Recommendations to others considering Conga CPQ:
The best practice is to connect your quoting process to your contract management process and ultimately convert your contracts to your billing. Having all of those processes connected seamlessly across your Quote-To-Cash operation. Most importantly, make sure you tie your Incentive Compensation Management (ICM) platform into your CPQ program so that as your Sales Reps create their quotes, they get immediate insight into how each configuration, price and discount affects their bottom line. This is the best way to ensure that they price their deals in balance between discounting appropriately to compete, but still preserving profitability and also ensuring the configurations best meet customer needs. Also consider the concept of guided selling to further drive sales reps decision making as well as the new emerging AI capabilities to make it that much easier for Sales Reps to interact with their CRM platform. Review collected by and hosted on G2.com.
What problems is Conga CPQ solving and how is that benefiting you?
Disconnected quoting, rogue discounting, e-mail based approvals, lack of insight into what Sales Reps are quoting and generating proposals without the insight into how each quote impacts compensation are all challenges that degrade the effectiveness of your most critical sales process - proposing your solution to your prospective customer. CPQ is the critical component that enables you to automatically generate a quote from your Opportunity record with all of the relevant customer or prospect header information already embedded. It constrains the quote by the rules of your product configuration parameters, ensuring that the Sales Rep constructs a logical solution with all of the necessary components. It helps avoid assembling the wrong components or in Review collected by and hosted on G2.com.
