# Cloud Campaign vs Hootsuite Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Hootsuite excels in overall performance and user satisfaction, with many praising its ability to schedule posts far in advance and edit them post-scheduling. Users appreciate the intuitive UI/UX, which makes it easy to navigate and manage campaigns effectively.
- **Users say** that Cloud Campaign shines in its user-friendly interface, allowing for effortless navigation across multiple social media channels. Reviewers highlight the intuitive scheduling calendar and bulk scheduling features, which save significant time for users managing various accounts.
- **According to verified reviews** , Hootsuite's robust analytics capabilities are a standout feature, with users noting the effectiveness of its post performance tracking and social analytics. This helps teams optimize their campaigns and understand audience engagement better.
- **Reviewers mention** that while Cloud Campaign offers strong ease of use and setup, it may not provide the same depth of analytics as Hootsuite. Users appreciate the simplicity of managing content but desire more advanced reporting features to enhance their strategic insights.
- **G2 reviewers highlight** Hootsuite's comprehensive support and training resources, which help users quickly get up to speed with the platform. The addition of features like the Inbox and Owly AI agent has been particularly well-received, making campaign execution faster and more efficient.
- **Users report** that Cloud Campaign's white label options are a game changer for agencies, allowing for seamless integration and management of client accounts. However, some users feel that Hootsuite's broader feature set and higher G2 score reflect a more established and reliable choice for larger teams and businesses.



---
## Frequently Asked Questions

### What is the difference between Hootsuite vs Cloud Campaign?

Cloud Campaign stands out from Hootsuite with higher reviewer ratings, stronger support, and a greater focus on ease of use and setup for small businesses.

| [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | [Cloud Campaign](https://www.g2.com/products/cloud-campaign/reviews) |
| --- | --- |
| 4.3/5 (7,413 reviews) | 4.9/5 (166 reviews) |
| Small-Business | Small-Business |
| 8.7 | 9.5 |
| 8.2 | 9.8 |
| Post Scheduling (1,585 all-time mentions) | Ease of Use (23 all-time mentions) |



### How do the pricing models of Hootsuite and Cloud Campaign compare?

Cloud Campaign is rated as the stronger value, with a higher satisfaction score for price and cost-related dimensions.

- **Hootsuite:** Reviewers frequently cite high costs and steep pricing for small teams, with several noting that advanced analytics and reporting require expensive tier upgrades.
- **Cloud Campaign:** Reviewers describe the platform as economical and a strong value, especially for agencies managing multiple accounts, though some mention the price can be high for smaller businesses.
- **Switching reasons:** Several reviewers mention switching to Cloud Campaign due to better value and cost savings compared to competitors that increased rates or limited account publishing.



### What are the best alternatives to Hootsuite and Cloud Campaign?

The top three alternatives to Hootsuite and Cloud Campaign are Vista Social, SOCi, and SocialPilot.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5 (7,413 reviews) | Small-Business | Pricing is often cited as steep for small teams and advanced features | Post Scheduling (1,585 all-time mentions) |
| [Cloud Campaign](https://www.g2.com/products/cloud-campaign/reviews) | 4.9/5 (166 reviews) | Small-Business | Described as economical and strong value for agencies | Ease of Use (23 all-time mentions) |
| [Vista Social](https://www.g2.com/products/vista-social/reviews) | 4.8/5 (1,126 reviews) | Small-Business | — | — |
| [SOCi](https://www.g2.com/products/soci/reviews) | 4.5/5 (4,672 reviews) | Small-Business | — | — |
| [SocialPilot](https://www.g2.com/products/socialpilot/reviews) | 4.5/5 (847 reviews) | Small-Business | — | — |



### Which Social Media Management features should I prioritize when comparing Hootsuite and Cloud Campaign?

Buyers comparing Hootsuite and Cloud Campaign should prioritize post scheduling, centralized management, ease of use, approval workflows, and analytics/reporting.

