Cometly Features
Social Functionality (1)
Social Functionality
Based on 16 Cometly reviews.
Product functionality for social advertising.
Campaign Management (13)
Campaign Dashboard
This feature was mentioned in 18 Cometly reviews.
Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
As reported in 17 Cometly reviews.
Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
This feature was mentioned in 17 Cometly reviews.
Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
Based on 17 Cometly reviews.
Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
As reported in 14 Cometly reviews.
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety
15 reviewers of Cometly have provided feedback on this feature.
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection
Based on 14 Cometly reviews.
Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping
Based on 13 Cometly reviews.
Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing
Based on 13 Cometly reviews.
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
14 reviewers of Cometly have provided feedback on this feature.
Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
This feature was mentioned in 14 Cometly reviews.
Supports rich media display and video ads that involve user interaction.
In-App Ads
14 reviewers of Cometly have provided feedback on this feature.
Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
14 reviewers of Cometly have provided feedback on this feature.
Supports rich media mobile ads that involve user interaction.
Targeting (4)
Targeting
As reported in 15 Cometly reviews.
Able to target desired audiences based on demographics and behavior variables.
Retargeting
As reported in 15 Cometly reviews.
Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
15 reviewers of Cometly have provided feedback on this feature.
Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
Based on 14 Cometly reviews.
Able to match the marketer's ad with specific content on a site or page.
Platform (9)
API / Integrations
Based on 16 Cometly reviews.
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
As reported in 16 Cometly reviews.
Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
As reported in 17 Cometly reviews.
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Based on 17 Cometly reviews.
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
16 reviewers of Cometly have provided feedback on this feature.
Provides features to allow scaling for large organizations.
Customization
This feature was mentioned in 15 Cometly reviews.
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
16 reviewers of Cometly have provided feedback on this feature.
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
15 reviewers of Cometly have provided feedback on this feature.
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
15 reviewers of Cometly have provided feedback on this feature.
Alerts marketer of the performance of particular campaigns.
Platform Basics (6)
Attribution Windows
Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed.
Retargeting Attribution
Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app.
Validation Rules
Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting.
Cross-platform attribution
Provides tracking attribution tracking across multiple platforms, i.e. web and app.
Fraud Detection
Has app install fraud protection capabilities based on indicators from both web and app activity.
Post-Fraud Attribution
Ability to attribute fraud after the event was attributed to a partner.
Platform Data (6)
Uninstall Metrics
Supplies metrics around when users remove an app from their device.
Retention Metrics
Provides app retention metrics based on channels, platforms, or media source.
Analytics Dashboard
Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc.
Cross-channel insights
Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place.
Custom Dashboards
Provides the ability to create custom reporting dashboards to further explore attribution data.
Data Segmentation
Ability to segment data to uncover trends in user engagement and reporting metrics.
Attribution Modeling (5)
Single-Touch Attribution
As reported in 16 Cometly reviews.
Uses an attribution model that assigns credit to one touchpoint in the customer’s journey.
Multi-Touch Attribution
Based on 16 Cometly reviews.
Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.
Algorithmic Attribution
15 reviewers of Cometly have provided feedback on this feature.
Uses machine learning to create an attribution model.
Cross-Device Attribution
15 reviewers of Cometly have provided feedback on this feature.
Tracks customer interactions across mobile and desktop.
Offline Attribution
Based on 13 Cometly reviews.
Allows users to track touchpoints through offline channels, such as events.
Marketing (4)
B2B Attribution
As reported in 14 Cometly reviews.
Provides features for B2B marketers.
B2C Attribution
This feature was mentioned in 14 Cometly reviews.
Provides features for B2C marketers.
Marketing Channels
As reported in 16 Cometly reviews.
Enables marketers to track multiple marketing channels.
Integrations
As reported in 14 Cometly reviews.
Integrates with other sales, marketing, and advertising software.
Reporting (3)
Dashboards
As reported in 16 Cometly reviews.
Provides customizable dashboards that allow users to view and manage data.
Data Visualizations
Based on 16 Cometly reviews.
Displays attribution data through easy-to-interpret charts and graphs.
Custom Reporting
Based on 14 Cometly reviews.
Allows users to build custom reports.
Platform Interoperability (1)
Close Ecosystem API
As reported in 13 Cometly reviews.
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Agentic AI - Attribution (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Value Selling Tools (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives

