Atomic Reach Reviews & Product Details

Atomic Reach Overview

What is Atomic Reach?

It’s frustrating when you produce great marketing content and it still misses the mark. With Atomic Reach's actionable insights by your side, you save time, produce better content and deliver incredible results. Atomic Reach is a content intelligence platform that helps marketers and agencies create personalized marketing communications that drive more leads and customer loyalty.

Atomic Reach Details
Languages Supported
English
Product Description

helping you write great content for your audience

How do you position yourself against your competitors?

Atomic Reach uses proprietary feedback to analyze how your content is performing. This is done with a sophisticated content scoring system that gives your content a quantitative value to make it easy to maintain the consistency of your content.

Atomic Reach uses AI to action your data and create high converting content. Atomic Reach uses AI to analyze every piece of content you've ever written and helps you uncover what factors impact your time on page, page views, conversions, and more, in order to help streamline your content creation process while always looking for ways to improve it.


Seller Details
Seller
Atomic Reach
Company Website
Year Founded
2012
HQ Location
Toronto, Canada
Twitter
@Atomic_Reach
5,114 Twitter followers
LinkedIn® Page
www.linkedin.com
18 employees on LinkedIn®
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Atomic Reach Reviews

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VP of Operations
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The Google Ads feature is helpful. We often know what works due to A/B split testing in Google. Ads. What is more difficult to discern is why something did better. With Atomic Reach, we have insight into the why and not just what. This information also provides us with insight to use beyond Google Ads. Review collected by and hosted on G2.com.

What do you dislike?

When managing multiple accounts, as an agency, the interface can be difficult to use at times due to longish drop-down menus. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Insight into the WHY of ad performance and ensuring we get the most possible performance/yield out of our Google Ads. Review collected by and hosted on G2.com.

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Content Strategist
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
Marketing and Video Strategist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I love the reading level analysis when writing content! Atomic Reach will use AI to look at your blog post and tell you what level you're writing is at. It then crosses this information with your current audience's reading level. There are also great tools for email marketing. We use this tool whenever we are crafting a new workflow for nurturing campaigns. There are also great integrations for HubSpot. Review collected by and hosted on G2.com.

What do you dislike?

I think there is a bit of a learning curve. If you don't already have a ton of blogs on your website, you might not find this very useful. It is great at projecting your audience, but only if you have a pretty good audience already. There are still great features for growing your brand, but I think it is more powerful for a well established business. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I think that this is a great choice for any one that might want to step up their content marketing. There are some features that will enhance your email marketing as well as your blogging. This combined with an SEM tool is exactly what you should consider for your content marketing team. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have been using Atomic Reach for writing blog content for the last 2 years here at our agency. One key thing we found was that our writing level was much to high for our average reader. Atomic Reach helped us find the right voice for our content. Review collected by and hosted on G2.com.

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Founder + Caffeine Enthusiast
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

The PHNX21creative Agency found Atomic Reach to help content marketers publish the best content by leveraging actionable insights from historical engagement data. With an intuitive installation and high-touch onboarding process, the PHNX21creative Agency had the software and its HubSpot integration easily connected and working as designed.

From a content creation perspective, the recommendations feature is very helpful in outlining and creating rough drafts of blog posts.

Once the copy is ready, having a live editor and optimizer built into the platform allows for bi-directional saving and syncing, a big productivity booster.

Then, the social sharing tool helps on-going social distribution, especially for new clients by “allowing us to be more of a rifle than a shotgun when it comes to sharing the now optimized content we create,” as stated by Kenny Lange, founder of the PHNX21creative Agency. Review collected by and hosted on G2.com.

What do you dislike?

Because they are a newer company, there would be odd bugs and the occasional slow runtime while using it. However, they were always quick to fix the bug or clearly communicate timelines for fixes. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The PHNX21creative Agency had become skilled at the "how-to" of writing SEO optimized blogs and using analytics to infer what topics were most interesting to an audience.

However, they didn’t have the data to understand what specific elements within blog posts were more or less appealing to an audience. They wanted to know on a more granular level what was working in their content strategy and needed the meaningful insights to help them understand. Review collected by and hosted on G2.com.

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EM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

This is going to be a long list. The insights are obviously fantastic and all of the content we run through Atomic Reach has improved consistently, and brings in more traffic to our website. It is easy to use and understand with a good user interface. Connecting your content is easy and you get results quickly. The support team is very good too - patient and they respond quickly. Review collected by and hosted on G2.com.

What do you dislike?

You do need to have a fairly significant set of content for the insights to be the most accurate so if you're early with your content library, continue to A/B test to confirm the results. Also, the differences in the scale of who is Expert, etc. can be difficult to discern without loading the content into the software first. However, once it is all working, it is a valuable piece of our marketing toolkit. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Consider a purchase if you want to increase the quality of your content as it relates to your buyers. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We save time because there are many variables we no longer need to A/B test for. We have seen our traffic increase 30% which we attribute to our better content. Review collected by and hosted on G2.com.