- **Post Scheduling:** Hootsuite (1,585 all-time mentions), Cloud Campaign (9 all-time mentions)
- **Centralized Management:** Hootsuite (1,085 all-time mentions), Cloud Campaign (14 all-time mentions)
- **Ease of Use:** Hootsuite (8.6/10), Cloud Campaign (9.5/10)
- **Approval Workflows:** Cloud Campaign reviewers frequently highlight approval workflows as a key benefit; Hootsuite reviewers mention team collaboration (361 all-time mentions)
- **Analytics/Reporting:** Hootsuite reviewers cite robust reporting efficiency (315 all-time mentions), while Cloud Campaign reviewers request deeper reporting customization and highlight improved reporting for agencies



### What are the pros and cons of Hootsuite vs Cloud Campaign?

Cloud Campaign's headline strength is ease of use and setup, while Hootsuite's is robust post scheduling and centralized management.

- **Hootsuite strengths:** Post Scheduling (1,585 all-time mentions), Centralized Management (1,085), Multi-platform support (975), Team Collaboration (361), Reporting Efficiency (315)
- **Hootsuite trade-offs:** Limited Features (483), Missing Features (459), Social Media Limitations (343), Improvement Needed (329), reviewers cite steep pricing and some analytics/reporting locked behind higher tiers
- **Cloud Campaign strengths:** Ease of Use (23), Centralized Management (14), Time-saving (14), Customer Service (12), Approval workflows and agency-friendly features frequently praised
- **Cloud Campaign trade-offs:** Reviewers mention a desire for deeper reporting customization, more AI-assisted content tools, and expanded client-facing options; some note occasional platform quirks or mobile experience limitations



### Is Hootsuite or Cloud Campaign better for small businesses?

Cloud Campaign is the better fit for small businesses, with higher satisfaction scores and strong small-business reviewer sentiment.

- **Hootsuite:** Largest segment is Small-Business; reviewers note robust scheduling and management but frequently cite high pricing as a challenge for small teams.
- **Cloud Campaign:** Largest segment is Small-Business; reviewers consistently highlight ease of use, fast setup, and strong support as advantages for small businesses and agencies.



### Which Social Media Management platform has better integrations?

Hootsuite is favored for integrations, with more reviewer-cited integrations and higher mention counts.

- **Hootsuite:** Facebook (1,021 all-time mentions), Google Analytics (13), Asana (6)
- **Cloud Campaign:** Threads is mentioned in recent reviews, but with fewer than 3 all-time mentions



### How do Hootsuite and Cloud Campaign compare on customer support?

Cloud Campaign materially outperforms Hootsuite on Quality of Support, with a 1.6-point advantage (9.8 vs 8.2).

- **Hootsuite:** Reviewers describe support as generally helpful and responsive, but some cite slow responses or lack of flexibility for small business needs.
- **Cloud Campaign:** Reviewers consistently praise Cloud Campaign's support team as outstanding, responsive, and proactive, with multiple mentions of account managers and support staff going above and beyond.



### Which is easier to implement, Hootsuite or Cloud Campaign?

Cloud Campaign is easier to implement, with a 0.8-point advantage in Ease of Setup (9.5 vs 8.7).

- **Hootsuite:** Reviewers describe setup as straightforward and fast, but some mention a learning curve for advanced features and occasional onboarding challenges.
- **Cloud Campaign:** Reviewers consistently highlight fast, easy setup and onboarding, with many noting that even novice users can get started quickly and agencies can onboard clients efficiently.



### Which product has better Reach?

Hootsuite has greater reviewer-cited Reach, with more all-time mentions for post scheduling and multi-platform support.

