AppTweak Features
Metrics (5)
Engagement
Based on 35 AppTweak reviews. Configures and accurately measures an appropriate measure of engagement, such as average session length.
Exit Tracking
Accurately determines where users close the app during their sessions. 33 reviewers of AppTweak have provided feedback on this feature.
Retention
Accurately measures bounce rate. 34 reviewers of AppTweak have provided feedback on this feature.
Return
Based on 34 AppTweak reviews. Tracks user return rates and related metrics.
Conversions
Tracks what proportion of users convert via a certain action. 37 reviewers of AppTweak have provided feedback on this feature.
Campaign Management & Optimization (11)
Paid Keyword Optimization
Helps find the right keywords to drive relevant traffic to your website. 13 reviewers of AppTweak have provided feedback on this feature.
Bid Rules
Based on 12 AppTweak reviews. Able to set rules to minimize pay per click cost or maximize conversions from your keywords.
Ad Creation and Editing
Based on 12 AppTweak reviews. Can manage and bulk upload changes to multiple platforms.
Ad and Landing Page Scheduling
As reported in 12 AppTweak reviews. Automate copy changes by scheduling changes in advance.
Scenario Planning
Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign. This feature was mentioned in 12 AppTweak reviews.
Portfolio Bid Optimization
Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return. This feature was mentioned in 12 AppTweak reviews.
Advanced Targeting Options
Based on 12 AppTweak reviews. Target customers by options beyond keywords such as location, time of day or week, or by devices.
Offline Capabilities
Able to quickly make bulk changes through a desktop editor. 12 reviewers of AppTweak have provided feedback on this feature.
Extensions
As reported in 12 AppTweak reviews. Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads.
Product Listing Ads
Supports product listing ads, allowing users to edit ads and track PLA performance. This feature was mentioned in 11 AppTweak reviews.
Budget Execution & Monitoring
Based on 11 AppTweak reviews. Set a budget plan and automate it’s execution with monitoring capabilities.
Analytics & Administration (3)
Ad and Conversion Tracking
Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions.
Attribution
As reported in 10 AppTweak reviews. Able to track click path of users that come to your site via paid search and if they convert to customers.
Reports
Reports created by the user to cater to specific metrics and key performance indicators. 11 reviewers of AppTweak have provided feedback on this feature.
Platform (14)
APIs
Based on 10 AppTweak reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Notifications
Able to set custom alerts to notify you of changes to key performance indicators. 11 reviewers of AppTweak have provided feedback on this feature.
Customization
Able to customize metrics and other platform features based on personalized needs. This feature was mentioned in 10 AppTweak reviews.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 10 reviewers of AppTweak have provided feedback on this feature.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 10 reviewers of AppTweak have provided feedback on this feature.
Enterprise Scalability
Provides features to allow scaling for large organizations. This feature was mentioned in 11 AppTweak reviews.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 10 AppTweak reviews.
Internationalization
Based on 10 AppTweak reviews. Enables users to view and transact business with the same content in multiple languages and currencies.
Search
Based on 13 AppTweak reviews. Provides users with search tools in order to find the data they need quickly
User, Role, And Access Management
Allows users to grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 13 reviewers of AppTweak have provided feedback on this feature.
Mobile User Support
As reported in 12 AppTweak reviews. Allows software to be easily used on multiple mobile devices, including phone and tablet devices
Alerts
Provides features for email and messaging alerts surrounding contact and company updates 12 reviewers of AppTweak have provided feedback on this feature.
Collaboration
As reported in 13 AppTweak reviews. Allows multiple users to access and collaborate on the platform
Compliance
As reported in 12 AppTweak reviews. Provides features for users to follow domestic and international privacy and data colelction compliance laws
User Identification (3)
Demographics
Based on 31 AppTweak reviews. Identifies user demographics like gender or age.
User Segmentation
As reported in 31 AppTweak reviews. Enables the view of analytic data based on user segment.
Geolocation
Identifies users locations. 31 reviewers of AppTweak have provided feedback on this feature.
Tracking & Reporting (6)
Custom Event Tracking
As reported in 31 AppTweak reviews. Enables you to define custom events for analysis.
Real-Time Insights
As reported in 31 AppTweak reviews. Provides real-time reports.
Attribution
Measures user acquisition analytics. 31 reviewers of AppTweak have provided feedback on this feature.
Dashboard
Provides a holistic summary of your data. This feature was mentioned in 36 AppTweak reviews.
User Path Tracking
Displays a users progress throughout specific paths in an application. This feature was mentioned in 31 AppTweak reviews.
User Activity History
Displays a users activity history. 31 reviewers of AppTweak have provided feedback on this feature.
Consumer Intelligence (3)
Customer Feedback
Provides a forum for customers to give feedback and data storage for company analysis.
