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Cognism Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

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Cognism Reviews (1,321)

Reviews

Cognism Reviews (1,321)

4.5
1,321 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the accuracy and reliability of Cognism's data, particularly for mobile numbers and emails in the EMEA region. The platform's intuitive interface and seamless CRM integration enhance user experience, making prospecting more efficient. However, some users note that data quality can be inconsistent, especially in certain regions.

Pros & Cons

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Petar K.
PK
Strategic Account Executive
Mid-Market (51-1000 emp.)
"Intuitive UI, Robust Data for EMEA Markets"
What do you like best about Cognism?

I like the user interface of Cognism. It's very simple and intuitive, making it easy to navigate. The database is really good, especially for phone numbers and email addresses in the EMEA/EU regions. The integration with Salesforce and Outreach is also solid, with no complaints there. When I started using the tool, it was really simple with no bugs or problems. The whole interface and experience made me feel like I had been using it for several years; it's that simple. I also think Cognism has the best data coverage in the EU compared to other tools I've used. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

Oh, of course, it's with every data provider, even if it's, like, really good, sometimes, in certain industries, the data is not there. I've seen this, maybe, in Southeastern or Eastern Europe. However, when I check companies that are headquartered in the UK, Germany, France, or Spain. Or Italy, the data is really solid. So overall, it's a good experience, but sometimes the data is missing for specific companies, or it only includes data for key decision-makers or influencers, not everyone in the company. Review collected by and hosted on G2.com.

Melanie W.
MW
Business Development representative
Mid-Market (51-1000 emp.)
"Efficient for Company Insights. Slight Gaps in Contact Reliability"
What do you like best about Cognism?

I use Cognism almost everyday abd it stands out for its easy implementation, ease of integration in your Daily work, intuitive interface and impressive speed, making it easy to navigate and highly efficient. I love the included access to valuable insights such as annual revenue and industry sector, which are essential for strategic prospecting. These capabilities make Cognism a very good tool for any sales development team. I have no insights about their Customer Support since I had never had to contact them - but maybe thats also a good sign ;-) Review collected by and hosted on G2.com.

What do you dislike about Cognism?

The main drawback is the accuracy of employee data. It’s not uncommon to find prospects listed who have left their companies. This can lead to wasted time and effort when reaching out, so as other have already mentiones before improving the frequency of updates would significantly enhance the platform’s reliability- or act on flagged numbers. Additionally, some email addresses appear to be generated intuitively based on patterns rather than verified, which can result in bounced emails. Phone numbers also often lead to gatekeepers instead of direct lines to the prospect, which adds another layer of difficulty for outreach. Review collected by and hosted on G2.com.

Thomas F.
TF
Account Executive
Enterprise (> 1000 emp.)
"Number one prospecting tool for sales reps"
What do you like best about Cognism?

In my experience, the mobile numbers provided by Cognism are highly accurate, especially thanks to the Diamond-Verified feature. Importing my account list into Cognism is straightforward, allowing me to quickly verify contacts' emails and phone numbers, and then reach out to them directly from the Cognism dashboard. Additionally, when I report an incorrect number, it gets updated promptly, ensuring that future users do not encounter the same issue. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

Overall, there are no major issues, but I have noticed that the extension sometimes takes a while to load on my LinkedIn. Additionally, it occasionally fails to update company names when they merge or change. There are also times when it logs duplicate information for accounts with similar names, though this is only a minor inconvenience. Review collected by and hosted on G2.com.

Brunella E.
BE
Business Developer Italy & Spain
Mid-Market (51-1000 emp.)
"Quick and Intuitive, But Needs to Improve Updates"
What do you like best about Cognism?

I like that Cognism is very fast and very intuitive to use. I find it to be a very useful and well-made tool because you can search not only by person with first and last name, but also by company, checking the latest annual revenue and the company's sector, which provides me with important details. I highly value the filters that allow me to choose the country of interest, as well as the maximum and minimum revenue I am looking for from the company and the person working there. I consider it an essential tool for a sales development department. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

They could improve the updating of employees. Many times prospects appear who have not worked at the company for months, even more than a year, and that is inconvenient when writing to or calling them. Review collected by and hosted on G2.com.

Frank W.
FW
M
Small-Business (50 or fewer emp.)
"Superb service and tool"
What do you like best about Cognism?