- **Hootsuite:** Post Scheduling (1,585 all-time mentions), Multi-platform (975), Centralized Management (1,085), reviewers highlight the ability to reach multiple audiences across platforms efficiently.
- **Cloud Campaign:** Multi-platform (8 all-time mentions), reviewers note efficient scheduling and management for multiple accounts, but with lower overall mention counts for reach-related features.



| | Cloud Campaign | Hootsuite | 
|---|---|---|
| **Star Rating** | 4.9 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 166 | 7,467 | 

---
## Top Pros & Cons

### Cloud Campaign

Pros:
- Ease of Use (22 reviews)
- Centralized Management (13 reviews)

Cons:
- Posting Issues (5 reviews)
- Linking Issues (4 reviews)

### Hootsuite

Pros:
- Ease of Use (1454 reviews)
- Scheduling (1400 reviews)

Cons:
- Limited Features (483 reviews)
- Expensive (454 reviews)

---
## Ratings Comparison
| Rating | Cloud Campaign | Hootsuite | 
|---|---|---|
  | **Meets Requirements** | 9.4 (144 reviews) | 8.5 (6508 reviews) | 
  | **Ease of Use** | 9.5 (145 reviews) | 8.6 (6592 reviews) | 
  | **Ease of Setup** | 9.5 (115 reviews) | 8.7 (4367 reviews) | 
  | **Ease of Admin** | 9.6 (99 reviews) | 8.6 (2609 reviews) | 
  | **Quality of Support** | 9.8 (134 reviews) | 8.1 (4906 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.9 (100 reviews) | 8.5 (2382 reviews) | 
  | **Product Direction (% positive)** | 9.7 (141 reviews) | 8.0 (6344 reviews) | 

---
## Pricing

### Cloud Campaign

#### Entry-Level Pricing

Plan: Freelancer Package

Price: Starting at $49.00 Per Month

Description: For Consultants and Freelancers:
Grow your consultancy by automating tedious tasks and freeing up time to onboard more clients.

Key Features:
- 1+ Brand Workspace
- Unlimited Users
- 7 Social Accounts per Client

[Browse all 3 editions](https://www.g2.com/products/cloud-campaign/pricing)

#### Free Trial

Yes

### Hootsuite

#### Entry-Level Pricing

Plan: Standard

Price: $99.00 1 user Per Month

Description: Manage up to 10 social media accounts from one calendar.

Key Features:
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations

[Browse all 4 editions](https://www.g2.com/products/hootsuite/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Artificial Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Cloud Campaign** | N/A | N/A |
| **Hootsuite** | N/A | N/A |

#### Additional Functionality

| Feature | Cloud Campaign | Hootsuite | 
|---|---|---|
| **Tagging** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Speech Recognition** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Virtual Personal Assistant (VPA)** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **For eCommerce** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Machine Learning** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Alerts/Escalation** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **For Sales Teams/Organizations** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Social Media Marketing

| Product | Score | Reviews |
|---|---|---|
| **Cloud Campaign** | N/A | N/A |
| **Hootsuite** | N/A | N/A |

#### Additional Functionality

| Feature | Cloud Campaign | Hootsuite | 
|---|---|---|
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Cloud Campaign** | 8.6/10 | 80 |
| **Hootsuite** | 7.6/10 | 2984 |

#### Social Analytics

| Feature | Cloud Campaign | Hootsuite | 
|---|---|---|
| **Competitor Analysis** | Feature Not Available | 7.5 (2171 reviews) | 
| **Follower Analysis** | 9.0 (70 reviews) | 7.9 (2369 reviews) | 
| **Post Performance** | 9.1 (78 reviews) | 8.6 (2571 reviews) | 
| **Paid Campaign Tracking** | 8.0 (52 reviews) | 7.4 (1819 reviews) | 
| **Attribution** | 8.7 (53 reviews) | 7.4 (2052 reviews) | 
| **Hashtag Analytics** | 8.9 (72 reviews) | 7.6 (1501 reviews) | 
| **Sentiment Analysis** | Feature Not Available | 7.5 (1463 reviews) | 
| **Lead Attribution** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | 8.6 (6 reviews) | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | Cloud Campaign | Hootsuite | 
|---|---|---|
| **Report Customizability** | 8.8 (71 reviews) | 8.1 (2430 reviews) | 
| **Report Exporting** | 9.4 (74 reviews) | 8.3 (2386 reviews) | 
| **Scalability** | 9.6 (71 reviews) | 8.4 (2467 reviews) | 
| **White Label** | 9.6 (68 reviews) | 7.1 (1395 reviews) | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Cloud Campaign | Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (11 reviews) | 6.8 (152 reviews) | 
| **Cross-system Integration** | 7.9 (11 reviews) | 6.9 (166 reviews) | 
| **Adaptive Learning** | 7.9 (11 reviews) | 6.7 (150 reviews) | 
| **Proactive Assistance** | 7.9 (11 reviews) | 6.7 (156 reviews) | 
| **Decision Making** | 7.9 (11 reviews) | 6.8 (154 reviews) | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Cloud Campaign | Hootsuite | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Cloud Campaign** | 8.7/10 | 118 |
| **Hootsuite** | 8.0/10 | 5634 |

