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# Campaign Monitor Features

##### 
## Integration (7)

Data Import & Export Tools

Tools for importing/exporting data to/from the platform to support campaign setup and reporting.

Integration APIs

Supports extensibility through APIs to build and manage integrations with third-party tools.

Breadth of Partner Applications

"Offers a wide range of plug-and-play integrations with third-party applications. "

CRM Integration

Integrates with CRM software, which can help provide context to your mailing lists.

Social Media Integration

Integrates with Social Media platforms, which can help expand your reach.

E-Commerce Integration

Integrates with e-commerce platforms, which can link directly to your online store.

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

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##### 
## Email Marketing (9)

Email and Mobile Preview

Make sure subscribers see email as intended. View emulated inboxes of major email providers and mobile devices (e.g., iOS, Android) to resolve rendering issues.

Manage Email Lists

List management tools include importing and maintaining subscriber data. Manage list segmentation, profile attribute management, and delivery status. Subscribers self-manage preferences.

High-Volume Sending

Ability to send thousands of unique, personalized emails per second.

Building and Personalizing Emails

Tools for designing, editing, and personalizing email content for recipients.

Sending Outbound Emails

Supports the ability to send outbound email campaigns to external recipients.

Manage Email Deliverability

Maximizes inbox placement by managing spam compliance and sender reputation.

Automated Email Responses

Automatically respond to user actions or triggers with predefined email messages.

Multi-user Account

Enables multiple users to login to the same account to maintain a single account for your entire marketing team.

Surveys

Ability to send secure and personalized survey invites to your contact list.

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##### 
## Reporting & Analytics (2)

A/B Testing

Run A/B tests on subject lines, areas of content (both images and text), from names, or send dates.

Basic Reporting

Basic campaign performance reporting such as delivery, open, click, and unsubscribe rates.

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##### 
## Administration (8)

Template Creation

Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.

Preset Template Availability

Quantity and quality of preset email templates for administrators to construct their own emails.

Custom Unsubscribe

Able to customize the unsubscribe templates, handler, and tracking.

Email Segmentation

Able to segment transactional emails based on their purpose.

Detailed Server Logs

Detailed logs for tracking and debugging mail server activity.

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Drip Campaigns

Send automated marketing emails based on user actions over a predetermined period

Customer Segmentation

Process of dividing customers into groups based on common characteristics

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##### 
## Integrations (12)

Webhooks

Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)

Event Tracking API

API used to track the status of emails.

Mail Send API

API used to send emails (e.g. Web API, SMTP API)

Spam Filter Testing

Testing to ensure emails do not go to recipient's spam folder.

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Activity Tracking

Track and document all activities across devices, networks, and other systems

A/B Testing

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

E-Commerce Integration

Integrates with e-commerce platforms.

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Domain Integration

Allows companies to connect landing pages to their existing domain.

Social Media Integration

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Multi-Channel Marketing

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

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##### 
## Platform (14)

Custom Tracking Domain

Ability to define a custom domain from which emails are sent.

Multiple Domains

Able to send emails from multiple domains.

Dedicated IP

Ability to use a dedicated IP for deliverability.

Documentation

Availability and quality of documentation for API, code library, implementation, and set up.

Sender Reputation Management

Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others.

Tracking & Reporting

Tracks emails sent and delivery rates and compiles them into standard reports.

Enterprise Scalability

Provides features and infrastructure to allow scaling for large organizations.

Performance and Reliability

Emails are consistently received and software performs reliably.

Workflow Management

Create, design and manage workflows for repetitive tasks

List Management

Manage contacts across multiple mailing lists

Template Management

Create, save, and re-purpose templates for emails, forms, etc.

Email Management

Manage, store and organize emails within the system or via third-party apps

Subscription Management

Process of managing customer subscription lifecycle for a recurring service or a product

Click Tracking

Track the amount of clicks on individual products to measure campaign results

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##### 
## Diagnosis (4)

IP Address

IP address quality analysis.

Domains

Sending domain quality analysis.

Content

Email content analysis.

Policy Compliance

Determing email and domain compliance with policies such as DMARC.

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##### 
## Tracking (5)

Processing Time

Measuring of delivery latency/processing time.

Placement

Tracking which folder email appears in.

Open Rate

Tracking open rate across recipients.

Time to Open

Tracking time between delivery and open.

Alerts

Notifications related to placement and opening.

