# Best Experience Management Software

## How Many Experience Management Software Products Does G2 Track?

**Total Products under this Category:** 129

### Category Stats (Jul 2026)

- **Average Rating:** 4.52/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Verint Voice of the Customer (+0.65%) - Among all products in this category, Verint Voice of the Customer recorded the largest rating increase compared to last month

_Last updated: July 28, 2026_

## How Does G2 Rank Experience Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 25,600+ Authentic Reviews
- 129+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Experience Management Software
 ![G2 Grid® for Experience Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/experience-management/grids.png?focus%5B%5D=19432&focus%5B%5D=4177&focus%5B%5D=15217&focus%5B%5D=482&focus%5B%5D=62085&focus%5B%5D=421&focus%5B%5D=130477&focus%5B%5D=84697)

Highlighted products: Birdeye, Reputation, QuestionPro, Qualtrics Market Research, Resonate CX, Medallia Customer Experience, Dynamics 365 Customer Voice, and Experience.com.

Underlying data: [Grid® JSON](https://www.g2.com/categories/experience-management/grids.json?focus%5B%5D=birdeye&focus%5B%5D=reputation&focus%5B%5D=questionpro&focus%5B%5D=qualtrics-market-research&focus%5B%5D=resonate-cx&focus%5B%5D=medallia-customer-experience&focus%5B%5D=dynamics-365-customer-voice&focus%5B%5D=experience-com)

**Sponsored**

### Alchemer Feedback Platform

Alchemer is a customer feedback management platform that helps organizations collect, analyze, and act on customer and employee insights at scale. Built for businesses of all sizes — from growing startups to global enterprises — Alchemer supports the full feedback lifecycle: from quick pulse surveys to sophisticated Voice of Customer (VoC) programs. What is Alchemer used for? Alchemer is used to run customer satisfaction (CSAT) surveys, Net Promoter Score (NPS) programs, product feedback initiatives, employee engagement assessments, and market research. Teams in marketing, product, customer success, and HR use Alchemer to capture feedback across email, SMS, in-app prompts, and web — meeting customers and employees where they already are to maximize response rates. Who is Alchemer for? Alchemer serves mid-market and enterprise organizations across industries including technology, healthcare, financial services, retail, and education. It is purpose-built for teams that need more than basic survey tools — organizations that want feedback to trigger real business action, not just sit in a spreadsheet. Key capabilities: - Omnichannel feedback collection via email, SMS, web, in-app, and API integrations - 400+ integrations with CRM, helpdesk, marketing automation, and data platforms — enabling feedback to flow automatically into the systems teams already use - Workflow automation that triggers actions, alerts, and follow-ups based on specific responses, eliminating manual routing and data silos - AI-powered analytics that surface trends, sentiment patterns, and actionable insights from large volumes of unstructured feedback - Role-based dashboards that deliver relevant data to product managers, CX leaders, marketers, and executives without noise - Enterprise-grade security and compliance, including SOC 2 Type II, GDPR, and HIPAA support How does Alchemer compare to other customer feedback platforms? Unlike simpler survey tools, Alchemer is designed for organizations that need to operationalize feedback — connecting survey responses directly to downstream workflows and business systems. Its combination of deep customization, enterprise integrations, and automation makes it a strong alternative to platforms like Qualtrics and Medallia for organizations that want powerful capabilities without the enterprise price tag or implementation complexity. Bottom line: Alchemer helps organizations listen better and act faster — turning feedback into a continuous, automated loop that improves customer experience, product quality, and employee engagement.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=2378&secure%5Bchosen_at%5D=2026-07-29T06%3A59%3A07Z&secure%5Bdisplayable_resource_id%5D=2378&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=2378&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=134137&secure%5Bresource_id%5D=2378&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fexperience-management&secure%5Btoken%5D=78a1e3388eeffc1e48d9698f23463c414f3203193bd1e143057af29a8262c72b&secure%5Burl%5D=https%3A%2F%2Fwww.alchemer.com%2Fl%2Falchemer-feedback-g2-ppc&secure%5Burl_type%5D=book_demo)

[
Birdeye
](https://www.g2.com/products/birdeye/reviews)

By [Birdeye](https://www.g2.com/sellers/birdeye)

[

4.7/5(4,194)

](https://www.g2.com/products/birdeye/reviews)

What do users say?

Users consistently praise Birdeye for its ease of use and centralized review management, which simplifies the process of monitoring and responding to customer feedback across multiple platforms. The i

Pros and Cons

[
Ease of Use (1019)
](https://www.g2.com/products/birdeye/reviews?qs=pros-and-cons)[
Missing Features (232)
](https://www.g2.com/products/birdeye/reviews?qs=pros-and-cons)

### [Birdeye](https://www.g2.com/products/birdeye/reviews)

Birdeye builds AI agents for multi-location brands — trusted by the largest enterprise brands globally, including Sutter Health, Aspen Dental, Sun Auto and Caesars Entertainment. We give you AI coworkers at every location — for marketing, operations, and customer experience — that do the jobs your business needs done by employing multiple agents that work together to win AI visibility, convert demand, and deliver a consistent customer experience. AI Coworkers → Do the Jobs Jay (marketing), Robin (operations), and Myna (customer experience) own the work across your locations — from AI search visibility, reviews, listings, and social, to front desk and appointment booking, to surveys, ticketing, and insights. You're not buying features. You're adding AI staff to every location. So the work gets done at every location — without stretching your team thinner. Agents → Do the Work Each coworker employs multiple agents that work together to complete a job. The way those agents work is what makes us different. Most software tells you what's happening; our agents decide what to do — and do it, with your approval. They consolidate every signal across every location, whether it lives in Birdeye or one of your 3,000+ integrations; reason with your brand voice and industry context; and act — together — to drive the outcome. So one review, one campaign, one missed call becomes a finished outcome, not a task sitting in a dashboard. Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. So you stay in control while AI handles execution across hundreds of locations. With teams across the U.S., U.K., Australia, and India, Birdeye is redefining how enterprises win locally at scale.

**Average Rating:** 4.7/5.0

**Total Reviews:** 4,062

#### How Do G2 Users Rate Birdeye?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 8.7/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 8.9/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 8.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Birdeye?

- **Seller:** [Birdeye](https://www.g2.com/sellers/birdeye)
- **Company Website:** www.birdeye.com
- **Year Founded:** 2012
- **HQ Location:** Palo Alto, CA
- **Twitter:** @BirdEye\_  
5,232 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97d4071e3de7fd002a6d125d6f043e9a3aa1186c59d8ddbd5983a7913f96581e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2837064%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,442 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Hospital & Health Care, Real Estate
- **Company Size:** 47% Small, 34% Medium

#### What Do G2 Reviewers Say About Birdeye?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Birdeye incredibly **easy to use** , appreciating the intuitive setup and seamless navigation for managing reviews.
- Users value the **ease of use** of Birdeye, finding navigation and review management straightforward and efficient.
- Users value the **user-friendly review management** features of Birdeye, enhancing communication and reputation effortlessly.
- Users commend the **excellent customer support** from Birdeye, ensuring smooth integration and great success in implementation.
- Users appreciate the **ease of use and convenience** of Birdeye, especially for managing reviews and patient communication.

##### Cons

- Users note the **missing features** in Birdeye, wishing for integration with TikTok and other enhancements.
- Users note that Birdeye's **slow UI and AI improvements needed** impact efficiency and customer service experience.
- Users find it **confusing to manage reviews** effectively due to integration and dashboard usability issues.
- Users note a **learning curve** with Birdeye's interface that may challenge those less familiar with technology.
- Users find the **limited features** of Birdeye lack comprehensive tools and integrations needed for a better experience.

#### What Are Recent G2 Reviews of Birdeye?

**["Exceptional Support and Ease of Use, Minor Email Hiccups"](https://www.g2.com/survey_responses/birdeye-review-306347)**

**Rating:** 5.0/5.0 stars

_— JR P._

[Read full review](https://www.g2.com/survey_responses/birdeye-review-306347)

**["Reputation Management Life Saver!"](https://www.g2.com/survey_responses/birdeye-review-8930451)**

**Rating:** 5.0/5.0 stars

_— Lisbeth M._

[Read full review](https://www.g2.com/survey_responses/birdeye-review-8930451)

#### What Are G2 Users Discussing About Birdeye?

- [What makes Birdeye a preferred tool for businesses looking to improve their online reputation and customer feedback management?](https://www.g2.com/discussions/what-makes-birdeye-a-preferred-tool-for-businesses-looking-to-improve-their-online-reputation-and-customer-feedback-management) - 1 comment
- [What is Birdeye used for?](https://www.g2.com/discussions/what-is-birdeye-used-for) - 1 comment
- [Are BirdEye reviews fake?](https://www.g2.com/discussions/are-birdeye-reviews-fake) - 3 comments
- [How much is BirdEye monthly?](https://www.g2.com/discussions/how-much-is-birdeye-monthly) - 1 comment
- [What does BirdEye cost?](https://www.g2.com/discussions/what-does-birdeye-cost) - 1 comment

[
Reputation
](https://www.g2.com/products/reputation/reviews)

By [Reputation](https://www.g2.com/sellers/reputation)

[

4.5/5(2,469)

](https://www.g2.com/products/reputation/reviews)

What do users say?

Users consistently praise the product for its centralized management of reviews and social media, which simplifies their workflow. The intuitive interface and ease of use allow for quick responses and

Pros and Cons

[
Ease of Use (103)
](https://www.g2.com/products/reputation/reviews?qs=pros-and-cons)[
Improvement Needed (25)
](https://www.g2.com/products/reputation/reviews?qs=pros-and-cons)

### [Reputation](https://www.g2.com/products/reputation/reviews)

Reputation is the #1 AI-native reputation management platform, built to help multi-location businesses be found, trusted, and chosen in search, AI answers, and everywhere customers make decisions. By operating as a unified data system, the platform turns fragmented reviews, listings, and surveys into actionable intelligence—ensuring every local storefront, franchise, or dealer group receives clear, prioritized actions. This consolidation empowers marketing and operations teams with complete visibility into local search performance and customer interactions across the entire enterprise network. Rather than functioning as a standard aggregation tool, the platform's core architecture facilitates advanced operational analytics and Generative Engine Optimization (GEO). The system processes siloed feedback channels into operational intelligence, allowing teams to uncover critical performance metrics without manually scouring through raw data. This capability is powered by a native AI assistant (Reputation IQ) that analyzes all feedback data to find trends and opportunities for improvement. Because this intelligence operates natively within the platform, organizations can extract deep conversational insights and track location-specific performance while keeping their proprietary data completely secure from third-party exposure. Core Capabilities Unified Feedback Hub: Consolidates reviews, surveys, and social media commentary from over 200 external directories into a centralized dashboard for standardized monitoring. Conversational Intelligence: Leverages secure, internal AI to instantly identify sentiment trends and customer friction points at scale. Global Listings Management: Audits and publishes accurate location data across the digital ecosystem to ensure strict consistency. AI Engine Optimization (AEO): Analyzes how large language models perceive the brand, equipping teams to optimize structured data for algorithmic discovery. Core Benchmarking: Calculates an objective Reputation Score to index review volume, sentiment analysis, and responsiveness against industry competitors. The primary value of Reputation lies in its capacity to transform legacy local SEO efforts into a modern AEO strategy. As search behavior continues to fragment, multi-location brands utilize the platform to solve the inherent blind spots created by AI aggregators. By actively managing their digital footprint and automating their engagement protocols, organizations establish the precise citation consistency and interaction signals required by large language models. Ultimately, the platform empowers businesses to systematically elevate their localized customer experience, secure massive operational time savings, and capture market share through improved algorithmic visibility.