#### Content & Collaboration

| Feature | Cloud Campaign | Hootsuite | 
|---|---|---|
| **Content Calendar** | 9.7 (114 reviews) | 9.0 (2873 reviews) | 
| **Content Library** | 9.5 (112 reviews) | 8.1 (2584 reviews) | 
| **Shared Inbox** | 8.7 (94 reviews) | 8.0 (2573 reviews) | 
| **Approval Workflows** | 9.4 (107 reviews) | 7.8 (2442 reviews) | 
| **Users and Permissions** | 9.3 (106 reviews) | 8.2 (2550 reviews) | 
| **Content Creation** | 9.4 (109 reviews) | 8.1 (2580 reviews) | 
| **Image Library** | Not enough data | Not enough data | 

#### Social Management

| Feature | Cloud Campaign | Hootsuite | 
|---|---|---|
| **Social Analytics** | 9.0 (112 reviews) | 8.1 (4740 reviews) | 
| **Social Publishing** | 9.5 (118 reviews) | 8.9 (5344 reviews) | 
| **Campaign Optimization** | 9.0 (103 reviews) | 8.2 (4539 reviews) | 
| **Multi-Account Management** | 9.0 (106 reviews) | 8.4 (5010 reviews) | 
| **Social Ads** | 8.2 (78 reviews) | 7.1 (3490 reviews) | 
| **Campaign Planning** | 9.1 (102 reviews) | 8.0 (2557 reviews) | 
| **Hashtag Capabilites** | 9.1 (49 reviews) | 7.9 (2178 reviews) | 
| **Multi-Campaign** | Not enough data | 8.9 (6 reviews) | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | 9.7 (6 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Cloud Campaign | Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (18 reviews) | 6.9 (292 reviews) | 
| **Multi-step Planning** | 7.9 (18 reviews) | 7.1 (283 reviews) | 
| **Cross-system Integration** | 7.9 (18 reviews) | 7.3 (333 reviews) | 
| **Adaptive Learning** | 8.0 (18 reviews) | 7.1 (286 reviews) | 
| **Natural Language Interaction** | 8.0 (17 reviews) | 7.1 (283 reviews) | 
| **Proactive Assistance** | 7.9 (17 reviews) | 7.0 (283 reviews) | 
| **Decision Making** | 8.2 (17 reviews) | 7.2 (276 reviews) | 
| **Social Media Integration** | Not enough data | 7.6 (9 reviews) | 
| **Third-Party Integrations** | Not enough data | 7.5 (8 reviews) | 

#### Additional Functionality

| Feature | Cloud Campaign | Hootsuite | 
|---|---|---|
| **Customizable Reports** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | 8.6 (7 reviews) | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | 9.6 (30 reviews) | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | 9.8 (7 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Brand Tracking** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Cloud Campaign** | 8.7/10 | 63 |
| **Hootsuite** | 8.0/10 | 712 |

