviews
  ### 1. A need perfectly met. Detective.io is going to become a standard tool in the SDR belt (and beyond)

**Rating:** 5.0/5.0 stars

**Reviewed by:** Erik Z. | Business Development Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 12, 2022

**What do you like best about detective.io?**

-User Friendly
-Easily Digestible
-Web Clipper
-Snooze Mode doesn't mess with CRM
-Allows you to come off like you did 2 hours of work in 5 Minutes (selling as a colleague not a stranger)
-It focuses on intel that not only works perfectly with our market intelligence solution for outreach, but allows you to make more warm and human connections with the prospect on the phone which leads to more meetings
-Has AI to bridge the gaps in intel your brain cannot
-Detective.io team is a group id put my life savings on. Beyond the impeccable product a solutions strength is built on its people and they have some amazing employees.

**What do you dislike about detective.io?**

Not in a posh way, but I truly do not dislike anything, especially with its age it's only getting better.

**What problems is detective.io solving and how is that benefiting you?**

Being able to talk about news-driven company momentum. Such as a C-suite award or something industry specific the company is doing. It's solving that need alongside mitigating time wasted (so it can be done on the fly while cold calling) and thats where the impact is insane. It also lets you customize your searches so you can build a talk track around the intel you find. It's filling the gap that market intel tools and CRM's don't have in my opinion. Since we got logins,  our team has been top the last 2 weeks after the detective-driven meetings came in.

  ### 2. SDR

**Rating:** 5.0/5.0 stars

**Reviewed by:** Navindra R. | SDR, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 06, 2022

**What do you like best about detective.io?**

Detective.io has the potential to add value to all parts of the sales function. From enriching your CRM to quickly prioritize accounts/personas, finding relevant information to use in outreach, finding initiatives to tie back to objection handling, and increasing efficiency and reducing research time.

**What do you dislike about detective.io?**

Nothing I disliked. Curtis was very helpful and hands-on in ensuring that my team and I had everything we needed and worked to provide us with data points that would be important to us.

**What problems is detective.io solving and how is that benefiting you?**

Detective's biggest solution is giving time back. Throughout the outreach process, it is very easy to spend too much time conducting research, navigating between tabs, and prioritizing leads to reach out - but with detective, the time saved allows for quick, easy outreach and ensures that you have a variety of specific talking points to speak about with each individual company/persona.

  ### 3. Detective.io has been awesome with saving me time.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ray C. | Sales Development Representative, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 05, 2022

**What do you like best about detective.io?**

Quick and easy access to relevant company info/news with the click of a button that I can utilize while making cold calls or writing tailored emails to prospects.

**What do you dislike about detective.io?**

I found that not all of the dates were correct on Detective. When clicking on the news article, you can see it was published on a different date than what it says on Detective. Easily fixable, and I don't think this is a huge issue.

**What problems is detective.io solving and how is that benefiting you?**

Detective is saving me time from doing my own research on a company before reaching out to them. Gaining quick access to relevant news/topics that they are focused on to utilize in my outreach.

  ### 4. Incredible Time Saver and Easily Accessible!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Christina R. | Sales Development Representative, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 05, 2022

**What do you like best about detective.io?**

Detective saves me at least 5 minutes of my time when I am about to call a prospect. And I usually use it 20 times a day, which adds up to about an hour and a half each, allowing me to focus on other priorities!The best part of Detective.io is how accessible it is while working with it! Simply download the extension, and it will be at the tip of your fingers, at all times, for any task you wish to complete.

**What do you dislike about detective.io?**

Absolutely nothing! Making calls and emailing would be 10x harder without it.

**What problems is detective.io solving and how is that benefiting you?**

Detective.io is allowing me to be better educated on a prospect when I call or send an email to a prospect. It provides me with key and relevant information that I can speak upon while articles on their company are right in front of me.

