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# Adjust vs AppMetrica Comparison - What are their main differences?

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AdjustAppMetrica[+ Add Product](#)

Reviews

**Adjust** [

4.7/5(791)

](https://www.g2.com/products/adjust/reviews#reviews)

**AppMetrica** [

4.5/5(46)

](https://www.g2.com/products/appmetrica/reviews#reviews)

Pricing

**Adjust**
Free Trial

**Free** 18000 Annual conversions · Base

**AppMetrica**
Free Trial

**Free** 100000000 custom events Per Month · Free

**Pricing Insights**
from reviews

Time to Implement

**Adjust**
2 months

Based on 85 responses

**AppMetrica**
1 monthFaster

Based on 9 responses

Return on Investment

**Adjust**
8 months

Based on 82 responses

**AppMetrica**
5 months3 months sooner

Based on 8 responses

Perceived Cost

**Adjust**
$$$$$

**AppMetrica**
$$$$$

Average Discount

**Adjust**
10%

**AppMetrica**
Not enough reviews yet

 ![Adjust](https://images.g2crowd.com/uploads/product/hd_favicon/0c3dde1e87f8b5d259edafffc97477af/adjust.svg "Adjust")

 ![AppMetrica](https://images.g2crowd.com/uploads/product/hd_favicon/3ae9c78094c07dc48031b796bc045840/appmetrica.svg "AppMetrica")

G2 offers free advice on this comparison.

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Pros & Cons

**Adjust**
[
Ease of Use (146)
](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610065&qs=pros-and-cons#reviews)[
Customer Support (111)
](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610176&qs=pros-and-cons#reviews)[
Slow Loading (41)
](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610619&qs=pros-and-cons#reviews)[
Complexity (38)
](https://www.g2.com/products/adjust/reviews?filters%5Bsentiment_snippet%5D=1610321&qs=pros-and-cons#reviews)

**AppMetrica**
[
Ease of Use (10)
](https://www.g2.com/products/appmetrica/reviews?filters%5Bsentiment_snippet%5D=1739608&qs=pros-and-cons#reviews)[
Easy Integrations (9)
](https://www.g2.com/products/appmetrica/reviews?filters%5Bsentiment_snippet%5D=1735354&qs=pros-and-cons#reviews)[
Missing Features (6)
](https://www.g2.com/products/appmetrica/reviews?filters%5Bsentiment_snippet%5D=1736979&qs=pros-and-cons#reviews)[
Reporting Issues (5)
](https://www.g2.com/products/appmetrica/reviews?filters%5Bsentiment_snippet%5D=1737180&qs=pros-and-cons#reviews)

Integrations

**Adjust**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_06164ece6243f1d49ada2877c25d024e/icon-admanage.png "Product Avatar Image")

Admanage

](https://www.g2.com/products/icon-admanage/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0526c1f17ba1c650b93d1fed9d43387d/amazon-advertising.jpg "Product Avatar Image")

Amazon Advertising

](https://www.g2.com/products/amazon-advertising/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_47f0bebc9ef2baec1a7ae990704c5b58/advertising-spire-amazon-advertising.png "Product Avatar Image")

Amazon Advertising

](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4063e12550c3a393778d315fff179473/appdiscovery.jpg "Product Avatar Image")

AppDiscovery

](https://www.g2.com/products/appdiscovery/reviews)[
View all
](https://www.g2.com/products/adjust/integrations)

**AppMetrica**
Not enough data

Screenshots

**Adjust**
 ![Adjust screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1473273/GraowthCopilot-01.png)

**AppMetrica**
 ![AppMetrica screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1349419/Slide-1.png)

Ratings

Meets Requirements

**Adjust**

9.0

9.0613

**AppMetrica**

8.7

8.742

Ease of Use

**Adjust**

9.0

9.0646

**AppMetrica**

8.7

8.744

Ease of Setup

**Adjust**

8.9

8.9594

**AppMetrica**

9.3

9.337

Ease of Admin

**Adjust**

8.9

8.9278

**AppMetrica**

8.5

8.521

Quality of Support

**Adjust**

9.1

9.1606

**AppMetrica**

9.0

9.038

Has the product been a good partner in doing business?