Competitive Intelligence
Allows users to get real-time information on competitors performance and reputation.
Sentiment Analysis
Gives users greater visibility into the how feel and respond to reputation gaining tactics.
Reporting (3)
Revenue Reporting
Provides tools with enhanced filtering and correlation between revenue and reputation.
Corporate Reporting
Helps monitor the overall performance of marketing efforts and brand establishment.
Dashboard
Provides a centralized hub and management tools for all data points related to online reputation.
Media Monitoring (3)
Social Networks Monitoring
Helps track and monitor social media trends and interactions.
Social Media Management
Helps manage social messaging and measures the full impact of social campaigns.
Digital Media Monitoring
Helps manage ad messaging and measures the full impact of digital advertising campaigns.
In-House Management (2)
Employee Performance
Gives visibility into employee performance and each individual's impact on reputation initiatives.
Team Workflow
Helps establish a workflow that allows team members to communicate effectively and collaboratively.
Marketing Operations (6)
ROI Tracking
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs 13 reviewers of AppTweak have provided feedback on this feature.
Data Collection
Gathers data about the effectiveness, impact, and reach of marketing campaigns 13 reviewers of AppTweak have provided feedback on this feature.
Customer Insights
Based on 13 AppTweak reviews. Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results 14 reviewers of AppTweak have provided feedback on this feature.
Spend Management
Includes features for budgeting, forecasting, and managing marketing investments 13 reviewers of AppTweak have provided feedback on this feature.
White Label
As reported in 12 AppTweak reviews. Offers a white labeling service for agencies or resellers to customize platform branding
Campaign Activity (6)
Campaign Insights
As reported in 12 AppTweak reviews. Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Creates reports and dashboards to analyze results of campaigns This feature was mentioned in 13 AppTweak reviews.
Campaign Stickiness
As reported in 12 AppTweak reviews. Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
As reported in 12 AppTweak reviews. Collects marketing campaign performance data across multiple channels
Brand Optimization
As reported in 12 AppTweak reviews. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
As reported in 12 AppTweak reviews. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Optimization (5)
App Store Page Design & Preview
As reported in 114 AppTweak reviews. Provides collaborative tools for building and managing app store creatives to allow users to preview their representation in app stores.
Keyword Tools
Based on 127 AppTweak reviews. Provides tools that allow users to research keyword metrics such as volume, difficulty, popularity, organic installs, and more.
Reviews & Ratings
Based on 103 AppTweak reviews. Ability to track progress of overall average, total, and rating of app, which can help identify what people like or dislike about the app.
Keyword Localization
As reported in 105 AppTweak reviews. Ability to optimize app in any language, which can include factors like keyword auto-suggestions, automated translations, etc.
Conversion Rate Benchmarks
Provides the installation conversion rate for each traffic source per day of the week and has the ability to compare it with benchmarks. This feature was mentioned in 104 AppTweak reviews.
Reporting & Alerts (4)
Reports and Dashboards
Based on 125 AppTweak reviews. Provides reports and dashboards around keywords, rankings, and movement to track ASO KPIs and app performance.
Traffic Source Reporting
As reported in 99 AppTweak reviews. Provides reporting around traffic source to analyze app downloads, product page views, and impressions.
Featured App Alerts
Provides notifications before the App Store or Google Play promotes your app. This feature was mentioned in 97 AppTweak reviews.
Alert Delivery
Based on 94 AppTweak reviews. Provides alerts with reports directly to different communication channels (i.e. Slack or email) with information like keywords, rankings, and featured apps data.
Platform Basics (5)
Centralized Platform
Provides a centralized platform for all competitive intelligence for teams to review and analyze. This feature was mentioned in 31 AppTweak reviews.
Web Tracking
Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc. 28 reviewers of AppTweak have provided feedback on this feature.
Benchmarking
Provides benchmarking around search ads and display creatives against competitors to improve your paid marketing performance
Ad Creatives
Provide data around competitor's ad copy and can rank by popularity.
Paid Search Data
Ability to provide data around metrics such as market share, rank, ad spend, clicks, CTR, & CPC across all search engines.
Platform Data (7)
Product Details
Provides competitive intelligence related to product details, inlcuding the latest product feature additions and removals. 26 reviewers of AppTweak have provided feedback on this feature.
Customer Feedback & Reviews
Based on 27 AppTweak reviews. Provides competitive intelligence around unfiltered customer feedback and reviews.
Channel Acquisition
Based on 26 AppTweak reviews. Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels.
Alerts
Provides real-time alerts and sends notifications to users in-app or through email, text message or otherwise.
Data Access
Ability to provide reporting and data exporting around paid search intelligence competitor data.
Web Traffic
Ability to track the amount of traffic brought to competitors’ websites through PPC.
Subdomains
Provides data around which subdomains competitors are directing their paid traffic to most often.