**Average Rating:** 4.5/5.0

**Total Reviews:** 2,405

#### How Do G2 Users Rate Reputation?

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 8.8/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 8.9/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Reputation?

- **Seller:** [Reputation](https://www.g2.com/sellers/reputation)
- **Company Website:** reputation.com
- **Year Founded:** 2006
- **HQ Location:** San Ramon, CA
- **Twitter:** @Reputation\_Com  
10,930 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd8ab4194897457b9490b1a63309e03ed802416797d3e7a6e4765f7bf427840b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1579888%2F&secure%5Burl_type%5D=linkedin_company_website)  
707 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Community Manager, Property Manager
- **Top Industries:** Automotive, Real Estate
- **Company Size:** 46% Medium, 29% Small

#### What Do G2 Reviewers Say About Reputation?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of Reputation, appreciating its simplicity and efficiency in managing customer feedback.
- Users appreciate the **SMS review requests** feature of Reputation, which enhances customer engagement and feedback collection.
- Users value the **user-friendly interface** of Reputation.com, which simplifies review management and enhances communication with stakeholders.
- Users value the **centralized reviews** feature of Reputation.com for efficient monitoring and management across multiple platforms.
- Users appreciate the **centralized management of reviews** , making it efficient to handle customer feedback seamlessly.

##### Cons

- Users feel there's **improvement needed** in integration, implementation, and adapting to unique customer service aspects.
- Users find the **survey email issues** frustrating, complicating the collection of essential feedback and insights.
- Users express frustration with **survey email bounce issues** , making it difficult to capture essential feedback effectively.
- Users find the **missing features** frustrating, including limited social publishing and absence of customizable templates.
- Users find the **scoring issues** unclear and feel the grading scale could be improved for better accuracy.

#### What Are Recent G2 Reviews of Reputation?

**["Visually pleasing & streamlined process. No complaints"](https://www.g2.com/survey_responses/reputation-review-9899978)**

**Rating:** 4.0/5.0 stars

_— Danny M._

[Read full review](https://www.g2.com/survey_responses/reputation-review-9899978)

**["Centralized Hub for Reputation with Room for Social Media Improvement"](https://www.g2.com/survey_responses/reputation-review-7128655)**

**Rating:** 4.0/5.0 stars

_— Giovanni A._

[Read full review](https://www.g2.com/survey_responses/reputation-review-7128655)

#### What Are G2 Users Discussing About Reputation?

- [Is BlackLine an ERP?](https://www.g2.com/discussions/is-blackline-an-erp)
- [How much does reputation com cost?](https://www.g2.com/discussions/how-much-does-reputation-com-cost) - 1 comment
- [What is Reputation Management Software?](https://www.g2.com/discussions/what-is-reputation-management-software) - 1 comment
- [How does reputation com work?](https://www.g2.com/discussions/how-does-reputation-com-work) - 1 comment

[
QuestionPro
](https://www.g2.com/products/questionpro/reviews)

By [QuestionPro](https://www.g2.com/sellers/questionpro-e7e208d7-85c1-4b51-8202-7d5f10958265)

[

4.5/5(1,147)

](https://www.g2.com/products/questionpro/reviews)

What do users say?

Users consistently praise the ease of use and powerful analytics of QuestionPro, highlighting its intuitive interface that simplifies survey creation and data analysis. Many appreciate the platform's

Pros and Cons

[
Ease of Use (303)
](https://www.g2.com/products/questionpro/reviews?qs=pros-and-cons)[
Survey Issues (77)
](https://www.g2.com/products/questionpro/reviews?qs=pros-and-cons)

### [QuestionPro](https://www.g2.com/products/questionpro/reviews)

QuestionPro is a comprehensive insights and experience management platform trusted by over 5.3 million users in 100+ countries, from individual researchers to Fortune 100 corporations. Our powerful and easy-to-use software provides an integrated suite of tools for creating, distributing, and analyzing online surveys, polls, tests, and quizzes to perform both quantitative and qualitative analysis. Leverage AI-powered tools like QxBot to build surveys conversationally or choose from over 50 advanced question types and 350+ survey templates. Our platform features robust point-and-click logic, including branching, piping, and randomization, to create sophisticated research flows. Reach respondents anywhere through multi-channel distribution via email, SMS, QR code, social media, and our offline mobile app. Analyze results in real-time dashboards and utilize a suite of analytical tools including crosstabs, AI-powered sentiment analysis, and TURF analysis. QuestionPro offers tailored solutions to fit every research need: Essentials: Perfect for students, individuals, and small teams, the Essentials account offers a powerful free-for-life platform for quick research projects and data collection. It's the most feature-rich free survey account in the industry. Advanced & Teams: Designed for SMBs, consultants, and professionals, the Advanced and Teams licenses unlock more powerful features, branding capabilities, and collaboration tools to transform raw data into the actionable insights that improve business outcomes. Research Suite: For enterprises and professional market researchers, the Research Suite is an industry-leading set of tools designed to solve the most complex research challenges. This suite includes specialized analytics like Conjoint and MaxDiff , an integrated global audience panel , an AI-powered insights repository , and the option to access end-to-end market research services from our expert team. Built for the enterprise, we ensure top-tier data security and privacy with compliance across global standards, including GDPR, ISO 27001:2022, HIPAA, CCPA, and SOC 2. Seamlessly integrate with key business systems like Salesforce, HubSpot, and Tableau, or connect to hundreds of apps via Zapier. With our 24/7 global customer support, you have a dedicated partner to ensure your projects succeed. Join millions of users and see why organizations like BMW, Fujitsu, and the American Cancer Society trust QuestionPro for their insights needs. Get started today with our Essentials account. It's free forever and no credit card is required.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,137

#### How Do G2 Users Rate QuestionPro?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 9.6/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 8.6/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 9.4/10 (Category avg: 8.7/10)

#### Who Is the Company Behind QuestionPro?

- **Seller:** [QuestionPro](https://www.g2.com/sellers/questionpro-e7e208d7-85c1-4b51-8202-7d5f10958265)
- **Year Founded:** 2005
- **HQ Location:** Austin , Texas
- **Twitter:** @questionpro  
13,094 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0dc91796af7eb938994d28b67b1dcbda5faebf83ab4934cae23515e11db3c577&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3035857%2F&secure%5Burl_type%5D=linkedin_company_website)  
534 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Executive Director, Student
- **Top Industries:** Non-Profit Organization Management, Higher Education
- **Company Size:** 60% Small, 23% Medium

#### What Do G2 Reviewers Say About QuestionPro?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of QuestionPro, appreciating its customizable templates and straightforward survey creation.
- Users value the **excellent customer service** of QuestionPro, making the platform user-friendly and supportive for all needs.
- Users commend the **intuitive interface** of QuestionPro, highlighting its ease of use and quick setup for questionnaires.
- Users highlight the **exceptional customer support** of QuestionPro, noting their responsiveness and helpfulness throughout the experience.
- Users appreciate the **ease of creation** in QuestionPro, finding it simple to design surveys quickly and efficiently.

##### Cons

- Users find **survey limitations and performance issues** in QuestionPro, impacting the effectiveness of their feedback collection.
- Users find the **learning curve steep** with QuestionPro, requiring extra time to navigate its extensive functionality.
- Users note that the **expensive pricing structure** of QuestionPro limits access to vital features and services.
- Users find the **limited customization** options frustrating, as they seek more flexibility in dashboards and exports.
- Users find QuestionPro **not intuitive** , causing frustration when searching for settings and customizing surveys effectively.

#### What Are Recent G2 Reviews of QuestionPro?

**["User-Friendly Surveys with AI Templates, Branching Logic, and Powerful Analytics"](https://www.g2.com/survey_responses/questionpro-review-12925750)**

**Rating:** 4.5/5.0 stars

_— Konjengbam M._

[Read full review](https://www.g2.com/survey_responses/questionpro-review-12925750)

**["Friendly and easy-to-use interface"](https://www.g2.com/survey_responses/questionpro-review-12915607)**

**Rating:** 4.5/5.0 stars

_— Humberto R._

[Read full review](https://www.g2.com/survey_responses/questionpro-review-12915607)

#### What Are G2 Users Discussing About QuestionPro?

- [What is QuestionPro used for?](https://www.g2.com/discussions/what-is-questionpro-used-for) - 1 comment

[
Qualtrics Market Research
](https://www.g2.com/products/qualtrics-market-research/reviews)

By [Qualtrics](https://www.g2.com/sellers/qualtrics)

[

4.4/5(3,017)

](https://www.g2.com/products/qualtrics-market-research/reviews)

What do users say?

Users consistently praise the ease of use and flexibility of Qualtrics Strategy & Research, highlighting its intuitive interface that simplifies survey creation and data analysis. Many appreciate

Pros and Cons

[
Ease of Use (296)
](https://www.g2.com/products/qualtrics-market-research/reviews?qs=pros-and-cons)[
Survey Issues (79)
](https://www.g2.com/products/qualtrics-market-research/reviews?qs=pros-and-cons)