**Adjust**

9.2

9.2280

**AppMetrica**

9.2

9.221

Product Direction (% positive)

**Adjust**

9.1

9.1543

**AppMetrica**

8.9

8.943

Features

Mobile App Analytics[Hide 59 FeaturesShow 59 Features](javascript:void(0);)

8.8

331

8.8

29

User Identification

Demographics

7.8

181

8.2(won by 0.4)

29

User Segmentation

8.0

187

8.8(won by 0.8)

29

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Geolocation

8.3

187

9.0(won by 0.7)

29

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Predictive Analytics

Not enough data

Not enough data

Tracking & Reporting

Custom Event Tracking

9.0(won by 0.1)

221

8.9

29

Real-Time Insights

8.4

223

8.8(won by 0.4)

29

Attribution

9.1(won by 1.2)

240

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.9

28

Activity Dashboard

9.0

256

9.4(won by 0.4)

29

User Path Tracking

8.1

188

8.9(won by 0.8)

28

 (There is a greater than 0.5 difference between this product's rating and its competitors)

User Activity History

8.2

183

8.9(won by 0.7)

29

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Multi-Channel Attribution

Not enough data

Not enough data

In-App Events Tracking

Not enough data

Not enough data

Metrics

Engagement

8.8(won by 0.2)

219

8.6

29

Exit Tracking

8.1

185

9.0(won by 0.9)

27

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Retention

8.8

223

9.0(won by 0.2)

29

Return

8.6

190

8.8(won by 0.2)

28

Conversions

9.2(won by 0.6)

237

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

29

Engagement Tracking

10.0(won by default)

8

Not enough data

Conversion Tracking

10.0(won by default)

9

Not enough data

ROI Tracking

10.0(won by default)

6

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Revenue Tracking

Not enough data

Not enough data

Additional Functionality

Monitoring

Not enough data

Not enough data

Push Notifications

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Data Modeling

Not enough data

Not enough data

Funnel Analysis

Not enough data

Not enough data

For Marketers

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Session Recording

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Root Cause Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Issue Management

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

API

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Mobile Attribution[Hide 18 FeaturesShow 18 Features](javascript:void(0);)

8.0

488

8.4

13

Platform Basics

Attribution Windows

8.9(won by 0.1)

208

8.8

13

Retargeting Attribution

8.7(tied score)

204

8.7(tied score)

10

Validation Rules

8.3

178

8.5(won by 0.2)

9

Cross-platform attribution

8.4(won by 0.4)

200

8.0

11

Fraud Detection

8.6(won by 0.8)

255

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

10

Post-Fraud Attribution

8.0(won by 0.6)

173

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.4

11

Platform Data

Retention Metrics

8.7(tied score)

209

8.7(tied score)

13

Analytics Dashboard

9.1(won by 0.3)

411

8.8

12

Custom Dashboards

8.4

245

8.6(won by 0.2)

12

Data Segmentation

8.4

223

8.7(won by 0.3)

10

Uninstall Metrics

8.0(won by default)

183

Feature Not Available

Cross-channel insights

8.9(won by default)

289

Feature Not Available

Agentic AI - Value Selling Tools

Autonomous Task Execution

6.6(won by default)

129

Not enough data

Cross-system Integration

7.9(won by default)

184

Not enough data

Adaptive Learning

6.8(won by default)

126

Not enough data

Natural Language Interaction

6.8(won by default)

124

Not enough data

Proactive Assistance

6.9(won by default)

129

Not enough data

Decision Making

7.2(won by default)

134

Not enough data

Mobile Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

9.2

284

8.8

29

Metrics

Engagement

8.8(won by 0.2)

219

8.6

29

Exit Tracking

8.1

185

9.0(won by 0.9)

27

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Retention

8.8

223

9.0(won by 0.2)

29

Return

8.6

190

8.8(won by 0.2)

28

Conversions

9.2(won by 0.6)

237

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

29

Engagement Tracking

10.0(won by default)

8

Not enough data

Conversion Tracking

10.0(won by default)

9

Not enough data

ROI Tracking

10.0(won by default)

6

Not enough data

Uninstall Tracking

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Revenue Tracking

Not enough data

Not enough data

Product Analytics[Hide 39 FeaturesShow 39 Features](javascript:void(0);)

Not enough data

8.6

14

Product Analytics

Account-Level Analytics

Not enough data

8.1(won by default)