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##### 
## Reporting (4)

Campaign Performance

Measuring overall campaign performance across recipients.

Domain Reputation

Measuring overall reputation related to specific sending domains.

Brand Reputation

Measuring overall reputation of brand based on all email activity.

Blacklist and Whitelist

Tracking recipient tagging of domains for blacklists and whitelists.

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##### 
## Segmentation (2)

A/B Testing

Provides native A/B testing for content and campaigns.

Customer Profiles

Allows users to build and analyze customer profiles.

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##### 
## Targeting (2)

Behavioral Targeting

Presents messaging depending on customer behavior.

Contextual Targeting

Presents messaging depending on customer context.

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##### 
## Triggered Content (3)

Geofencing

Content triggered by customer's given geolocation.

Triggered Emails

Emails triggered by customer activity or behavior.

Triggered Messages

Messages triggered by customer activity or behavior.

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##### 
## Personalized Content (3)

Recommendation Engine

Provides recommendations based on customer metrics.

Personalized Discounts

Calculates and presents customized discounts.

Website Personalization

Personalizes web experiences and presented content based on customer metrics.

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##### 
## Templates (4)

Text and Themes

Allow users to edit text and themes on email templates

Stock Images

Provide a library of stock images to use for emails

Proofing

Offer email proofing capabilities

Mobile Responsive

Provide mobile responsive email templates

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##### 
## Edit (3)

Pre-Made

Offer pre-made email templates

Build

Allow users to create their own email templates

HTML

Use drag-and-drop HTML editing to create email templates

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##### 
## Logistics (4)

Analytics

Provide analytics reporting so that users can see how their campaigns perform

Issues

Allow for users to identify potential issues that would stop their emails from sending

Integrations

Integrate with email software or email marketing and marketing automation platforms

Shareable Link

Ability to share email templates via a link to collect feedback on the created emails easily

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##### 
## Text Messaging (13)

Bulk SMS

Enables users to send mass text message campaigns

Two-Way Text Messaging

Facilitates two-way text messaging to encourage consumer engagement and loyalty

Text Scheduler

Provides the ability to schedule single or bulk text messages to recipients on a specific date and time

Automatic Replies

Provides automatic text message replies to recipients

Automatic URL Shortening

Provides automatic URL shortening to use less characters via text

MMS Marketing

Sends out multimedia via text messages, such as coupons, pictures, and audio

Personalization

Offers features for personalizing text messages based on customer information or past behavior

Transactional SMS

Allows users to establish automated workflows and triggers to deliver transactional text messages

Link Shortening

Shorten long links into custom or branded links

SMS Messaging

Send messages via SMS

Scheduled Messaging

Send individual or bulk text messages at predetermined times

Chat/Messaging

Communicate using direct chat or messages within the system

2-Way Messaging

Send and receive text messages to communicate with clients or prospects in real-time

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##### 
## Platform Basics (5)

Editing Platform

Contains an editing form for emails or email codes for test submission

Spam Filter Testing

Has a dedicated spam filter testing feature, which tests the rate at which the email is sent through spam filters

A/B Testing

Has a dedicated A/B testing feature, which compares multiple email campaigns

Deliverability Testing

Has a dedicated deliverability testing feature, which tests the end result of a sent email

Design Testing

Has a dedicated design testing feature, which tests email code, formatting, and other design aspects

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##### 
## Platform Data (3)

Performance

Contains tools to visalize campaign performance

Dashboard

Has a centralized dashboard for users to interact with

Analytics

Contains a way to visualize campaign analytics

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##### 
## SMS Platform (7)

Reporting

Provides pre-built or customizable performance reports

Marketing Automation

Automate workflows and trigger campaigns based on customer actions

White Label

Offers a white labeling service for agencies or resellers to customize platform branding

Text-to-Landline

Text enables landline phones so users can receive text messages sent to an existing business number

Short Codes

Provides businesses with 5- to 6-digit short codes for running text marketing campaigns

API Integration

Facilitates the integration of text messaging into existing business applications through an SMS gateway API

QR Codes

Matrix barcode that stores information

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##### 
## Page Customization (5)

Drag and Drop

Allows users to drag and drop items and content to customize their site's look.

Templates

Provides ready-made templates for simplified landing page creation.

Advanced Customization

Allows users to edit a page's HTML or CSS code, or add custom code.

Content Library

Allows users to upload and manage content such as photos, videos, and audio.

