--- title: Braze Reviews meta\_title: 'Braze Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1689 reviews by the users' company size, role or industry to find out how Braze works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 1689 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Braze Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs. [(385 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677228&qs=pros-and-cons#reviews) Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns. [(189 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677044&qs=pros-and-cons#reviews) Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. [(151 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677735&qs=pros-and-cons#reviews) Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable. [(151 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1676219&qs=pros-and-cons#reviews) Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels. [(151 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1675676&qs=pros-and-cons#reviews) Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features. [(159 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677028&qs=pros-and-cons#reviews) Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities. [(149 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1676176&qs=pros-and-cons#reviews) Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage. [(102 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1675568&qs=pros-and-cons#reviews) Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks. [(93 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1675852&qs=pros-and-cons#reviews) Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging. [(86 mentions)](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1675466&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Braze ##### 1. Ease of Use Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs. [ See 385 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677228&qs=pros-and-cons#reviews) See Related User Reviews ![Aimee C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aimee C.") AC Aimee C. Mid-Market (51-1000 emp.) 3.5/5 "Intuitive and Efficient Omnichannel Solution" What do you like about Braze? I appreciate Braze for its easy interface and quick sending times, which really help streamline our communications. The platform is intuitive, and I f ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Seamlessly Powerful UI with Stellar Reliability" What do you like about Braze? I really like Braze for its easy and time-efficient customer segment creation and campaign management, making it simple to test campaigns. The UI is v ##### 2. Intuitive Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns. [ See 189 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677044&qs=pros-and-cons#reviews) See Related User Reviews ![Nika G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nika G.") NG Nika G. Mid-Market (51-1000 emp.) 4.5/5 "Advanced CRM for your app and web product" What do you like about Braze? Braze is an excellent choice among customer engagement platforms: primarily due to its exceptional focus on multi-channel orchestration, powerful pers ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Best in class CRM suite" What do you like about Braze? Braze has the most intuitive interface of any CRM suite I've used in my career. The growing feature set is impressive, the support is excellent, and m ##### 3. Automation Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. [ See 151 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677735&qs=pros-and-cons#reviews) See Related User Reviews ![Nika G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nika G.") NG Nika G. Mid-Market (51-1000 emp.) 4.5/5 "Advanced CRM for your app and web product" What do you like about Braze? Braze is an excellent choice among customer engagement platforms: primarily due to its exceptional focus on multi-channel orchestration, powerful pers ![Juan Diego C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Juan Diego C.") JC Juan Diego C. Enterprise (\> 1000 emp.) 5.0/5 "Experimentation Facilities" What do you like about Braze? Braze AI & decision studio for timming optimization communications and Technical and workflow efficiency. ##### 4. Customer Support Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable. [ See 151 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1676219&qs=pros-and-cons#reviews) See Related User Reviews ![Nika G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nika G.") NG Nika G. Mid-Market (51-1000 emp.) 4.5/5 "Advanced CRM for your app and web product" What do you like about Braze? Braze is an excellent choice among customer engagement platforms: primarily due to its exceptional focus on multi-channel orchestration, powerful pers ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Best in class CRM suite" What do you like about Braze? Braze has the most intuitive interface of any CRM suite I've used in my career. The growing feature set is impressive, the support is excellent, and m ##### 5. Features Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels. [ See 151 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1675676&qs=pros-and-cons#reviews) See Related User Reviews ![Kari F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kari F.") KF Kari F. Mid-Market (51-1000 emp.) 3.5/5 "Great all in one tool for marketing" What do you like about Braze? I like all of the options to customize your campaign. ![Aimee C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aimee C.") AC Aimee C. Mid-Market (51-1000 emp.) 3.5/5 "Intuitive and Efficient Omnichannel Solution" What do you like about Braze? I appreciate Braze for its easy interface and quick sending times, which really help streamline our communications. The platform is intuitive, and I f ### 5 Cons or Disadvantages of Braze ##### 1. Learning Curve Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features. [ See 159 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1677028&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 4.5/5 "Multiple channels in one place with lots of capabilities to move data around" What do you dislike about Braze? Braze is a large product built for different types of businesses, but it doesn’t feel like it’s really targeting big companies with large MarTech team ![Kari F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kari F.") KF Kari F. Mid-Market (51-1000 emp.) 3.5/5 "Great all in one tool for marketing" What do you dislike about Braze? Because of the number of options, it take a little bit to understand where to go and what to do for the desired results ##### 2. Missing Features Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities. [ See 149 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1676176&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 4.5/5 "Multiple channels in one place with lots of capabilities to move data around" What do you dislike about Braze? Braze is a large product built for different types of businesses, but it doesn’t feel like it’s really targeting big companies with large MarTech team ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Best in class CRM suite" What do you dislike about Braze? Braze Segmentation needs quite a bit of work. Having to use CDP tools like Segment or High touch is almost a necessity because some basic segmentation ##### 3. Limitations Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage. [ See 102 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1675568&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Powerful CRM" What do you dislike about Braze? The pricing model is genuinely frustrating — complex, opaque, and seemingly always in flux. It's hard to forecast costs confidently, and the lack of t SH Shana H. Mid-Market (51-1000 emp.) 5.0/5 "Revolutionizing Client Strategy with Seamless AI Integration and Support" What do you dislike about Braze? Nothing. ##### 4. Limited Features Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks. [ See 93 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1675852&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Best in class CRM suite" What do you dislike about Braze? Braze Segmentation needs quite a bit of work. Having to use CDP tools like Segment or High touch is almost a necessity because some basic segmentation ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Seamlessly Powerful UI with Stellar Reliability" What do you dislike about Braze? I think Braze could give more individual control over channels to allow us to pause/start specific channels within a canvas. As if we have a multi-cha ##### 5. Steep Learning Curve Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging. [ See 86 mentions ](https://www.g2.com/products/braze/reviews?filters%5Bsentiment_snippet%5D=1675466&qs=pros-and-cons#reviews) See Related User Reviews ![Kari F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kari F.") KF Kari F. Mid-Market (51-1000 emp.) 3.5/5 "Great all in one tool for marketing" What do you dislike about Braze? Because of the number of options, it take a little bit to understand where to go and what to do for the desired results ![Louise D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Louise D.") LD Louise D. 5.0/5 "Powerful Segmentation, Challenging Onboarding" What do you dislike about Braze? It's quite a steep learning curve, so it's quite difficult for people who haven't used Braze before to get up to speed with how it works. There's some ![Maicon V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Maicon V.") MV Maicon V. Analista Martech Mid-Market (51-1000 emp.) 3/5/2026 "Updates and automation that make daily life easier, with quick and helpful support" 4/5 What do you like best about Braze? The updates have made my day-to-day easier. The support is quick and helpful, and there are many new tools that assist with automation. Additionally, the integration with various partners helps a lot. Review collected by and hosted on G2.com. What do you dislike about Braze? Some areas still need improvement. Although there are many things that make it easier, other parts remain very manual and need to be enhanced. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? Braze has been making day-to-day life much easier. It has brought many new updates that help in daily activities, and the partners we use are easily connected, which automates the process. The biggest problem, however, is in some usability aspects. For example, in the Audience Path: when we apply a filter and need to repeat the same filter by changing just one detail in the field, we have to redo it in all fields because there is no option to copy and paste. In the Canvas, we also cannot select and copy to paste in another part of the same canvas, nor can we select multiple items/fields at once. Despite this, the tool greatly helps in terms of security and also in customer relationship. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller inviteAI Translated ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Mid-Market (51-1000 emp.) 8/1/2026 "Intuitive Tool with Exceptional Support" 4.5/5 What do you like best about Braze? I primarily use Braze to check if our customers are subscribed to the correct communications, and I can manually opt in a customer to a particular communication. It's a really useful tool for a quick reference to instill confidence that the customer has received what they want, when they want it. I find Braze's navigability and format to be intuitive, which makes it easy to use. The support I have received from Braze is second to none, especially when dealing with issues related to Microsoft limiting our throttling. Their advice and support were excellent. Review collected by and hosted on G2.com. What do you dislike about Braze? I find that more information on why a user's email has become 'invalid' would be helpful. We sometimes see notes that a customer's communication has 'soft bounced' or has become 'invalid' without real context as to how this may have happened or how to address it. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? I use Braze to check customer communication preferences and ensure messages are received. It helps me identify multiple aliases for a customer and track communications efficiently. It's a really useful tool for confidence in customer interactions. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Cosmetics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Cosmetics") GC Verified User in Cosmetics Mid-Market (51-1000 emp.) 7/27/2026 "Streamlined Multi-Channel Engagement with Braze" 4/5 What do you like best about Braze? I like how flexible and easy Braze makes it to build personalized customer journeys. I find Canvas to be one of my favorite features because it simplifies creating and visualizing complex user flows. Liquid allows me to personalize messages based on customer data without any complications. I also appreciate the powerful segmentation, real-time event tracking, and the ability to manage multiple communication channels from one platform. The interface is intuitive, and I can launch campaigns quickly. The reporting tools are helpful in measuring performance and optimizing campaigns over time. Review collected by and hosted on G2.com. What do you dislike about Braze? One area that could be improved is the Revenue Dashboard. In my experience, the revenue figures don't always align with our internal reporting, which can make it difficult to rely on the dashboard for accurate revenue analysis. Better attribution, improved data accuracy, and more transparent reporting would make this feature much more useful. Other than that, Braze has been a solid platform for managing and automating customer engagement campaigns. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? Braze centralizes customer engagement, enabling me to manage campaigns across channels from one platform. Its real-time data and segmentation enhance customer interactions, while automation simplifies launching campaigns quickly without heavy developer reliance. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Ganesh K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ganesh K.") GK Ganesh K. Senior Consultant Information Technology and Services Mid-Market (51-1000 emp.) 10/19/2023 "Revolutionizing Customer Engagement with Braze!" 5/5 What do you like best about Braze? Braze has integrate with AI into the platform and made our work much more easier by identifying new market opportunities and tailoring our marketing content based on the target segment which makes it more engaging for the users. Review collected by and hosted on G2.com. What do you dislike about Braze? Pricing has not been improved yet, the AI integration in in testing phase and there are some bugs in the outpur, Recommend to human verify the outputs. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? Braze solved many problems for our business by providing the one-stop solution for multi-channel marketing. Automating our marketing campaigns by creating workflows. Most importantly the segmentation of the users is bases on their behaviour, and demographics, this could be a major pain point if we had to do it manually. By getting clear segmentation, we could target each segment with specific ads and campaigns. Review collected by and hosted on G2.com. Show More 4/7/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 5/6/2026 "Powerful Canvas Automations, But Scheduling and Timezone Settings Need Work" 3.5/5 What do you like best about Braze? At Cross The Tracks, what stands out most about Braze is how intuitive and powerful the platform is across the entire lifecycle of our campaigns. The UI/UX is a real highlight, particularly the Canvas builder, whose drag-and-drop interface and decision paths make it easy to create and manage complex customer journeys for different audience segments like early-bird buyers, VIPs, and returning attendees—saving us hours of manual work each week. Braze also integrates seamlessly with our ticketing platform and data warehouse, allowing us to use real-time purchase and engagement data to trigger highly relevant messaging, such as lineup announcements or last-call ticket pushes. In terms of performance, the platform is reliable even during high-pressure moments like ticket launches, ensuring messages are delivered quickly and consistently when timing is critical. While the pricing represents a meaningful investment, the ROI is clear through improved engagement and increased ticket sales driven by personalized, automated campaigns. The support and onboarding experience has also been strong, with a responsive and knowledgeable team that provides both technical help and strategic guidance when needed. On top of that, Braze’s AI and intelligence features, such as predictive segmentation and intelligent channel optimization, have helped us refine how and when we reach our audience, boosting engagement and conversions without adding extra workload. Overall, Braze has become a central part of how we connect with our audience, enabling us to deliver timely, personalized experiences that reflect the energy and diversity of the Cross The Tracks festival. Review collected by and hosted on G2.com. What do you dislike about Braze? While Braze is powerful, there are still some UI/UX limitations that can make it less user-friendly than competitors. For example, I recently encountered an issue where the platform allowed me to schedule a mailer for a time that had already passed, without any warning. This resulted in an important campaign not being sent, even though it still appeared as “scheduled,” which was frustrating from both a usability and reliability standpoint. Another challenge is that timezone settings aren’t easily adjustable—our instance is locked to Central European Time, so I constantly have to account for the time difference when scheduling campaigns. Small issues like these can interrupt workflow efficiency and increase the risk of errors, especially during time-sensitive campaign periods. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? Braze solves the challenge of delivering timely, behaviour-driven messaging, which is particularly valuable for our VIP upgrade funnel at Cross The Tracks. Previously, upgrading customers required more manual follow-up and often missed the ideal moment to convert interest into action. Now, through our integration with Kaboodle, ticket purchase data flows into Braze in real time, allowing us to trigger a “thank you” email immediately after someone buys a standard ticket, with a clear and relevant VIP upgrade offer included. This instant response means we are reaching customers at peak intent, while their purchase is still top of mind. We can then build on this with follow-up reminders and tailored messaging depending on whether they engage or upgrade. This approach has made the process far more efficient and has led to stronger upgrade conversion rates, while also creating a smoother and more personalised experience for our audience. Review collected by and hosted on G2.com. Show More Response from Andrea Nieto of Braze [Editedit](https://www.g2.com/survey_responses/braze-review-12766856/official_response/edit) Thank you for the incredibly detailed feedback. It’s great to hear Braze is helping your team deliver highly personalized, real-time campaigns and supporting critical moments like ticket launches with reliability and scale. We’re especially glad the Canvas experience, integrations, and AI-driven capabilities are creating value for your workflows and audience engagement. We also appreciate you highlighting the scheduling and time zone challenges. Issues like missed sends and time zone friction can have a real operational impact, particularly for time-sensitive campaigns, and your feedback has been shared with the team as we continue improving the experience and reducing opportunities for error. Thanks again for taking the time to share such thoughtful insights, it’s incredibly valuable to us. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Entertainment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Entertainment") UE Verified User in Entertainment Small-Business (50 or fewer emp.) 1/4/2023 "Powerful CRM" 4/5 What do you like best about Braze? Braze has been built for multi-channel from the ground up — email, push, SMS and more — and that shows in how naturally it handles complex lifecycle programs across channels. It also plays well with a wide range of tech stacks, whether you're doing a quick Shopify integration or building something fully custom via API. That flexibility is genuinely rare. On the product side, the release cadence has noticeably picked up. There's clear investment happening, and the AI feature roadmap is pointing in the right direction — the use cases they're targeting (retention, churn risk, personalization) are exactly what growth and CRM teams need. That ambition is encouraging. Review collected by and hosted on G2.com. What do you dislike about Braze? The pricing model is genuinely frustrating — complex, opaque, and seemingly always in flux. It's hard to forecast costs confidently, and the lack of transparency makes it difficult to plan at a team or org level. That's a real problem when you're trying to build a business case internally. CSM quality is inconsistent. When you get a great one it's a genuine asset, but the variability means you can't rely on it as a stable support channel — and when things go wrong, that gap is painful. Speaking of support: the absence of chat support for quick fixes is a miss. Many comparable tools offer it, and for a platform this complex, it would make a meaningful difference. On AI: the use cases they're targeting are relevant, but the models aren't delivering yet in practice. Retention and churn risk features in particular haven't worked as expected — so while the direction is right, I'm not convinced by the results so far. More proof points needed before it lives up to the promise. Data consumption limits and segment build constraints also add unnecessary friction for power users. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? Braze helps us have a holistic view on what we are sending to our users. It helps make sure our communications are tailored and adapted to each individual across multiple channels. Review collected by and hosted on G2.com. Show More 5/6/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Nika G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nika G.") NG Nika G. Lead Growth Marketing Manager Mid-Market (51-1000 emp.) 9/26/2025 "Advanced CRM for your app and web product" 4.5/5 What do you like best about Braze? Braze is an excellent choice among customer engagement platforms: primarily due to its exceptional focus on multi-channel orchestration, powerful personalization capabilities, and robust data infrastructure. If your business is focusing on creating customer-friendly communication and engagement, Braze is a great option. I appreciate the quality of support and communication. In essence, what I like the most about Braze is its comprehensive approach to customer engagement. It's not just a tool for sending messages and push notifications; it's a strategic platform for understanding your customers, acting on real-time data, and building meaningful, lasting relationships. Braze offers many useful tools, such as landing pages, banners, and surveys. Detailed reports help to monitor overall performance for the email and push campaigns. It integrates with third-party tools and supports API integration, enabling more custom solutions. I appreciate the quality of support and communication. I find the learning base and courses from Braze very helpful, so any team member can gain in-depth knowledge about Braze, from data usage to campaign setup. Review collected by and hosted on G2.com. What do you dislike about Braze? I don't find helpful pop-ups and news banner that appear in the middle of the screen, which promote events and changes. It would be nice to make them less disruptive. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? Braze, as a customer engagement platform, addresses issues related to engagement and communication between products and users, enabling the gathering of feedback and insights from users. It enables cross-channel messaging and journey orchestration from a single platform. New AI decisioning may help to optimize testing process. Review collected by and hosted on G2.com. Show More 5/5/2026 Validated ReviewerIncentivizedSource: Seller invite ![Berat Fırat E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Berat Fırat E.") BE Berat Fırat E. Product Manager - Growth & CRM Small-Business (50 or fewer emp.) 4/28/2026 "User-Friendly but Needs Better Analytics" 4/5 What do you like best about Braze? I find Braze very easy to use, especially for creating funnels, which in Braze are called canvases, making it an essential tool for our company. I like managing all CRM operations with Braze because it simplifies the process significantly. Their personalization features, like Liquid Personalization, are particularly appealing. The a/b testing mechanism within canvases is also user-friendly and helps us test different variants for push notifications and emails effortlessly. I appreciate the quiet hours feature and frequency capping rules; we utilize these constantly to ensure our communications are respectful and not overwhelming for users. Personalization is crucial for sending customized progress reports based on user behavior. The quiet hours setting helps us prevent sending notifications at inconvenient times, and frequency capping assists in controlling the communication volume. All in all, I like how Braze supports our CRM operations smoothly. Review collected by and hosted on G2.com. What do you dislike about Braze? I think the analytics part needs to be improved. When it comes to basic analytics like email open, click rate, or push notification open or click rate, it is useful but the analytics for the whole effect of our CRM operations is very basic and not enough. The 'test canvas' feature is not very useful; I almost used it once or twice. Technical analytics is also not enough, as it's not easy to monitor why some communications are not going, what the logs are, etc. The setup wasn't too difficult, but it definitely required someone knowledgeable about the structure. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? I use Braze for our CRM to communicate consistently within the user funnel, segmenting users and targeting cohorts. It's easy to manage CRM operations, create funnels (canvases), personalize interactions, and test messages with a/b testing, quiet hours, and frequency capping. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Timothée P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Timothée P.") TP Timothée P. Marketing Automation Specialist Mid-Market (51-1000 emp.) 4/28/2026 "Easy Integration, Complete but Limited Features" 4.5/5 What do you like best about Braze? I love that Braze is a very advanced and efficient tool, while being very easy to use. The integration with other tools is also very simple, which allows my BI team to work with Braze to provide other data. Launching campaigns and the campaign editors are very easy to use. Creating audiences and segments is also very intuitive, you just need to select the attributes and events. This is valuable because it allows us to better understand our users and send the right message at the right time, which is essential for our retention, acquisition, and churn strategies, and to have a complete history of our users. Review collected by and hosted on G2.com. What do you dislike about Braze? The content cards, which still do not support HTML, are very limiting for us. The initial installation of Braze was quite burdensome for Marketing users, requiring the support of Product teams and developers. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? Braze segments our audience, integrates our applications on a single platform, centralizes logins and events. It allows the sending of various messages, facilitates campaigns, and retention and acquisition strategies. It is easy to use while being efficient. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 inviteAI Translated ![connor h.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "connor h.") CH connor h. Campaign Manager Mid-Market (51-1000 emp.) 4/28/2026 "AI Integration Makes Braze a Top Pick for Marketing" 5/5 What do you like best about Braze? I primarily use Braze for email and SMS marketing. I find it to be the most efficient way of communicating with our base compared to other platforms we've tried. I really like the AI integration that Braze offers, including both the live version and the one that's in development. It's cool how it can build emails with relatively simple setups, and I especially appreciate the integration with Canva for developing imagery. The live language translation feature also seems really interesting, and I'm planning to explore it further. Review collected by and hosted on G2.com. What do you dislike about Braze? The canvases seem a little complex compared to the platforms I've used before, but I think a lot of that is just me getting used to it. Review collected by and hosted on G2.com. What problems is Braze solving and how is that benefiting you? Braze offers the most efficient way of communicating with our base through email and SMS marketing. Its AI integration builds emails easily and develops imagery with Canva, plus its live language translation feature is very promising. Review collected by and hosted on G2.com. 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