Billy Grace Features
Reports (5)
Reports Interface
Reports interface for standard and self-service reports is intuitive and easy to use.
Steps to Answer
Requires a minimal number of steps/clicks to answer business question.
Graphs and Charts
Offers a variety of attractive graph and chart formats.
Score Cards
Score cards visually track KPI's.
Dashboards
Provides business users an interface to easily design, refine and collaborate on their dashboards
Self Service (6)
Calculated Fields
Using formulas based on existing data elements, users can create and calculate new field values.
Data Column Filtering
Business users have the ability to filter data in a report based on predefined or automodeled parameters.
Data Discovery
Users can drill down and explore data to discover new insights.
Search
Ability to search global data set to find and discover data.
Collaboration / Workflow
Ability for users to share data and reports they have built within the BI tool and outside the tool through other collaboration platforms.
Automodeling
Tool automatically suggests data types, schemas and hierarchies.
Advanced Analytics (3)
Predictive Analytics
Analyze current and historical trends to make predictions about future events.
Data Visualization
Communicate complex information clearly and effectively through advanced graphical techniques.
Big Data Services
Ability to handle large, complex, and/or siloed data sets.
Building Reports (4)
Data Transformation
Converts data formats of source data into the format required for the reporting system without mistakes.
Data Modeling
Ability to (re)structure data in a manner that allows extracting insights fast and accurate.
WYSIWYG Report Design
Provides business users an interface to easily design and refine their dashboards and reports. (What You See Is What You Get)
Integration APIs
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Marketing Operations (6)
ROI Tracking
Based on 12 Billy Grace reviews. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
As reported in 12 Billy Grace reviews. Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Collects and reports on data relating to customer journeys, preferences, and history 12 reviewers of Billy Grace have provided feedback on this feature.
Multi-User Access
Based on 12 Billy Grace reviews. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Based on 12 Billy Grace reviews. Includes features for budgeting, forecasting, and managing marketing investments
White Label
Offers a white labeling service for agencies or resellers to customize platform branding This feature was mentioned in 12 Billy Grace reviews.
Campaign Activity (6)
Campaign Insights
Based on 12 Billy Grace reviews. Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Creates reports and dashboards to analyze results of campaigns This feature was mentioned in 12 Billy Grace reviews.
Campaign Stickiness
As reported in 12 Billy Grace reviews. Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Based on 12 Billy Grace reviews. Collects marketing campaign performance data across multiple channels
Brand Optimization
As reported in 12 Billy Grace reviews. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
Based on 12 Billy Grace reviews. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Analytics (6)
Reports
Data collected and analyzed by the platform delivered in an easily digestible format.
Dashboard
Reports and other relevant data housed in a single, easy-to-navigate location.
Web Analytics
Tools to analyze how customers use the site in order to optimize user experience and determine which pages are most successful.
Campaign Tracking
Tools to track the success of various marketing campaigns in order to optimize marketing efforts.
Customer Demographics
The ability to collect and analyze customer data in order to determine which demographics make up a customer base.
Predictive Analytics
Predictions of future behavior based on past and present data.
Administration (3)
Data Storage
The ability to store large quantities of data for analysis within the platform itself.
A/B Testing
Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.
Integrations
Integrations with other software tools in order to fascilitate the exchange of data collected by various software.
Attribution Modeling (6)
Single-Touch Attribution
Based on 14 Billy Grace reviews. Uses an attribution model that assigns credit to one touchpoint in the customer’s journey.
Multi-Touch Attribution
Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. 14 reviewers of Billy Grace have provided feedback on this feature.
Algorithmic Attribution
As reported in 14 Billy Grace reviews. Uses machine learning to create an attribution model.
Cross-Device Attribution
Tracks customer interactions across mobile and desktop. This feature was mentioned in 14 Billy Grace reviews.
Offline Attribution
Allows users to track touchpoints through offline channels, such as events. This feature was mentioned in 14 Billy Grace reviews.
Custom Attribution
As reported in 13 Billy Grace reviews. Allows the user to create a custom attribution model.
Marketing (4)
B2B Attribution
Provides features for B2B marketers. 13 reviewers of Billy Grace have provided feedback on this feature.