  ### 5. Pre-Call = Mid-Call Research with detective.io

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nathan C. | Sales Development Representative, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 05, 2022

**What do you like best about detective.io?**

It allows me to get up to speed on a company's initiatives directly related to the problems I am solving for my clients and is very easy to use!

**What do you dislike about detective.io?**

At the moment, nothing has been. All value added to my process thus far!

**What problems is detective.io solving and how is that benefiting you?**

It is saving me time when having to search through a company's website to find articles or mentions regarding the problems my company solves for.

  ### 6. It was easy and seamless to find relevant news on accounts I was prospecting

**Rating:** 5.0/5.0 stars

**Reviewed by:** Yael S. | SDR, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 06, 2022

**What do you like best about detective.io?**

I liked how organized the platform was; from the color-coded tags to the chronological order, the platform was organized and easy to incorporate into my workflow.

**What do you dislike about detective.io?**

I didn't expect it to since each account is so nuanced, but there wasn't up to date content on a few of the accounts I was working

**What problems is detective.io solving and how is that benefiting you?**

saving time, organizing the relevant info

  ### 7. Streamlined Prospect List Building Tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 06, 2023

**What do you like best about detective.io?**

the ability to personalize messaging is key

**What do you dislike about detective.io?**

initial change management felt clunky and disorganized

**What problems is detective.io solving and how is that benefiting you?**

the ability to prospect quickly with messaging that resonates

  ### 8. Quick research and insights in fast time

**Rating:** 5.0/5.0 stars

**Reviewed by:** Montana R. | Sales Development Representative, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 05, 2022

**What do you like best about detective.io?**

When trying to get quick knowledge and initiatives from a company, it delivers fast and relevant information.

**What do you dislike about detective.io?**

If I had to change one thing, it would be the bar at the top. If it went away on its own when there is no movement, and you can hover mouse on it to bring it down.

**What problems is detective.io solving and how is that benefiting you?**

When completing cold calls, I can get access to information faster before calling prospects.

  ### 9. When I think of what I need to get to the next step, I think Detective!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 06, 2022

**What do you like best about detective.io?**

Quick, Insightful, Impactful - helped me get information quickly.

**What do you dislike about detective.io?**

Liked it all. Did not have to worry about googling aimlessly.

**What problems is detective.io solving and how is that benefiting you?**

Quick and Actionable insights.

  ### 10. Huge time saver!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 26, 2019

**What do you like best about detective.io?**

Detective was instrumental in automating prospecting and call research.  The team is very friendly and responsive and did a great job implementing it in a way that worked for us.  The customization ability they have is amazing.

**What do you dislike about detective.io?**

Because it is a manual implementation process, your team has to accurately communicate what they need from Detective.  Also, since it relies on Salesforce data it can struggle due to poor data integrity in your SFDC instance.

**Recommendations to others considering detective.io:**

Really communicate with the team during implementation to make sure you have everything you need from it

**What problems is detective.io solving and how is that benefiting you?**

Detective has helped us save time prospecting and finding unique account triggers to make prospects willing to take a meeting.  This has streamlined our processes and made us more efficient

  ### 11. Amazing Blueprinting and account discovery tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** ⚔ Raymond N. | Senior Software Solutions Account Executive, Internet, Enterprise (> 1000 emp.)

**Reviewed Date:** October 19, 2017

**What do you like best about detective.io?**

It works flawlessly with Salesforce. Saves me time vs doing extensive boolean searches on my own. 

**What do you dislike about detective.io?**

On occasion it does pull the wrong company's info but usually that is due to incorrect information in salesforce that I have no way of changing at my level. 

**Recommendations to others considering detective.io:**

any company that is looking to help thier sales force save time on social media like LinkedIn or Twitter this is the software for you. 

**What problems is detective.io solving and how is that benefiting you?**

Understanding Org Charts, who at a company is a veteran or has a job title i should be connecting with on Linkedin. 

  ### 12. Super easy, super useful!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Andy W. | Chief Executive Officer, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 08, 2017

**What do you like best about detective.io?**

Great UI, does just what our 80 person startup needs it to!

