AppsFlyer Reviews & Product Details

Name: AppsFlyer
Rating: 4.5 (788 reviews)

AppsFlyer is a mobile marketing analytics platform that attributes app installs and in-app events to marketing campaigns, detects fraudulent installs, and provides reporting used by businesses to measure user acquisition performance across channels.

G2 Verdict on AppsFlyer

AppsFlyer is best suited for Mid-Market user acquisition managers tracking mobile ad campaign performance and detecting install fraud, with Mid-Market reviewers at 41.9%, Small-Business reviewers at 30.5%, and Enterprise reviewers at 27.6%.

AppsFlyer's most common use case is attributing app installs and events across channels while filtering out fraudulent activity.

Reviewers praise AppsFlyer's fraud detection tools, clean dashboard interface and breadth of attribution data. The recurring complaint is data updates lag and reports sometimes arrive incomplete or delayed.

What reviewers rate highest in AppsFlyer

Third-Party Integrations: 9.8/10 from 80 AppsFlyer reviewers (category average 8.9).
Account Alerts: 9.7/10 from 68 AppsFlyer reviewers (category average 8.0).
Keyword Tracking: 9.7/10 from 61 AppsFlyer reviewers (category average 7.3).

What reviewers rate lowest in AppsFlyer

Bulk SMS: 7.2/10 from 101 AppsFlyer reviewers (category average 7.8).
Two-Way Text Messaging: 7.2/10 from 97 AppsFlyer reviewers (category average 7.7).
Proximity Marketing: 7.6/10 from 68 AppsFlyer reviewers (category average 8.4).

AppsFlyer scores above the Mobile App Analytics Tools category average on 1 of 7 scores, led by Product Going in Right Direction at 9.5 against 9.1.

Product capability scores and category averages
What buyers evaluate	AppsFlyer	Category average (39 to 41 products)
Ease of Setup	8.6	8.9
Ease of Use	8.8	8.9
Ease of Admin	8.8	9.0
Quality of Support	8.8	9.2
Meets Requirements	9.0	9.0
Ease of Doing Business With	9.1	9.2
Product Going in Right Direction	9.5	9.1

Seller

AppsFlyer

Discussions

AppsFlyer Community

Languages Supported

German, French, Japanese, Korean, Portuguese, Russian, Spanish, Chinese (Simplified)

Solution Type

All-in-One

Overview by

Vera Kopylova

Used by Cielo and 2 others

Beta

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

View More Pricing Information

AppsFlyer Integrations

(24)

Verified by AppsFlyer

Show More Integrations

AppsFlyer Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is AppsFlyer, and what problem is it built to solve?

AppsFlyer is a marketing cloud that helps businesses make complex marketing data clearer and more useful. It addresses silos across measurement, deep linking, data collaboration, and autonomous AI workflows.

What languages does AppsFlyer support?

AppsFlyer supports 8 languages: Chinese (Simplified), French, German, Japanese, Korean, Portuguese, Russian, and Spanish.

What company sizes and industries is AppsFlyer the best fit for?

AppsFlyer is most represented among small-business and mid-market users, with enterprise teams represented as well. Reviewer industries cluster in the following areas:

Company size: Small businesses and mid-market companies, with enterprise users also present.
Industries: Financial services and marketing and advertising.
Other represented industries: Retail and computer games.

How long does it take to implement AppsFlyer across a team?

Implementation reports most often fall within a month, though the time depends on the setup and scope. Some teams report going live in under a day, while others take one to three months.

Time to go live	Relative frequency
Under 1 month	Most common
Under 1 day	Also reported
1–3 months	Also reported

What customer support options does AppsFlyer provide, and how do users find the overall support experience?

AppsFlyer provides support through email/help desk, chat, and phone, with 24/7 live-rep support. The experience can be helpful and knowledgeable, especially during setup and troubleshooting, but response and resolution times are uneven; some users describe slow ticket follow-up or difficulty getting timely help.

