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Arkreach

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(11)4.5/5

Arkreach specializes in online news consumption behaviour data, analyzing user data from 150,000 news sources to enable accurate PR media planning, impact measurement, and journalist assessment. Arkreach's approach focuses on [progressive metrics](https://arkreach.com/2024/02/27/understanding-new-age-progressive-pr-metrics/), tracking readers' online news consumption patterns to inform data-led PR planning and strategies. It offers features such as media list crafting, performance measurement, content optimization, and crisis navigation, suited to the dynamic reader behaviour across 97,200 reader persona segments covering more than 800 million domains in over 50+ languages. Our modules support a range of use cases that lead to efficient PR research, planning, benchmarking, and measurement, making it an invaluable tool for strategic media and brand management. \*\*Media Planning Module\*\*: - Plan custom media outreach lists tailored to the audience's demographic and psychographic traits. - Offers precise outreach with predictive reach at the media category level and detailed journalist information. \*\*Measurement Module\*\*: - Gain insights on earned media (PR) performance related to a brand or topic. - Provides article-level data, including reach, share of voice (SOV), audience persona, sentiment, and more. -\*\*Brand Ark (Compare)\*\*: - Delivers real-time benchmarking for brands or topics. - Facilitates strategic pivots with insights from media and content analysis. \*\*Journalist Assessment Module\*\*: - Identify and secure top journalists for your media category or brand based on the reach of their articles. - Analyze journalists by the popularity (reach) of their content and those delivering a higher Share of Voice (SoV). \*\*PULSE (AI)\*\*: - AI-curated articles based on themes across a brand or sector. - Keeps you updated on evolving trends and measures media interest.

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