#### Platform Interoperability

| Feature | Cloud Campaign | Hootsuite | 
|---|---|---|
| **Close Ecosystem API** | Feature Not Available | 7.7 (564 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Cloud Campaign | Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (11 reviews) | 7.5 (61 reviews) | 
| **Multi-step Planning** | 7.9 (11 reviews) | 7.3 (60 reviews) | 
| **Cross-system Integration** | 8.3 (12 reviews) | 7.4 (61 reviews) | 
| **Adaptive Learning** | 8.2 (11 reviews) | 7.4 (62 reviews) | 
| **Proactive Assistance** | 8.2 (10 reviews) | 7.6 (61 reviews) | 
| **Decision Making** | 8.0 (10 reviews) | 7.9 (63 reviews) | 

#### Social Functionality

| Feature | Cloud Campaign | Hootsuite | 
|---|---|---|
| **Social Functionality** | 9.1 (52 reviews) | 8.4 (670 reviews) | 

#### Campaign Management

| Feature | Cloud Campaign | Hootsuite | 
|---|---|---|
| **Campaign Dashboard** | 9.1 (51 reviews) | 8.4 (679 reviews) | 
| **Campaign Optimization** | Feature Not Available | 8.1 (667 reviews) | 
| **Reach** | Feature Not Available | 8.1 (657 reviews) | 
| **Bulk Editing** | Feature Not Available | 7.9 (669 reviews) | 
| **Batch Uploading** | Feature Not Available | 8.1 (668 reviews) | 
| **Brand Safety** | Feature Not Available | 8.4 (653 reviews) | 
| **Fraud Protection** | Feature Not Available | 8.2 (648 reviews) | 
| **Frequency Capping** | Feature Not Available | 7.8 (633 reviews) | 
| **Budget Pacing** | Feature Not Available | 7.8 (635 reviews) | 
| **Creative Optimization** | Feature Not Available | 8.1 (630 reviews) | 
| **Rich Media Capabilties** | Feature Not Available | 8.0 (621 reviews) | 
| **In-App Ads** | Feature Not Available | 7.5 (621 reviews) | 
| **Mobile Rich Media Capabilities** | Feature Not Available | 7.8 (617 reviews) | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | Cloud Campaign | Hootsuite | 
|---|---|---|
| **Targeting** | Feature Not Available | 8.1 (629 reviews) | 
| **Retargeting** | Feature Not Available | 7.8 (617 reviews) | 
| **Geo-Targeting** | Feature Not Available | 7.9 (618 reviews) | 
| **Contextual Targeting** | Feature Not Available | 7.8 (611 reviews) | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | Cloud Campaign | Hootsuite | 
|---|---|---|
| **API / Integrations** | 8.5 (47 reviews) | 7.8 (603 reviews) | 
| **Custom Reports** | 8.8 (54 reviews) | 8.3 (621 reviews) | 
| **User, Role, and Access Management** | 9.2 (53 reviews) | 8.6 (615 reviews) | 
| **Performance and Reliability** | 9.3 (57 reviews) | 8.6 (614 reviews) | 
| **Enterprise Scalability** | 9.4 (50 reviews) | 8.3 (602 reviews) | 
| **Customization** | 8.7 (52 reviews) | 8.2 (600 reviews) | 
| **Workflow Capability** | 9.3 (53 reviews) | 8.3 (604 reviews) | 
| **Internationalization** | 8.9 (41 reviews) | 8.0 (589 reviews) | 
| **Notifications** | 9.0 (52 reviews) | 8.2 (596 reviews) | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Cloud Campaign** | N/A | N/A |
| **Hootsuite** | N/A | N/A |

#### Responses

| Feature | Cloud Campaign | Hootsuite | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Route To Human** | Not enough data | Not enough data | 
| **Natural Language Understanding (NLU)** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### Automation - AI Agents

| Feature | Cloud Campaign | Hootsuite | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | Not enough data | 
| **Customer Interaction Automation** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Simulation and Scenario Generation** | Not enough data | Not enough data | 

