AppMetrica Features

Configures and accurately measures an appropriate measure of engagement, such as average session length.

Accurately determines where users close the app during their sessions.

Accurately measures bounce rate.

Tracks user return rates and related metrics.

Tracks what proportion of users convert via a certain action.

Identifies user demographics like gender or age.

Enables the view of analytic data based on user segment.

Identifies users locations.

Enables you to define custom events for analysis.

Provides real-time reports.

Measures user acquisition analytics.

Provides a holistic summary of your data.

Displays a users progress throughout specific paths in an application.

Displays a users activity history.

Attributes app installs to the marketing campaigns and media sources that drove it.

Measures impact and effectiveness of mobile marketing campaigns.

Creates custom data views to suit every team member's needs.

Collects geo-location data on mobile users to customize relevant campaigns.

Pushes notifications or text messages to mobile devices

Provides templates for mass mobile messaging campaigns

Identifies the most granular audience segments based on actions, inactions, and user properties.

Ability to see analytics at the account level.

Ability to see analytics at the user level.

Ability to compare usage across segments such as role, company size, etc.

See how users move though a product via grouped page sequences

Receive automated alerts and reports based on gains or losses in performance.

Scores customers and visitors to identify at-risk or thriving accounts.

Breadth and functionality of integrations with third-party products.

Data collected and analyzed by the platform delivered in an easily digestible format.

Reports and other relevant data housed in a single, easy-to-navigate location.

Tools to track the success of various marketing campaigns in order to optimize marketing efforts.

The ability to collect and analyze customer data in order to determine which demographics make up a customer base.

Predictions of future behavior based on past and present data.

Provides reporting and analytics tools to quantify the results of the experiment.

The ability to store large quantities of data for analysis within the platform itself.

Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.

Integrations with other software tools in order to fascilitate the exchange of data collected by various software.

Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed.

Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app.

Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting.

Provides tracking attribution tracking across multiple platforms, i.e. web and app.

Has app install fraud protection capabilities based on indicators from both web and app activity.

Ability to attribute fraud after the event was attributed to a partner.

Provides app retention metrics based on channels, platforms, or media source.

Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc.

Provides the ability to create custom reporting dashboards to further explore attribution data.

Ability to segment data to uncover trends in user engagement and reporting metrics.

Allows for the testing of multiple variables at a time during a single test.

Allows multiple experiments to be deployed simultaneously.

Allows mobile web pages to be tested during A/B experiments.

Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing.

Requires little to no knowledge of coding. Usually this means it comes with prewritten code.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

View analytics for multiple products in a single dashboard, including cross-product engagement

Ability to see analytics at the user level.

Ability to see analytics at the account level.

Ability to compare usage across segments such as role, company size, etc.

See how users move though a product via grouped page sequences

Scores customers and visitors to identify at-risk or thriving accounts.

View analytics for multiple products in a single dashboard, including cross-product engagement

Anticipates needs and offers suggestions without prompting

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Receive automated alerts and reports based on gains or losses in performance.

Breadth and functionality of integrations with third-party products.