What is the experience like for teams switching to AppsFlyer from another tool?

Teams have moved to AppsFlyer from other mobile measurement, attribution, and deep-linking tools, including Adjust, Branch, Singular, Kochava, and Firebase. The move has been driven by needs such as more reliable attribution, stronger fraud detection, richer analytics, and a more unified view across channels. Users also describe the transition as requiring careful setup, with complexity varying by integrations and tracking requirements.

What tools and platforms does AppsFlyer integrate with, and how do these integrations help users get more value from the product?

AppsFlyer offers 24 integrations, spanning advertising, analytics, and mobile marketing partners.

Advertising and media: Meta, Google Ads, TikTok Ads, Apple Search Ads, and Reddit for Business.
Analytics and data: Databricks, Google Cloud BigQuery, Microsoft Power BI, Mixpanel, and Tableau.
Mobile marketing and partner tools: Braze, CleverTap, MoEngage, RevenueCat, Trackier, and Swaarm.

These connections bring campaign and app performance data together, support postbacks to advertising partners, and can reduce manual work reconciling results across separate tools.

What features or capabilities could make AppsFlyer even more useful?

AppsFlyer could be more useful with simpler workflows and more flexible reporting. Recurring improvement opportunities include:

Simpler navigation and onboarding: Make advanced features easier to discover, with clearer in-product guidance for new users.
More flexible reporting: Expand dashboard customization, charting, filters, exports, and automated report generation.
More unified views: Make it easier to compare web and app activity, platforms, and media-source results in one place.
Clearer, faster data workflows: Improve report loading and data updates, and make it easier to investigate discrepancies across systems.

G2 reviews are authentic and verified.

Here's how.

Mohd S.

Data Analyst intern

Mid-Market (51-1000 emp.)

6/11/2026

"Best MMP for Tracking Campaign Performance"

4/5

What do you like best about AppsFlyer?

Best MMP across all as it helps in checking the campaign performance very well Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

They should launch the feature of dark theme and little bit faster processing Review collected by and hosted on G2.com.

Response from Judith Arkush of AppsFlyer

edit

Thanks so much for sharing your review with us! We actually recently enable dark mode. You can see how to enable it here https://support.appsflyer.com/hc/en-us/articles/23461861877009-My-Dashboards#my-dashboards-preferences

rahul j.

Delivery Manager

Mid-Market (51-1000 emp.)

5/29/2026

"Optimizes Traffic and Delivers Insightful Reports"

5/5

What do you like best about AppsFlyer?

We can optimise the traffic and extract the all kind of reports Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

Everything is good for now but some time we are facing login issue. Review collected by and hosted on G2.com.

Response from Judith Arkush of AppsFlyer

edit

Thanks for your feedback - please do reach out to hello@appsflyer.com with any log in issues

Santhosh Kumar Reddy T.

Retention

Mid-Market (51-1000 emp.)

6/1/2026

"Strong Attribution and Fraud Protection"

4.5/5

What do you like best about AppsFlyer?

Attribution and the porst fraud protection Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

Not integrated with website, not scaleable on P360 when it comes to affilate campaign Review collected by and hosted on G2.com.

Response from Judith Arkush of AppsFlyer

edit

Thanks for sharing your feedback with us - it's always useful to hear and we are constantly looking to improve.

Furkan D.

Growth Manager

Small-Business (50 or fewer emp.)

5/29/2026

"Easy Adapted Dashboards and customer support 24/7"

4.5/5

What do you like best about AppsFlyer?

Appsflyer adapted the update of iOS14 Skan easily and integrated different overview dashboards. Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

Pricing is main wall and we're not converting to cost data feature that's why. Review collected by and hosted on G2.com.

Response from Judith Arkush of AppsFlyer

edit

Our iOS14 SKAN adaptation was a big focus for us, so good to hear that transition felt smooth. Pricing feedback is noted - thanks for sharing.

Verified User in Retail

Enterprise (> 1000 emp.)

