Bento Features
Integration (3)
Data Import & Export Tools
Based on 21 Bento reviews. Ability to input, modify and extract data from the application in bulk through a structured file.
Integration APIs
As reported in 23 Bento reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Breadth of Partner Applications
To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. This feature was mentioned in 17 Bento reviews.
Platform (7)
Customization
System provides sufficient customization to meet business requirements This feature was mentioned in 22 Bento reviews.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 22 reviewers of Bento have provided feedback on this feature.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 19 Bento reviews.
Internationalization
As reported in 15 Bento reviews. Enables users to view and transact business with the same content in multiple languages and currencies.
Sandbox / Test Environments
Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. 17 reviewers of Bento have provided feedback on this feature.
Performance and Reliability
As reported in 24 Bento reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Output Document Generation
As reported in 15 Bento reviews. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.
Email Marketing (4)
Building and Personalizing Emails
Based on 25 Bento reviews. Create and design emails with an editor; manage templates; personalize dynamically
Sending Outbound Emails
As reported in 24 Bento reviews. Create targeted lists, schedule and manage bulk email sending.
Manage Email Deliverability
As reported in 25 Bento reviews. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.
Automated Email Responses
Set up automated nurturing emails based on events, online activities, and lead scores 24 reviewers of Bento have provided feedback on this feature.
Online Marketing (4)
Landing Pages and Forms
As reported in 20 Bento reviews. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.
Dynamic Content
As reported in 20 Bento reviews. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.
A/B Testing
As reported in 17 Bento reviews. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.
Mobile Optimized
As reported in 20 Bento reviews. Support mobile-optimized emails, online forms, and landing pages.
Lead Management (7)
Marketing Lead Database
A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. This feature was mentioned in 20 Bento reviews.
Data Quality Management
Based on 19 Bento reviews. Data quality consists of deduplication, cleansing, and appending your marketing database.
Segmentation
Based on 22 Bento reviews. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.
Lead Scoring and Grading
Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. This feature was mentioned in 19 Bento reviews.
Lead Nurturing
As reported in 21 Bento reviews. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.
Automated Alerts and Tasks
Based on 18 Bento reviews. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.
CRM Lead Integration
Sync lead, contact, account, and opportunity information with your CRM system. This feature was mentioned in 20 Bento reviews.
Reporting & Analytics (4)
Basic Reporting
Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. 20 reviewers of Bento have provided feedback on this feature.
Web Analytics
Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. 17 reviewers of Bento have provided feedback on this feature.
ROI Analytics
As reported in 16 Bento reviews. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.
Revenue Analytics
Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. 15 reviewers of Bento have provided feedback on this feature.
Diagnosis (4)
IP Address
IP address quality analysis. This feature was mentioned in 12 Bento reviews.
Domains
Sending domain quality analysis. 11 reviewers of Bento have provided feedback on this feature.
Content
As reported in 11 Bento reviews. Email content analysis.
Policy Compliance
Determing email and domain compliance with policies such as DMARC. This feature was mentioned in 12 Bento reviews.
Tracking (5)
Processing Time
As reported in 11 Bento reviews. Measuring of delivery latency/processing time.
Placement
Tracking which folder email appears in. This feature was mentioned in 10 Bento reviews.
Open Rate
Tracking open rate across recipients. 14 reviewers of Bento have provided feedback on this feature.
Time to Open
Based on 13 Bento reviews. Tracking time between delivery and open.
Alerts
Notifications related to placement and opening.
Reporting (4)
Campaign Performance
Measuring overall campaign performance across recipients. 15 reviewers of Bento have provided feedback on this feature.
Domain Reputation
Measuring overall reputation related to specific sending domains. 14 reviewers of Bento have provided feedback on this feature.
Brand Reputation
Based on 12 Bento reviews. Measuring overall reputation of brand based on all email activity.
Blacklist and Whitelist
Based on 13 Bento reviews. Tracking recipient tagging of domains for blacklists and whitelists.
Platform Basics (5)
Templates
Provide templates for customer journey mapping to jumpstart the process.
Exporting
Ability to export customer journey maps in a variety of formats to present and analyze.
Multi-user Access and Collaboration
Allow team members to invite others to collaborate on journey maps and make direct changes.
Multiple Personas
Provide the ability to compare the experiences of multiple personas in one journey map.
Data Analytics
Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation.
Agentic AI - Customer Journey Mapping (1)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Agentic AI - Marketing Automation (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Email Deliverability (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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