#### Platform

| Feature | Cloud Campaign | Hootsuite | 
|---|---|---|
| **Conversation Editor** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Human-In-The-Loop** | Not enough data | Not enough data | 
| **Drag & Drop Editor** | Not enough data | Not enough data | 
| **Human-in-the-loop (HITL)** | Not enough data | Not enough data | 

#### Autonomy -  AI Agents

| Feature | Cloud Campaign | Hootsuite | 
|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Cloud Campaign | Hootsuite | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Cloud Campaign | Hootsuite | 
|---|---|---|
| **Agent Collaboration** | Not enough data | Not enough data | 
| **Data Governance** | Not enough data | Not enough data | 
| **Prompt Engineering** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **For No-Code Development** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Dynamic Modeling** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Memory Management** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | 
| **Cost Management** | Not enough data | Not enough data | 
| **Scheduling** | Not enough data | Not enough data | 
| **Natural Language Interface** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Multiple LLM Models** | Not enough data | Not enough data | 
| **Integration Management** | Not enough data | Not enough data | 
| **Customizable Frameworks** | Not enough data | Not enough data | 
| **Pre-built Templates** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Intent Recognition** | Not enough data | Not enough data | 
| **Contextual Guidance** | Not enough data | Not enough data | 
| **Rules-Based Workflow** | Not enough data | Not enough data | 
| **Attended Automation** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **For Sales/Marketing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Business Process Automation** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Deep Learning** | Not enough data | Not enough data | 
| **Code-free Development** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Automated Responses** | Not enough data | Not enough data | 
| **Knowledge Management** | Not enough data | Not enough data | 
| **Transfers/Routing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Virtual Personal Assistant (VPA)** | Not enough data | Not enough data | 
| **Chatbot** | Not enough data | Not enough data | 
| **Speech Recognition** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 
| **Unattended Automation** | Not enough data | Not enough data | 
| **Conversation Intelligence** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 
| **Proactive Error Detection** | Not enough data | Not enough data | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Cloud Campaign** | N/A | N/A |
| **Hootsuite** | 7.7/10 | 2339 |

#### Monitoring & Listening

| Feature | Cloud Campaign | Hootsuite | 
|---|---|---|
| **Social Measurement** | Not enough data | 8.1 (1925 reviews) | 
| **Influencer Identification** | Not enough data | 7.2 (1513 reviews) | 
| **Brand Monitoring** | Not enough data | 8.2 (732 reviews) | 
| **Keyword Tracking** | Not enough data | 8.0 (692 reviews) | 
| **Trend Analysis** | Not enough data | 7.9 (686 reviews) | 
| **Competitor Analysis** | Not enough data | 7.7 (656 reviews) | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Competitor Monitoring** | Not enough data | Not enough data | 
| **Hashtag Tracking** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Impact Measurement** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Listening Tools

| Feature | Cloud Campaign | Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (65 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (66 reviews) | 
| **Adaptive Learning** | Not enough data | 7.5 (63 reviews) | 
| **Proactive Assistance** | Not enough data | 7.5 (65 reviews) | 
| **Decision Making** | Not enough data | 7.5 (65 reviews) | 
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Cloud Campaign | Hootsuite | 
|---|---|---|
| **Sentiment Analysis** | Not enough data | 7.5 (1364 reviews) | 
| **Social Reporting** | Not enough data | 8.1 (1877 reviews) | 
| **Alerts and Notifications** | Not enough data | 8.2 (736 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.8 (656 reviews) | 

#### Additional Functionality

| Feature | Cloud Campaign | Hootsuite | 
|---|---|---|
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Audience Analytics** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Audience Engagement** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Content Discovery** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Optical Character Recognition** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customer Engagement** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Benchmarking** | Not enough data | Not enough data | 
| **Boolean Search** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Social Listening** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Cloud Campaign** | N/A | N/A |
| **Hootsuite** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Cloud Campaign | Hootsuite | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)


