--- title: Demandbase One Reviews meta\_title: 'Demandbase One Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1988 reviews by the users' company size, role or industry to find out how Demandbase One works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 1988 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- ### Demandbase One Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **ease of use** of Demandbase One, enhancing efficiency in building targeted custom audiences effortlessly. [(225 mentions)](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1590717&qs=pros-and-cons#reviews) Users value the **comprehensive datasets** of Demandbase One, enhancing targeted marketing and audience engagement strategies. [(201 mentions)](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1599557&qs=pros-and-cons#reviews) Users value the **comprehensive toolset** of Demandbase One, enhancing account targeting and analytics for effective ABM strategy. [(184 mentions)](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1599136&qs=pros-and-cons#reviews) Users value the **unified data and seamless integrations** of Demandbase One, enhancing their marketing and sales efforts significantly. [(173 mentions)](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1600119&qs=pros-and-cons#reviews) Users value the **insightful intent data** from Demandbase One for fast and effective account targeting and decision making. [(170 mentions)](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1593990&qs=pros-and-cons#reviews) Users face a **steep learning curve** with Demandbase One, making it challenging to utilize all features effectively. [(86 mentions)](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1598142&qs=pros-and-cons#reviews) Users find the **steep learning curve** of Demandbase One frustrating, requiring more training to maximize its features. [(77 mentions)](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1600388&qs=pros-and-cons#reviews) Users find the **steep learning curve** of Demandbase One challenging, particularly for new or smaller teams lacking expertise. [(70 mentions)](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1593150&qs=pros-and-cons#reviews) Users find the **learning difficulty** of Demandbase One challenging, particularly for those lacking technical skills. [(63 mentions)](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1600737&qs=pros-and-cons#reviews) Users find the **navigation unintuitive** , making it challenging to navigate and manage campaigns effectively. [(63 mentions)](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1597077&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Demandbase One ##### 1. Ease of Use Users value the **ease of use** of Demandbase One, enhancing efficiency in building targeted custom audiences effortlessly. [ See 225 mentions ](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1590717&qs=pros-and-cons#reviews) See Related User Reviews ![Patricia P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patricia P.") PP Patricia P. Mid-Market (51-1000 emp.) 4.5/5 "Boosts ABM Strategy with Unified Insights" What do you like about Demandbase One? We appeciated how Demandbase One gives us visibility into account intent and engagement, especially with the unified account insights that include int PD Paul D. Mid-Market (51-1000 emp.) 5.0/5 "Easy Integration and Powerful Segmentation for Fast, Flexible Campaign Launches" What do you like about Demandbase One? Its features greatly simplify audience segmentation, and it’s also very easy to implement and integrate. I like that you can complete each task in dif ##### 2. Lead Generation Users value the **comprehensive datasets** of Demandbase One, enhancing targeted marketing and audience engagement strategies. [ See 201 mentions ](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1599557&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 3.5/5 "Personalized campaigns creation without complexities" What do you like about Demandbase One? It helped me to identify high value accounts for my campaign and personalize campaigns across different channels. ![Vincent D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vincent D.") VD Vincent D. Small-Business (50 or fewer emp.) 3.5/5 "Solid Support with a Complex Interface" What do you like about Demandbase One? I think Demandbase One provides exceptional support. It really helps to connect marketing and sales motions and orchestrate a more omni-channel approa ##### 3. Insights Users value the **comprehensive toolset** of Demandbase One, enhancing account targeting and analytics for effective ABM strategy. [ See 184 mentions ](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1599136&qs=pros-and-cons#reviews) See Related User Reviews ![Patricia P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patricia P.") PP Patricia P. Mid-Market (51-1000 emp.) 4.5/5 "Boosts ABM Strategy with Unified Insights" What do you like about Demandbase One? We appeciated how Demandbase One gives us visibility into account intent and engagement, especially with the unified account insights that include int ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Outstanding Service with Intuitive Setup and Powerful Campaign Tools" What do you like about Demandbase One? I find its initial setup simple and straightforward, and I love how easy it is to create campaigns. It allows you to create detailed campaigns and pro ##### 4. Features Users value the **unified data and seamless integrations** of Demandbase One, enhancing their marketing and sales efforts significantly. [ See 173 mentions ](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1600119&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "Outstanding features, yet it is their Customer Success team that truly distinguishes them" What do you like about Demandbase One? DB Innovation Lab is a great way to get access to new features Betas. Also, the change from minutes to points make a lot more sense. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 3.5/5 "Personalized campaigns creation without complexities" What do you like about Demandbase One? It helped me to identify high value accounts for my campaign and personalize campaigns across different channels. ##### 5. Intent Data Users value the **insightful intent data** from Demandbase One for fast and effective account targeting and decision making. [ See 170 mentions ](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1593990&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 3.5/5 "Personalized campaigns creation without complexities" What do you like about Demandbase One? It helped me to identify high value accounts for my campaign and personalize campaigns across different channels. ![Patricia P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patricia P.") PP Patricia P. Mid-Market (51-1000 emp.) 4.5/5 "Boosts ABM Strategy with Unified Insights" What do you like about Demandbase One? We appeciated how Demandbase One gives us visibility into account intent and engagement, especially with the unified account insights that include int ### 5 Cons or Disadvantages of Demandbase One ##### 1. Learning Curve Users face a **steep learning curve** with Demandbase One, making it challenging to utilize all features effectively. [ See 86 mentions ](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1598142&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 3.5/5 "Personalized campaigns creation without complexities" What do you dislike about Demandbase One? It can feel complex at first due to the wide range of features. Also, the reporting customization can take time to fully master ![Patricia P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patricia P.") PP Patricia P. Mid-Market (51-1000 emp.) 4.5/5 "Boosts ABM Strategy with Unified Insights" What do you dislike about Demandbase One? Demandbase One is powerful, and has many dashboards and features that can be overwhelming when you first start using the product. New users to ABM may ##### 2. Steep Learning Curve Users find the **steep learning curve** of Demandbase One frustrating, requiring more training to maximize its features. [ See 77 mentions ](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1600388&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 3.5/5 "Personalized campaigns creation without complexities" What do you dislike about Demandbase One? It can feel complex at first due to the wide range of features. Also, the reporting customization can take time to fully master ![Patricia P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patricia P.") PP Patricia P. Mid-Market (51-1000 emp.) 4.5/5 "Boosts ABM Strategy with Unified Insights" What do you dislike about Demandbase One? Demandbase One is powerful, and has many dashboards and features that can be overwhelming when you first start using the product. New users to ABM may ##### 3. Complexity Users find the **steep learning curve** of Demandbase One challenging, particularly for new or smaller teams lacking expertise. [ See 70 mentions ](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1593150&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 3.5/5 "Personalized campaigns creation without complexities" What do you dislike about Demandbase One? It can feel complex at first due to the wide range of features. Also, the reporting customization can take time to fully master ![Patricia P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patricia P.") PP Patricia P. Mid-Market (51-1000 emp.) 4.5/5 "Boosts ABM Strategy with Unified Insights" What do you dislike about Demandbase One? Demandbase One is powerful, and has many dashboards and features that can be overwhelming when you first start using the product. New users to ABM may ##### 4. Learning Difficulty Users find the **learning difficulty** of Demandbase One challenging, particularly for those lacking technical skills. [ See 63 mentions ](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1600737&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 3.5/5 "Personalized campaigns creation without complexities" What do you dislike about Demandbase One? It can feel complex at first due to the wide range of features. Also, the reporting customization can take time to fully master ![Patricia P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patricia P.") PP Patricia P. Mid-Market (51-1000 emp.) 4.5/5 "Boosts ABM Strategy with Unified Insights" What do you dislike about Demandbase One? Demandbase One is powerful, and has many dashboards and features that can be overwhelming when you first start using the product. New users to ABM may ##### 5. Not Intuitive Users find the **navigation unintuitive** , making it challenging to navigate and manage campaigns effectively. [ See 63 mentions ](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1597077&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 3.5/5 "Personalized campaigns creation without complexities" What do you dislike about Demandbase One? It can feel complex at first due to the wide range of features. Also, the reporting customization can take time to fully master ![Patricia P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patricia P.") PP Patricia P. Mid-Market (51-1000 emp.) 4.5/5 "Boosts ABM Strategy with Unified Insights" What do you dislike about Demandbase One? Demandbase One is powerful, and has many dashboards and features that can be overwhelming when you first start using the product. New users to ABM may ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 4/2/2026 "Demandbase One Unifies ABM with Clear Account Insights and Intent Data" 4/5 What do you like best about Demandbase One? What I like most about Demandbase One is how it brings everything into one platform, especially for account-based marketing. It gives a clear view of target accounts and helps identify which companies are actually showing interest, so you’re not just guessing where to focus. The intent data and account insights are really useful for prioritizing outreach and timing it better. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? One thing I didn’t like about Demandbase One is that it has a bit of a learning curve, especially in the beginning. It took some time to fully understand all the features and how everything connects, so onboarding wasn’t as smooth as I expected. Overall, none of these are major dealbreakers, but improving usability and data accuracy would definitely make the experience better. Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? One of the main problems Demandbase One is solving for me is the lack of visibility into which accounts are actually interested in our solution. Earlier, a lot of our outreach felt like guesswork, but with intent data and account insights, it’s much easier to identify companies that are actively researching similar products. Review collected by and hosted on G2.com. Show More 6/4/2026 Validated ReviewerIncentivizedSource: G2 invite ![Shashank K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shashank K.") SK Shashank K. Sales Account Manager Mid-Market (51-1000 emp.) 3/5/2026 "Demandbase One: Transformative for Targeted Outreach" 4.5/5 What do you like best about Demandbase One? I love how Demandbase One has completely changed my daily outreach approach. Using site visit intelligence, I can see which target accounts are visiting our site and which specific pages they're viewing. The real-time alerts in Slack allow me to reach out at the moment of peak interest, significantly improving my connection rates. I also appreciate the smart scoring and deep insights, along with account intelligence, intent data, and technographics. Access to a database of 176 million B2B contacts is a huge plus. I find Demandbase Selector and website personalization very good, as they help map out and track how accounts move from awareness to engagement. The sales playbooks, Demandbase advertising, escalation engine, ABX orchestration, and marketing tools save me a lot of time, making my experience with Demandbase One very positive. The unified bases and these tools together provide a great overall experience for B2B business. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? It took a few weeks to get used to the interface, but the payoff in saved time was worth it. Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? Demandbase One has improved my outreach by providing site visit intelligence, real-time alerts, and smart scoring. It saves time with advertising and marketing tools, and enhances experiences with personalized journeys, account intelligence, and insights, making it great for B2B. Review collected by and hosted on G2.com. Show More 3/19/2026 Validated ReviewerIncentivizedSource: G2 invite ![Goodwin g.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Goodwin g.") GG Goodwin g. Business Office Manager Enterprise (\> 1000 emp.) 6/9/2026 "Account Intelligence for Sales & Marketing, With Room to Improve" 3.5/5 What do you like best about Demandbase One? It brings account and data intelligence together in a single place, where sales and marketing teams can work side by side. It helps with targeting listed accounts and focusing ads so you can reach the right people with specific ads. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? Demandbase is a comprehensive application so it takes a lot of time to configure it properly. Also, when it comes to the reporting options, I find them a little tough to work with. Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? It helps us solve the problem of finding the right accounts for engagement and data intelligence. This allows us to focus on the right accounts, align sales for conversion, and run outreach campaigns more effectively. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Roger S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Roger S.") RS Roger S. Business Development Manager Enterprise (\> 1000 emp.) 6/16/2026 "Precise Social Ads and Intent Signals That Boost Client Engagement" 4/5 What do you like best about Demandbase One? It boosted our conversations with real clients by making our social ads more precise and creating a more dynamic account-targeting experience. The intent signals help us prioritize the right accounts and take the best actions to improve client engagement. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? Syncing with other apps can be quite glitchy at times, and it can put extra load on data flows, which ends up delaying the work process. Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? Demandbase One strongly serves both large and small B2B companies with ABM, and it provides accurate AI data for product advertising on social apps. The customizable dashboards also offer intent details that help bridge marketing efforts, with clear accuracy. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Vyacheslav Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vyacheslav Z.") VZ Vyacheslav Z. Account Director Small-Business (50 or fewer emp.) 5/19/2026 "Great Intent Data and All-in-One View, But Setup Can Feel Heavy" 3.5/5 What do you like best about Demandbase One? It puts everything in one place, so I’m not bouncing between five tools just to figure out which accounts to go after and what to do next. The intent data is super handy: it shows which companies are actively researching our topics, so we can focus on the ones that actually seem to be shopping, not just fit the ICP on paper. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? it can feel a bit slow and heavy to set up, and the app can seem too big and confusing if you just want quick answers. Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? What problems it solves, well, 1) Not knowing which accounts to focus on 2) Chasing too many low‑quality leads 3) Wasting money on ads that don’t hit the right people Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Shahid F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shahid F.") SF Shahid F. Sales Specialist Small-Business (50 or fewer emp.) 6/17/2026 "Demandbase One: High-Quality Data That Helps Us Understand Customers and Grow Sales" 4.5/5 What do you like best about Demandbase One? Demandbase One is one of the best tools we have used. I really like its features for recognizing our customers’ needs. Demandbase One provides high-quality data that has helped us increase our sales volume, which is why I consider it one of the best and most necessary tools for our work. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? Overall, Demandbase One is great, but I think it has a small problem: sometimes it doesn’t plan or work very well. Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? Demandbase One helps us avoid targeting the wrong customers and companies. Now we’re focusing on the right people those who are ready to get onboard and that has increased our ROI. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in E-Learning](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in E-Learning") AE Verified User in E-Learning Mid-Market (51-1000 emp.) 5/23/2025 "Clean and Accurate Data" 5/5 What do you like best about Demandbase One? Having the new AI Summaries, playbook and Email Agent, are great tools to assist the sales team with spending less time looking into various things but more time for doing other things since all the valuable information is right there in front of you to go right to it. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? Having an easier way to add data especially when it is a new record as well at the same time to ask for additional details on the record, for instance, asking for an email address. Now you have to wait 1 to 2 days to go back in and ask for this information. Also data is not automatically updated right away when they said they have updated the record and I am usually looking at data updates 8 hours later and it would be great if it was readily available. Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? With my role and for my team I use it a lot for having data on accounts and contacts as well as having this data clean and accurate. Review collected by and hosted on G2.com. Show More 3/13/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Hayden G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hayden G.") HG Hayden G. Sales Development Representative Enterprise (\> 1000 emp.) 5/8/2026 "Insightful Data, Easy Setup" 4/5 What do you like best about Demandbase One? I like Demandbase One for the amount of intent data it provides, and I appreciate that it is GDPR compliant. It's really helpful for reaching out to companies that have looked at our website, which helps me narrow down my cold outreach approach. The initial setup of Demandbase One was very easy. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? I would like to see more data, like which pages on our website they were looking at and if they had looked at others. Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? Demandbase One helps me identify companies visiting our website, enhancing my cold outreach by targeting those who show interest. The amount of intent data and its GDPR compliance are particularly valuable. Review collected by and hosted on G2.com. Show More 6/8/2026 Validated ReviewerIncentivizedSource: G2 invite ![Somya S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Somya S.") SS Somya S. Program Management Office Leader/ Chief of Staff Enterprise (\> 1000 emp.) 3/10/2026 "Powerful Account-Based Marketing Tool with Room for UX Improvement" 4/5 What do you like best about Demandbase One? I like the intent feature in Demandbase One that helps us identify target accounts and deals that need immediate attention. The heat maps are great for understanding the types of stakeholders browsing our products, which helps us adjust our offerings as needed. I also appreciate the ROI feature for our ABM campaigns, which gives us insight into the effectiveness of our marketing efforts. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? Setting up and customizing intent in Demandbase One was pretty difficult and not self-explanatory. When someone new joined who was familiar with Demandbase from before, they suggested some tweaks that worked for other customers, but it messed up our system. This also means the customer service could improve. Lastly, the UX felt a bit clunky, especially when moving between different profiles. Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? I use Demandbase One for account-based marketing, identifying buyer intent, managing campaigns, and assessing ROI. It helps identify risks, target potential stakeholders, and refine strategic decisions by analyzing competition and understanding stakeholder interests. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Jay W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jay W.") JW Jay W. Revenue Operations Manager | TruShine Services Small-Business (50 or fewer emp.) 3/9/2026 "Focuses Our Outreach with Precision" 4/5 What do you like best about Demandbase One? I like Demandbase One for its ability to quickly identify companies that are a good fit and prioritize outreach. It helps our team focus on the right accounts instead of contacting companies randomly. It makes it easier for the team to stay focused, make their time productive, and convert as much as they can. Using it with our other tools like CRM and LinkedIn enhances efficiency in organizing outreach and managing opportunities in the pipeline. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? One thing that could be better is the setup; it can take time to understand all the features at the beginning, especially for smaller teams, and sometimes I find it hard to figure out the signals. Making everything simpler will help to manage it the right way. Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? I use Demandbase One to identify and prioritize company accounts for outreach, solving the issue of contacting unsuitable companies. It helps our team focus on valuable leads, organize the pipeline, and convert effectively, making outreach more efficient. Review collected by and hosted on G2.com. 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