**What do you dislike about detective.io?**

I've not come across any parts I dislike yet. I am only a user, not an administrator though.

**Recommendations to others considering detective.io:**

Super useful if you want an easy to implement self serve HR solution.

**What problems is detective.io solving and how is that benefiting you?**

Managing most of our HR requirements from a self serve perspective.

  ### 13. Charlie, you saved me!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ben C. | Associate Account Executive / Senior Sales Development Representive, Computer Software, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 19, 2017

**What do you like best about detective.io?**

Charlie was very simple to set up and worked like a charm. Everything is automated and takes very little on the user's end to access. Charlie gives you an accurate briefing of upcoming meetings that you have on your email calendar. Info that would typically take me 30 minutes to an hour to search and find is available all in one email (Think Charlie as your personal assistant minus the yearly expensive salary you would typically pay for one). 

**What do you dislike about detective.io?**

Some companies have very little info and info is just not available/accessible.I have only ran into this instance once when a report was not available before an upcoming meeting. 

**Recommendations to others considering detective.io:**

If research is put in by your SDR or AE before a meeting, Charlie is a must!

**What problems is detective.io solving and how is that benefiting you?**

Costly time that was exhausted into prepping for meetings is now time used on other tasks through my day. 5 hours a week on average for me personally is saved weekly and I now can use that extra time to find and source more leads thanks to Charlie doing prior research before meetings for me.

  ### 14. The Top Scraper 

**Rating:** 3.5/5.0 stars

**Reviewed by:** Trevor S. | Co-Founder, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 09, 2016

**What do you like best about detective.io?**

Before most meetings, I have to do a number of things, including checking news on the company via Google or Crunchbase, looking at my contact's LinkedIn. While Charlie App does not do the latter, the first part of my job is really well done. The ability to see company funding and recent happenings gives the impression that you did your research, when really, it's Charlie. 

**What do you dislike about detective.io?**

Depending on the size of the company, the information is not always applicable. Larger companies are flooded with updates, so the insight that Charlie App gives isn't great. As I mentioned earlier, many of my meetings are focused on the contact himself, not the company as a whole, so the fact that Charlie App does not pull information from their LinkedIn is a shortcoming. 

**Recommendations to others considering detective.io:**

Sync Charlie App with your Google Calendar so that it automatically gives you updates. I don't always have time to submit information to Charlie App, so the fact that it's integrated is a huge bonus. 

**What problems is detective.io solving and how is that benefiting you?**

I solve problems regarding product positioning and marketing attribution. The benefits of Charlie App are that I know basic information on the company going in, and sometimes (depending on the news quality) can see the problems they're facing. 

  ### 15. Great product! Keeps me connected to relevant information

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kailey T. | Director of Technology and Coaching, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 16, 2016

**What do you like best about detective.io?**

I like how well this app keeps me connected and helps me gain insights on the people I am meeting with. It provides effortless information that is relevant to my prospects and helps me intelligently approach a scheduled meeting. It is also awesome how it connects with your calendar, so you don't even have to think about researching your business meeting, it just knows your schedule and provides the information automatically.

**What do you dislike about detective.io?**

I wish there was a way to correct the profiles that it links with. Sometimes a contact with have the incorrect twitter linked to my insights and I am unable to adjust this or alter it in any way. I would like to be able to do this so that when I meet with someone more than once, the second time I meet with them I have the correct twitter or linkedin profile connected and it will provide me the correct information for whoever I am meeting with. 

**What problems is detective.io solving and how is that benefiting you?**

I am able to automatically be provided with information regarding the prospects that I am meeting with and this information is able to spark conversation and help me stay relevant. It saves time researching prospects before meetings and helps me to always be informed. 