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Chief Operating Officer
Building Materials
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Atomic Reach is easy to learn, ridiculously easy to use and helps me write better and more user-friendly content. We are a small company and our marketing department is 1-1/2 people. Atomic Reach is like having an extra marketing employee, without the headaches. It allows our small business to compete with larger companies. Before using Atomic Reach, I used to scratch my head and wonder, "Is this article good enough to publish?", "What can I do better?", "Will this article help me engage more readers?" Atomic reach answers all these questions with a score for each article I write. It saves me time, lets me know when the article is "good enough" to publish. Just as importantly, it lets me know when the article is "not good enough" and what areas it needs to be improved in. The best part is that Atomic Reach gives me a comparison to our own material and what articles have performed best for us. Review collected by and hosted on G2.com.

What do you dislike?

Nothing. Atomic Reach is like having an in-house editor. Although the AI is not human, it helps point us in the right direction with our web content. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you care about the quality of your web content, Atomic Reach is a great product to consider. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our blog readership now helps drive over 45% of our overall website visits. Using Atomic Reach, the quality of our articles is much better. Our blog viewership is up significantly and our bounce rate has reduced dramatically. Review collected by and hosted on G2.com.

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Graphic Designer
Internet
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I really like the tabs of ideas and recommendations that show the types of content that work best according to the feeling, the duration, the reading level and other things, Easy to use, easy to integrate the two programs, The platform provides data processable that can lead to higher performance content. Review collected by and hosted on G2.com.

What do you dislike?

I would like there to be more information about why the keywords appear that seem to be the best. In general, it would be great to have more SEO functions within the tool, I can not make evidence-based decisions if there are outliers like this that affect the data of my articles. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It saves me a lot of time in the maintenance of blogs of several authors, since now they can correct most of their errors independently and my part is much easier. It also helps to keep all authors on the same page while maintaining the overall quality of the resource. Review collected by and hosted on G2.com.

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Project Manager
Human Resources
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I love being able to post my stories and how to give tips to improve my article based on how my audiences have been previously involved with the articles, I also like the information tabs and recommendations that show the types of content that works best according to the feeling, the duration, the level of reading and other things. Review collected by and hosted on G2.com.

What do you dislike?

I would like there to be more information about why the keywords appear that seem to be the best. In general, it would be great to have more reading functions inside the tool Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It saves me a lot of time in the maintenance of blogs of several authors, since now they can correct most of their errors independently and my part is much easier. It also helps to keep all authors on the same page while maintaining the overall quality of the resource Review collected by and hosted on G2.com.

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Director of Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Great UI and easy to learn, we were up and running with amazing insights in a matter of hours. The insights we found help us to speak clearly to our target audience. It continually takes into consideration customer reviews and makes the system easier to use. Review collected by and hosted on G2.com.

What do you dislike?

The integration to HubSpot could get more granular to find insight into specific emails or campaigns. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you have a large content team and content budget - this is a must for consistency and ROI Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We can automate our content creation and create a more effective brand voice across multiple authors. We have seen a drastic increase in blog conversion and traffic due to understanding what our viewers prefer. Review collected by and hosted on G2.com.

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UP
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I like having the support of a writing platform Review collected by and hosted on G2.com.

What do you dislike?

It doesn't autosave my work and I've lost whole articles because I accidentally clicked away Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Save your work. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Encourages me to write more. Helps me fine tune the words that are SEO important Review collected by and hosted on G2.com.

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Marriage & Family Therapist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Love that it tells me which audience I'm most likely to reach and how to adjust that if needed Review collected by and hosted on G2.com.

What do you dislike?

I sometimes have a hard time finding stuff I've already written. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

A fun way to sharpen up your writing skills. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I use it to write my blogs and articles as well as the introductions to my ezine Review collected by and hosted on G2.com.

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Directora Talento Humano
Package/Freight Delivery
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Atomic Reach is ideal for finding content such as title structure, number of paragraphs, language style, among others.

Atomic Reach helps you find patterns in how I've written the content to improve it over time. Review collected by and hosted on G2.com.

What do you dislike?

I do not like the way in which your panels are organized, it takes me longer to find the one I want to use Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I like AI's information about the best moments to publish. Review collected by and hosted on G2.com.

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Marketing Coordinator
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Ability to grade your content, see suggested improvements, and make those improvements. Review collected by and hosted on G2.com.

What do you dislike?

There's not a good explanation on how the scores are gathered and the authority behind them. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Creating content at the level that our readers prefer, using data-driven science to back this creation. Review collected by and hosted on G2.com.

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Marketing Manager
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

It is great to have suggestions for content that I would typically not consider. The results are paying off. Review collected by and hosted on G2.com.

What do you dislike?

There is a bit of a lag when making changes to content. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Fine tuning our content/blog efforts to attract the correct crowd and have a better rank. Review collected by and hosted on G2.com.

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Construction Accounting Specialist
Accounting
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Atomic Reach shows us with statistics and instant answers which blog posts reach our target audience and why. Review collected by and hosted on G2.com.

What do you dislike?

A bit of a learning curve; however their support is top notch. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Better blogs, posts and website content helping us reach our target audience. Review collected by and hosted on G2.com.