### [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews)

Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study. • Insights that arrive after the decision has already been made. • Business teams route around research — using unvalidated generic AI tools. Qualtrics Market Research replaces that infrastructure. We're the only platform where research expertise, validated methodology, and AI are natively embedded, not bolted on — built on 20+ years of experience insights and trained on millions of proprietary and unique market research survey responses that generic AI tools can’t replicate. Research platform, human and synthetic panels, advanced methodology, and AI-powered synthesis — integrated natively, not stitched together. And uniquely: research sits in the same system as CX and EX data, closing the loop between insight and measurable business outcomes in a way no agency or point solution can. The result: research shifts from scarcity to abundance. • Decision-grade insights in 24–48 hours instead of 6–8 weeks. • Research costs cut 50–85%. • Insights compound into institutional knowledge instead of disappearing into slide decks. • Research becomes the thing every business decision runs through. Customers see the difference quickly. • Gabb cut time-to-insight from 7 days to 4 hours and runs research at 50% lower cost. • Navy Federal Credit Union delivers strategic research in under 4 hours versus 5 days. • Workday generated 1,700 product improvement ideas in 3 months. • Booking.com cut fielding costs 50% with synthetic panels. • Victoria's Secret runs 200%+ more research projects on the same team. • Across deployments, Nucleus Research finds an average 100% ROI with 1.5-year payback. Qualtrics is also named a Strong Performer in The Forrester Wave™ for Experience Research Platforms (https://www.qualtrics.com/ebooks-guides/experience-research-wave-report/). \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Why teams choose Qualtrics Market Research 1) Research platform + research expertise + research-grade AI — purpose-built to work together Most platforms give you survey software. Qualtrics gives you a research system. 20+ years of market research expertise embedded in the platform itself. AI trained on real market research data, not internet scraping. Panel access, study design, advanced analytics, and synthesis — integrated natively, not stitched together through APIs. And when you need to connect to your BI tools (Tableau, Power BI, Looker) or bring in specialized panels, Qualtrics is built to integrate, not replace. Agencies have the expertise but not the platform. DIY tools have the platform but not the expertise. Generic AI moves fast but has no research foundation. Qualtrics is the only option where all three exist natively — and plays well with the rest of your stack. 2) The only ecosystem that connects research to CX, EX, and operational data Research sits in the same system as the experience data your organization already collects — CX satisfaction scores, EX engagement metrics, operational performance data. Research questions can be triggered by what's happening in your programs. Findings can be validated against real business outcomes. You can prove research ROI by connecting insights to measurable results. No agency, no specialized MR platform, and no AI tool offers this natively — and it cannot be replicated by stitching tools together. This closes the loop between insight and outcome in a way no one else can. 3) Governance that scales research without diluting it The risk of research democratization is confident conclusions built on flawed inputs — more teams running studies, fewer with methodology expertise to run them well. Qualtrics is the only platform with built-in guardrails that prevent flawed studies from being fielded, a published validation framework for synthetic data that survives stakeholder scrutiny, and centralized visibility that lets research leaders see and govern everything running across the organization. Fast and governed. Scaled and rigorous. That combination doesn't exist anywhere else. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ What you can do with Qualtrics Market Research Move from project to platform. Research becomes always-on infrastructure, not a request queue. Continuous tracking, always-available findings, and AI that surfaces what teams already know before they ask. Every study compounds in Research Hub — the 10th study on a topic makes the 1st study more valuable, not obsolete. Research Agent lets any team member get validated answers without a trained researcher in the room — so research scales beyond the research team without creating governance risk. Get decision-grade insights without the agency wait. Deliver insights in 24–48 hours instead of 6–8 weeks — so findings arrive before the decision, not after it. Synthetic panels compress directional research from weeks to hours at 50% lower cost. Apply advanced methodology (Conjoint with HB analysis, MaxDiff with TURF, Van Westendorp, Gabor-Granger) without an agency — built into the platform so the economics of high-quality research change permanently. AI handles transcript coding, theme detection, and summary generation, so researchers spend their time on interpretation, not mechanics. Govern research as it scales. Built-in methodology guardrails prevent flawed studies from being fielded — Research Agent (early access) enforces best practices at the point of study creation, not after results come back. Federated permissions and branded templates let every team operate within shared quality standards. Audit trails, AI transparency, and a published synthetic validation framework (Generalization, Data Shape, Diversity, Transferability) provide the provenance enterprise stakeholders will ask about. SOC 2, GDPR, HITRUST, ISO 27001, and FedRAMP round out the compliance posture procurement teams already know how to approve. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Key Qualtrics Market Research capabilities • Research hub — AI-powered search and synthesis across every study, including external documents; cross-study intelligence surfaces patterns automatically • Advanced survey tools — Drag-and-drop survey builder, advanced logic, quota management, support for 100+ question types, and PhD-backed templates • Research agent (early access) — AI-guided study scoping for Conjoint and MaxDiff, questionnaire drafting, plain-language Q&A against your accumulated research library • Synthetic panels — Launch studies instantly to pre-test survey designs, screen dozens of ideas, explore new populations, or extend first-wave findings with simulated row-level responses from research- grade AI that replicate real-world audience patterns • Integrated human panels — reach 200M+ vetted respondents across 200+ global markets through a curated network of 30+ panel partners, all accessible in the platform • UX research - Moderated and unmoderated user testing, card sorting and tree testing on the same platform as other market research capabilities. • Advanced methodology — Conjoint (CBC with HB analysis), MaxDiff with TURF, Van Westendorp PSM, Gabor-Granger, segmentation, brand tracking, concept testing • AI summary — automated transcript coding, theme detection, and highlight reel generation for qualitative work • Video & audio analysis — Analyzes thousands of open-text responses and automatically surfaces key themes, sentiment trends, and representative quotes with AI. • Conversational feedback — Uncover layers of valuable context with intelligent follow-up questions that dynamically adapts to customer input • ExpertReview — AI-driven survey quality and methodology checks at the point of design • Stats iQ + Text iQ — AI-powered statistical analysis and open-end text analytics CX + EX + MR integration — research connects natively to experience programs, the only platform that does • Prebuilt XM solutions — survey-in-a-box for brand tracking, concept testing, message testing, A&U, and UX research •Advanced analysis — Crosstabs and customizable reporting dashboards REST API, multi-channel distribution including email and SMS, WCAG 2.0 compliant • Enterprise governance — federated permissions, branded templates, audit trails, AI transparency, bias auditing • System integrations — Salesforce, Snowflake, Tableau, Power BI • Compliance — SOC 2, GDPR, HITRUST, ISO 27001, FedRAMP \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - ABOUT QUALTRICS Qualtrics is the AI-powered experience and research platform organizations use to understand customers, employees, and markets — and act on what they learn. Across customer experience, employee experience, and market research, the Qualtrics platform combines proprietary AI, PhD-backed methodology, and the world's most flexible feedback technology to help teams design better products, deliver better experiences, and make better decisions, faster. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - RELATED QUALTRICS PRODUCTS Qualtrics Customer Experience Hear every customer's voice, fix every broken experience, and increase loyalty and lifetime value. Combines an AI-powered listening engine, predictive intelligence, and closed-loop action capabilities so teams can move beyond measurement to drive change across the entire customer journey. https://www.g2.com/products/qualtrics-customer-experience/reviews Qualtrics Employee Experience Gather continuous feedback at every employee moment that matters and take action to improve engagement, talent planning, productivity, and innovation. Pairs AI-driven analytics and IO-psychology-based decision tools with guided manager action planning and real-time automated workflows. https://www.g2.com/products/qualtrics-employee-experience/reviews

**Average Rating:** 4.4/5.0

**Total Reviews:** 2,913

#### How Do G2 Users Rate Qualtrics Market Research?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 8.3/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 8.7/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Qualtrics Market Research?

- **Seller:** [Qualtrics](https://www.g2.com/sellers/qualtrics)
- **Company Website:** www.qualtrics.com
- **Year Founded:** 2002
- **HQ Location:** Provo, UT
- **Twitter:** @Qualtrics  
42,137 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d1ec005b3e09b6d51d9a439f06be24a872c533df3b3b8c47b5851a8358ecb22&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F314350%2F&secure%5Burl_type%5D=linkedin_company_website)  
6,231 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Student, Research Assistant
- **Top Industries:** Higher Education, Education Management
- **Company Size:** 45% Large, 34% Medium

#### What Do G2 Reviewers Say About Qualtrics Market Research?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Qualtrics Market Research to be **extremely user-friendly** , enabling quick and efficient survey creation and management.
- Users appreciate the **ease of survey creation** in Qualtrics, enjoying its workflow options and powerful features.
- Users value the **ease of building sophisticated surveys** with Qualtrics, benefiting from its versatile features and automation options.
- Users find Qualtrics Market Research to be **intuitive and user-friendly** , allowing for easy survey creation and data analysis.
- Users value the **ease of creation** in Qualtrics, enabling quick and intuitive survey development with diverse options.

##### Cons

- Users face **survey collaboration issues** with Qualtrics, as full control limits sharing and complicates feedback processes.
- Users find **survey limitations** frustrating, citing issues with interactivity, customization, and outdated features affecting engagement.
- Users find a **steep learning curve** in Qualtrics Market Research, making survey design and troubleshooting challenging.
- Users find the **limited customization** in Qualtrics CoreXM restricts their ability to tailor surveys effectively.
- Users find the **pricing issues** of Qualtrics Market Research concerning, feeling it's too expensive compared to alternatives.

#### What Are Recent G2 Reviews of Qualtrics Market Research?

**["Very useful for Wellness Surveys, Feedback Collection and Research Work"](https://www.g2.com/survey_responses/qualtrics-market-research-review-12806991)**

**Rating:** 5.0/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/qualtrics-market-research-review-12806991)

**["Intuitive Surveys, Results can be difficult to view"](https://www.g2.com/survey_responses/qualtrics-market-research-review-12705973)**

**Rating:** 4.0/5.0 stars

_— Emily H._

[Read full review](https://www.g2.com/survey_responses/qualtrics-market-research-review-12705973)

#### What Are G2 Users Discussing About Qualtrics Market Research?

- [How are organizations utilizing Qualtrics CoreXM to gather and analyze customer experience data?](https://www.g2.com/discussions/how-are-organizations-utilizing-qualtrics-corexm-to-gather-and-analyze-customer-experience-data) - 1 comment
- [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) - 2 comments, 2 upvotes
- [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) - 3 comments, 1 upvote
- [What is qualtrics platform?](https://www.g2.com/discussions/what-is-qualtrics-platform) - 1 comment
- [What is CoreXM?](https://www.g2.com/discussions/what-is-corexm) - 1 comment

[
Resonate CX
](https://www.g2.com/products/resonate-cx/reviews)

By [Resonate Solutions](https://www.g2.com/sellers/resonate-solutions)

[

4.6/5(495)

](https://www.g2.com/products/resonate-cx/reviews)

What do users say?

Users consistently praise the user-friendly interface and the actionable insights provided by Resonate CX, which help organizations effectively understand and respond to customer feedback. The platfor

Pros and Cons

[
Ease of Use (114)
](https://www.g2.com/products/resonate-cx/reviews?qs=pros-and-cons)[
Scoring System Issues (43)
](https://www.g2.com/products/resonate-cx/reviews?qs=pros-and-cons)

### [Resonate CX](https://www.g2.com/products/resonate-cx/reviews)

Your Vision + Our Platform = Brand Advocates All customers and employees want is to be heard. We bridge the gap between you and your customers to create brand advocates. Our platform uses award-winning AI tools and machine learning to analyse data across interactions, including facial and text analytics to provide valuable insight, amplify strengths, and establish your front line. With our vast experience spanning across markets and domains, we have pioneered feedback and experience management for diverse sectors including B2B, retail, education, finance, and even Local Government Authorities. This cross-domain expertise positions us uniquely, allowing us to offer comprehensive experience insights to our clients, empowering them to make a genuine impact.

**Average Rating:** 4.6/5.0

**Total Reviews:** 492

#### How Do G2 Users Rate Resonate CX?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 8.8/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 8.9/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 9.4/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Resonate CX?

- **Seller:** [Resonate Solutions](https://www.g2.com/sellers/resonate-solutions)
- **Company Website:** www.resonate.cx
- **Year Founded:** 2001
- **HQ Location:** North Sydney, Australia
- **Twitter:** @ResonateAU  
214 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eb84df1fa126d2b89f8cb934f5098c11934405b8e861db7e6a34508537469fc7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fresonate-solutions%2F&secure%5Burl_type%5D=linkedin_company_website)  
63 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Store Manager, Store manager
- **Top Industries:** Retail, Education Management
- **Company Size:** 35% Small, 35% Large

#### What Do G2 Reviewers Say About Resonate CX?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Resonate CX, making customer insights and reporting seamless and efficient.
- Users find Resonate CX to be an extremely **helpful tool** for managing business and supporting team training.
- Users value the **ease of use and insightful feedback management** of Resonate CX for enhancing customer experience.
- Users appreciate the **user-friendly platform** of Resonate CX, enabling effective customer feedback analysis and trend identification.
- Users value the **insights generated** by Resonate CX, enhancing understanding and identifying areas for practice improvement.

##### Cons

- Users report **scoring system issues** that unfairly affect scores based on isolated negative reviews despite overall positive feedback.
- Users experience **inadequate feedback** with delays and irrelevant responses affecting their improvement efforts.
- Users face challenges with **reporting issues** due to false claims impacting scores and unavailability of live stats.
- Users face challenges with **survey issues** , as transparency and comment requirements could improve feedback accuracy and relevance.
- Users find the interface **not intuitive** , often feeling confused and overwhelmed when navigating the platform's features.

#### What Are Recent G2 Reviews of Resonate CX?

**["It is a great experience using resonate!"](https://www.g2.com/survey_responses/resonate-cx-review-10777418)**

**Rating:** 4.5/5.0 stars

_— Verified User in Primary/Secondary Education_

[Read full review](https://www.g2.com/survey_responses/resonate-cx-review-10777418)

**["Simple Interface, Powerful Dashboards That Deliver Business Clarity"](https://www.g2.com/survey_responses/resonate-cx-review-13001971)**

**Rating:** 4.5/5.0 stars

_— Adam H._

[Read full review](https://www.g2.com/survey_responses/resonate-cx-review-13001971)

[
Medallia Customer Experience
](https://www.g2.com/products/medallia-customer-experience/reviews)

By [Medallia](https://www.g2.com/sellers/medallia)

[

4.5/5(210)

](https://www.g2.com/products/medallia-customer-experience/reviews)

What do users say?

