---
title: Base Reviews
meta_title: 'Base Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Base works for a business like yours.
aggregate_rating:
  rating_value: 3.8
  review_count: 2
  scale: '5'
date_modified: '2026-09-28'
parent_category:
  name: Local Marketing
  url: https://www.g2.com/categories/local-marketing
---


# Base Reviews
**Vendor:** Base Intelligence  
**Category:** [Store Locator Software](https://www.g2.com/categories/store-locator)  
**Average Rating:** 3.8/5.0  
**Total Reviews:** 2
## About Base
Enhance your online reach with fully-branded custom maps for your business.




## Base Reviews
  ### 1. Easy to use, customizable.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Medical Practice | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** March 22, 2022

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Base?**

Easy to use. I don't run reports, but they are very professional and easy to understand.

**What do you dislike about Base?**

Very different format from previous software, it did take some time to lean and customize, which we expected.

**Recommendations to others considering Base:**

Nice product, easy to use and customize.

**What problems is Base solving and how is that benefiting you?**

Helping with client software, keeping things private and confidential. Keeping in touch with our clients with text messages and proactive contacts works perfect.

  ### 2. Simple

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** August 17, 2021

**What do you like best about Base?**

Older salesmen seem to get the hang of this better than programs like Salesforce. Its layout is a bit more straightforward, and as an admin I had more capabilities to correct mistakes.

**What do you dislike about Base?**

It doesn't do a lot for data analysis. Salesforce gives us a lot more info about what our salesmen are up to and the dollars attached to their work.

**What problems is Base solving and how is that benefiting you?**

It kept contact lists organized, which was helpful for email blasts. It also helped our older salesmen buy into transitioning into technology solutions.



- [View Base pricing details and edition comparison](https://www.g2.com/products/base-intelligence-base/reviews?section=pricing&secure%5Bexpires_at%5D=2026-10-02+05%3A44%3A36+-0500&secure%5Bsession_id%5D=fedb1960-b1a4-4191-8fea-5f0d353a8c86&secure%5Btoken%5D=2602c14f54e13f2abe754b52965d86f9a587b2187fd54cb984de133eb2067acc&format=llm_user)

## Base Features
**Business Tools**
- Bulk Uploading
- CMS Agnostic
- CMS Specific
- Traffic Analytics
- Customer Analytics
- Website Analytics
- Reporting/Analytics

**Customer Tools**
- Location Listing
- Product and Category Filters
- Mobile Access
- Automatic Geolocation
- Multi-Location
- Customizable Categories
- Search/Filter

**Additional Functionality**
- Activity Dashboard
- Multi-Language
- Content Management
- Geocoding
- Customizable Templates
- Lead Capture
- Communication Management
- Widgets
- Automatic Location Detection
- API
- Duplicate Detection
- SEO Management
- Product Catalog
- Access Controls/Permissions
- Categorization/Grouping
- Directions
- Product Search
- Route Optimization
- User Management
- Data Synchronization
- Preview Functionality
- Geotargeting
- Ratings/Reviews
- Data Import/Export
- Mapping
- Drag & Drop Editor
- Real-Time Notifications
- AI Copilot
- Generative AI
- Email Alerts
- Event Promotions
- Behavior Tracking
- Monitoring
- Multiple User Accounts
- Autocomplete
- Distance Calculation
- Customizable Fields
- White Label
- Geographic Maps

**Platform**
- Internationalization
- User, Role, and Access Management
- Performance and Reliability
- Reporting and Dashboards
- Mobile User Support

**Agentic AI - Revenue Operations & Intelligence (RO&I)**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Third-Party Integrations
- Social Media Integration
- Website Integration

## Top Base Alternatives
  - [SOCi](https://www.g2.com/products/soci/reviews) - 4.5/5.0 (4,515 reviews)
  - [Yext](https://www.g2.com/products/yext/reviews) - 4.4/5.0 (1,092 reviews)
  - [Synup](https://www.g2.com/products/synup/reviews) - 4.6/5.0 (329 reviews)