Cloud Campaign Features
Social Management (7)
Social Analytics
Reports on the performance of social media posts and campaigns. 111 reviewers of Cloud Campaign have provided feedback on this feature.
Social Publishing
Based on 116 Cloud Campaign reviews. Allows the creation, management, and scheduling of content to be shared across social media channels.
Campaign Optimization
As reported in 103 Cloud Campaign reviews. Identifies trends in social media campaigns, such as optimal posting times, to improve performance.
Social Engagement
Based on 105 Cloud Campaign reviews. Centrally manages social media content and conversations across multiple social channels.
Social Ads
Provides features for managing and optimizing paid advertisements across social channels. 78 reviewers of Cloud Campaign have provided feedback on this feature.
Campaign Planning
Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. 102 reviewers of Cloud Campaign have provided feedback on this feature.
Hashtag Capabilites
As reported in 49 Cloud Campaign reviews. Monitor hashtags, their trends, and analytics across all social media platforms
Social Functionality (1)
Social Functionality
Product functionality for social advertising. 52 reviewers of Cloud Campaign have provided feedback on this feature.
Campaign Management (1)
Campaign Dashboard
As reported in 51 Cloud Campaign reviews. Overview of all media purchases and campaigns in a single interface.
Platform (9)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. 44 reviewers of Cloud Campaign have provided feedback on this feature.
Custom Reports
Based on 53 Cloud Campaign reviews. Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Based on 53 Cloud Campaign reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 54 Cloud Campaign reviews.
Enterprise Scalability
Provides features to allow scaling for large organizations. This feature was mentioned in 50 Cloud Campaign reviews.
Customization
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. 51 reviewers of Cloud Campaign have provided feedback on this feature.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 51 Cloud Campaign reviews.
Internationalization
Based on 41 Cloud Campaign reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
Based on 52 Cloud Campaign reviews. Alerts marketer of the performance of particular campaigns.
Reports & Dashboards (4)
Report Customizability
Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool. 71 reviewers of Cloud Campaign have provided feedback on this feature.
Report Exporting
Allows users to export reports from the product into an .xsl, .csv, or .pdf file. This feature was mentioned in 74 Cloud Campaign reviews.
Scalability
As reported in 71 Cloud Campaign reviews. Allows marketer to add, track, and measure a multitude of social media accounts.
White Label
Offers a white labeling service for agencies or resellers to customize platform branding. 68 reviewers of Cloud Campaign have provided feedback on this feature.
Social Analytics (5)
Follower Analysis
Analyzes and illustrates follower information such as demographics, location, interests, etc. 70 reviewers of Cloud Campaign have provided feedback on this feature.
Post Performance
Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience. 78 reviewers of Cloud Campaign have provided feedback on this feature.
Paid Campaign Tracking
Tracks and measures the success of paid advertising initiatives run on social media sites. This feature was mentioned in 52 Cloud Campaign reviews.
Attribution
Ties social activity to business results such as leads, conversions, and sales. This feature was mentioned in 53 Cloud Campaign reviews.
Hashtag Analytics
Analyzes the performance of hashtags and identifies popular or trending hashtags. This feature was mentioned in 72 Cloud Campaign reviews.
Content & Collaboration (6)
Content Calendar
As reported in 113 Cloud Campaign reviews. Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.
Content Library
Allows users to upload and publish brand content from a shared library. 112 reviewers of Cloud Campaign have provided feedback on this feature.
Shared Inbox
Based on 94 Cloud Campaign reviews. Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox.
Approval Workflows
Automates the content approval process to ensure social posts are approved by managers or clients before publishing. 107 reviewers of Cloud Campaign have provided feedback on this feature.
Users and Permissions
Based on 105 Cloud Campaign reviews. Allows administrators to assign permissions for different users or teams to access certain platform features.
Content Creation
Provides features for creating or editing social media assets. This feature was mentioned in 109 Cloud Campaign reviews.
Agentic AI - Social Media Management (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 18 reviewers of Cloud Campaign have provided feedback on this feature.
Multi-step Planning
Ability to break down and plan multi-step processes 18 reviewers of Cloud Campaign have provided feedback on this feature.
Cross-system Integration
Works across multiple software systems or databases 18 reviewers of Cloud Campaign have provided feedback on this feature.
Adaptive Learning
Improves performance based on feedback and experience This feature was mentioned in 18 Cloud Campaign reviews.
Natural Language Interaction
Engages in human-like conversation for task delegation 17 reviewers of Cloud Campaign have provided feedback on this feature.
Proactive Assistance
As reported in 17 Cloud Campaign reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Based on 17 Cloud Campaign reviews. Makes informed choices based on available data and objectives
Agentic AI - Social Media Analytics (5)
Autonomous Task Execution
As reported in 11 Cloud Campaign reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
Based on 11 Cloud Campaign reviews. Works across multiple software systems or databases
Adaptive Learning
As reported in 11 Cloud Campaign reviews. Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting This feature was mentioned in 11 Cloud Campaign reviews.
Decision Making
Makes informed choices based on available data and objectives This feature was mentioned in 11 Cloud Campaign reviews.
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 11 Cloud Campaign reviews.
Multi-step Planning
As reported in 11 Cloud Campaign reviews. Ability to break down and plan multi-step processes
Cross-system Integration
As reported in 11 Cloud Campaign reviews. Works across multiple software systems or databases
Adaptive Learning
Based on 11 Cloud Campaign reviews. Improves performance based on feedback and experience
Proactive Assistance
Based on 10 Cloud Campaign reviews. Anticipates needs and offers suggestions without prompting
Decision Making
As reported in 10 Cloud Campaign reviews. Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Social engagement is the process of communicating and participating with members of an online community. Discover how brands can measure their social engagement and implement best practices for online success.
Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies.