Users consistently praise the product for its powerful analytics and ease of use, which help organizations gather and act on customer feedback effectively. Many appreciate the platform's ability to ce

Pros and Cons

[
Feedback Management (17)
](https://www.g2.com/products/medallia-customer-experience/reviews?qs=pros-and-cons)[
Learning Curve (6)
](https://www.g2.com/products/medallia-customer-experience/reviews?qs=pros-and-cons)

### [Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews)

Medallia Experience Cloud, an award-winning SaaS platform, leads the market in helping organizations understand, manage and improve the experiences of their customers, employees, and citizens. Medallia is equipped with the most comprehensive capabilities for capturing feedback and experience signals wherever customers are interacting, including: email, social, digital web and in-app, conversational messaging and connected devices. And, when combined with operational and transactional data fed into Medallia, organizations can understand every touchpoint along every customer journey. Medallia Athena brings AI and Machine Learning to the platform, detecting patterns, uncovering issues and new business opportunities, and predicting behavior, all to focus attention for smarter business decisions. Medallia delivers these insights in real-time, across the organization, so that the voice of the customer can be embedded in daily decisions made by everyone, from the frontline to the C-suite. Using Medallia Experience Cloud, organizations can make demonstrable improvements to the customer experience and employee experience, reducing churn, turning detractors into promoters and buyers, and creating in-the-moment cross-sell and up-sell opportunities. All of which help companies deliver clear and potent returns on investment. Learn what Medallia can do for your organization by requesting a demo at https://www.medallia.com/contact-us/

**Average Rating:** 4.5/5.0

**Total Reviews:** 207

#### How Do G2 Users Rate Medallia Customer Experience?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 8.7/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 9.2/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 9.4/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Medallia Customer Experience?

- **Seller:** [Medallia](https://www.g2.com/sellers/medallia)
- **Company Website:** www.medallia.com
- **Year Founded:** 2001
- **HQ Location:** San Francisco, CA
- **Twitter:** @Medallia  
12,225 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c8d80f3d6282d9c0ba5d566f563fb36c86bb89ad7f09e57400dd8a99467e21c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F49697%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,938 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Hospitality, Financial Services
- **Company Size:** 64% Large, 21% Medium

#### What Do G2 Reviewers Say About Medallia Customer Experience?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **flexible feedback collection** of Medallia, which enhances customer insights and operational improvement opportunities.
- Users find Medallia Customer Experience to be incredibly **helpful** for gaining deep insights and improving customer engagement.
- Users appreciate the **ease of use** of Medallia Customer Experience, enjoying quick insights and seamless communication.
- Users appreciate the **exceptional customer support** from Medallia, enhancing their experience with timely and helpful guidance.
- Users value the **powerful insights generation** of Medallia, enhancing decision-making with deep understanding of customer feedback.

##### Cons

- Users find the **learning curve steep** and overwhelming, especially for new users trying to navigate the platform.
- Users face **limitations in features** and cumbersome workflows, resulting in delays and inefficiencies in addressing feedback.
- Users find the **steep learning curve** of Medallia Customer Experience intimidating, especially without prior analytics experience.
- Users highlight the **limitations in AI capabilities** of Medallia, resulting in delays and manual efforts in feedback management.
- Users often find **difficult reporting** in Medallia challenging, with a steep learning curve and confusing navigation during critical periods.

#### What Are Recent G2 Reviews of Medallia Customer Experience?

**["A Powerful Platform to Centralize and Act on Customer Feedback"](https://www.g2.com/survey_responses/medallia-customer-experience-review-9917116)**

**Rating:** 5.0/5.0 stars

_— Santiago G._

[Read full review](https://www.g2.com/survey_responses/medallia-customer-experience-review-9917116)

**["Powerful Customer Insights with Real-Time Actionability"](https://www.g2.com/survey_responses/medallia-customer-experience-review-12952963)**

**Rating:** 5.0/5.0 stars

_— Shivraj P._

[Read full review](https://www.g2.com/survey_responses/medallia-customer-experience-review-12952963)

#### What Are G2 Users Discussing About Medallia Customer Experience?

- [What is your primary use case for Medallia Customer Experience, and how has it improved your customer feedback?](https://www.g2.com/discussions/what-is-your-primary-use-case-for-medallia-customer-experience-and-how-has-it-improved-your-customer-feedback)
- [What is Medallia Customer Experience used for?](https://www.g2.com/discussions/what-is-medallia-customer-experience-used-for)

[
Microsoft Dynamics 365 Customer Voice
](https://www.g2.com/products/dynamics-365-customer-voice/reviews)

By [Microsoft](https://www.g2.com/sellers/microsoft)

[

4.5/5(17)

](https://www.g2.com/products/dynamics-365-customer-voice/reviews)

What do users say?

Users consistently praise the intuitive design and flexible survey creation capabilities of this software, making it easy to gather and analyze customer feedback. Many appreciate its seamless integrat

Pros and Cons

[
Ease of Use (2)
](https://www.g2.com/products/dynamics-365-customer-voice/reviews?qs=pros-and-cons)[
Delayed Services (1)
](https://www.g2.com/products/dynamics-365-customer-voice/reviews?qs=pros-and-cons)

### [Dynamics 365 Customer Voice](https://www.g2.com/products/dynamics-365-customer-voice/reviews)

Dynamics 365 Customer Voice is an enterprise feedback management solution that enables organizations to create, distribute, and analyze surveys to gather real-time customer insights. Seamlessly integrating with Dynamics 365 applications, it allows businesses to capture feedback across multiple channels, enhancing customer engagement and satisfaction. Key Features and Functionality: - Survey Creation and Distribution: Design customized surveys using ready-made templates or create unique ones tailored to specific needs. Distribute surveys via email, SMS, web links, QR codes, or embed them directly into web pages. - Real-Time Analytics and Dashboards: Monitor responses instantly and analyze key metrics such as Net Promoter Score (NPS) and Customer Satisfaction (CSAT) to understand customer sentiment and trends. - Integration with Dynamics 365: Connect feedback directly to Dynamics 365 applications like Sales, Marketing, and Customer Service, enabling automated workflows and informed decision-making. - Customization and Branding: Personalize surveys with branching logic, multiple languages, and consistent branding to maintain a cohesive customer experience. - Scalability and Flexibility: Suitable for organizations of all sizes, Customer Voice scales with your business needs and feedback strategies. Primary Value and Solutions Provided: Dynamics 365 Customer Voice empowers organizations to proactively gather and act on customer feedback, leading to improved products, services, and overall customer satisfaction. By integrating feedback into existing business processes, it helps identify areas for improvement, enhances customer relationships, and drives business growth through informed, data-driven decisions.

**Average Rating:** 4.5/5.0

**Total Reviews:** 17

#### How Do G2 Users Rate Dynamics 365 Customer Voice?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 7.7/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 8.2/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 7.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Dynamics 365 Customer Voice?

- **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft)
- **Year Founded:** 1975
- **HQ Location:** Redmond, Washington
- **Twitter:** @microsoft  
13,091,739 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9458f51bd6ded48ad432a804f19ad736469f007787569b63827154231c315630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrosoft%2F&secure%5Burl_type%5D=linkedin_company_website)  
231,632 employees on LinkedIn®
- **Ownership:** MSFT

#### Who Uses This Product?

- **Company Size:** 35% Medium, 35% Small

#### What Do G2 Reviewers Say About Dynamics 365 Customer Voice?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Dynamics 365 Customer Voice to be **intuitive and easy to use** , making draft creation a breeze.
- Users find Dynamics 365 Customer Voice to be **intuitive** , making it easy to create surveys effortlessly.

##### Cons

- Users experience **delayed services** , particularly in the analytics gathering process, affecting their overall satisfaction.
- Users find **NPS calculation challenging** , often feeling it can be vague if not correctly configured.

#### What Are Recent G2 Reviews of Dynamics 365 Customer Voice?

**["D365 Customer Voice - good product"](https://www.g2.com/survey_responses/dynamics-365-customer-voice-review-11685878)**

**Rating:** 4.5/5.0 stars

_— Yadwinder H._

[Read full review](https://www.g2.com/survey_responses/dynamics-365-customer-voice-review-11685878)

**["Effortless Draft Creation, As Intuitive As Canva"](https://www.g2.com/survey_responses/dynamics-365-customer-voice-review-12191599)**

**Rating:** 5.0/5.0 stars

_— Yashpreet M._

[Read full review](https://www.g2.com/survey_responses/dynamics-365-customer-voice-review-12191599)

#### What Are G2 Users Discussing About Dynamics 365 Customer Voice?

- [What is Dynamics 365 Customer Voice used for?](https://www.g2.com/discussions/what-is-dynamics-365-customer-voice-used-for)

[
Experience.com
](https://www.g2.com/products/experience-com/reviews)

By [Experience.com](https://www.g2.com/sellers/experience-com)

[

4.8/5(390)

](https://www.g2.com/products/experience-com/reviews)

What do users say?

Users consistently praise the ease of use and initial setup of Experience.com, highlighting how it simplifies the process of collecting and managing reviews. Many appreciate the platform's ability to

Pros and Cons

[
Ease of Use (93)
](https://www.g2.com/products/experience-com/reviews?qs=pros-and-cons)[
Linking Issues (15)
](https://www.g2.com/products/experience-com/reviews?qs=pros-and-cons)

### [Experience.com](https://www.g2.com/products/experience-com/reviews)

Experience.com is a comprehensive reputation management solution designed to help businesses enhance their online presence through the effective use of customer feedback and artificial intelligence. This platform serves a diverse audience, including local professionals and multi-location brands, aiming to strengthen their online reputation and build trust with their customers. The primary focus of Experience.com is to empower businesses to achieve excellence in customer experience (CX), employee engagement (EX), and reputation management. By harnessing insights derived from customer feedback, organizations can gain a deeper understanding of their audience's needs and preferences. This understanding allows businesses to tailor their services and interactions, ultimately leading to improved customer satisfaction and loyalty. Experience.com is suitable for companies of all sizes, making it an adaptable solution for various industries. Key features of Experience.com include advanced analytics tools that analyze customer feedback in real-time, enabling businesses to identify trends and areas for improvement. The platform also offers customizable surveys and feedback mechanisms, allowing organizations to gather insights directly from their customers. Additionally, the integration of AI technology helps automate responses and provides actionable recommendations, streamlining the reputation management process. By utilizing these features, businesses can not only maintain a positive online reputation but also leverage it to attract new customers. Experience.com stands out in its category by offering a holistic approach to reputation management. It combines customer feedback, employee engagement, and data analytics into a single platform, ensuring that businesses can address all aspects of their reputation. This integrated approach not only simplifies the management process but also enhances the overall effectiveness of reputation-building efforts. By focusing on both customer and employee experiences, Experience.com helps organizations create a cohesive brand image that resonates with their target audience. Overall, Experience.com provides a valuable resource for businesses looking to enhance their online reputation and foster trust with their customers. Through its innovative features and comprehensive approach, the platform equips organizations with the tools necessary to thrive in a competitive marketplace while maintaining a strong connection with their audience.

**Average Rating:** 4.8/5.0

**Total Reviews:** 389

#### How Do G2 Users Rate Experience.com?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 9.1/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 9.3/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 9.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Experience.com?

