AppTweak Features
Metrics (5)
Engagement
Configures and accurately measures an appropriate measure of engagement, such as average session length. This feature was mentioned in 35 AppTweak reviews.
Exit Tracking
Accurately determines where users close the app during their sessions. This feature was mentioned in 33 AppTweak reviews.
Retention
Accurately measures bounce rate. 34 reviewers of AppTweak have provided feedback on this feature.
Return
Tracks user return rates and related metrics. This feature was mentioned in 34 AppTweak reviews.
Conversions
Based on 37 AppTweak reviews. Tracks what proportion of users convert via a certain action.
Campaign Management & Optimization (11)
Paid Keyword Optimization
Helps find the right keywords to drive relevant traffic to your website. 13 reviewers of AppTweak have provided feedback on this feature.
Bid Rules
Based on 12 AppTweak reviews. Able to set rules to minimize pay per click cost or maximize conversions from your keywords.
Ad Creation and Editing
Can manage and bulk upload changes to multiple platforms. This feature was mentioned in 12 AppTweak reviews.
Ad and Landing Page Scheduling
Automate copy changes by scheduling changes in advance. 12 reviewers of AppTweak have provided feedback on this feature.
Scenario Planning
Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign. 12 reviewers of AppTweak have provided feedback on this feature.
Portfolio Bid Optimization
As reported in 12 AppTweak reviews. Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return.
Advanced Targeting Options
Based on 12 AppTweak reviews. Target customers by options beyond keywords such as location, time of day or week, or by devices.
Offline Capabilities
Based on 12 AppTweak reviews. Able to quickly make bulk changes through a desktop editor.
Extensions
Based on 12 AppTweak reviews. Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads.
Product Listing Ads
Based on 11 AppTweak reviews. Supports product listing ads, allowing users to edit ads and track PLA performance.
Budget Execution & Monitoring
As reported in 11 AppTweak reviews. Set a budget plan and automate it’s execution with monitoring capabilities.
Analytics & Administration (3)
Ad and Conversion Tracking
Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions.
Attribution
Able to track click path of users that come to your site via paid search and if they convert to customers. This feature was mentioned in 10 AppTweak reviews.
Reports
Reports created by the user to cater to specific metrics and key performance indicators. This feature was mentioned in 11 AppTweak reviews.
Platform (14)
APIs
As reported in 10 AppTweak reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Notifications
Based on 11 AppTweak reviews. Able to set custom alerts to notify you of changes to key performance indicators.
Customization
Based on 10 AppTweak reviews. Able to customize metrics and other platform features based on personalized needs.
User, Role, and Access Management
Based on 10 AppTweak reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. 10 reviewers of AppTweak have provided feedback on this feature.
Enterprise Scalability
Provides features to allow scaling for large organizations. 11 reviewers of AppTweak have provided feedback on this feature.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. 10 reviewers of AppTweak have provided feedback on this feature.
Internationalization
Enables users to view and transact business with the same content in multiple languages and currencies. This feature was mentioned in 10 AppTweak reviews.
Search
Based on 13 AppTweak reviews. Provides users with search tools in order to find the data they need quickly
User, Role, And Access Management
Based on 13 AppTweak reviews. Allows users to grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Mobile User Support
Allows software to be easily used on multiple mobile devices, including phone and tablet devices This feature was mentioned in 12 AppTweak reviews.
Alerts
As reported in 12 AppTweak reviews. Provides features for email and messaging alerts surrounding contact and company updates
Collaboration
Allows multiple users to access and collaborate on the platform This feature was mentioned in 13 AppTweak reviews.
Compliance
Provides features for users to follow domestic and international privacy and data colelction compliance laws This feature was mentioned in 12 AppTweak reviews.
User Identification (3)
Demographics
Identifies user demographics like gender or age. This feature was mentioned in 31 AppTweak reviews.
User Segmentation
Enables the view of analytic data based on user segment. 31 reviewers of AppTweak have provided feedback on this feature.
Geolocation
Based on 31 AppTweak reviews. Identifies users locations.
Tracking & Reporting (6)
Custom Event Tracking
Based on 31 AppTweak reviews. Enables you to define custom events for analysis.
Real-Time Insights
Provides real-time reports. 31 reviewers of AppTweak have provided feedback on this feature.
Attribution
Measures user acquisition analytics. This feature was mentioned in 31 AppTweak reviews.
Dashboard
As reported in 36 AppTweak reviews. Provides a holistic summary of your data.
User Path Tracking
Displays a users progress throughout specific paths in an application. 31 reviewers of AppTweak have provided feedback on this feature.
User Activity History
Displays a users activity history. 31 reviewers of AppTweak have provided feedback on this feature.
Consumer Intelligence (3)
Customer Feedback
Provides a forum for customers to give feedback and data storage for company analysis.
Competitive Intelligence
Allows users to get real-time information on competitors performance and reputation.