Email Templates

Pre-made examples and templates for emails

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##### 
## Page Optimization (7)

A/B Testing

Enables users to test changes to a page by administering the change to a portion of visitors and measuring conversion.

Mobile Responsive

Creates mobile responsive pages for optimized viewing on mobile devices.

Web Analytics

Gives users insight into unique pageviews, conversions, visitor location and device type, etc.

SEO

Optimizes content to increase search engine result rankings.

Real-Time Analytics

Analyze and gain insights into data in real-time

Campaign Analytics

Track and interpret campaign performance metrics

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

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##### 
## Generative AI (6)

AI Text Generation

Allows users to generate text based on a text prompt.

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

AI Text Generation

Allows users to generate text based on a text prompt.

AI Text Generation

Allows users to generate text based on a text prompt.

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Lead Generation

Manage the process of attracting and converting business prospects into leads

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##### 
## Agentic AI - Personalization Engines (6)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

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##### 
## Agentic AI - Personalization (7)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

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##### 
## Agentic AI - SMS Marketing (9)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Natural Language Interaction

Engages in human-like conversation for task delegation

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Campaign Planning

Plan and strategize marketing campaigns

Multi-Language

Manage and support multiple languages

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##### 
## Agentic AI - Email Marketing (5)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Multi-step Planning

Ability to break down and plan multi-step processes

Cross-system Integration

Works across multiple software systems or databases

Cross-system Integration

Works across multiple software systems or databases

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##### 
## Agentic AI - Email Deliverability (5)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Show More

##### 
## Agentic AI - Email Template Builder (2)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Show More

##### 
## Agentic AI - Email Testing (5)

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Cross-system Integration

Works across multiple software systems or databases

Adaptive Learning

Improves performance based on feedback and experience

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Decision Making

Makes informed choices based on available data and objectives

Show More

##### 
## AI Automation - SMS Marketing (1)

AI SMS

Uses AI to automate audience targeting, SMS message personalization, and performance optimization.

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##### 
## AI Content Generation - SMS Marketing (1)

AI SMS

Use AI to generate personalizaed SMS copy for SMS campaigns

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##### 
## AI Personalization - Personalization (3)

Predictive Recommendations

Uses AI to recommend products, content, offers, or experiences based on customer behavior, preferences, and historical interactions.

Audience Segmentation

Uses AI to dentify and build audience segments using customer attributes, behaviors, and engagement data.

Adaptive Content

Use AI to dynamically adapt content for each visitor using behavioral, contextual, and customer data

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##### 
## Additional Functionality (181)

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Visual Analytics

Interact with data visualization elements, such as charts and graphs, to drill down into data

Real-Time Analytics

Analyze and gain insights into data in real-time

Behavior Tracking

Track visitors'/audience's responses across web pages and other optimized content

Website Personalization

Customize website features

Recommendations

Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement

Real-Time Reporting

Active reporting of data and metrics

Content Analytics

Behavioral Targeting

Display advertising and marketing messages to users based on their browsing history and preferences

Account Based Marketing

Provide personalized marketing content

Website Analytics

Track and analyze information regarding website visitors

Customer Segmentation

Process of dividing customers into groups based on common characteristics

Customer Profiles

Record customer information, purchase history, and other notes

Template Management

Create, save, and re-purpose templates for emails, forms, etc.

Multi-Channel Marketing

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Customizable Branding

Add customized logos and colors to align with company branding

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

API

Application programming interface that allows for integration with other systems/databases

Abandoned Cart Saver

Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout

Drag & Drop

Assemble applications and processes by dragging over and arranging pre-built components

Contextual Targeting

Experience Management

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

WYSIWYG Editor

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Multi-Campaign

Manage multiple campaigns in one system

Campaign Segmentation

Group campaigns by project, client, or campaign for better management.