  ### 16. Very helpful product

**Rating:** 5.0/5.0 stars

**Reviewed by:** Matthew F. | Technical  Sourcer, Computer Games, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 12, 2016

**What do you like best about detective.io?**

I actually really like this product as it does research on candidates before your meetings. For each person you're meeting with it will present a one pager for you to review before you speak with them. This allows you to make sure you know what your'e talking about or can bring up relevant points during the conversation. 

**What do you dislike about detective.io?**

It can sometimes duplicate or send you a review of yourself. This is a minor bug though. Also sometimes there are incomplete reviews but this is based on information that it can find publicly. 

**Recommendations to others considering detective.io:**

I would try it out to see if you can find some insights on your meetings. It can't hurt and it may help you learn about the people you are talking to. Definitely worth a try.

**What problems is detective.io solving and how is that benefiting you?**

This helps with warming up a candidate and allows you to build a rapport with them.

  ### 17. Charlie is great for a quick briefing 

**Rating:** 4.5/5.0 stars

**Reviewed by:** Patrick C. | Sales Development Representative, Internet, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 23, 2016

**What do you like best about detective.io?**

Charlie is simple, yet intuitive.  It integrates with your GMail and pulls from LinkedIn, Google+, and other associated social media sites to give you a quick briefing before your meeting.  It is a great way to get a quick update on a prospect's role, company, or personality.  

**What do you dislike about detective.io?**

The accuracy and relevance of the information that you receive from Charlie all depend on how active the person you are having a meeting with is on social media.  This has proven to be an ineffective tool when people don't use LinkedIn especially. This makes the briefings on meetings with people not in the United States particularly bland.

Note that Charlie is just a brief overview of who you are meeting with... if this is an important meeting or call, do your research!


**Recommendations to others considering detective.io:**

If you are looking for something to give you a brief, quick update on who you are meeting with, Charlie is perfect.  Its simple, but requires no work on your end so you can be as efficient as possible.  Please note that if this is an important meeting, DO NOT rely strictly on Charlie, do your own research.


**What problems is detective.io solving and how is that benefiting you?**

The business problem being solved is optimizing the outcomes of meetings. By being prepared and knowing current and personable events, meetings can go more smoothly, be more productive, and eventually, be more profitable.


  ### 18. Just In Time Insights Right Into Your Inbox!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michael A. | Vice President Product Marketing, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 04, 2016

**What do you like best about detective.io?**

With numerous meetings and little time Charlie App makes it easy to keep track of notable company events, press and other relevant information that can assist prospecting calls. Charlie app delivers an email an hour before the meeting with a link to all their research - its free and invaluable. 

**What do you dislike about detective.io?**

Email notifications require you to sign in to view all the details but its only a minor issue.

**Recommendations to others considering detective.io:**

Its free - worth a try for sure! 

**What problems is detective.io solving and how is that benefiting you?**

It allows us to save time in terms of research and meeting prep.

  ### 19. Meeting insights with calendar integration

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 11, 2016

**What do you like best about detective.io?**

When preparing for meetings, you can receive background summaries of the attendees that are linked to the calendar invites sent with the email account linked to the application. These are quite useful as small insights or talking points to bring up in conversation.

**What do you dislike about detective.io?**

The application takes a bit of time to sync with your calendar, and occasionally will mix up information regarding attendees if they have a common name or if they work for a company with a simple name.

**Recommendations to others considering detective.io:**

You will most likely need to supplement the information you receive from Charlie with outside research, but you should take advantage of the social media insights when possible.

**What problems is detective.io solving and how is that benefiting you?**

While meant for sales intelligence purposes, its functionality extends beyond sales. I was able to use this application for job meetings, and was able to use the insights accordingly.

  ### 20. Just Keeps Getting Better

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 09, 2016

**What do you like best about detective.io?**

The app saves us time in two key areas: 1) finding "tough to locate" email addresses and 2) building client briefs before meetings

**What do you dislike about detective.io?**

The app reminders that "you haven't used me in a while" that pop up on my phone--as I more often use the web app... wish it would realize and reconcile that-- but it's just a nice to have not a major gripe of mine.

