Cloudflare Application Security and Performance Pricing Overview

Cloudflare Application Security and Performance Pricing Key Insights

Last updated on Apr 30, 2026

Cloudflare Application Security and Performance offers 4 pricing editions, starting at $0. Cloudflare Application Security and Performance pricing tiers are designed to support different usage levels and team sizes. Cloudflare Application Security and Performance does not offer a free trial. Higher-tier plans are available via direct consultation with the vendor. Compare the Cloudflare Application Security and Performance pricing table below to figure out the best fit for your needs.

Free — $0 / Per Month

Pro — $20 / Per Month

Business — $200 / Per Month

Contract — Contact Us

Rated 4.5 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Free

$0.00

Per Month

For personal or hobby projects that aren’t business-critical. This package includes:

Pro

$20.00

Per Month

For professional websites that aren't business-critical. This package includes:

Fast, Easy-to-use DNS

Unmetered DDoS Protection

CDN

Universal SSL Certificate

Free Managed Ruleset

Web Application Firewall (WAF)

Lossless Image Optimization

Accelerated Mobile Pages (AMP)

Role-based Account Control

Support Options: Tickets + Community Forums

Cloudflare Rules: 225 rules + 25,000 Bulk Redirects

Bot Mitigation: Easy-to-detect bots

API schema validation: Validate up to 5 schemas

Cloudflare for SaaS: <100 hostnames free, $.10 per additional

Business

$200.00

Per Month

For small businesses operating online. This package includes:

Fast, Easy-to-use DNS

Unmetered DDoS Protection

CDN

Universal SSL Certificate

Free Managed Ruleset

Web Application Firewall (WAF)

Lossless Image Optimization

Accelerated Mobile Pages (AMP)

PCI DSS 4.0 compliance

Uptime SLA: 100%

Uptime Service Credits: 1x

Role-based Account Control

Support Options: Tickets + Chat + Community Forums

Cloudflare Rules: 450 rules + 50,000 Bulk Redirects

Bot Mitigation: Sophisticated bots and basic bot analytics

API schema validation: Validate up to 10 schemas

Cloudflare for SaaS: <100 hostnames free, $.10 per additional

Contract

For mission-critical applications that are core to your business. This package includes:

Fast, Easy-to-use DNS

Unmetered DDoS Protection

CDN

Universal SSL Certificate

Free Managed Ruleset

Web Application Firewall (WAF)

Lossless Image Optimization

Accelerated Mobile Pages (AMP)

PCI DSS 4.0 compliance

Uptime SLA: 100%

Uptime Service Credits: 10x (Standard) ; 25x (Premium)

Single-Sign-On (SSO) Support

Network Prioritization

Role-based Account Control

Support Options: 24x7x365 Tickets + Chat + Phone + Community Forums

Cloudflare Rules: 2700 rules + 1,000,000 Bulk Redirects

Bot Mitigation: All bots, anomaly detection, custom CAPTCHAs & threat response, advanced bot analytics, and more

API schema validation: Validate 10+ schemas

API Shield: Custom Pricing

Layer-3 Network DDoS protection with Magic Transit: Custom Pricing

China Network Access: Custom Pricing

Cloudflare for SaaS: Custom Pricing

Everyone’s Internet application can benefit from using Cloudflare.
Pick a plan that fits your needs.

Pricing information for Cloudflare Application Security and Performance is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Cloudflare Application Security and Performance must be conducted with the seller.

Get more from Cloudflare
Take your performance and security even further with Cloudflare’s paid add-ons.

Dedicated SSL Certificate
Dedicated SSL Certificates are automatically generated and propagate throughout our global content delivery network, providing robust encryption, along with lightning fast performance and compatibility.

Additional Page Rules
Page Rules allow you to customize Cloudflare's functionality to match the unique needs of your domain or subdomain, helping to optimize speed, harden security, increase reliability, maximize bandwidth savings, and much more.

Rate Limiting
Rate Limiting protects against denial-of-service attacks, brute-force password attempts, and other types of abusive behavior targeting the application layer.