A/B Testing

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Customizable Forms

Customize contracts and forms to collect specific information

Email Marketing

Create and send email blasts/campaigns

Third-Party Integrations

Set up connections to third-party platforms to improve business processes

Customizable Branding

Add customized logos and colors to align with company branding

Email Monitoring

Ability to oversee and optimize the operations of a mail server

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Mobile Access

Access software remotely via mobile devices

WYSIWYG Editor

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Real-Time Data

Receive data and information in real time

Unsubscribe Database

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Drag & Drop

Assemble applications and processes by dragging over and arranging pre-built components

Geolocation

Determines the location of a device using GPS or an IP address

Event Triggered Actions

Predefined actions automatically performed on the occurance of specific events

Simple Mail Transfer Protocol (SMTP)

Internet standard communication protocol to transmit electronic mails

Contact Database

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Campaign Analytics

Track and interpret campaign performance metrics

SMS Messaging

Send messages via SMS

Customizable Forms

Customize contracts and forms to collect specific information

Autoresponders

Create and automatically send premade copy in response to customer messages

Email Marketing

Create and send email blasts/campaigns

Message Personalization

Personalize text messages using templates and custom fields

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Dynamic Content

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Customizable Fields

Customize data fields to support various needs and use cases

Campaign Scheduling

Set campaign schedules by selecting start, pause, and end dates

Email Distribution

Campaign Scheduling

Set campaign schedules by selecting start, pause, and end dates

Reputation Management

Monitor and manage customers' perceptions about a business, product, or service

Polls/Voting

Enable custom polls/voting to facilitate decision-making or increase engagement

Compliance Management

Track and manage adherence to policies for any service, product, process, or supplier

Customer Segmentation

Process of dividing customers into groups based on common characteristics

Landing Pages/Web Forms

Create landing pages or online forms designed to capture new leads and prospects

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

API

Application programming interface that allows for integration with other systems/databases

Text-to-Win

Messaging system designed for contests and sweepstakes

Mobile Coupons

Electronic coupons delivered to a mobile device that can be exchanged for a discount

Natural Language Processing

Process and analyze human language in text or audio form

Customizable Templates

Pre-designed layouts that can be customized to match preferences and requirements

Drip Campaigns

Send automated marketing emails based on user actions over a predetermined period

Contact Management

Manage, organize, and store contact information

Activity Tracking

Track and document all activities across devices, networks, and other systems

Communication Management

Manage and track all internal and external communication conducted via calls, email, text, or chat

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Keyword Tracking

Track and monitor a specific set of keywords

Multi-Campaign

Manage multiple campaigns in one system

Mass Texting

Send messages to multiple subscribers at the same time

Interaction Tracking

Track interaction history by documenting conversations for contacts

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Consent Management

Manage user consent requests and documents

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Open Rate Tracking

Track the number of open emails, messages, and texts for any campaign

Generative AI

Use AI to generate content in the form of text, images, videos, etc.

Automated Responses

Automatic reply functionality for incoming messages

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Templates

Sample files or documents that could be customized as needed or used as is

Survey Builder

Create and manage surveys

Contact Database

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Real-Time Notifications

Notifications that are delivered to users as soon as an event occurs

Customizable Fields

Customize data fields to support various needs and use cases

Reminders

Timed notification for any upcoming task, deadline, appointment, or activity

Mobile Alerts

Notifications via mobile devices

Automated Scheduling

Automatically create schedules based on business needs or employee availability and qualifications

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

MMS

Sending/receiving messages with multimedia content like images, audio, or video over a cellular network

Event Triggered Actions

Predefined actions automatically performed on the occurance of specific events

Mobile Keywords

Unique word that contains letters or numbers that identifies specific campaigns

Audience Targeting

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Template Management

Create, save, and re-purpose templates for emails, forms, etc.

Autoresponders

Create and automatically send premade copy in response to customer messages

Survey/Poll Management

Create and administer polls and surveys

Personalization

Adjust communications based on previous interactions or personal preferences

Autoresponders

Create and automatically send premade copy in response to customer messages

Customer Segmentation

Process of dividing customers into groups based on common characteristics

Newsletter Management

Create and update newsletter content to increase engagement

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

WYSIWYG Editor

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Preview Functionality

Preview materials before finalizing projects

Email Tracking

Track delivered, received, and opened emails

Email Campaign Management

Plan, execute, and analyze email marketing campaigns

Landing Pages/Web Forms

Create landing pages or online forms designed to capture new leads and prospects

Customizable Branding

Add customized logos and colors to align with company branding

Lead Capture

Automatically identify and save contact information of potential customers

Mobile Optimization

Optimize content to ensure it is easily accessible for mobile users

Customer Journey Mapping

Visualize and analyze customer experience across all touchpoints and channels

ROI Tracking

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Customizable Fields

Customize data fields to support various needs and use cases

Reporting/Analytics

View and track pertinent metrics to find patterns and gain insights from data

Click Tracking

Track the amount of clicks on individual products to measure campaign results

List Management

Manage contacts across multiple mailing lists

GDPR Compliance

Ensure compliance with the General Data Protection Regulation protocols

Subscriber Management

Add or remove subscribers from mailing lists

Email Sequences

Set up automated email sequences to streamline outreach and engage leads/contacts

Campaign Scheduling

Set campaign schedules by selecting start, pause, and end dates

Event Triggered Actions

Predefined actions automatically performed on the occurance of specific events

Multi-Language

Manage and support multiple languages

Template Management

Create, save, and re-purpose templates for emails, forms, etc.

