What I like best about Braze is its flexibility and ease of use for creating personalized, targeted customer journeys. Features like Liquid personalization, segmentation, frequency capping, and Canvas make it powerful for building and managing complex campaigns efficiently. Review collected by and hosted on G2.com.

Braze can have a bit of a learning curve, especially when working with advanced features like Liquid, Canvas, and complex segmentation. Some configurations can also feel less intuitive at first and may require additional time to understand. Review collected by and hosted on G2.com.

Multichannel, the operator does wonders whenever I don't know something it solves for me right away. Review collected by and hosted on G2.com.

We don't have enough credits for the agents on canvas, but for the rest is so easy to use. Also the operator doesn't save the history chat, that is something we would want to see soon. Review collected by and hosted on G2.com.

Their software platform is incredibly powerful, gives you a ton of options and really enables you to reach the customer where they are at. Review collected by and hosted on G2.com.

It is built around a DTC/e-commerce use case, and it can be complicated to a apply it to a B2B use case. Their customer support is lacking, they don't provide the guidance and support that we receive from other software providers, which makes the complicated use case harder to work through. Review collected by and hosted on G2.com.

I love how user-friendly Braze is. The updates are consistently rolling in every week, showing how close to its customers the Braze product managers, and customer success managers are. The ability to build canvases visually and simply, without needing engineers or code, is incredibly valuable. Everything on the platform is simple yet powerful, and our campaigns powered by Braze have been more successful compared to our previous CRM platforms. With Braze, I can take an idea and make it come to life quickly, and explain those journeys to other teams easily because of its visual and easy-to-understand Canvas building features. This makes it not just specific and tailored to the user, but also a powerful business tool. Review collected by and hosted on G2.com.

I think Braze can improve on reporting, such as having live reporting during a campaign. send or hourly reports; that said, there isn’t much about Braze that I dislike Review collected by and hosted on G2.com.

I love how you can integrate channels and control when a user sees a message. Braze is also always rolling out new features, which consistently makes our work easier and more efficient. Review collected by and hosted on G2.com.

One downside of Braze was that it didn’t have an account feature (though it does now). Beyond that, I still feel there’s a lack of truly easy customization when it comes to building and placing in-app messages. There also needs to be more opt-in functionality that mimics other in-app message products so we can compete.

I also find in-app messages within a canvas difficult to use. Having to create a custom event for every in-app message, combined with the fact that it needs to download and therefore won’t show immediately, makes some journeys essentially moot. Review collected by and hosted on G2.com.

Braze is by far the best esp I have used in my professional career, across Hubspot, Marketo, and SFMC. The power behind it paired with it's user focused design make it easy to use, intuitive to solution within, and the support from Braze CS specialists make it a truly memorable experience. Review collected by and hosted on G2.com.

I used to think the achieving vs deleting debacle was something I disliked, but having moved companies earlier this year to somewhere using SFMC it has become increasingly clear that this is a benefit of the product, and not a drawback.

The only challenge I have with braze is I wish there was a guide based on past users who migrated from SFMC to Braze and included use cases or case studies articulating how they switched their mental approach to marketing based on the tool changing. Our PLO partners are EXCELLENT but I also like to learn on my own, so some type of guide/playbook would be great to support our migration. Review collected by and hosted on G2.com.

I love how robust the platform is. The ability to orchestrate journeys on a single screen saves so much time. The dedication to R&D and innovation make it easy to keep using them. All of the tech partnerships also make it easy to fill in the gaps that we may need, for example the Snowflake datashare. Review collected by and hosted on G2.com.

While I love how Braze is always innovating, there is some communication missed during transitions between an old feature and a new one. When we ask our CSM about how to go about the changes, it seems like there isn't training done or they rely heavily on the internal AI tool that may not have the exact answer we're looking for. Review collected by and hosted on G2.com.

I have used it for last 10 years, so I'm very familiar with how to use it and what it can do to send emails, push, sms and in app messages. Review collected by and hosted on G2.com.

The capabilities haven't changed much in the last 10 years since I started. The UX can be a bit clunky - with AI, other programs I've used have gotten a lot more fluid in sending campaigns. Review collected by and hosted on G2.com.

Braze makes easy integrations between softwares and technology possible. It integrates beautifully across different channels and softwares and helps in analyzing multiple sources from a single screen and use the data for maximum optimization of resources. It’s easy to use and analyze the gained data, and it creates a smooth support system between channels and boosts the feedback. Review collected by and hosted on G2.com.

The AI is average here. It’s only capable when prompts or enough data is given. Review collected by and hosted on G2.com.

I love how Braze makes it easy to reach our users and helps streamline communications. The interface is very easy to use and intuitive, even if you don't have a strong marketing background, helping small teams have big impacts. I appreciate that the user interface does a great job of explaining different options and makes it easy to complete campaigns, allowing team members outside of marketing roles to build successful campaigns. Additionally, having templates has made the setup process much easier. Review collected by and hosted on G2.com.

It can be difficult to co-manage campaigns with other team members. It's tricky to edit a campaign once it's completed, and you can't view data files another team member uploaded. It would also be great if changes auto-saved periodically. Review collected by and hosted on G2.com.