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AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

It has some very powerful analytics that I haven't seen in many other tools Review collected by and hosted on G2.com.

What do you dislike?

It's a little scattered when it comes to what it's trying to do (content analysis, social media optimization, etc.) which makes it hard to know if you're taking full advantage of the toolset. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Understand how much marketing you do to make sure that you'll get the most out of the tool. If you aren't publishing a lot then it's probably not work your time. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It helps us be better marketeres when it comes to understanding what level of content that we're creating is actually driving engagement as well as when we should consider posting for social media. Review collected by and hosted on G2.com.

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Associate Account Strategist (Engage)
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I love that Atomic helps me figure out the content I should be focused on and the best way to get it out there. I also enjoy that I can recycle past content and use it to get suggestions for new things I should focus on. Review collected by and hosted on G2.com.

What do you dislike?

A little bit complex to set up, you need to really set aside time to do it right. Make it easier / faster to pull in account data. I'd love to be able to pick and choose more specifically as to which content gets pulled in from my linked accounts. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Take advantage of the onboarding session! Can save a lot of time and help you make sure you're maximizing usage. Consider your own business use case - there are cheaper solutions if you're not as focused on an enterprise-level approach to content marketing, but if you truly want to be doing full scale content marketing, Atomic is the place to be! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Content planning streamlined for me, which is critical, because as a SMBO I need to be able to focus on revenue driving tasks. Review collected by and hosted on G2.com.

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Business Owner
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I like that it shows me how I can get my audience to pay attention to my content Review collected by and hosted on G2.com.

What do you dislike?

I wish I could use it for more than just Facebook advertising. Also if it had some integrations it would prove to be even more useful Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Make sure you make Facebook posts ahead of time as it helps greatly in being consistent with your posts and wolill make your life easier overall Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I like to write pieces ahead of time and have them auto posted to my Facebook feed Review collected by and hosted on G2.com.

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Business Development and Marketing Manager
Transportation/Trucking/Railroad
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I love how the software analyses my article content, rate it on the readability level and compare it to pageviews and what type and how advanced of content our visitors are reading. This has opened my eyes into who is using our site and for what purposes. Review collected by and hosted on G2.com.

What do you dislike?

Although the tools work great with marketing automation platform analytics, the cost of the software is out of reach for many smaller companies. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you can afford it, it is a great analytics tool of content that seems to be better than others on the market today. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Analyzing website content readability, social sharing impact and scheduling, and helping figure out which content to re purpose for various readability levels. Review collected by and hosted on G2.com.

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UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Atomic Reach is a great way to take the temperature of your current content and find ways to improve it. The editor allows you to analyze drafts of content before you post it so you have an idea of how successful it will be, and how to change it to become more successful. Review collected by and hosted on G2.com.

What do you dislike?

The grammar tool is nowhere near as good as an actual editor, and the thesaurus suggestions are often almost funny in how inaccurate they are. It's understandable that AI can't determine the context of a given word, but many of the suggestions are still way off. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Give it a shot! There's very little to lose and the platform is very user friendly. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

If you are struggling with creating consistent content that works towards achieving your business' goals, Atomic Reach is a great start. Review collected by and hosted on G2.com.

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UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

I love that I can paste in my stories and it will tell me actionable things to do to improve my article based upon how my audiences have previously engaged with articles.

I also really like the insights and recommendations tabs that show you the types of content that works best based upon sentiment, length, reading level and other things. Review collected by and hosted on G2.com.

What do you dislike?

I wish there was more insight into why the keywords that are appearing to be the best keywords are appearing. In general it would be cool to have more SEO features inside the tool. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

They are still really small so they have great support and product teams that will listen to recommendations on improving the tool. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Improving our content by making it more sharable and linkable Review collected by and hosted on G2.com.

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UH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

easy to use, easy to integrate the two programs Review collected by and hosted on G2.com.

What do you dislike?

nothing new and different that hubspot cant handle Review collected by and hosted on G2.com.

Recommendations to others considering the product:

great idea and product for a company with limited social account, having multi user accounts does not currently work well in this setting. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

looking to streamline digital and social media, this is hard to do with multiple social accounts Review collected by and hosted on G2.com.

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AH
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The platform provides actionable data that can lead to higher performing content. Review collected by and hosted on G2.com.

What do you dislike?

There is no way to segment the information. For example, if one article gets a large amount of organic traffic through Google, then the data is skewed. That one article will appear to perform better on the platform when in reality it's just ranking well in Google. I can't make any evidence-based decisions if there are outliers like this affecting the data of my articles. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

None that I can think of. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

How to optimize my copy and content. Review collected by and hosted on G2.com.

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AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I really like the way it analyzes all the information on the blog posts and gives you insight into what works for your audience in terms of length and tone, among other things. Review collected by and hosted on G2.com.

What do you dislike?

It's still in early stages so it felt a little clunky and the progress of integrating different social sites seemed like it was constantly loading. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

If we have a lot of content (which we will eventually) we would use Atomic AI to better understand how our content can perform with new and existing audiences. Very cool. Review collected by and hosted on G2.com.

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