I like that it gives a complete and useful account view, and that the buying intent signals usually help me find in-market accounts. It also helped marketing and sales be much better aligned. Review collected by and hosted on G2.com.

Sometimes when I use the AI feature for insights it doesn't return any results. This could be a result of how I'm prompting the AI. Review collected by and hosted on G2.com.

I like how Demandbase One lets me reveal targeted ads to specific accounts without any random individuals, enabling precise sales intelligence. The real-time alerts when someone is buying from our list are a valuable feature. My best part is its dashboard, which helps me track and prioritize accounts for ad tracking, boosting revenue for ABM. In the dashboard, I can manage account data, email responses, and ad impressions easily from a single account and view. Review collected by and hosted on G2.com.

Demandbase One could really use an out-of-the-box template for SaaS and manufacturing industries. It would also benefit from tips and walkthroughs to help new users. Plus, the initial setup isn't quite easy—it can be pretty time-consuming. Review collected by and hosted on G2.com.

I like the engagement minutes model the most because every interaction from an entire company gets rolled up into a unified 'account score.' Instead of just scoring one person at an account, I get a 'buying committee' level score, which is fantastic for unifying ABM with account-based sales development. Review collected by and hosted on G2.com.

Custom reporting is a bit clunky, I think something similar to HubSpot's "Breeze" bot or even Claude MCP could help here. The initial setup was definitely not plug and play; Demandbase One exposes all your bad CRM data. We needed to dedupe lots of data and clean up Salesforce before proceeding, and the rollout took around 12 weeks. Review collected by and hosted on G2.com.

What I like best about Demandbase One is how it brings everything together in one place. Instead of switching between different tools, I can see the full picture of each account and understand which companies are actually showing real interest.

I also like how it uses intent data to help prioritize leads. It makes it much easier to focus my time on the accounts that are more likely to convert instead of guessing or working blindly.

Another strong point for me is the alignment between marketing and sales. It really helps both teams stay on the same page, which improves the overall efficiency and makes the whole process feel more organized and targeted. Review collected by and hosted on G2.com.

What I don’t like about Demandbase One is that it can feel a bit complex at the beginning. There are a lot of features and data, so it takes time to really understand how everything works and how to get the most value from it.

Also, the platform can sometimes feel overwhelming because of the amount of information it provides. If you’re not used to working with ABM tools or data-heavy dashboards, it can take a while to get comfortable with it.

Another thing is that setting up and customizing campaigns properly requires effort and sometimes support, especially for teams that are new to this kind of platform. Review collected by and hosted on G2.com.

What I like most is that it works as a single platform where we can bring marketing and sales together to target the right accounts, improve data accuracy, and engage with accounts at the right time. It’s a good way to reach customers and grow the business without wasting budget. Review collected by and hosted on G2.com.

The initial setup of Demandbase is quite complex, especially for a small team, and proper training is also required to get a solid grip on all of its features. Review collected by and hosted on G2.com.

I like the market insights and account-level insights, and the account identification is strong. It gave my team a complete and useful account view, and the buying intent signals usually helped us find in-market accounts. Review collected by and hosted on G2.com.

Media attribution, customization, and website personalization didn’t work well for me. Review collected by and hosted on G2.com.

With Demandbase One, we get sales and marketing under one roof, which helps us gain insights into product scoring, account targeting, and advertising overall. The reports and dashboard features are my favourite because they show web visits and ad reach instantly. Review collected by and hosted on G2.com.

Integration with other apps is generally good, but sometimes the deeper integration process becomes buggy. I’ve seen duplicate accounts appear, and the resulting sync issues can get very complex to sort out. Review collected by and hosted on G2.com.

It helps me target and understand more about my largest targets and prospects. I’ve found the account view partially useful. Review collected by and hosted on G2.com.

Not necessarily frustrating, as much as there are features I haven’t really used because I haven’t had the opportunity to use them (like predictive scoring, revenue planning, and opportunity timeline). Review collected by and hosted on G2.com.

It has a very good predictive prioritization model and opportunity scoring, which is quite helpful for our brick scoring. The account view is mostly useful, and the buying intent signals usually help us find in-market accounts. Dashboards and segmentation work well for us. Review collected by and hosted on G2.com.

AI performance feels only somewhat consistent across repeated use, and it is not always clear when I am interacting with AI vs. rules-based logic. Controls over what data the AI can access could be clearer. Review collected by and hosted on G2.com.

I adopted DemandBase One for its audience intelligence platform, which has genuinely helped us better understand our target customers’ behavior. I also really like using the paid search intelligence feature, since it provides us with valuable insights. Review collected by and hosted on G2.com.

Wanting to use the premium functionality also comes with an increase in the licensing costs, which isn't the cup of tea for everyone. Review collected by and hosted on G2.com.