Cloudflare Application Security and Performance Pricing Overview

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Free

$0.00

Per Month

For personal or hobby projects that aren’t business-critical. This package includes:

Pro

$20.00

Per Month

For professional websites that aren't business-critical. This package includes:

Fast, Easy-to-use DNS

Unmetered DDoS Protection

CDN

Universal SSL Certificate

Free Managed Ruleset

Web Application Firewall (WAF)

Lossless Image Optimization

Accelerated Mobile Pages (AMP)

Role-based Account Control

Support Options: Tickets + Community Forums

Cloudflare Rules: 225 rules + 25,000 Bulk Redirects

Bot Mitigation: Easy-to-detect bots

API schema validation: Validate up to 5 schemas

Cloudflare for SaaS: <100 hostnames free, $.10 per additional

Business

$200.00

Per Month

For small businesses operating online. This package includes:

Fast, Easy-to-use DNS

Unmetered DDoS Protection

CDN

Universal SSL Certificate

Free Managed Ruleset

Web Application Firewall (WAF)

Lossless Image Optimization

Accelerated Mobile Pages (AMP)

PCI DSS 4.0 compliance

Uptime SLA: 100%

Uptime Service Credits: 1x

Role-based Account Control

Support Options: Tickets + Chat + Community Forums

Cloudflare Rules: 450 rules + 50,000 Bulk Redirects

Bot Mitigation: Sophisticated bots and basic bot analytics

API schema validation: Validate up to 10 schemas

Cloudflare for SaaS: <100 hostnames free, $.10 per additional

Contract

For mission-critical applications that are core to your business. This package includes:

Fast, Easy-to-use DNS

Unmetered DDoS Protection

CDN

Universal SSL Certificate

Free Managed Ruleset

Web Application Firewall (WAF)

Lossless Image Optimization

Accelerated Mobile Pages (AMP)

PCI DSS 4.0 compliance

Uptime SLA: 100%

Uptime Service Credits: 10x (Standard) ; 25x (Premium)

Single-Sign-On (SSO) Support

Network Prioritization

Role-based Account Control

Support Options: 24x7x365 Tickets + Chat + Phone + Community Forums

Cloudflare Rules: 2700 rules + 1,000,000 Bulk Redirects

Bot Mitigation: All bots, anomaly detection, custom CAPTCHAs & threat response, advanced bot analytics, and more

API schema validation: Validate 10+ schemas

API Shield: Custom Pricing

Layer-3 Network DDoS protection with Magic Transit: Custom Pricing

China Network Access: Custom Pricing

Cloudflare for SaaS: Custom Pricing

Everyone’s Internet application can benefit from using Cloudflare.
Pick a plan that fits your needs.

Cloudflare Application Security and Performance has 4 pricing editions. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for Cloudflare Application Security and Performance is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Cloudflare Application Security and Performance must be conducted with the seller.

Get more from Cloudflare
Take your performance and security even further with Cloudflare’s paid add-ons.

Dedicated SSL Certificate
Dedicated SSL Certificates are automatically generated and propagate throughout our global content delivery network, providing robust encryption, along with lightning fast performance and compatibility.

Additional Page Rules
Page Rules allow you to customize Cloudflare's functionality to match the unique needs of your domain or subdomain, helping to optimize speed, harden security, increase reliability, maximize bandwidth savings, and much more.

Rate Limiting
Rate Limiting protects against denial-of-service attacks, brute-force password attempts, and other types of abusive behavior targeting the application layer.

Pricing information was last updated on January 16, 2026

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What do you like best about Cloudflare Application Security and Performance?

What I Like Best About Cloudflare Application Security and Performance:

Cloudflare offers a powerful combination of security and performance optimization in a single, easy-to-deploy platform. What stands out most is:

Integrated Web Application Firewall (WAF): The WAF is highly effective at blocking OWASP Top 10 threats and automated attacks with minimal tuning, and it includes preconfigured managed rules that are frequently updated.

DDoS Protection at the Edge: Cloudflare automatically mitigates large-scale DDoS attacks without impacting latency or requiring manual intervention, thanks to its globally distributed Anycast network.

Bot Management: The bot protection capabilities are intelligent and accurate, reducing false positives while stopping credential stuffing, scraping, and other malicious automation.

Performance Gains via CDN and Argo Smart Routing: Cloudflare significantly boosts website performance by caching content at the edge and intelligently routing traffic using Argo, which reduces latency and packet loss.

Ease of Use and Scalability: It’s very simple to configure through an intuitive dashboard, and it scales seamlessly across multiple applications and geographies without the need for additional infrastructure.

Zero Trust Security Integration: Cloudflare integrates natively with Zero Trust principles (e.g., secure access, identity-based controls), making it ideal for modern, distributed workforces and apps. Review collected by and hosted on G2.com.

What do you dislike about Cloudflare Application Security and Performance?

What I Dislike About Cloudflare Application Security and Performance:

While Cloudflare delivers strong value overall, a few areas could be improved:

False Positives in Bot Management: Although bot mitigation is strong, there can be occasional false positives that impact legitimate users or scripts, requiring manual adjustments and whitelisting.

Dependency on DNS Changes: Since Cloudflare operates as a reverse proxy, it requires DNS to be pointed to its servers, which can be a barrier or risk during migration or troubleshooting. Review collected by and hosted on G2.com.

What problems is Cloudflare Application Security and Performance solving and how is that benefiting you?

Cloudflare Application Security and Performance addresses several critical challenges in web application management:

Protection Against Modern Web Threats:

It effectively blocks OWASP Top 10 vulnerabilities (like XSS, SQLi), bots, and DDoS attacks. This reduces our security incident workload and minimizes downtime, helping maintain service availability and customer trust.

Performance Bottlenecks and Latency:

By caching content at edge locations and using Argo Smart Routing, Cloudflare significantly decreases page load times globally. This directly improves user experience and SEO performance.

Unpredictable Traffic Surges and DDoS Events:

Cloudflare absorbs and mitigates volumetric attacks automatically, helping avoid service degradation or costly downtime during peak or malicious traffic spikes.

Operational Complexity of Multi-Tool Environments:

Instead of managing separate tools for WAF, CDN, DDoS protection, and DNS, Cloudflare consolidates them into a unified platform. This simplifies operations, reduces cost, and speeds up incident response.

Lack of Visibility into Security Events:

The real-time analytics and logs provided help us quickly identify attack patterns, troubleshoot issues, and meet compliance reporting needs. Review collected by and hosted on G2.com.