- **Seller:** [Experience.com](https://www.g2.com/sellers/experience-com)
- **Company Website:** experience.com
- **Year Founded:** 2015
- **HQ Location:** San Ramon, California
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7298cf79424972daa9bc402206881f36820b55c3ba15a583a0841455364f3630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F7790598%2F&secure%5Burl_type%5D=linkedin_company_website)  
266 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Branch Manager, Loan Officer
- **Top Industries:** Financial Services, Real Estate
- **Company Size:** 40% Medium, 32% Small

#### What Do G2 Reviewers Say About Experience.com?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Experience.com, appreciating its seamless setup and intuitive user interface.
- Users praise the **exceptional customer support** from Experience.com, highlighting timely assistance and valuable resources available.
- Users appreciate the **user-friendly setup** and **exceptional customer service** provided by Experience.com, enhancing their experience.
- Users appreciate the **efficiency in managing reviews** with Experience.com, streamlining their workflow and enhancing overall productivity.
- Users value the **fact-based customer experiences** provided by Experience.com, boosting their marketing and business growth confidence.

##### Cons

- Users find the **linking issues** in Experience.com cumbersome, preferring direct posting to other review sites instead.
- Users often face **connection issues** with Experience.com, making account linking and social media integration frustrating.
- Users find **integration issues** frustrating, particularly with linking accounts and options tailored for loan officers.
- Users find the **social media integration confusing** , often struggling to link their accounts and share reviews effectively.
- Users find **improvement needed** in review requests frequency and outdated survey questions on Experience.com, impacting user experience.

#### What Are Recent G2 Reviews of Experience.com?

**["Effortless Review Management, Seamless Integration"](https://www.g2.com/survey_responses/experience-com-review-9917130)**

**Rating:** 4.5/5.0 stars

_— Hans B._

[Read full review](https://www.g2.com/survey_responses/experience-com-review-9917130)

**["Effortless Survey Responses with Helpful AI Follow-Ups"](https://www.g2.com/survey_responses/experience-com-review-12910139)**

**Rating:** 5.0/5.0 stars

_— Jo Anne (Joey) F._

[Read full review](https://www.g2.com/survey_responses/experience-com-review-12910139)

#### What Are G2 Users Discussing About Experience.com?

- [What is Experience.com used for?](https://www.g2.com/discussions/what-is-experience-com-used-for) - 1 comment

[
AskNicely
](https://www.g2.com/products/asknicely/reviews)

By [AskNicely](https://www.g2.com/sellers/asknicely)

[

4.7/5(1,050)

](https://www.g2.com/products/asknicely/reviews)

What do users say?

Users consistently praise the ease of use and intuitive interface of AskNicely, which simplifies the process of gathering customer feedback. Many appreciate the platform's ability to provide actionabl

Pros and Cons

[
Ease of Use (28)
](https://www.g2.com/products/asknicely/reviews?qs=pros-and-cons)[
Difficult Reporting (6)
](https://www.g2.com/products/asknicely/reviews?qs=pros-and-cons)

### [AskNicely](https://www.g2.com/products/asknicely/reviews)

AskNicely is the recognized leader in customer experience management and has the only desktop-to-mobile platform for people-powered businesses. We bring feedback, insights, coaching and brand-aligned service standards into the pocket of your frontline team who are now equipped to improve the service experience customers receive every day. Customer Feedback Automatically collect feedback from every customer at any point in the customer journey on any channel (Email, SMS or on a Webpage) with our playful & quick surveys, which display as personalized conversations that generate higher than average response rates. Automate Reviews and Referrals Use automated workflows to turn feedback into positive reviews that boost your online rating and referrals that become new business. Alternatively, increase customer retention by automating follow up messages with at-risk accounts or internal notifications which ensure each and every team member is alerted when necessary. Coaching & Recognition Empower every manager with the feedback and coaching tools they need to make every customer experience awesome. Including team and individual coaching prompts, employee experience information, and reporting capabilities all on a personalized dashboards for desktop or mobile. Business Insights Understand the gaps between your service standard and what is actually being delivered to see how every business unit, location, team or employee is performing against the rest. Know where to spend your time by visualizing what is or isn’t valued by customers.

**Average Rating:** 4.7/5.0

**Total Reviews:** 1,029

#### How Do G2 Users Rate AskNicely?

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 9.0/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 9.5/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 9.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind AskNicely?

- **Seller:** [AskNicely](https://www.g2.com/sellers/asknicely)
- **Company Website:** www.asknicely.com
- **Year Founded:** 2014
- **HQ Location:** Portland, OR
- **Twitter:** @asknicely  
2,316 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e0b9fb8c18ad9dd08f3e5cd84b9aaada7792e9657441d98b50b03170bab921df&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fask-nicely%2F&secure%5Burl_type%5D=linkedin_company_website)  
59 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Customer Success Manager, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 48% Medium, 43% Small

#### What Do G2 Reviewers Say About AskNicely?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of AskNicely, praising its intuitive interface and straightforward functionality.
- Users commend AskNicely for its **excellent customer support** , providing timely assistance and solutions tailored to their needs.
- Users value the **direct and accessible client feedback** that enhances insights and coaching effectiveness with AskNicely.
- Users value the **exceptional support** from AskNicely, praising the team's responsiveness and dedication to customer satisfaction.
- Users find the **easy setup** of AskNicely straightforward and seamless, enhancing their overall experience with the platform.

##### Cons

- Users find **difficult reporting** in AskNicely slows down the process of accessing essential analytics and updates.
- Users find it frustrating to manage contact deletions, highlighting **survey limitations** that hinder streamlined communication with customers.
- Users express frustration with the **limited customization** options for workflows, surveys, and dashboard features in AskNicely.
- Users find the **manual processes** cumbersome, particularly when deleting contacts and relying on Excel for reporting.
- Users feel that **improvement is needed** in shout out functionality and Salesforce integration for a better experience.

#### What Are Recent G2 Reviews of AskNicely?

**["Very user-friendly and gets the job done!"](https://www.g2.com/survey_responses/asknicely-review-7865358)**

**Rating:** 5.0/5.0 stars

_— Raymond C C._

[Read full review](https://www.g2.com/survey_responses/asknicely-review-7865358)

**["Empowers Honest Feedback, Needs Better Shout-Out Simplicity"](https://www.g2.com/survey_responses/asknicely-review-11868470)**

**Rating:** 5.0/5.0 stars

_— Brandon L._

[Read full review](https://www.g2.com/survey_responses/asknicely-review-11868470)

#### What Are G2 Users Discussing About AskNicely?

- [What is AskNicely used for?](https://www.g2.com/discussions/what-is-asknicely-used-for)

[
ChurnZero
](https://www.g2.com/products/churnzero/reviews)

By [ChurnZero](https://www.g2.com/sellers/churnzero)

[

4.7/5(1,606)

](https://www.g2.com/products/churnzero/reviews)

What do users say?

Users consistently praise ChurnZero for its ease of use and powerful automation features, which streamline customer management and enhance productivity. The platform's ability to centralize customer d

Pros and Cons

[
Ease of Use (139)
](https://www.g2.com/products/churnzero/reviews?qs=pros-and-cons)[
Learning Curve (54)
](https://www.g2.com/products/churnzero/reviews?qs=pros-and-cons)

### [ChurnZero](https://www.g2.com/products/churnzero/reviews)

ChurnZero is the AI platform and partner for customer growth. Customer teams use ChurnZero to drive revenue and retention, work more efficiently, and deliver the best possible customer experience. The platform unifies your customer data, team expertise, and AI into a single system engineered to elevate customer success. It provides clear insight into what customers need and helps you deliver it, making it easy to scale onboarding, adoption, renewal, and expansion programs as your customer base grows. ChurnZero’s AI agents are purpose-built for the specific needs of customer teams. They interpret customer data, embed seamlessly into your existing workflows, and are flexible by design. You decide how much you want AI to do, and where and when it does it, so you’re always in control. ChurnZero is more than software. Our CS, implementation, and support teams are true partners who ensure your team succeeds at scale.

**Average Rating:** 4.7/5.0

**Total Reviews:** 1,591

#### How Do G2 Users Rate ChurnZero?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 8.4/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 8.7/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind ChurnZero?

- **Seller:** [ChurnZero](https://www.g2.com/sellers/churnzero)
- **Company Website:** churnzero.com
- **Year Founded:** 2015
- **HQ Location:** Washington, District of Columbia
- **Twitter:** @churnzero  
1,792 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b89852c213c504201beddc5ec592f21f9fc3de4f10ae13c95f5b53cffedc6d33&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9475578%2F&secure%5Burl_type%5D=linkedin_company_website)  
147 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Customer Success Manager, Director of Customer Success
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 62% Medium, 28% Small

#### What Do G2 Reviewers Say About ChurnZero?

_AI-generated summary from verified user reviews_

##### Pros

- Users find ChurnZero to be **intuitive and easy to use** , enhancing their onboarding and daily tasks effectively.
- Users appreciate the **user-friendly interface and efficient client engagement tools** of ChurnZero, enhancing productivity and teamwork.
- Users value ChurnZero's **automation capabilities** , which streamline workflows and enhance engagement through efficient task management.
- Users value the **fantastic and responsive customer support** from ChurnZero, enhancing their data management and workflow efficiency.
- Users value ChurnZero's **efficiency** in streamlining workflows and organizing customer data for targeted success initiatives.

##### Cons

- Users find the **learning curve challenging** , as navigating the interface and setup can be time-consuming.
- Users find the **complexity** of ChurnZero's interface challenging, especially when seeking specific options or reports.
- Users find the platform **not intuitive** , often feeling overwhelmed and facing a steep learning curve initially.
- Users express frustration over **missing automation and paywalled features** , complicating their workflow and increasing costs.
- Users highlight a **steep learning curve** for ChurnZero, finding it challenging to navigate segmentation and available options.

#### What Are Recent G2 Reviews of ChurnZero?

**["ChurnZero as a Source of Truth: AI Automation, Dashboards, and Flexible Reporting"](https://www.g2.com/survey_responses/churnzero-review-13099774)**

**Rating:** 4.5/5.0 stars

_— Nichole M._

[Read full review](https://www.g2.com/survey_responses/churnzero-review-13099774)

**["Powerful Segmentation and Easy Automations Backed by Helpful Support"](https://www.g2.com/survey_responses/churnzero-review-13175194)**

**Rating:** 5.0/5.0 stars

_— Matthew C._

[Read full review](https://www.g2.com/survey_responses/churnzero-review-13175194)

#### What Are G2 Users Discussing About ChurnZero?

- [What is ChurnZero used for?](https://www.g2.com/discussions/what-is-churnzero-used-for) - 1 comment

[
Feefo
](https://www.g2.com/products/feefo/reviews)

By [Feefo](https://www.g2.com/sellers/feefo)

[

4.6/5(150)

](https://www.g2.com/products/feefo/reviews)

What do users say?

Users consistently praise the platform for its ease of use and excellent customer support, highlighting how intuitive navigation and responsive assistance enhance their experience. The verified review

Pros and Cons

[
Customer Support (59)
](https://www.g2.com/products/feefo/reviews?qs=pros-and-cons)[
Missing Features (9)
](https://www.g2.com/products/feefo/reviews?qs=pros-and-cons)

### [Feefo](https://www.g2.com/products/feefo/reviews)

Feefo offers more than just stars. We bring your brand to life with the power of customer feedback. Enriched insights, intuitive features, expert advice: everything you need to transform your customers experience – from discovery to advocacy.   From solopreneurs to enterprise, we’ve got a range of features to grow your insights and build your brand. Because reviews matter ....  96% of people use reviews as their main source of research   18% higher conversion rate when reviews are shared on a website  70% of people who read reviews say they would trust them more if they knew they were from verified customers 

**Average Rating:** 4.6/5.0

**Total Reviews:** 148

#### How Do G2 Users Rate Feefo?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 8.0/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 8.6/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Feefo?