B2C Attribution
Provides features for B2C marketers. 14 reviewers of Billy Grace have provided feedback on this feature.
Marketing Channels
Based on 14 Billy Grace reviews. Enables marketers to track multiple marketing channels.
Integrations
Based on 14 Billy Grace reviews. Integrates with other sales, marketing, and advertising software.
Reporting (3)
Dashboards
Provides customizable dashboards that allow users to view and manage data. This feature was mentioned in 14 Billy Grace reviews.
Data Visualizations
As reported in 14 Billy Grace reviews. Displays attribution data through easy-to-interpret charts and graphs.
Custom Reporting
Based on 14 Billy Grace reviews. Allows users to build custom reports.
Data Preparation (2)
Connectors
Ability to connect the analytics platform with a wide range of connector options for common data sources, including popular enterprise applications.
Data Governance
Connects to enterprise data governance software, or provides integrated data governance features to avoid misuse of data
Data Modeling and Blending (3)
Data Querying
Using formulas based on existing data elements, users can create and calculate new field values
Data Filtering
Business users have the ability to filter data in a report based on predefined or automodeled parameters.
Data Blending
Allows the user to combine data from multiple sources into a functioning dataset.
Platform Basics (2)
Dynamic Segmentation
Based on 11 Billy Grace reviews. Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).
Journey Optimization
As reported in 11 Billy Grace reviews. Automates the testing and optimization of customer-facing messaging and campaigns.
Platform Data (4)
Journey Reporting
Based on 11 Billy Grace reviews. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).
Trends Reporting
Ability to measure product usage by feature, campaign performance by source, and other trending metrics. This feature was mentioned in 11 Billy Grace reviews.
Dashboards
Provides dashboards to combine and visualize quantitative and qualitive customer journey data. This feature was mentioned in 11 Billy Grace reviews.
Advanced Data Filtering
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. This feature was mentioned in 11 Billy Grace reviews.
Platform Additional Functionality (3)
Journey Mapping
Based on 11 Billy Grace reviews. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.
Integrations
Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. 11 reviewers of Billy Grace have provided feedback on this feature.
Automated Alerts
Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. This feature was mentioned in 11 Billy Grace reviews.
Generative AI (3)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - Customer Journey Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Attribution (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Analytics Platforms (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - E-Commerce Analytics (5)
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Deployment & Integration - Analytics Platforms (4)
No-code Dashboard Builder
Enables non-technical users to build dashboards through intuitive, drag-and-drop interfaces
Report Scheduling and Automation
Enables automated report generation and scheduled delivery to stakeholders
Embedded Analytics and White-labeling
Allows dashboards and analytics to be embedded into external apps with branding flexibility
Data Source Connectivity
Supports integration with major data sources like cloud data warehouses, SQL/NoSQL databases, and SaaS applications
Performance & Scalability - Analytics Platforms (2)
Large data handling and Query Speed
Efficiently processes large datasets with minimal lag and ensures high performance under load
Concurrent User Support
Maintains performance and uptime during high traffic from multiple users or teams
Advanced Analytics & Modeling - Analytics Platforms (3)
Data Modeling and Governance
Supports semantic data layers, role-based access controls, and metadata governance
Notebook and Script Integration
Integrates with Jupyter, Python, or R for custom analytics and modeling
Built-in Predictive and Statistical Models
Provides native tools for statistical analysis, forecasting, and trend prediction
Agentic AI Capabilities - Analytics Platforms (4)
Auto-generated Insights and Narratives
Uses AI to generate textual summaries, key takeaways, and data stories from dashboards
Natural Language Queries
Allows users to query data and build reports using conversational or plain language
Proactive KPI Monitoring and Alerts
Detects and notifies users about KPI anomalies or significant metric changes in real time
AI Agents for Analytical Follow-ups
Recommends next questions, analyses, or exploration paths using autonomous AI agents
Personalized Intelligence - Analytics Platforms (3)
Behavioral Learning for Contextual Query Refinement
Learns from historical user interactions to improve and personalize query results over time
Role-based Insight Personalization
Tailors dashboard views and suggestions based on user roles, access levels, and past behavior
Conversational and Prompt-based Analytics
Supports AI-driven exploration via prompts or multi-turn conversations for iterative querying
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