6/8/2026

"Great Support for Incrementality Testing, But Dashboards Can Be Confusing"

3.5/5

What do you like best about AppsFlyer?

We’re able to run incrementality tests, and the POCs are always available to support us whenever we need help. Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

Dashboards can be confusing, and it's difficult to define what is the correct view we need for each use case. Raw reports could be easier to export as well. It could use more AI features to create and edit dashboards. Review collected by and hosted on G2.com.

Response from Judith Arkush of AppsFlyer

edit

Great to hear you are finding value in the platform. We are definitely happy to have your honest feedback and are always working to improve the experience further!

Verified User in Gambling & Casinos

Small-Business (50 or fewer emp.)

5/18/2026

"SSOT View Unlocks Deeper App Conversion Trends Beyond SKAN"

4/5

What do you like best about AppsFlyer?

The SSOT view helps give us a probabilistic view at app-based conversion trends that we'd otherwise be unable to see just viewing SKAN data. Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

Partner integrations are a bit more confusing than they should be. I work on Meta ads, and it took me awhile to realize there were separate cost and conversion integrations to activate. Doesn't make much sense.... Review collected by and hosted on G2.com.

Response from Judith Arkush of AppsFlyer

edit

Thanks for the feedback - great to hear the SSOT view is giving you visibility beyond what SKAN data alone can offer.

We're always looking to improve and have noted your comments on partner integration setup.

Jatin D.

Account Executive

Small-Business (50 or fewer emp.)

6/19/2026

"Easy, Helpful Data Tracking"

4.5/5

What do you like best about AppsFlyer?

Easy way to track the Data. It is very helpful Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

Sometimes is very delay to track the Data Review collected by and hosted on G2.com.

Response from Judith Arkush of AppsFlyer

edit

So pleased to hear you are finding the technology helpful - thanks for the review!

Mukund M.

Lead, Digital Marketing, BHIM

Small-Business (50 or fewer emp.)

4/26/2026

"Effective Spend Management, Room for Report Improvement"

4.5/5

What do you like best about AppsFlyer?

I like the spends dashboard in AppsFlyer, which is really helpful for managing brand marketing spends and budget planning. The initial setup was easy, making it simpler to get started. Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

I don't like the daily dashboard view, and I think the ability to download reports for Android and iOS combined should be added. Also, having no tech support without tickets and getting on calls for support gets cumbersome at times. Review collected by and hosted on G2.com.

Naoufel C.

Small-Business (50 or fewer emp.)

5/20/2026

"Accurate analysis enhances efficiency and reduces losses."

4.5/5

What do you like best about AppsFlyer?

I love the precise analysis in Appsflyer because it tells me which advertising campaign brought the most app downloads and which social media platform is the best. I rely on its analysis to stop weak campaigns and enhance excellent ones, as it also provides precise geographical analysis. Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

Currently nothing Review collected by and hosted on G2.com.

What problems is AppsFlyer solving and how is that benefiting you?

AppsFlyer gives me an accurate analysis of advertising campaigns and applications, which increases productivity and reduces losses. The analysis helps me know which campaign performs better and which social media platforms are the most effective, in addition to providing precise geographical analysis. Review collected by and hosted on G2.com.

Response from Judith Arkush of AppsFlyer

edit

Glad the campaign and geographical analysis is delivering. Thanks for the review!

Verified User in Gambling & Casinos

Mid-Market (51-1000 emp.)

6/5/2026

"Solid MMP Service with No Conflicts of Interest"

4.5/5

What do you like best about AppsFlyer?

Solid MMP service with no clear conflicts of interest Review collected by and hosted on G2.com.

What do you dislike about AppsFlyer?

While the MMP itself works well for me, the UI can be confusing. things move around too much and there are too many menu options that cover overlapping functions. Review collected by and hosted on G2.com.

Response from Judith Arkush of AppsFlyer

edit

Pleased the MMP experience is positive for you. We are always looking to improve based on feedback so appreciate you sharing specific pain points with us. Thank you!