Cometly Features
Social Functionality (1)
Social Functionality
Product functionality for social advertising. This feature was mentioned in 16 Cometly reviews.
Campaign Management (13)
Campaign Dashboard
Based on 18 Cometly reviews. Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
Enables marketer to set metrics by which their campaigns are automatically optimized. This feature was mentioned in 17 Cometly reviews.
Reach
Based on 17 Cometly reviews. Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
As reported in 17 Cometly reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. This feature was mentioned in 14 Cometly reviews.
Brand Safety
As reported in 15 Cometly reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites. This feature was mentioned in 14 Cometly reviews.
Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad. This feature was mentioned in 13 Cometly reviews.
Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 13 Cometly reviews.
Creative Optimization
Tools offered for creating and optimizing creative components of campaigns. This feature was mentioned in 14 Cometly reviews.
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction. 14 reviewers of Cometly have provided feedback on this feature.
In-App Ads
Based on 14 Cometly reviews. Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction. This feature was mentioned in 14 Cometly reviews.
Targeting (4)
Targeting
Able to target desired audiences based on demographics and behavior variables. This feature was mentioned in 15 Cometly reviews.
Retargeting
As reported in 15 Cometly reviews. Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA). 15 reviewers of Cometly have provided feedback on this feature.
Contextual Targeting
Based on 14 Cometly reviews. Able to match the marketer's ad with specific content on a site or page.
Platform (9)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 16 reviewers of Cometly have provided feedback on this feature.
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators. This feature was mentioned in 16 Cometly reviews.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 17 reviewers of Cometly have provided feedback on this feature.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 17 Cometly reviews.
Enterprise Scalability
Provides features to allow scaling for large organizations. This feature was mentioned in 16 Cometly reviews.
Customization
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. This feature was mentioned in 15 Cometly reviews.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 16 reviewers of Cometly have provided feedback on this feature.
Internationalization
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. 15 reviewers of Cometly have provided feedback on this feature.
Notifications
As reported in 15 Cometly reviews. Alerts marketer of the performance of particular campaigns.
Platform Basics (6)
Attribution Windows
Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed.
Retargeting Attribution
Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app.
Validation Rules
Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting.
Cross-platform attribution
Provides tracking attribution tracking across multiple platforms, i.e. web and app.
Fraud Detection
Has app install fraud protection capabilities based on indicators from both web and app activity.
Post-Fraud Attribution
Ability to attribute fraud after the event was attributed to a partner.
Platform Data (6)
Uninstall Metrics
Supplies metrics around when users remove an app from their device.
Retention Metrics
Provides app retention metrics based on channels, platforms, or media source.
Analytics Dashboard
Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc.
Cross-channel insights
Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place.
Custom Dashboards
Provides the ability to create custom reporting dashboards to further explore attribution data.
Data Segmentation
Ability to segment data to uncover trends in user engagement and reporting metrics.
Attribution Modeling (5)
Single-Touch Attribution
Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. This feature was mentioned in 16 Cometly reviews.
Multi-Touch Attribution
As reported in 16 Cometly reviews. Uses an attribution model that assigns credit to all touchpoints in the customer’s journey.
Algorithmic Attribution
Uses machine learning to create an attribution model. This feature was mentioned in 15 Cometly reviews.
Cross-Device Attribution
Tracks customer interactions across mobile and desktop. This feature was mentioned in 15 Cometly reviews.
Offline Attribution
Allows users to track touchpoints through offline channels, such as events. This feature was mentioned in 13 Cometly reviews.
Marketing (4)
B2B Attribution
Provides features for B2B marketers. This feature was mentioned in 14 Cometly reviews.
B2C Attribution
Provides features for B2C marketers. 14 reviewers of Cometly have provided feedback on this feature.
Marketing Channels
Enables marketers to track multiple marketing channels. This feature was mentioned in 16 Cometly reviews.
Integrations
Integrates with other sales, marketing, and advertising software. 14 reviewers of Cometly have provided feedback on this feature.
Reporting (3)
Dashboards
Provides customizable dashboards that allow users to view and manage data. This feature was mentioned in 16 Cometly reviews.
Data Visualizations
Displays attribution data through easy-to-interpret charts and graphs. 16 reviewers of Cometly have provided feedback on this feature.
Custom Reporting
Allows users to build custom reports. This feature was mentioned in 14 Cometly reviews.
Platform Interoperability (1)
Close Ecosystem API
As reported in 13 Cometly reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Agentic AI - Attribution (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Value Selling Tools (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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