Sentiment Analysis
Gives users greater visibility into the how feel and respond to reputation gaining tactics.
Reporting (3)
Revenue Reporting
Provides tools with enhanced filtering and correlation between revenue and reputation.
Corporate Reporting
Helps monitor the overall performance of marketing efforts and brand establishment.
Dashboard
Provides a centralized hub and management tools for all data points related to online reputation.
Media Monitoring (3)
Social Networks Monitoring
Helps track and monitor social media trends and interactions.
Social Media Management
Helps manage social messaging and measures the full impact of social campaigns.
Digital Media Monitoring
Helps manage ad messaging and measures the full impact of digital advertising campaigns.
In-House Management (2)
Employee Performance
Gives visibility into employee performance and each individual's impact on reputation initiatives.
Team Workflow
Helps establish a workflow that allows team members to communicate effectively and collaboratively.
Marketing Operations (6)
ROI Tracking
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs 13 reviewers of AppTweak have provided feedback on this feature.
Data Collection
Gathers data about the effectiveness, impact, and reach of marketing campaigns This feature was mentioned in 13 AppTweak reviews.
Customer Insights
Collects and reports on data relating to customer journeys, preferences, and history 13 reviewers of AppTweak have provided feedback on this feature.
Multi-User Access
Based on 14 AppTweak reviews. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Includes features for budgeting, forecasting, and managing marketing investments This feature was mentioned in 13 AppTweak reviews.
White Label
Offers a white labeling service for agencies or resellers to customize platform branding 12 reviewers of AppTweak have provided feedback on this feature.
Campaign Activity (6)
Campaign Insights
Analyzes historical and current marketing campaigns to inform future strategy 12 reviewers of AppTweak have provided feedback on this feature.
Reports and Dashboards
Based on 13 AppTweak reviews. Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
As reported in 12 AppTweak reviews. Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Collects marketing campaign performance data across multiple channels This feature was mentioned in 12 AppTweak reviews.
Brand Optimization
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback This feature was mentioned in 12 AppTweak reviews.
Predictive Analytics
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization This feature was mentioned in 12 AppTweak reviews.
Optimization (5)
App Store Page Design & Preview
Provides collaborative tools for building and managing app store creatives to allow users to preview their representation in app stores. 114 reviewers of AppTweak have provided feedback on this feature.
Keyword Tools
Based on 127 AppTweak reviews. Provides tools that allow users to research keyword metrics such as volume, difficulty, popularity, organic installs, and more.
Reviews & Ratings
Ability to track progress of overall average, total, and rating of app, which can help identify what people like or dislike about the app. This feature was mentioned in 103 AppTweak reviews.
Keyword Localization
As reported in 105 AppTweak reviews. Ability to optimize app in any language, which can include factors like keyword auto-suggestions, automated translations, etc.
Conversion Rate Benchmarks
Based on 104 AppTweak reviews. Provides the installation conversion rate for each traffic source per day of the week and has the ability to compare it with benchmarks.
Reporting & Alerts (4)
Reports and Dashboards
As reported in 125 AppTweak reviews. Provides reports and dashboards around keywords, rankings, and movement to track ASO KPIs and app performance.
Traffic Source Reporting
Provides reporting around traffic source to analyze app downloads, product page views, and impressions. This feature was mentioned in 99 AppTweak reviews.
Featured App Alerts
Provides notifications before the App Store or Google Play promotes your app. 97 reviewers of AppTweak have provided feedback on this feature.
Alert Delivery
Provides alerts with reports directly to different communication channels (i.e. Slack or email) with information like keywords, rankings, and featured apps data. 94 reviewers of AppTweak have provided feedback on this feature.
Platform Basics (5)
Centralized Platform
Provides a centralized platform for all competitive intelligence for teams to review and analyze. This feature was mentioned in 31 AppTweak reviews.
Web Tracking
Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc. This feature was mentioned in 28 AppTweak reviews.
Benchmarking
Provides benchmarking around search ads and display creatives against competitors to improve your paid marketing performance
Ad Creatives
Provide data around competitor's ad copy and can rank by popularity.
Paid Search Data
Ability to provide data around metrics such as market share, rank, ad spend, clicks, CTR, & CPC across all search engines.
Platform Data (7)
Product Details
Provides competitive intelligence related to product details, inlcuding the latest product feature additions and removals. 26 reviewers of AppTweak have provided feedback on this feature.
Customer Feedback & Reviews
As reported in 27 AppTweak reviews. Provides competitive intelligence around unfiltered customer feedback and reviews.
Channel Acquisition
Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels. This feature was mentioned in 26 AppTweak reviews.
Alerts
Provides real-time alerts and sends notifications to users in-app or through email, text message or otherwise.
Data Access
Ability to provide reporting and data exporting around paid search intelligence competitor data.
Web Traffic
Ability to track the amount of traffic brought to competitors’ websites through PPC.
Subdomains
Provides data around which subdomains competitors are directing their paid traffic to most often.
Platform Content (1)
Battlecards
As reported in 27 AppTweak reviews. Ability to create battlecards to showcase comparison of your products or services against multiple competitors.
Platform Reporting (2)
Customizable Dashboard
Allows users to create a customizable dashboard to curate and highlight specific competitive data. 28 reviewers of AppTweak have provided feedback on this feature.
Benchmark Reporting
Based on 27 AppTweak reviews. Provides competitive benchmarking and monitors growth and market share over time.
Data collection (5)
Natural Language Processing (NLP)
Provides NLP features for filtering data collection down to specific data points 14 reviewers of AppTweak have provided feedback on this feature.
Data Sources
Provides a wide selection of data sources for aggregated news and MARKET data This feature was mentioned in 14 AppTweak reviews.
Custom Research Sources
Allows users to make custom data collection queries 12 reviewers of AppTweak have provided feedback on this feature.
Lead Enrichment
Provides features for users to verify, correct, and include additional information to a lead in order to enhance data accuracy 12 reviewers of AppTweak have provided feedback on this feature.
Advanced Data Collection
Based on 12 AppTweak reviews. Provides advanced data points including but not limited to company size, org charts, technology installs, company funding history,
Segment Trending (4)
Web
Provides features for tracking competitors websites including information such as pricing changes or new product features 12 reviewers of AppTweak have provided feedback on this feature.
Social
As reported in 12 AppTweak reviews. Provides features for tracking competitor activity on social media
Benchmarks
As reported in 12 AppTweak reviews. Allows users to benchmark their product against other competitors in order to understand competitive position in the market
Finance
Allows users to know how much financing has flowed to a particular industry with real deal activity visualizations 12 reviewers of AppTweak have provided feedback on this feature.
Analysis (3)
Custom Dashboards
As reported in 12 AppTweak reviews. Allows users to create custom market intellignece dashboards
Reports
Allows users to build and export reports for market data 12 reviewers of AppTweak have provided feedback on this feature.
Integrations
Based on 12 AppTweak reviews. Allows users to inegrate dashboards with analytics platforms, CRMs and marketing automation software
Platform Insights (7)
Ad Creatives
Based on 13 AppTweak reviews. Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser.
Buying Strategies
Ability to showcase where and how advertisers are buying (direct vs. programmatic). 12 reviewers of AppTweak have provided feedback on this feature.
Publisher Data
Provides data on which publishers competitors are buying the most traffic from. 12 reviewers of AppTweak have provided feedback on this feature.
Advertising Spend
As reported in 12 AppTweak reviews. Provides data on ad spend and ranking reports of top competitive ad spenders.
Websites and Social Channels
As reported in 12 AppTweak reviews. Provides data on which websites and social channels advertisers are spending the most.
Device Insights
Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile). This feature was mentioned in 13 AppTweak reviews.
Ad Intelligence Reporting
Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc. This feature was mentioned in 12 AppTweak reviews.
Platform Additional Functionality (5)
Ad Competitive Benchmarking
Ability to benchmark competitor's ad spend, share of voice, and ad creatives. This feature was mentioned in 12 AppTweak reviews.
Alerts
Provides alerts, or automated notifications, to when advertisers launch new campaigns. 11 reviewers of AppTweak have provided feedback on this feature.
Integrations
Ability to connect app store consoles to monitor and benchmark app performance across countries and competitors. This feature was mentioned in 85 AppTweak reviews.
Organic Keyword Protection
Ability to identify who is running ads on your top performing organic keywords and compare your ad visibility with your competitors. This feature was mentioned in 87 AppTweak reviews.
App Suggestions
Provides a list of apps the App Store or Google Play Store are suggesting on your app page or your competitor’s page. This feature was mentioned in 90 AppTweak reviews.
Competition Monitoring (4)
Timeline
Provides a timeline to identify competitor's metadata updates and A/B tests and allows users to go back in time to analyze competitor’s past ASO updates. 99 reviewers of AppTweak have provided feedback on this feature.
Store Performance
Based on 99 AppTweak reviews. Ability to monitor app downloads over time and compare performance with competitors.
Financial Analysis
Ability to monitor app's revenue over time and compare performance with competitors. 85 reviewers of AppTweak have provided feedback on this feature.
Category Ranking
Ability to monitor app's category rankings over time and compare performance with competitors. 97 reviewers of AppTweak have provided feedback on this feature.
Generative AI (1)
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Market Intelligence (2)
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Online Reputation Management (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Operational Risk Management (1)
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Competitive Intelligence (1)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Agentic AI - App Store Optimization (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Advertising Intelligence (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Scenario planning is how businesses plan for potential uncertainties by creating various strategies to ensure the company remains up and running. Learn more about the best practices when scenario planning and the many benefits it can bring to an organization.
User segmentation is the action of separating different users into specific groups, or segments, based on common characteristics.






