AppMetrica Features
Metrics (5)
Engagement
This feature was mentioned in 29 AppMetrica reviews.
Configures and accurately measures an appropriate measure of engagement, such as average session length.
Exit Tracking
As reported in 27 AppMetrica reviews.
Accurately determines where users close the app during their sessions.
Retention
This feature was mentioned in 29 AppMetrica reviews.
Accurately measures bounce rate.
Return
This feature was mentioned in 28 AppMetrica reviews.
Tracks user return rates and related metrics.
Conversions
29 reviewers of AppMetrica have provided feedback on this feature.
Tracks what proportion of users convert via a certain action.
User Identification (3)
Demographics
Based on 29 AppMetrica reviews.
Identifies user demographics like gender or age.
User Segmentation
As reported in 29 AppMetrica reviews.
Enables the view of analytic data based on user segment.
Geolocation
This feature was mentioned in 29 AppMetrica reviews.
Identifies users locations.
Tracking & Reporting (6)
Custom Event Tracking
29 reviewers of AppMetrica have provided feedback on this feature.
Enables you to define custom events for analysis.
Real-Time Insights
29 reviewers of AppMetrica have provided feedback on this feature.
Provides real-time reports.
Attribution
As reported in 28 AppMetrica reviews.
Measures user acquisition analytics.
Dashboard
Based on 29 AppMetrica reviews.
Provides a holistic summary of your data.
User Path Tracking
As reported in 28 AppMetrica reviews.
Displays a users progress throughout specific paths in an application.
User Activity History
29 reviewers of AppMetrica have provided feedback on this feature.
Displays a users activity history.
Analysis (3)
Application Attribution
This feature was mentioned in 11 AppMetrica reviews.
Attributes app installs to the marketing campaigns and media sources that drove it.
Campaign Analysis
As reported in 11 AppMetrica reviews.
Measures impact and effectiveness of mobile marketing campaigns.
Custom Dashboards
Based on 10 AppMetrica reviews.
Creates custom data views to suit every team member's needs.
Campaigns (4)
Proximity Marketing
This feature was mentioned in 11 AppMetrica reviews.
Collects geo-location data on mobile users to customize relevant campaigns.
Push Notifications
As reported in 11 AppMetrica reviews.
Pushes notifications or text messages to mobile devices
Bulk SMS
Provides templates for mass mobile messaging campaigns
Audience Segmentation
As reported in 11 AppMetrica reviews.
Identifies the most granular audience segments based on actions, inactions, and user properties.
Product Analytics (7)
Account-Level Analytics
13 reviewers of AppMetrica have provided feedback on this feature.
Ability to see analytics at the account level.
User-Level Analytics
Based on 14 AppMetrica reviews.
Ability to see analytics at the user level.
Segmentation
This feature was mentioned in 13 AppMetrica reviews.
Ability to compare usage across segments such as role, company size, etc.
Funnels
14 reviewers of AppMetrica have provided feedback on this feature.
See how users move though a product via grouped page sequences
Alerts
This feature was mentioned in 12 AppMetrica reviews.
Receive automated alerts and reports based on gains or losses in performance.
User Scoring
As reported in 11 AppMetrica reviews.
Scores customers and visitors to identify at-risk or thriving accounts.
Integrations
Based on 13 AppMetrica reviews.
Breadth and functionality of integrations with third-party products.
Analytics (6)
Reports
Data collected and analyzed by the platform delivered in an easily digestible format.
Dashboard
Reports and other relevant data housed in a single, easy-to-navigate location.
Campaign Tracking
Tools to track the success of various marketing campaigns in order to optimize marketing efforts.
Customer Demographics
The ability to collect and analyze customer data in order to determine which demographics make up a customer base.
Predictive Analytics
Predictions of future behavior based on past and present data.
Reporting and Analytics
Provides reporting and analytics tools to quantify the results of the experiment.
Administration (3)
Data Storage
The ability to store large quantities of data for analysis within the platform itself.
A/B Testing
Tools to fascilitate testing various user experience tweaks in order to determine which configuration has the best results.
Integrations
Integrations with other software tools in order to fascilitate the exchange of data collected by various software.
Platform Basics (6)
Attribution Windows
This feature was mentioned in 13 AppMetrica reviews.
Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed.
Retargeting Attribution
As reported in 10 AppMetrica reviews.
Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app.
Validation Rules
Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting.
Cross-platform attribution
This feature was mentioned in 11 AppMetrica reviews.
Provides tracking attribution tracking across multiple platforms, i.e. web and app.
Fraud Detection
10 reviewers of AppMetrica have provided feedback on this feature.
Has app install fraud protection capabilities based on indicators from both web and app activity.
Post-Fraud Attribution
11 reviewers of AppMetrica have provided feedback on this feature.
Ability to attribute fraud after the event was attributed to a partner.
Platform Data (4)
Retention Metrics
This feature was mentioned in 13 AppMetrica reviews.
Provides app retention metrics based on channels, platforms, or media source.
Analytics Dashboard
As reported in 12 AppMetrica reviews.
Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc.
Custom Dashboards
This feature was mentioned in 12 AppMetrica reviews.
Provides the ability to create custom reporting dashboards to further explore attribution data.
Data Segmentation
This feature was mentioned in 10 AppMetrica reviews.
Ability to segment data to uncover trends in user engagement and reporting metrics.
Experimental Design (3)
Multivariate testing capacities
Allows for the testing of multiple variables at a time during a single test.
Concurrent Testing
Allows multiple experiments to be deployed simultaneously.
Mobile Testing
Allows mobile web pages to be tested during A/B experiments.
Computing (2)
AI/Machine Learning
Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing.
Little to No Coding
Requires little to no knowledge of coding. Usually this means it comes with prewritten code.
Agentic AI - A/B Testing (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Product Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Value Selling Tools (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - E-Commerce Analytics (5)
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Mobile Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Behavioral Analytics - Product Analytics (5)
Multi-Product Analytics
View analytics for multiple products in a single dashboard, including cross-product engagement
User level Analytics
Ability to see analytics at the user level.
Account level Analytics
Ability to see analytics at the account level.
Segmentation
Ability to compare usage across segments such as role, company size, etc.
Funnels
See how users move though a product via grouped page sequences
AI driven optimization - Product Analytics (4)
User scoring
Scores customers and visitors to identify at-risk or thriving accounts.
Adaptive learning
View analytics for multiple products in a single dashboard, including cross-product engagement
Automated insights
Anticipates needs and offers suggestions without prompting
Autonomous task execution
Capability to perform complex tasks without constant human input
Platform Infrastructure - Product Analytics (3)
Cross System integrations
Works across multiple software systems or databases
Alerts
Receive automated alerts and reports based on gains or losses in performance.
Integrations
Breadth and functionality of integrations with third-party products.