Pricing information was last updated on January 16, 2026

Cloudflare Application Security and Performance Pricing FAQs

Generated using AI

Is Cloudflare Application Security and Performance free, or does it offer a free trial?

Yes. According to G2 data, Cloudflare Application Security and Performance offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features.

How much does Cloudflare Application Security and Performance cost in 2026?

According to G2 data, Cloudflare Application Security and Performance pricing in 2026 starts at $20.00 and can reach $200.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Cloudflare, Inc.'s official pricing page for the most current details.

Who is Cloudflare Application Security and Performance pricing best suited for?

Cloudflare Application Security and Performance's pricing is best suited for a wide range of users. G2 reviewers from small businesses and individual developers consistently highlight the free tier as ideal for personal sites, startups, and agencies managing multiple domains on tight budgets. The Pro tier suits professional websites needing basic optimization without business-critical uptime guarantees. The Business tier at $200/month appeals to small-to-mid-market companies in industries like e-commerce, IT services, and financial services requiring compliance and SLA assurances. G2 enterprise reviewers in banking, financial services, and large IT organizations gravitate toward the Contract tier for advanced bot management, API security, and dedicated support.

What are the key differences between the free and paid versions of Cloudflare Application Security and Performance?

Cloudflare Application Security and Performance's free tier provides DNS, CDN, unmetered DDoS protection, universal SSL, basic WAF with a free managed ruleset, and simple bot mitigation, making it genuinely capable for personal and hobby projects. G2 reviewers frequently praise the free plan's depth. Cloudflare Application Security and Performance's paid plans unlock meaningful upgrades: the Pro tier at $20/month adds image optimization, AMP support, and ticket-based support. The Business tier at $200/month introduces PCI DSS 4.0 compliance, a 100% uptime SLA, chat support, and sophisticated bot analytics. The Contract tier adds SSO, network prioritization, advanced bot management, API Shield, and 24/7 phone support, features G2 reviewers note are essential for enterprise-grade deployments.

Is Cloudflare Application Security and Performance considered good value for its pricing?

Cloudflare Application Security and Performance is widely regarded as exceptional value, particularly at the free tier. G2 reviewers consistently describe the free plan as unmatched in the industry, offering CDN, DDoS protection, WAF, and free SSL at no cost. Many G2 users note that Cloudflare's free tier outperforms paid offerings from competitors. However, pricing of Cloudflare Application Security and Performance draws criticism at higher tiers, with multiple reviewers flagging the jump from Pro at $20/month to Business at $200/month as steep, and the Enterprise contract as prohibitively expensive for smaller teams. Despite cost concerns, high ratings across G2 reviews suggest most users feel the security and performance benefits justify the investment.

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Cloudflare Application... Pricing Reviews

(2)

Dhruv K.

Junior Software Engineer

Mid-Market (51-1000 emp.)

1/5/2026

"Reliable Application Security and Performance Made Simple with Cloudflare"

5/5

What do you like best about Cloudflare Application Security and Performance?

Cloudflare stands out for its user-friendly interface, featuring an intuitive dashboard that simplifies the management of security and performance settings. One of its key strengths is the ease of implementation, allowing users to enable protection rapidly with minimal setup required. The platform offers a comprehensive set of features, such as DDoS protection, WAF, CDN, and performance optimization tools, which encourages frequent use for daily monitoring and traffic management. Additionally, Cloudflare integrates smoothly with existing infrastructure and cloud services, making adoption straightforward. The combination of responsive customer support and thorough documentation further assists in resolving any issues efficiently. Review collected by and hosted on G2.com.

What do you dislike about Cloudflare Application Security and Performance?

Although the platform offers a broad range of features, some of the more advanced configuration options can make it less user-friendly, particularly for those who are new to security platforms. While setting up the system is usually straightforward, adjusting and fine-tuning security rules may involve a learning curve. Frequent use of the platform can reveal some shortcomings in its reporting and analytics capabilities, especially when seeking more detailed insights. Additionally, certain integrations and features are only available in higher-priced plans, which can affect how easily the platform integrates with other tools. Customer support response times also tend to vary depending on the level of service plan chosen. Review collected by and hosted on G2.com.