13

User-Level Analytics

Not enough data

8.0(won by default)

14

Segmentation

Not enough data

9.1(won by default)

13

Funnels

Not enough data

8.8(won by default)

14

Alerts

Not enough data

8.8(won by default)

12

User Scoring

Not enough data

8.6(won by default)

11

Integrations

Not enough data

8.6(won by default)

13

Multi-Product Analytics

Not enough data

Feature Not Available

Usage Tracking/Analytics

Not enough data

Not enough data

Agentic AI - Product Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Machine Learning

Not enough data

Not enough data

Behavioral Analytics - Product Analytics

Multi-Product Analytics

Not enough data

Not enough data

User level Analytics

Not enough data

Not enough data

Account level Analytics

Not enough data

Not enough data

Segmentation

Not enough data

Not enough data

Funnels

Not enough data

Not enough data

Platform Infrastructure - Product Analytics

Cross System integrations

Not enough data

Not enough data

Alerts

Not enough data

Not enough data

Integrations

Not enough data

Not enough data

AI driven optimization - Product Analytics

User scoring

Not enough data

Not enough data

Adaptive learning

Not enough data

Not enough data

Automated insights

Not enough data

Not enough data

Autonomous task execution

Not enough data

Not enough data

Additional Functionality

Conversion Tracking

Not enough data

Not enough data

Funnel Analysis

Not enough data

Not enough data

Product Data Management

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Session Recording

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Interactive Reports

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

App Store Optimization[Hide 31 FeaturesShow 31 Features](javascript:void(0);)

8.2

48

Not enough data

Optimization

Icon Testing

8.0(won by default)

37

Not enough data

A/B Testing

7.7(won by default)

37

Not enough data

App Store Page Design & Preview

8.2(won by default)

37

Not enough data

Keyword Tools

8.2(won by default)

37

Not enough data

Reviews & Ratings

8.4(won by default)

36

Not enough data

Keyword Localization

7.9(won by default)

36

Not enough data

Conversion Rate Benchmarks

8.1(won by default)

37

Not enough data

Reporting & Alerts

Reports and Dashboards

8.5(won by default)

39

Not enough data

Traffic Source Reporting

8.6(won by default)

40

Not enough data

Featured App Alerts

8.2(won by default)

34

Not enough data

Alert Delivery

8.2(won by default)

34

Not enough data

ASO Reporting

Not enough data

Not enough data

Competition Monitoring

Timeline

8.0(won by default)

33

Not enough data

Store Performance

8.0(won by default)

34

Not enough data

Financial Analysis

8.0(won by default)

35

Not enough data

Category Ranking

8.4(won by default)

34

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Platform Additional Functionality

Integrations

8.6(won by default)

36

Not enough data

Organic Keyword Protection

8.0(won by default)

33

Not enough data

App Suggestions

8.1(won by default)

34

Not enough data

Agentic AI - App Store Optimization

Autonomous Task Execution

8.2(won by default)

24

Not enough data

Cross-system Integration

8.3(won by default)

24

Not enough data

Adaptive Learning

8.6(won by default)

24

Not enough data

Proactive Assistance

8.5(won by default)

24

Not enough data

Decision Making

8.8(won by default)

25

Not enough data

Additional Functionality

Competitor Monitoring

Not enough data

Not enough data

Keyword Rank Tracking

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Reviews Management

Not enough data

Not enough data

Click Fraud[Hide 45 FeaturesShow 45 Features](javascript:void(0);)

7.3

99

Not enough data

Trading

Keyword Tracking

7.3(won by default)

73

Not enough data

Refund Management

6.7(won by default)

72

Not enough data

Third-Party Integrations

8.9(won by default)

83

Not enough data

Click Tracking

Not enough data

Not enough data

Time on Site Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Threat Detection

Account Alerts

7.5(won by default)

71

Not enough data

Threat Detection

8.0(won by default)

79

Not enough data

IP Address Monitoring

8.1(won by default)

73

Not enough data

Rules

7.9(won by default)

73

Not enough data

Email Alerts

Not enough data

Not enough data

Activity Monitoring

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

VPN Detection

Not enough data

Not enough data

Bot Detection

Not enough data

Not enough data

Blocking

Manual IP Blocking

7.4(won by default)

73

Not enough data

Automated IP Blocking

8.0(won by default)

75

Not enough data

Cross-Campaign Blocking

7.3(won by default)

68

Not enough data

Multi-Campaign

Not enough data

Not enough data

Agentic AI - Click Fraud

Autonomous Task Execution

6.6(won by default)

56

Not enough data

Cross-system Integration

6.6(won by default)

57

Not enough data

Adaptive Learning

6.4(won by default)

57

Not enough data

Proactive Assistance

6.4(won by default)

57

Not enough data

Decision Making

7.0(won by default)

61

Not enough data

Additional Functionality

Campaign Analytics

Not enough data

Not enough data

Geolocation

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Session Recording

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Threat Intelligence

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Device Fingerprinting

Not enough data

Not enough data

Web Traffic Reporting

Not enough data

Not enough data

API

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

GDPR Compliance

Not enough data

Not enough data

Keyword Analysis

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Bot Mitigation

Not enough data

Not enough data

Mobile Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);)

Not enough data

8.9

11

Analysis

Application Attribution

Not enough data

8.8(won by default)

11

Campaign Analysis

Not enough data

8.5(won by default)

11

Activity Dashboard

Not enough data

8.5(won by default)

10

Uninstall Tracking

Not enough data

Feature Not Available

Multi-Channel Attribution

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Campaigns

Proximity Marketing

Not enough data

9.1(won by default)

11

Alerts/Notifications

Not enough data

9.4(won by default)

11

Bulk SMS

Not enough data

8.9(won by default)

9

Audience Segmentation

Not enough data

9.1(won by default)

11

Two-Way Text Messaging

Not enough data

Feature Not Available

Email Campaigns

Not enough data

Feature Not Available

Campaign Segmentation

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Location-Based Marketing

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Engagement

Coupons and Promotions

Not enough data

Feature Not Available

Social Promotion

Not enough data

Not enough data

Platform

Optimization

Not enough data

Feature Not Available

Integrations - Mobile Marketing

Not enough data

Feature Not Available

Internationalization

Not enough data

Feature Not Available

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Agentic AI - Mobile Marketing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Additional Functionality

Visual Analytics

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Text-to-Win

Not enough data

Not enough data

CRM

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Coupons

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Mobile App Optimization[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

8.1

294

Not enough data

Variation Testing

A/B Testing

7.3(won by default)

208

Not enough data

WYSIWYG Editor

6.8(won by default)

188

Not enough data

Conversion Goal

8.3(won by default)

211

Not enough data

Percentage of Traffic

7.9(won by default)

207

Not enough data

Confidence Level

7.9(won by default)

201

Not enough data

Multivariant Testing

7.4(won by default)

191

Not enough data

Reporting

Segmentation

8.7(won by default)

215

Not enough data

Reports and Dashboards

9.1(won by default)

246

Not enough data

Personalization

Standard Targeting

8.1(won by default)

206

Not enough data

Custom Targeting

8.0(won by default)

207

Not enough data

Data Segmentation

8.4(won by default)

201

Not enough data

Administration

API / Integrations

8.5(won by default)

222

Not enough data

QA Testing

8.0(won by default)

202

Not enough data

Performance and Reliability

8.7(won by default)

230

Not enough data

User, Role, and Access Management

8.9(won by default)

216

Not enough data

Show 1 feature category with incomplete data

E-Commerce Analytics[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

Not enough data

Not enough data

Analytics

Reports

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Web Analytics

Not enough data

Feature Not Available

Campaign Tracking

Not enough data

Not enough data

Customer Demographics

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Administration

Data Storage

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Integrations

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Feature Not Available

Agentic AI - E-Commerce Analytics

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Adjust](https://images.g2crowd.com/uploads/product/hd_favicon/0c3dde1e87f8b5d259edafffc97477af/adjust.svg "Adjust")](https://www.g2.com/products/adjust/reviews)

Adjust

Small-Business(50 or fewer emp.)

39.6%

Mid-Market(51-1000 emp.)

48.5%

Enterprise(\> 1000 emp.)

12.0%

[![AppMetrica](https://images.g2crowd.com/uploads/product/hd_favicon/3ae9c78094c07dc48031b796bc045840/appmetrica.svg "AppMetrica")](https://www.g2.com/products/appmetrica/reviews)

AppMetrica

Small-Business(50 or fewer emp.)