**Unique to Hootsuite (2):** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations)


---
## Reviewer Demographics

### By Company Size

| Segment | Cloud Campaign | Hootsuite | 
|---|---|---|
| **Small-Business** | 88.4% | 59.2% | 
| **Mid-Market** | 10.4% | 28.8% | 
| **Enterprise** | 1.2% | 12.1% | 

### By Industry

#### Cloud Campaign

- **Marketing and Advertising:** 56.1%
- **Real Estate:** 4.9%
- **Consulting:** 3.0%
- **Financial Services:** 2.4%
- **Entertainment:** 2.4%
- **Construction:** 2.4%
- **Consumer Services:** 1.8%
- **Online Media:** 1.8%
- **Education Management:** 1.8%
- **Design:** 1.8%
- **Other:** 21.3%

#### Hootsuite

- **Marketing and Advertising:** 15.4%
- **Non-Profit Organization Management:** 8.6%
- **Higher Education:** 4.2%
- **Computer Software:** 3.8%
- **Information Technology and Services:** 3.7%
- **Education Management:** 2.7%
- **Hospital & Health Care:** 2.5%
- **Public Relations and Communications:** 2.5%
- **Retail:** 2.5%
- **Financial Services:** 2.4%
- **Other:** 51.6%

---
## Alternatives

### Alternatives to Cloud Campaign

- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (846 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6874 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1796 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2969 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1133 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1041 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (384 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)
- [Planable](https://www.g2.com/products/planable/reviews) — 4.6/5 stars (1120 reviews)

### Alternatives to Hootsuite

- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1133 reviews)
- [SOCi](https://www.g2.com/products/soci/reviews) — 4.5/5 stars (4685 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6874 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4047 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2675 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1223 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (974 reviews)
- [Sendible](https://www.g2.com/products/sendible/reviews) — 4.5/5 stars (904 reviews)
- [Eclincher](https://www.g2.com/products/eclincher/reviews) — 4.6/5 stars (442 reviews)

---
## Top Discussions

### Cloud Campaign

- Title: [What is Cloud Campaign used for?](https://www.g2.com/discussions/what-is-cloud-campaign-used-for) — 1 comment
  > **Top comment:** "<p>A tool for marketing agencies to manage social media for multiple clients.</p>"
- Title: [How do I post multiple images to instagram from CC?](https://www.g2.com/discussions/how-do-i-post-multiple-images-to-instagram-from-cc) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Assuming you are asking about creating a Carousel post - Under "Post Now" or "Calendar" you can upload multiple images by clicking the camera icon. From..."
- Title: [Will you guys ever make a mobile app?](https://www.g2.com/discussions/will-you-guys-ever-make-a-mobile-app) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

### Hootsuite

- Title: [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) — 4 comments
  > **Top comment:** "Nothing. Hootsuite discontinued their free tier "
- Title: [What is the most popular feature of Hootsuite?](https://www.g2.com/discussions/what-is-the-most-popular-feature-of-hootsuite) — 4 comments
  > **Top comment:** "Set it and forget it."
- Title: [How can I use Hootsuite in Instagram?](https://www.g2.com/discussions/how-can-i-use-hootsuite-in-instagram) — 3 comments, 1 upvote
  > **Top comment:** "You cannot control Hootsuite inside of Instagram, but if you go to your Hootsuite dashboard, you can add Instagram as a social media account. This article..."
- Title: [How to connect Hootsuite to Facebook business page](https://www.g2.com/discussions/10564-how-to-connect-hootsuite-to-facebook-business-page) — 3 comments, 1 upvote
  > **Top comment:** "Hootsuite has deep, rich help pages that often include instructional videos.  Adding your Facebook page and other social networks can be found..."
- Title: [I understand using Hootsuite if I am a business with multiple social platforms, but what if I manage multiple clients with multiple platforms?](https://www.g2.com/discussions/social-media-manager-with-multiple-clients) — 3 comments, 1 upvote
  > **Top comment:** "James, the Hootsuite professional packages offer the same functionality and ease of use but with additional accounts (profiles) and more platforms.  

For as..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cloud-campaign-vs-hootsuite)