What problems is Cloudflare Application Security and Performance solving and how is that benefiting you?

Cloudflare Application Security and Performance addresses key challenges related to security, performance, and availability by safeguarding applications against threats like DDoS attacks, bots, and harmful traffic, all while enhancing content delivery. By improving site reliability and reducing latency, it ensures users experience consistent performance. For me, this translates into less downtime, a better user experience, and lower operational overhead, which allows teams to dedicate more time to development instead of managing infrastructure and security concerns. Review collected by and hosted on G2.com.

Verified User in Airlines/Aviation

Small-Business (50 or fewer emp.)

1/31/2026

"Cloudflare's "Cancellation" System is a Joke - 35+ Days, Multiple Charges, Still Can't Cancel"

0/5

What do you like best about Cloudflare Application Security and Performance?

Nothing.Nothing.Nothing.Nothing.Nothing. Review collected by and hosted on G2.com.

What do you dislike about Cloudflare Application Security and Performance?

Cloudflare's "Cancellation" System is a Joke - 35+ Days, Multiple Charges, Still Can't Cancel

TL;DR: Cancelled all Cloudflare subscriptions on December 25th, 2025. Got charged anyway on December 27th AND January 27th. Their support says "engineers cancelled all subscriptions" but the billing page STILL shows an active $240/year subscription that I literally CANNOT edit or remove (the Edit button does nothing). Over a month later, still fighting this.

---

The Timeline of Absurdity

December 25, 2025: I cancel ALL my subscriptions through the Cloudflare dashboard. Everything. Done. Or so I thought.

December 27, 2025: I get charged $10 for "Advanced Certificate Manager" - a service I JUST cancelled 2 days ago. I open a support ticket demanding a full refund, explanation of why a cancelled service was charged, and all payment methods permanently deleted.

December 31, 2025: Support responds saying it's a "system-side issue" and they've "escalated to engineering." They also mention response times might be slow due to holidays. Fair enough, I guess.

January 27, 2026: I GET CHARGED AGAIN. Same subscription. At this point I've been waiting a MONTH.

January 29, 2026: Support claims "Our engineers have cancelled all active subscriptions on the account."

January 31, 2026 (Today): I check my billing page. THERE'S STILL AN ACTIVE SUBSCRIPTION showing $240.00/yr with a renewal date of June 8, 2026. The "Edit" button? Doesn't work. Nothing happens when you click it.

---

What I've Learned

1. Cloudflare's cancellation system doesn't actually cancel billing - They might stop your services, but the billing keeps rolling.

2. The UI is deliberately broken - You literally CANNOT click "Edit" on subscriptions to remove them. It's not a bug, it's a feature (for them).

3. Support plays the "escalated to engineering" card - Classic stalling tactic while they keep charging your card.

4. They ignore requests for legal contact information - I've asked multiple times for their legal representative's contact details. Radio silence.

---

My Response to Their Latest "We cancelled everything" Email

"No, you did not cancel all active subscriptions in my account! Can you see how that subscription is still active? I want that permanently removed."

"You will have to remove my payment method, and permanently delete my account and make sure all subscriptions are canceled!"

---

What's Next

- Filing complaint with ANPC (Romania's consumer protection agency)

- Filing EU consumer protection complaint

- Contacting legal representation

- Documenting EVERYTHING for potential legal action

---

The Real Question

How is a company this big allowed to have billing systems this broken? Or is it "broken" by design?

When you can't cancel a subscription because the Edit button literally doesn't respond to clicks, that's not a bug - that's a dark pattern.

---

Has anyone else experienced this with Cloudflare? I'd love to hear your stories. Maybe we can compile enough cases for a class action.

EDIT: I have the full 5-page support ticket transcript as evidence. Names/emails redacted for privacy but happy to share with anyone who needs it for similar cases.

---

Posted from someone who's been in tech for 30 years and has never seen billing this bad. Review collected by and hosted on G2.com.

Response from Daniel Jones of Cloudflare Application...

edit

We're sorry about the frustration you've experienced. Based on what you've outlined here I believe I've located your case and it appears that it was taken care of shortly after you left this review. But if you are still running into issues please let us know.