62.2%

Mid-Market(51-1000 emp.)

31.1%

Enterprise(\> 1000 emp.)

6.7%

Small-Business

(50 or fewer emp.)

39.6%

62.2%

Mid-Market

(51-1000 emp.)

48.5%

31.1%

Enterprise

(\> 1000 emp.)

12.0%

6.7%

Reviewers' Industry

[![Adjust](https://images.g2crowd.com/uploads/product/hd_favicon/0c3dde1e87f8b5d259edafffc97477af/adjust.svg "Adjust")](https://www.g2.com/products/adjust/reviews)
Adjust

Marketing and Advertising

23.4%

Computer Games

20.6%

Entertainment

9.4%

Financial Services

7.0%

Information Technology and Services

5.3%

Other

34.4%

[![AppMetrica](https://images.g2crowd.com/uploads/product/hd_favicon/3ae9c78094c07dc48031b796bc045840/appmetrica.svg "AppMetrica")](https://www.g2.com/products/appmetrica/reviews)
AppMetrica

Computer Games

17.8%

Information Technology and Services

15.6%

Computer Software

11.1%

Marketing and Advertising

8.9%

Financial Services

6.7%

Other

40.0%

FAQs

## Adjust vs AppMetrica FAQs

Generated using AI

Last updated: August 16, 2026

### What is the difference between Adjust vs AppMetrica?

Adjust stands out for its higher G2 rating, larger review base, and cross-channel insights, while AppMetrica is noted for ease of setup and intuitive analytics.

| [Adjust](https://www.g2.com/products/adjust/reviews) | [AppMetrica](https://www.g2.com/products/appmetrica/reviews) |
| --- | --- |
| 4.7/5 (730 reviews) | 4.5/5 (46 reviews) |
| Mid-Market | Small-Business |
| 8.8 | 9.3 |
| 9.1 | 9.0 |
| Cross-channel insights | Ease of Use (10 all-time mentions) |

### How do the pricing models of Adjust and AppMetrica compare?

Adjust is perceived as more expensive, while AppMetrica is favored for its free tier and affordability for small businesses.

- **Adjust:** Reviewers frequently cite high pricing and note that essential features like fraud prevention are often sold as premium add-ons, making it less accessible for startups and smaller teams.
- **AppMetrica:** Reviewers highlight the free plan as a major advantage, with many small businesses and startups using it as a cost-effective analytics and attribution solution; some note that advanced features require paid plans, but overall value sentiment is positive.
- **Switching Reason:** Several reviewers mention switching to AppMetrica for its affordability and free tier, especially during early-stage growth.

### What are the best alternatives to Adjust and AppMetrica?

AppsFlyer, Kochava, and Singular are the top three G2-ranked alternatives to Adjust and AppMetrica.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Adjust](https://www.g2.com/products/adjust/reviews) | 4.7/5 (730 reviews) | Mid-Market | Premium pricing, add-ons required for full functionality | Cross-channel insights |
| [AppMetrica](https://www.g2.com/products/appmetrica/reviews) | 4.5/5 (46 reviews) | Small-Business | Free tier available, affordable for startups | Ease of Use (10 all-time mentions) |
| [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) | 4.5/5 (780 reviews) | Mid-Market | — | Comprehensive attribution capabilities |
| [Kochava](https://www.g2.com/products/kochava/reviews) | 4.1/5 (137 reviews) | Mid-Market | — | Flexible analytics and attribution |
| [Singular](https://www.g2.com/products/singular/reviews) | 4.6/5 (529 reviews) | Mid-Market | — | Unified marketing analytics |

### Which Mobile Attribution features should I prioritize when comparing Adjust and AppMetrica?

Buyers should prioritize cross-channel insights, ease of setup, integrations, reporting capabilities, and fraud prevention when comparing Adjust and AppMetrica.

- **Cross-channel insights:** Adjust is specifically cited for cross-channel insights; AppMetrica does not highlight this feature.
- **Ease of setup:** Adjust scores 8.8; AppMetrica scores 9.3, with 8 all-time mentions for easy setup.
- **Integrations:** Adjust is frequently mentioned for integrations with Google Ads (27 all-time mentions), Unity (19), and Facebook (18); AppMetrica has 9 all-time mentions for easy integrations.
- **Reporting capabilities:** AppMetrica has 5 all-time mentions for reporting issues and 4 for inadequate reporting, while Adjust is praised for customizable dashboards and unified reporting.
- **Fraud prevention:** Adjust is repeatedly cited for proactive fraud prevention; AppMetrica lacks built-in antifraud, requiring third-party solutions.

