Users report that Amazon Sponsored Ads excels in its integration with the Amazon ecosystem, making it easier for small businesses to manage their advertising directly alongside their product listings. In contrast, BigSpy offers a broader range of ad spying features that allow users to analyze competitors' ads across multiple platforms.
Reviewers mention that the ease of setup for Amazon Sponsored Ads is rated slightly higher (8.9) compared to BigSpy (8.6), indicating that users find it more straightforward to get started with Amazon's advertising tools.
G2 users highlight that the quality of support for BigSpy is rated higher (8.7) than that of Amazon Sponsored Ads (8.3), suggesting that users may find more responsive and helpful customer service with BigSpy when they encounter issues.
Users on G2 report that Amazon Sponsored Ads has a strong focus on small businesses, with 54.9% of reviews coming from this segment, while BigSpy has an even higher concentration of small business users at 91.4%, indicating a more tailored experience for smaller enterprises.
Reviewers say that the product direction for Amazon Sponsored Ads is perceived positively (8.7), while BigSpy's direction is viewed less favorably (8.1), suggesting that users feel more confident in the future development and enhancements of Amazon's advertising tools.
Users report that both platforms have similar ratings for meeting requirements, with Amazon Sponsored Ads at 8.7 and BigSpy at 8.9, indicating that both products effectively fulfill user needs, but BigSpy may have a slight edge in this area.
Pricing
Entry-Level Pricing
Amazon Sponsored Ads
No pricing available
BigSpy
No pricing available
Free Trial
Amazon Sponsored Ads
No trial information available
BigSpy
Free Trial is available
Ratings
Meets Requirements
8.7
55
8.8
459
Ease of Use
8.6
54
8.8
472
Ease of Setup
8.8
26
8.6
231
Ease of Admin
8.7
25
8.4
130
Quality of Support
8.2
53
8.7
411
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