My account manager is a font of all knowledge and always goes out of her way to help, educate, and make my user experience the best it can be.

It's a powerful bit of kit!! It's simple to use after some training and it's always evolving. I like that they included me in beta testing tools. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

The credits don't rollover. I'd love to be able to bank them up sometimes. Review collected by and hosted on G2.com.

YH
Mid-Market (51-1000 emp.)
"Time-Saving Prospecting with High-Quality Data"
What do you like best about Cognism?

I mainly use Cognism for prospecting and building targeted lists. I love how easy it is to use and find the right decision makers. The data quality is really good, which saves a lot of time when prospecting. I also like how simple it is to create a targeted list and export them to our CRM. Using Cognism makes prospecting much faster, allowing me to quickly find decision makers and access verified emails or direct dials so I can spend less time researching and more time on actual outreach. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

Sometimes in the Middle East and African region contact details can be outdated, so you may come across emails or numbers that no longer work. Review collected by and hosted on G2.com.

Faris G.
FG
Mid-Market (51-1000 emp.)
"Streamlines Prospecting, Needs Regional Data Improvement"
What do you like best about Cognism?

I like how Cognism helps me find numbers easily, especially when I have LinkedIn open on the side, and it shows me the number for a specific person. This is what typically makes it easy for me to use. It allows me to smoothly reach out to prospects by viewing their name, background, email, and number all together. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

I work in the Middle Eastern region. Cognism's data for the Middle East is very fragmented, and it's not accurate. From my experience, many government entities do not have numbers or emails at all on Cognism. The initial setup was fairly easy, but it took some time to understand the system and learn the best practices. Review collected by and hosted on G2.com.

"Comprehensive Data Solution for EMEA Markets"
What do you like best about Cognism?

I use Cognism to find phone numbers and emails of event planners within Europe, and it solves several problems for me, like helping find the company email structure and company contact details. I appreciate the easy export onto my CRM system. What I like most is the extensive, true data on people I sell to. The initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

I wish I was able to create a contact list on Cognism that my colleagues couldn't see. I have my own log-in details as per license. I should be able to save lists of contacts on the system that when my colleagues log-in on their side should not be able to view. Review collected by and hosted on G2.com.

Rmeez A.
RA
SDR
Enterprise (> 1000 emp.)
"Accurate EMEA Data and Efficient Prospecting, But Room for Improvement"
What do you like best about Cognism?

What I like best about Cognism is how reliable and accurate the contact data is, especially for EMEA markets. The platform makes it easy to find verified phone numbers and emails, and the intent data helps our team prioritize leads more effectively. The Chrome Extension also saves a lot of time when prospecting directly from LinkedIn. Overall, it’s a powerful tool for improving pipeline quality and outbound efficiency. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

Occasionally, some of the contact data can be outdated or missing for niche industries or smaller regions, but this is quite rare. The Cognism team is proactive about improving coverage and regularly updates their database, which helps mitigate this over time. Review collected by and hosted on G2.com.

Abarna R.
AR
Small-Business (50 or fewer emp.)
"Efficient Lead Management, Needs Better Integration"
What do you like best about Cognism?

I like the filters that Cognism uses, such as regional headquarters and geographical location, which help me get the list of contacts effectively. It's very easy to export this list to Salesforce or any other CRM platform, and I really appreciate the integration capabilities it offers. It's quite user-friendly to use, so I had no problems with setting up and finding out how to access the data or information I needed. Review collected by and hosted on G2.com.

What do you dislike about Cognism?

I think Cognism could improve by making the integration capabilities more efficient, especially when integrating multiple capabilities. Also, I'm only able to select 25 contacts per page, which is limiting. It would be more efficient if I could select more contacts at once. Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
G2
Verified User in Marketing and Advertising
Last activity almost 6 years ago

What is a Sales Trigger?

GU
Guest User

What is Cognism used for?

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

9 months

Average Discount

15%

Perceived Cost

$$$$$

How much does Cognism cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 19 purchases.

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Cognism Features
Contact Data Availability
Company Data Availability
Industry Research Availability
Contact Data Accuracy
Company Data Accuracy
Lead Builder
Integration to CRM/Marketing Automation
Data Cleaning/Enrichment
Lead Quality
Browser Extension
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Cognism