- **Seller:** [Feefo](https://www.g2.com/sellers/feefo)
- **Company Website:** www.feefo.com
- **Year Founded:** 2010
- **HQ Location:** Petersfield, United Kingdom
- **Twitter:** @Feefo\_Official  
6,279 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=394472f1089096414a8443d8c28f840f19a8b13a8aee59c49a12fe54fc640b2e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F847730%2F&secure%5Burl_type%5D=linkedin_company_website)  
130 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Managing Director
- **Top Industries:** Leisure, Travel & Tourism, Retail
- **Company Size:** 51% Small, 37% Medium

#### What Do G2 Reviewers Say About Feefo?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **responsive and thorough customer support** from Feefo, enhancing satisfaction and effective account usage.
- Users find Feefo incredibly **easy to use** , streamlining genuine feedback collection with intuitive features and outstanding support.
- Users appreciate the **helpfulness of the Feefo team** , noting their proactive support and attentive account management.
- Users appreciate the **intuitive platform** of Feefo, praising its straightforward setup and daily use.
- Users value the **helpful support team** at Feefo, who are proactive and attentive to their needs.

##### Cons

- Users express concerns over **missing features** like limited analytics customization and lack of a trending score matrix.
- Users note the **poor reporting** capabilities of Feefo, although improvements have been recognized in recent updates.
- Users find the **AI review writer tedious and basic** , with a lack of support and slow issue resolution impacting experience.
- Users find the **limited customization** options for review request emails to be a drawback in flexibility and branding.
- Users feel the **limited features** of Feefo restrict customization and free trials hinder access to new functionalities.

#### What Are Recent G2 Reviews of Feefo?

**["Exceptional tool for collecting customer feedback"](https://www.g2.com/survey_responses/feefo-review-11509342)**

**Rating:** 5.0/5.0 stars

_— Scott S._

[Read full review](https://www.g2.com/survey_responses/feefo-review-11509342)

**["Great value for money and helpful staff"](https://www.g2.com/survey_responses/feefo-review-11505585)**

**Rating:** 5.0/5.0 stars

_— Maeve M._

[Read full review](https://www.g2.com/survey_responses/feefo-review-11505585)

#### What Are G2 Users Discussing About Feefo?

- [What is Feefo used for?](https://www.g2.com/discussions/what-is-feefo-used-for) - 1 comment

[
ReputationStacker
](https://www.g2.com/products/reputationstacker/reviews)

By [ReputationStacker](https://www.g2.com/sellers/reputationstacker)

[

4.9/5(77)

](https://www.g2.com/products/reputationstacker/reviews)

What do users say?

Users consistently praise the ease of use and automated review requests of ReputationStacker, highlighting how it simplifies the process of collecting customer feedback and reviews. Many appreciate th

Pros and Cons

[
Ease of Use (12)
](https://www.g2.com/products/reputationstacker/reviews?qs=pros-and-cons)[
Connection Issues (1)
](https://www.g2.com/products/reputationstacker/reviews?qs=pros-and-cons)

### [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews)

ReputationStacker’s reputation management software helps businesses get more reviews, rank higher in local search, and win more customers... automatically. It is a completely hands-off system designed to scale effortlessly, making it especially powerful for local businesses, multi-location brands, and healthcare organizations looking to boost reviews, improve customer experience, and dominate local search. • Automated Campaigns → Save Time & Drive Volume: Automatically triggers SMS and email review invitations, allowing you to focus on running your business while the system consistently drives new reviews on Google, Facebook, and other major platforms. • AI Review Replies & Sentiment Reports → Smart CX Management: Streamline your response workflow with intelligent AI review replies, while detailed sentiment reports turn qualitative feedback and NPS surveys into quantified, actionable data to resolve issues privately. • Multi-Location Control → Protect Brand Consistency: Centralizes review monitoring and customer experience tracking for thousands of locations in a single dashboard, ensuring a stellar online reputation across your entire brand footprint. • Granular Permissions → Delegate Safely: Uses a secure, four-tier user permission structure, allowing you to safely delegate local review management to staff, location managers, or franchise owners without losing control of your master account settings. • Workflow Integrations → Eliminate Manual Effort: Seamlessly connects with your CRM, POS, or practice management software to run in the background, automatically turning daily transactions into new review opportunities. By unifying automated review acquisition with powerful customer experience tools, ReputationStacker turns feedback into your strongest growth engine. Whether you are managing a single local storefront or coordinating thousands of franchise locations, the platform gives you the tools to listen to your customers, improve operational performance, and dominate local search.

**Average Rating:** 4.9/5.0

**Total Reviews:** 76

#### How Do G2 Users Rate ReputationStacker?

- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 10.0/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 10.0/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind ReputationStacker?

- **Seller:** [ReputationStacker](https://www.g2.com/sellers/reputationstacker)
- **Year Founded:** 2016
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ea26fa1972ab310ce71f65bd7c523398cfe4071475178177c56d040900e12ef&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freputationstacker%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Director, Manager
- **Top Industries:** Consumer Services, Health, Wellness and Fitness
- **Company Size:** 52% Small, 32% Medium

#### What Do G2 Reviewers Say About ReputationStacker?

_AI-generated summary from verified user reviews_

##### Pros

- Users find ReputationStacker to be **very easy to use** , streamlining review collection with hassle-free setup and automation.
- Users love the **ease of use** of ReputationStacker, simplifying review collection and boosting their customer ratings significantly.
- Users love the **ease of online reputation management** with ReputationStacker, enjoying seamless setup and support for their locations.
- Users value the **automation** of ReputationStacker, streamlining review requests and boosting their business's online presence effectively.
- Users find the **easy setup** of ReputationStacker efficient, allowing seamless integration and effective automated review collection.

##### Cons

- Users face **connection issues** during setup, but support helps ensure smooth operation afterward.
- Users find the filtering options useful but note it can be **difficult to learn** due to complexity and lack of documentation.
- Users find ReputationStacker to be **expensive** when exceeding text message limits, leading to higher costs than anticipated.
- Users find **filtering issues** arise when combining multiple options, leading to confusion and a need for better documentation.
- Users find the **filtering limitations** challenging, particularly when combining multiple options without adequate guidance or documentation.

#### What Are Recent G2 Reviews of ReputationStacker?

**["All Our Location Reviews in One Place—Easy Follow-Ups That Boost Ratings"](https://www.g2.com/survey_responses/reputationstacker-review-13166056)**

**Rating:** 5.0/5.0 stars

_— Raymond D._

[Read full review](https://www.g2.com/survey_responses/reputationstacker-review-13166056)

**["Intuitive Setup Made Easy, with 10/10 Support"](https://www.g2.com/survey_responses/reputationstacker-review-13107894)**

**Rating:** 5.0/5.0 stars

_— Megan R._

[Read full review](https://www.g2.com/survey_responses/reputationstacker-review-13107894)

#### What Are G2 Users Discussing About ReputationStacker?

- [What is ReputationStacker used for?](https://www.g2.com/discussions/what-is-reputationstacker-used-for) - 1 comment

[
Qualtrics Customer Experience
](https://www.g2.com/products/qualtrics-customer-experience/reviews)

By [Qualtrics](https://www.g2.com/sellers/qualtrics)

[

4.3/5(751)

](https://www.g2.com/products/qualtrics-customer-experience/reviews)

What do users say?

Users consistently praise the powerful insights and flexibility of Qualtrics Customer Experience, highlighting its ability to combine structured and unstructured data for actionable feedback. The plat

Pros and Cons

[
Ease of Use (18)
](https://www.g2.com/products/qualtrics-customer-experience/reviews?qs=pros-and-cons)[
Complexity (7)
](https://www.g2.com/products/qualtrics-customer-experience/reviews?qs=pros-and-cons)

### [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews)

Qualtrics XM for Customer Experience is the customer experience product used by the world's most iconic brands to immediately surface customer friction and guide frontline teams in the moment to better serve clients. Drive company-wide improvement—across processes, products, and digital properties—to increase customer lifetime value. Frontline Care (TM) uses omnichannel analytics and AI-powered automation to deliver powerful, personalized recommendations for every customer straight to your frontline customer care teams so you can increase usage, drive upsell, and reduce churn. Leverage our Frontline Digital (™) Product to analyze customer journeys so you can step in at the right time to remove friction or redirect users to a better experience. Understand digital customer behavior through session replays and frustration detection like rage clicks and mouse thrashing. Use Frontline Locations (™) to compile online reviews within the same platform so you can connect the dots between channels and get a bird’s eye view across the end-to-end customer experience. Bring together feedback from your customers with the voice of your frontline employees and make sense of it all in seconds with our AI-powered platform. Qualtrics is used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform. Over 13,500 enterprises worldwide, including more than 85 percent of the Fortune 500, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee-centric culture, and build iconic brands.

**Average Rating:** 4.3/5.0

**Total Reviews:** 725

#### How Do G2 Users Rate Qualtrics Customer Experience?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 8.8/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 8.9/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 9.1/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Qualtrics Customer Experience?

- **Seller:** [Qualtrics](https://www.g2.com/sellers/qualtrics)
- **Company Website:** www.qualtrics.com
- **Year Founded:** 2002
- **HQ Location:** Provo, UT
- **Twitter:** @Qualtrics  
42,137 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d1ec005b3e09b6d51d9a439f06be24a872c533df3b3b8c47b5851a8358ecb22&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F314350%2F&secure%5Burl_type%5D=linkedin_company_website)  
6,231 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Business Data Analyst, Community Manager
- **Top Industries:** Information Technology and Services, Higher Education
- **Company Size:** 52% Large, 36% Medium

#### What Do G2 Reviewers Say About Qualtrics Customer Experience?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Qualtrics Customer Experience, making data collection and analysis accessible for everyone.
- Users value the **powerful analytics** of Qualtrics Customer Experience, enabling insightful understanding and enhancement of customer journeys.
- Users find Qualtrics to be **extremely helpful** in improving customer satisfaction and streamlining service procedures.
- Users value the **deep insights generation** from Qualtrics, enhancing customer satisfaction and retention through effective data analysis.
- Users value the **strong analytics and reporting capabilities** of Qualtrics for deep insights into customer feedback.

##### Cons

- Users find the **complexity** of Qualtrics challenging, especially new users needing only basic survey functionalities.
- Users find that Qualtrics has a great interface but requires **improvement on custom setup** and Text iQ functionality.
- Users find **limited customization** challenging, especially when trying to simplify the platform for basic survey needs.
- New users may find the **complexity of the interface** overwhelming, making initial setup and navigation challenging.
- Users find the pricing of Qualtrics to be **high** , making it challenging for smaller teams with limited budgets.

#### What Are Recent G2 Reviews of Qualtrics Customer Experience?

**["Versatile Insights, Needs Better Reports"](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12680062)**

**Rating:** 4.5/5.0 stars

_— Sandra H._

[Read full review](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12680062)

**["Flexible Feedback Tool with Customization Challenges"](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12708025)**

**Rating:** 4.0/5.0 stars

_— David K._

[Read full review](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12708025)

#### What Are G2 Users Discussing About Qualtrics Customer Experience?

- [What is Qualtrics Customer Experience used for?](https://www.g2.com/discussions/what-is-qualtrics-customer-experience-used-for)
- [What does qualtrics software do?](https://www.g2.com/discussions/what-does-qualtrics-software-do) - 1 comment
- [Is qualtrics a CRM?](https://www.g2.com/discussions/is-qualtrics-a-crm) - 1 comment
- [What is a customer experience platform?](https://www.g2.com/discussions/what-is-a-customer-experience-platform) - 1 comment, 1 upvote
- [What is qualtrics CX?](https://www.g2.com/discussions/what-is-qualtrics-cx) - 1 comment

[
Gainsight Customer Success
](https://www.g2.com/products/gainsight-customer-success/reviews)

By [Gainsight Inc.](https://www.g2.com/sellers/gainsight-inc)

[

4.5/5(1,753)

](https://www.g2.com/products/gainsight-customer-success/reviews)

What do users say?

Users consistently praise the product for its flexibility and customization, allowing teams to tailor workflows and reports to their specific needs. The platform's ability to centralize customer data

Pros and Cons

[
Ease of Use (96)
](https://www.g2.com/products/gainsight-customer-success/reviews?qs=pros-and-cons)[
Not Intuitive (24)
](https://www.g2.com/products/gainsight-customer-success/reviews?qs=pros-and-cons)

### [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews)

Gainsight Customer Success brings together rich agentic insights, relationship-level intelligence, and a multi-dimensional health scoring to surface risk and expansion opportunities a full quarter earlier, then turns those insights into action through coordinated retention, expansion, and renewal motions across every customer segment, including the long-tail. Designed for enterprise complexity spanning multiple products, hierarchies, and stakeholders, Gainsight supports human-led, digital-led, and agent-led programs, enabling teams to scale outcomes across their entire book of business and deliver Retention-as-a-Service (RaaS). The result is measurable impact and scale, including 50% increased CSM capacity, 15% higher expansion, 95% forecast accuracy, and 20% reduced churn—all backed by a decade of CS expertise and the largest community of CS professionals.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,718

#### How Do G2 Users Rate Gainsight Customer Success?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 7.9/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 8.6/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Gainsight Customer Success?

- **Seller:** [Gainsight Inc.](https://www.g2.com/sellers/gainsight-inc)
- **Company Website:** www.gainsight.com
- **Year Founded:** 2009
- **HQ Location:** San Francisco, CA
- **Twitter:** @GainsightHQ  
13,119 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=85a34abb9897c7140c711174cddac2af3363ec5532f5b0ba46c2fa230fde5273&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F841640%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,129 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Customer Success Manager, Senior Customer Success Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 56% Medium, 32% Large

#### What Do G2 Reviewers Say About Gainsight Customer Success?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Gainsight, praising its organization and comprehensive account tracking features.
- Users value the **centralized information** in Gainsight, which helps them efficiently track account interactions and generate insights.
- Users value the **visibility** Gainsight provides through a unified dashboard, enhancing organization and customer engagement effortlessly.
- Users value the **intuitive customer support** of Gainsight, enhancing productivity and proactive engagement for their teams.
- Users value the **intuitive interface** of Gainsight Customer Success for its ease of navigation and clear data visibility.

##### Cons

- Users find Gainsight Customer Success **not intuitive** , requiring formal training and having a clunky interface that complicates user experience.
- Users note the **lack of custom reporting features** limits detailed data analysis and overall functionality of Gainsight.
- Users highlight the **steep learning curve** for customizing dashboards, requiring significant technical skills for effective use.
- Users find it challenging due to **limited customization** options in Gainsight, leading to a less user-friendly experience.
- Users find Gainsight Customer Success to have a **complexity that can overwhelm** and slow down productivity at times.

#### What Are Recent G2 Reviews of Gainsight Customer Success?

**["Gainsight Unifies Customer Health Data with Powerful Staircase Insights"](https://www.g2.com/survey_responses/gainsight-customer-success-review-12879507)**

**Rating:** 5.0/5.0 stars

_— Scott M._

[Read full review](https://www.g2.com/survey_responses/gainsight-customer-success-review-12879507)

**["Always-Available Support That Finds a Solution"](https://www.g2.com/survey_responses/gainsight-customer-success-review-12972699)**

**Rating:** 4.5/5.0 stars

_— Octavio M._

[Read full review](https://www.g2.com/survey_responses/gainsight-customer-success-review-12972699)

#### What Are G2 Users Discussing About Gainsight Customer Success?

- [What is Gainsight used for?](https://www.g2.com/discussions/what-is-gainsight-used-for) - 2 comments
- [What is Gainsight PX?](https://www.g2.com/discussions/gainsight-what-is-gainsight-px) - 2 comments
- [Who are Gainsight competitors?](https://www.g2.com/discussions/who-are-gainsight-competitors)
- [What is Gainsight software?](https://www.g2.com/discussions/what-is-gainsight-software) - 2 comments

[
UserTesting
](https://www.g2.com/products/usertesting/reviews)

By [UserTesting](https://www.g2.com/sellers/usertesting)

[

4.4/5(792)

](https://www.g2.com/products/usertesting/reviews)

What do users say?

Users consistently praise the platform for its ease of use and quick feedback capabilities, which streamline the process of gathering valuable insights from real users. The intuitive interface and div

Pros and Cons

[
Ease of Use (86)
](https://www.g2.com/products/usertesting/reviews?qs=pros-and-cons)[
Testing Difficulties (28)
](https://www.g2.com/products/usertesting/reviews?qs=pros-and-cons)

### [UserTesting](https://www.g2.com/products/usertesting/reviews)

UserTesting is the leader in human insight. Our Human Insight Engine empowers teams to validate decisions, co-innovate at scale, and accelerate the path to their best products and experiences. By embedding real human feedback into every stage of development—from ideation to launch—organizations can eliminate guesswork, align stakeholders, and deliver experiences that truly meet evolving customer needs.

**Average Rating:** 4.4/5.0

**Total Reviews:** 734

#### How Do G2 Users Rate UserTesting?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10)
- **Customer Effort Score (CES):** 6.8/10 (Category avg: 8.1/10)
- **Customer Satisfaction (CSAT) Score:** 6.7/10 (Category avg: 8.6/10)
- **Net Promoter Score (NPS):** 6.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind UserTesting?

- **Seller:** [UserTesting](https://www.g2.com/sellers/usertesting)
- **Company Website:** www.usertesting.com
- **Year Founded:** 2007
- **HQ Location:** San Francisco, CA
- **Twitter:** @usertesting  
42,832 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=73442a6f9daab3f3de2836e2f4625bacfccf35b241b94c14334b3b9d6b8521b4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F564709%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,876 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** UX Researcher, Product Designer
- **Top Industries:** Computer Software, Financial Services
- **Company Size:** 41% Large, 37% Medium

#### What Do G2 Reviewers Say About UserTesting?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of use** of UserTesting, enabling quick feedback and efficient testing processes.
- Users appreciate the **valuable insights** from UserTesting, aiding in effective understanding of consumer sentiment and feedback.
- Users appreciate the **time-saving feedback** from UserTesting, enabling swift decisions based on real user interactions.
- Users value the **helpful and responsive customer support** of UserTesting, enhancing their testing experience significantly.
- Users value the **insightful feedback features** of UserTesting, enhancing their understanding of consumer sentiment effectively.

##### Cons

- Users experience **testing difficulties** due to limited question logic, participant quality, and technical issues impacting effectiveness.
- Users note the **missing features** in UserTesting, particularly regarding text formatting and survey navigation, affecting usability.
- Users report **survey issues** including long response times, participant quality concerns, and challenges in sharing findings.
- Users criticize UserTesting for being **expensive** , especially given the inconsistent quality of participants and support issues.
- Users find that the **limited functionality** of UserTesting, including inconsistent features and analysis, hampers their overall experience.

#### What Are Recent G2 Reviews of UserTesting?

**["Quick Access to Real Users with an Intuitive Dashboard and Rich Video Insights"](https://www.g2.com/survey_responses/usertesting-review-12946786)**

**Rating:** 4.5/5.0 stars

_— Luciana S._

[Read full review](https://www.g2.com/survey_responses/usertesting-review-12946786)

**["UserTesting Makes Gathering Genuine Feedback Fast and Simple"](https://www.g2.com/survey_responses/usertesting-review-12927269)**

**Rating:** 4.5/5.0 stars

_— Sambit Kumar B._

[Read full review](https://www.g2.com/survey_responses/usertesting-review-12927269)

#### What Are G2 Users Discussing About UserTesting?

- [What is UserTesting used for?](https://www.g2.com/discussions/what-is-usertesting-used-for) - 1 comment
- [What is UserZoom used for?](https://www.g2.com/discussions/what-is-userzoom-used-for)
- [What are the three types of user testing?](https://www.g2.com/discussions/what-are-the-three-types-of-user-testing)
- [Does user testing record your face?](https://www.g2.com/discussions/does-user-testing-record-your-face) - 2 comments
- [What does user testing do?](https://www.g2.com/discussions/what-does-user-testing-do) - 1 comment, 1 upvote

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- [Call & Contact Center](/categories/call-contact-center)
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- [Contact Center Payments](/categories/contact-center-payments)
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[Browse Experience Management Themes](/categories/experience-management/themes)

 ![Jeffrey Lin](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeffrey Lin")
JL

Researched and written by [Jeffrey Lin](https://research.g2.com/insights/author/jeffrey-lin)

Updated October 3, 2024

Experience management software consolidates feedback from a specific, target audience and delivers actionable insights and follow-up steps to close the loop. Experience management solutions build on the features provided by [survey software](https://www.g2.com/categories/survey) and [enterprise feedback management software](https://www.g2.com/categories/enterprise-feedback-management) by adding functionality that enables businesses to plan and take informed actions based on received feedback. Specifically, these tools deploy analytics dashboards for feedback data that is viewable by stakeholders across an organization. Some products will also provide gamification features or agent-based scoring metrics to incentivize employees to leverage insights offered by the platform.

Experience management solutions can be leveraged for different use cases across a business, including customer experience (CX), B2B account experience, product experience, and market research. Though most offerings specialize in only one use case, some products will target multiple groups of respondents and allow businesses to segment their audiences. Products that specialize in CX collect customer feedback and deploy insights to frontline employees who can execute closed-loop actions based on that feedback. Products designed for B2B account experience collect client feedback and deliver insights to sales or customer success teams. Product experience solutions help product management teams collect and analyze feedback about their customers’ experiences with a product. Finally, market research solutions provide special features like research panels to enable businesses to survey their target audience.

Experience management software offers the survey development and implementation features provided by survey products and the business-focused analytics features provided by enterprise feedback management solutions. Experience management tools differ from survey and enterprise feedback management tools because they offer additional features that allow for closed-loop actions to follow up on feedback.

Based on the stacking nature of these groups of products, the Experience Management, Enterprise Feedback Management, and Survey categories are mutually exclusive to provide clarity to the exact feature sets provided by each type of software solution.