Platform Content (1)
Battlecards
As reported in 27 AppTweak reviews. Ability to create battlecards to showcase comparison of your products or services against multiple competitors.
Platform Reporting (2)
Customizable Dashboard
Allows users to create a customizable dashboard to curate and highlight specific competitive data. 28 reviewers of AppTweak have provided feedback on this feature.
Benchmark Reporting
Provides competitive benchmarking and monitors growth and market share over time. 27 reviewers of AppTweak have provided feedback on this feature.
Data collection (5)
Natural Language Processing (NLP)
Provides NLP features for filtering data collection down to specific data points This feature was mentioned in 14 AppTweak reviews.
Data Sources
Provides a wide selection of data sources for aggregated news and MARKET data 14 reviewers of AppTweak have provided feedback on this feature.
Custom Research Sources
Allows users to make custom data collection queries 12 reviewers of AppTweak have provided feedback on this feature.
Lead Enrichment
Provides features for users to verify, correct, and include additional information to a lead in order to enhance data accuracy This feature was mentioned in 12 AppTweak reviews.
Advanced Data Collection
Provides advanced data points including but not limited to company size, org charts, technology installs, company funding history, 12 reviewers of AppTweak have provided feedback on this feature.
Segment Trending (4)
Web
Based on 12 AppTweak reviews. Provides features for tracking competitors websites including information such as pricing changes or new product features
Social
Provides features for tracking competitor activity on social media This feature was mentioned in 12 AppTweak reviews.
Benchmarks
Based on 12 AppTweak reviews. Allows users to benchmark their product against other competitors in order to understand competitive position in the market
Finance
Allows users to know how much financing has flowed to a particular industry with real deal activity visualizations This feature was mentioned in 12 AppTweak reviews.
Analysis (3)
Custom Dashboards
Allows users to create custom market intellignece dashboards 12 reviewers of AppTweak have provided feedback on this feature.
Reports
Allows users to build and export reports for market data This feature was mentioned in 12 AppTweak reviews.
Integrations
Allows users to inegrate dashboards with analytics platforms, CRMs and marketing automation software 12 reviewers of AppTweak have provided feedback on this feature.
Platform Insights (7)
Ad Creatives
Based on 13 AppTweak reviews. Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser.
Buying Strategies
Ability to showcase where and how advertisers are buying (direct vs. programmatic). 12 reviewers of AppTweak have provided feedback on this feature.
Publisher Data
As reported in 12 AppTweak reviews. Provides data on which publishers competitors are buying the most traffic from.
Advertising Spend
Provides data on ad spend and ranking reports of top competitive ad spenders. This feature was mentioned in 12 AppTweak reviews.
Websites and Social Channels
Provides data on which websites and social channels advertisers are spending the most. 12 reviewers of AppTweak have provided feedback on this feature.
Device Insights
Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile). 13 reviewers of AppTweak have provided feedback on this feature.
Ad Intelligence Reporting
Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc. This feature was mentioned in 12 AppTweak reviews.
Platform Additional Functionality (5)
Ad Competitive Benchmarking
As reported in 12 AppTweak reviews. Ability to benchmark competitor's ad spend, share of voice, and ad creatives.
Alerts
As reported in 11 AppTweak reviews. Provides alerts, or automated notifications, to when advertisers launch new campaigns.
Integrations
Based on 85 AppTweak reviews. Ability to connect app store consoles to monitor and benchmark app performance across countries and competitors.
Organic Keyword Protection
Based on 87 AppTweak reviews. Ability to identify who is running ads on your top performing organic keywords and compare your ad visibility with your competitors.
App Suggestions
As reported in 90 AppTweak reviews. Provides a list of apps the App Store or Google Play Store are suggesting on your app page or your competitor’s page.
Competition Monitoring (4)
Timeline
As reported in 99 AppTweak reviews. Provides a timeline to identify competitor's metadata updates and A/B tests and allows users to go back in time to analyze competitor’s past ASO updates.
Store Performance
Ability to monitor app downloads over time and compare performance with competitors. This feature was mentioned in 99 AppTweak reviews.
Financial Analysis
As reported in 85 AppTweak reviews. Ability to monitor app's revenue over time and compare performance with competitors.
Category Ranking
Ability to monitor app's category rankings over time and compare performance with competitors. This feature was mentioned in 97 AppTweak reviews.
Generative AI (1)
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Market Intelligence (2)
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Online Reputation Management (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Operational Risk Management (1)
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Competitive Intelligence (1)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Agentic AI - App Store Optimization (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Advertising Intelligence (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Scenario planning is how businesses plan for potential uncertainties by creating various strategies to ensure the company remains up and running. Learn more about the best practices when scenario planning and the many benefits it can bring to an organization.
User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics.