Customizable CTAs

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Real-Time Analytics

Analyze and gain insights into data in real-time

Dynamic Content

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

CAN-SPAM Compliance

Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act

Multi-Channel Marketing

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

HTML Editor

Add, edit, and manipulate HTML code directly

Contact Management

Manage, organize, and store contact information

Drip Campaigns

Send automated marketing emails based on user actions over a predetermined period

Campaign Analytics

Track and interpret campaign performance metrics

Product Recommendations

Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history

Image Library

Store and manage images

Workflow Automation

Streamlining repetitive tasks and activities through automated and predefined workflows

Campaign Segmentation

Group campaigns by project, client, or campaign for better management.

Form Builder

Adds a customizable form to the landing page, usually for the purposes of lead generation

Contact Management

Manage, organize, and store contact information

Website Management

Built-in website builder or integration with third-party site

API

Application programming interface that allows for integration with other systems/databases

Drip Campaigns

Send automated marketing emails based on user actions over a predetermined period

Email Marketing

Create and send email blasts/campaigns

Event Triggered Actions

Predefined actions automatically performed on the occurance of specific events

Website Publishing Options

Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain

Engagement Tracking

Tracks metrics that provide insight into how a user interacts with any interface or product

Email Management

Manage, store and organize emails within the system or via third-party apps

Customizable Branding

Add customized logos and colors to align with company branding

Template Management

Create, save, and re-purpose templates for emails, forms, etc.

Conversion Rate Optimization

Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Customizable Forms

Customize contracts and forms to collect specific information

SEO Management

Optimize and manage the search engine optimization efforts for a website or digital content

Real Time Editing

Preview and make real-time changes in the web content

Conversion Tracking

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Forms Management

Store, manage and track all forms in a centralized location

Widgets

An extended application or connector that enables users to perform additional services with their current set of tools

Lead Management

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Customizable Fields

Customize data fields to support various needs and use cases

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Autoresponders

Create and automatically send premade copy in response to customer messages

WYSIWYG Editor

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

CRM

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Activity Tracking

Track and document all activities across devices, networks, and other systems

Design Management

Collaborate on creating a product by sharing and adjusting designs through a shared portal

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Responsive Web Design

Web design that automatically adjusts to look good on different screen sizes

Reporting & Statistics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Lead Capture

Automatically identify and save contact information of potential customers

AI Copilot

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Customer Segmentation

Process of dividing customers into groups based on common characteristics

Web Forms

Web form that allows users to enter data that is sent and processed for different reasons

Show More

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## Technology Glossary Features

View full feature definition

View definitions of the features and discover new technology terms.

[View Glossary](/glossary)

[Webhooks](/glossary/webhooks-definition)

What are webhooks and why are they useful? Our G2 guide can help you understand webhooks and their use cases.

[Email Segmentation](/glossary/email-segmentation-definition)

Email segmentation is the process of segregating a contact database to create email segments with shared and similar characteristics. Learn more about email segmentation, best practices, and how email marketers can perform email segmentation.

[Dedicated IP](/glossary/dedicated-ip-definition)

What is dedicated IP and how does it help organizations? Our G2 guide can help you understand dedicated IP and the benefits it offers.

Campaign Monitor Comparisons

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##### Categories on G2

[
SMS Marketing
](https://www.g2.com/categories/sms-marketing)[
Email Deliverability
](https://www.g2.com/categories/email-deliverability)[
Landing Page Builders
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[
Email Marketing
](https://www.g2.com/categories/email-marketing)[
Email Template Builder
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Personalization
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Transactional Email
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Personalization Engines
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Email Testing
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What statistical analysis techniques and tools are most useful for a business intelligence or research team that needs to go beyond basic pivot tables?
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Which emergency management software provides real-time situational awareness and mass communication during security incidents?
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What's the best app for managing corporate events
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