To qualify for inclusion in the Experience Management category, a product must:

- Provide all the features of an enterprise feedback management solution
- Connect with other repositories of data
- Analyze and segment experience data across all points in the customer journey
- Deliver relevant, real-time insights from feedback to relevant stakeholders
- Provide multidirectional communication channels to allow stakeholders to respond to feedback or share it with leadership
- Facilitate closed-loop action items based on respondent sentiment

Top Tools at a Glance

| 

 | 

Multi-location reputation and review automation

 | 

User Review

"Reputation Management Life Saver!"

 |
| 

 | 

Centralized multi-location review and sentiment intelligence

 | 

User Review

"Visually pleasing & streamlined process. No complaints"

 |
| 

 | 

Multi-stakeholder feedback collection with branching analytics

 | 

User Review

"User-Friendly Surveys with AI Templates, Branching Logic, and Powerful Analytics"

 |
| 

 | 

End-to-end survey research with integrated analytics

 | 

User Review

"Intuitive Surveys, Results can be difficult to view"

 |
| 

 | 

Multi-location verbatim-to-action with closed-loop NPS

 | 

User Review

"It is a great experience using resonate!"

 |
| 

 | 

Cross-touchpoint VOC with closed-loop text analytics

 | 

User Review

"Powerful Customer Insights with Real-Time Actionability"

 |
| 

 | 

Microsoft-native triggered surveys with Power Automate workflows

 | 

User Review

"Effortless Draft Creation, As Intuitive As Canva"

 |
| 

 | 

Automated post-closing review collection and syndication

 | 

User Review

"Effortless Review Management, Seamless Integration"

 |
| 

 | 

Automated closed-loop NPS surveying with CRM triggers

 | 

User Review

"Very user-friendly and gets the job done!"

 |

* * *

Show More

* * *

## How Do You Choose the Right Experience Management Software?

### What You Should Know About Experience Management Software

### What is Experience Management Software?

Experience management (XM) software, also known as customer experience (CX) or customer experience management (CEM or CXM) software, refers to technology that helps manage an organization’s interactions with its customers across all channels and touchpoints in the customer journey. CXM software enables businesses to collect, consolidate, and analyze customer feedback, providing actionable insights throughout the customer journey and lifecycle. With real-time, advanced analytics, experience management tools help companies understand how feedback relates to their business metrics. With these products, the most successful businesses are able to use predictive analytics to act on potential issues before they arise. Experience management software also provides tools for closed-loop actions, meaning employees are empowered to take action on optimization of customer experiences by responding to customers or prioritizing product roadmaps based on feedback.

#### What Types of Experience Management Software Exist?

All experience management solutions offer the same basic functionality. The most common use case is CX; however, some products are able to target other types of audiences for feedback concerning product experience, brand experience, and even market research. Some experience management platforms also offer features for gauging employee experiences.

1. [**Customer experience (CX)**](https://www.g2.com/categories/experience-management/f/customer-experience) **:** Most experience management solutions are designed for targeting customers for feedback at various points in the customer journey. These platforms analyze feedback and deliver insights to customer-facing employees and other relevant stakeholders so immediate actions can be taken if necessary.
2. [**B2B account experience**](https://www.g2.com/categories/experience-management/f/b2b-account-experience) **:** This enables the collection of feedback from B2B clients and accounts on their experience with a business and its products or services. It helps deliver actionable insights to relevant stakeholders, such as sales and customer success teams.
3. **Brand experience:** Experience management products with features for brand experience collect feedback concerning brand perception and brand loyalty. These insights are delivered to relevant stakeholders like marketing professionals who use the data to improve brand positioning and develop new marketing strategies.
4. [**Product experience**](https://www.g2.com/categories/experience-management/f/product-experience) **:** Product experience solutions collect customer feedback concerning their experience with a product. Insights concerning product experiences are routed to product management teams who use customer feedback to fix bugs or prioritize their roadmaps.
5. [**Market research**](https://www.g2.com/categories/experience-management/f/market-research) **:** Businesses may use experience management solutions to perform market research. These tools collect feedback from a company’s audience or target market and provide market research-specific features like panels.

### What are the Common Features of Experience Management Software?

1. **Survey management:** A core feature of experience management software is the creation and distribution of surveys to customers. These tools allow businesses to solicit customer feedback through a variety of channels, including through their website, email, SMS, or in-app messages. While some customers may prefer to receive communications via email, others may be more inclined to respond to surveys sent through SMS, so it’s important for businesses to understand their customers’ preferences when requesting feedback.
2. **Text analytics:** In customer surveys, businesses may elect to include open-ended questions. This permits users to elaborate on “yes" or “no" responses, identify specific issues with a product, or describe personal experiences, contributing to a wider variety and depth of data. Experience management tools use machine learning and natural language processing (NLP) to analyze these open-ended text responses. Text analytics features help organizations understand customer sentiment, uncover trends, and identify opportunities, turning their customers’ feedback into actionable insights.
3. **Net promoter score (NPS):** Experience management software allows organizations to send NPS surveys to their customers. NPS is one of the primary metrics for CX and an indicator of business growth. These surveys ask how likely the customer is to recommend the product or service to a friend or colleague on a scale of 1 to 10. NPS surveys are typically followed by an open-ended question asking customers to elaborate on their ratings. Measuring NPS on a regular basis provides businesses with key insights into brand loyalty and customer engagement.
4. **Customer satisfaction (CSAT) scores:** CSAT is another common key performance indicator (KPI) used in measuring CX. This score is calculated by asking a customer how satisfied they were with a recent transaction on a rating scale. While NPS is a high-level KPI for customer loyalty, CSAT is typically focused on a specific point in the customer journey. Customers might receive a CSAT survey after making a purchase or speaking to a customer service representative.
5. **Customer effort score (CES):** Experience management software helps businesses measure a third CX metric, the CES. This is another customer service KPI that asks customers how much effort was required for them to get an issue resolved or a request handled. Tracking CES helps an organization identify opportunities to improve customer service processes to make customer experiences more effortless and intuitive.
6. **Closed-loop actions:** In contrast to enterprise feedback management, experience management solutions offer enhanced capabilities for closing the loop on customer feedback. For example, customer service teams may be notified of a negative response to a survey; experience management software would allow an agent to respond to that customer directly through the platform. Conversely, if a response is positive, the agent may ask the customer to leave a review or send a referral. Features for closing the loop empower businesses to take immediate action on customer feedback.

### What are the Benefits of Experience Management Software?

Experience management platforms help businesses bridge the gap between the experiences they believe they are delivering to customers and the experiences customers are actually receiving. Below are a few benefits of the software: 

- **Collect feedback:** Like enterprise feedback management software, experience management tools enable organizations to collect feedback from their customers with surveys that measure NPS, CSAT, and CES. While many of these tools focus on customer service, they can be leveraged across many different areas of a business, including product development, marketing, and even human resources. 
- **Provide analysis** : By combining and analyzing customer feedback from multiple channels, experience management software offers companies a holistic view of their customers’ experiences and how those experiences are impacting the business.
- **Voice of customer (VoC)**: Organizations invest in experience management tools to support their VoC programs. VoC, which is relatively new in the field of CX, is a market research technique focused on capturing customer feedback. Experience management software is used to gather and collaborate on data related to the VoC, empowering businesses to make data-driven decisions to meet their customers’ needs and expectations.

### Who Uses Experience Management Software?

Any business with a vested interest in promoting positive customer experiences benefits from experience management software. These platforms are leveraged by organizations across many different industries, including retail, healthcare, technology, financial services, hospitality, and nonprofit.

**Customer service:** Customer support and customer success teams are some of the heaviest users of experience management software. These departments work closely with business customers and play a major role in managing customer experiences. Customer service teams use experience management software to track CX metrics with surveys that measure NPS, CSAT, and CES. These metrics help businesses understand where they are falling short and how they can improve to meet the expectations of their customers. Experience management solutions flag negative customer feedback and provide teams with tools to follow up with those customers, turning negative experiences into positive interactions. Feedback collected through experience management tools is routed directly to a company’s contact center, where agents follow up with dissatisfied customers.

**Marketing:** Most consumers rely on reviews from their peers when they make purchasing decisions. As a result, positive customer experiences are a powerful tool for promoting a company’s products and services. Experience management software allows marketing teams to capture positive reviews and feedback that are shared on social media, added to marketing materials, or used as case studies.

**Product development:** Experience management software helps inform decision making around product updates and new product development. Text analytics and advanced reporting features allow product teams to identify pain points in the user experience. With these insights, product teams are able to add functionality or introduce new features that will improve customers’ experiences with the product.

### What’s the best experience management software for small businesses?

For small businesses aiming to enhance customer satisfaction and gather actionable feedback, [top small business experience management platforms](https://www.g2.com/categories/experience-management/small-business) include:

- [Birdeye](https://www.g2.com/products/birdeye/reviews) offers an all-in-one platform for reviews, surveys, and customer feedback, helping small businesses manage their online reputation and improve customer experience.
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) features conversational surveys and automation capabilities, allowing small businesses to engage customers effectively and analyze feedback for continuous improvement.

### What are the top experience management platforms for SaaS companies?

For SaaS companies seeking to optimize user experience and gather product feedback, leading experience management platforms on G2 include:

- [Qualtrics CoreXM](https://www.g2.com/products/qualtrics-strategy-research-formerly-corexm/reviews) provides advanced survey tools and analytics, enabling SaaS companies to collect and act on customer insights to enhance product offerings.
- [UserTesting](https://www.g2.com/products/usertesting/reviews) offers real-time user feedback through video recordings, helping SaaS companies understand user behavior and improve usability.

### What’s the most recommended experience management software for large enterprises?

For large enterprises aiming to manage complex customer journeys and gather comprehensive feedback, leading [enterprise-level experience management platforms](https://www.g2.com/categories/experience-management/enterprise) include:

- [Medallia Experience Cloud](https://www.g2.com/products/medallia-customer-experience/reviews) provides real-time feedback and AI-driven insights, enabling enterprises to understand customer sentiments and drive improvements across touchpoints.
- [Verint](https://www.g2.com/products/verint-verint-voice-of-the-customer/reviews) delivers tools for capturing and analyzing customer feedback across channels, helping enterprises enhance customer satisfaction and loyalty.

#### Software Related to Experience Management Software

[Enterprise feedback management software](https://www.g2.com/categories/enterprise-feedback-management)[:](https://www.g2.com/categories/enterprise-feedback-management) Enterprise feedback management solutions offer similar functionality to that of experience management software. These tools enable businesses to collect, analyze, and distribute customer feedback. Businesses may use these products instead of experience management solutions if closing the loop on feedback is unnecessary or if they use another platform to follow up with customers.

[Survey software](https://www.g2.com/categories/survey)[:](https://www.g2.com/categories/survey) Survey features serve as the foundation of experience management software. Businesses, as well as non-business entities, use survey software to create and share online surveys, quizzes, polls, and web forms.

[User research software](https://www.g2.com/categories/user-research)[:](https://www.g2.com/categories/user-research) User experience (UX) and product development teams may prefer user research software over experience management tools. User research platforms enable businesses to target customers or outside audiences for in-the-moment feedback on a product or brand. User research may be conducted through surveys, interviews, and focus groups.

[Employee engagement software](https://www.g2.com/categories/employee-engagement)[:](https://www.g2.com/categories/employee-engagement) Organizations dedicated to improving the health of their business understand that it’s important to gauge employee satisfaction as well as customer satisfaction. While experience management software helps businesses collect external customer feedback, employee engagement software may be used to conduct pulse surveys and track employee feedback.

### Challenges with Experience Management Software

**Lack of adoption:** Experience management software is designed to support robust customer service programs and cross-department collaboration. If a business does not already have plans and processes in place for experience management, it may be difficult for teams within the organization to adopt such a platform. Before implementing an experience management solution, executives should examine their current processes and consider whether employee training is needed to ensure the product is adopted across the company.

### How to Buy Experience Management Software?

The complexity of an experience management solution depends on the size of the business and what a business wants to accomplish. The software can be simplified with basic features for communicating with customers or have comprehensive features that would integrate with existing platforms or software products. However, the overall reason for a business to invest in customer experience management software is to achieve better customer experience and brand loyalty. Factors that businesses should consider include: 

**Business size capability:** Small and mid-sized companies can opt for CEM software that focuses on customer interactions and highlights the internal problems that might impact customer experience, such as monitoring live chat. However, larger enterprises can opt for a robust comprehensive software that helps in managing the complexities of various departments like marketing, sales, etc.

**Communication integration:** CEM needs to integrate well with various communication methods, such as social media, emails, etc. 

**Data integration:** CEM also needs to integrate with existing platforms like customer databases, customer relationship management (CRM) software, etc.