**What problems is detective.io solving and how is that benefiting you?**

See above:
Saves time
Provides current (85% accurate) information on contacts

  ### 21. Useful information to have in back pocket

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 05, 2016

**What do you like best about detective.io?**

I like the sources that it is able to pull from. I like the clear and concise information and sources that it delivers. It does a good job at pulling relevant information that could be helpful and useful in meetings. It has a good reminder system that shockingly doesn't get annoying on top of other calendar reminder systems. 

**What do you dislike about detective.io?**

I can get annoyed with the same witty comments and openings that it has posted. Needs some fresh material

**Recommendations to others considering detective.io:**

Try it out a few times, and try to incorporate the information that is gathered into your conversation 

**What problems is detective.io solving and how is that benefiting you?**

This has helped prepare for meetings and compiles useful information that I can choose to implement and bring up in a conversation

  ### 22. Meeting prep wouldn't be complete without CharlieApp - timely, current events & thorough insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 13, 2015

**What do you like best about detective.io?**

Simply delivers thorough insights on meeting attendees/company from multiple social platforms & across the internet - right where I need it....and in perfect timing prior to meetings.

**What do you dislike about detective.io?**

I wish there was a way to get insights on prospects without necessarily having a meeting scheduled on the calendar.  Great insights on prospects & companies provide value during prospecting, as well as throughout the sales cycle.

**Recommendations to others considering detective.io:**

Save time & at least be prepared with insights about attendees, company & current events taking place around the time of your meeting.  With all the buzz around social selling/listening across platforms, or proper research needed prior to engaging with prospects, leveraging CharlieApp should be an easy decision to arm sales professionals with basics about prospects & future clients.

**What problems is detective.io solving and how is that benefiting you?**

Always prepared with a base knowledge of the attendee & their company, no matter how many distractions come up prior to a meeting.  Researching anything on the web takes time & having an aggregated synopsis delivered directly to me before a meeting provides time savings & great feeling of preparedness. 

  ### 23. Turn a cold call into a warm call

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 16, 2016

**What do you like best about detective.io?**

insights into anyone I have set up an calendar invite with is awesome. the email I receive before a mtg with details on the person I talking to is the best. 

**What do you dislike about detective.io?**

not much at to dislike about getting to know who your speaking to

**Recommendations to others considering detective.io:**

anyone in Sales is crazy not to have an App like Charlie

**What problems is detective.io solving and how is that benefiting you?**

making a cold conversation warm and indentifying mutual interests

  ### 24. Love this app in so many ways!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 12, 2016

**What do you like best about detective.io?**

Meeting previews, the snarky comments and the inside scoop

**What do you dislike about detective.io?**

Email addresses via LinkedIn are not always right

**Recommendations to others considering detective.io:**

Don't use this as your primary source for prospecting (it's still in Beta) but follow this company, it's headed in the right direction.

**What problems is detective.io solving and how is that benefiting you?**

Fantastic prospecting tool and meeting debrief-er (is that a word?)


## detective.io Discussions
  - [What is detective.io used for?](https://www.g2.com/discussions/what-is-detective-io-used-for)

- [View detective.io pricing details and edition comparison](https://www.g2.com/products/detective-io/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-16+02%3A16%3A30+-0500&secure%5Bsession_id%5D=2aa13925-46f6-4baa-8ebb-bffd9f886abc&secure%5Btoken%5D=822a4d066d0739f2fb738bd3fd4a70df245af8bacbc2297606fe82c6f93f721e&format=llm_user)

## detective.io Features
**Data Availability**
- Company Data Availability
- Industry Research Availability
- Technographic Data Availability

**Data Accuracy**
- Company Data Accuracy
- Technographic Data Accuracy

**Agentic AI - Sales Intelligence**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Platform**
- Performance and Reliability
- APIs

**Features**
- Lead Builder
- Integration to CRM/Marketing Automation
- Data Segmentation/Filtering
- Search
- News/People Alerts

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