### What are the pros and cons of Adjust vs AppMetrica?

Adjust's headline strength is cross-channel attribution and fraud prevention, while AppMetrica is praised for ease of use and affordability.

- **Adjust strengths:** Accurate cross-channel attribution, proactive fraud prevention, integrations with major ad networks, customizable dashboards, and reliable reporting.
- **Adjust trade-offs:** High pricing, steep learning curve for new users, some advanced features locked behind premium tiers, and occasional dashboard complexity.
- **AppMetrica strengths:** Ease of use (10 all-time mentions), easy integrations (9), easy setup (8), intuitive UI (5), and affordability with a free tier.
- **AppMetrica trade-offs:** Reporting issues (5 all-time mentions), missing features (6), lack of built-in antifraud, and limited advanced attribution compared to global competitors.

### Is Adjust or AppMetrica better for small businesses?

AppMetrica is the better fit for small businesses, as reflected by its largest reviewer segment and positive sentiment from startups and indie developers.

- **Adjust:** Largest segment is Mid-Market; reviewers note high pricing and complexity as barriers for small teams.
- **AppMetrica:** Largest segment is Small-Business; reviewers consistently highlight the free plan, easy setup, and suitability for startups and indie developers.

### Which Mobile Attribution platform has better integrations?

Adjust is favored for integrations, with more reviewer-cited connections to major ad platforms.

- **Adjust:** Integrations with Google Ads (27 all-time mentions), Unity (19), and Facebook (18) are frequently cited as valuable for campaign tracking and optimization.
- **AppMetrica:** Easy integrations are mentioned in 9 all-time reviews, with reviewers noting compatibility with a variety of marketing and analytics platforms, though specific third-party ad network integrations are less frequently highlighted.

### How do Adjust and AppMetrica compare on customer support?

Adjust and AppMetrica are rated nearly identically on Quality of Support, with Adjust at 9.1 and AppMetrica at 9.0, indicating parity.

- **Adjust:** Reviewers describe support as responsive and helpful, especially during onboarding and technical troubleshooting, though some note slower response times for advanced issues.
- **AppMetrica:** Reviewers highlight reliable and fast customer support, with positive experiences resolving integration and reporting questions, though a few mention occasional delays for complex inquiries.

### Which is easier to implement, Adjust or AppMetrica?

AppMetrica scores higher on Ease of Setup (9.3 vs. Adjust's 8.8), indicating a smoother implementation experience.

- **Adjust:** Reviewers describe setup as straightforward with good documentation, but note a learning curve for advanced features and event mapping, especially for less technical users.
- **AppMetrica:** Reviewers consistently praise easy integration, intuitive onboarding, and quick event tracking setup, with 8 all-time mentions for easy setup and positive feedback from small teams and startups.

### Which product has better Reports?

Adjust is favored for reporting capabilities, with reviewers citing customizable dashboards and unified cross-channel reporting, while AppMetrica receives mixed feedback on reporting.

- **Adjust:** Reviewers highlight customizable dashboards, unified reporting, and reliable data exports; reporting is frequently cited as a core strength in recent reviews.
- **AppMetrica:** Reporting issues are noted in 5 all-time mentions, with 4 all-time mentions for inadequate reporting and additional feedback on limited customization and occasional data discrepancies.

Alternatives

**Adjust Alternatives**

 ![Kochava](https://images.g2crowd.com/uploads/product/hd_favicon/ebd80691aac1ea1dc1ea81eeb9125389/kochava.svg "Kochava")

[
Kochava
](/products/kochava/reviews)

 ![AppsFlyer](https://images.g2crowd.com/uploads/product/hd_favicon/11157f7d75709fe06d54eb91a2f45d94/appsflyer.svg "AppsFlyer")

[
AppsFlyer
](/products/appsflyer/reviews)

 ![Singular](https://images.g2crowd.com/uploads/product/hd_favicon/6f754a1a8809c13f66c00c798d9f9d55/singular.svg "Singular")

[
Singular
](/products/singular/reviews)

 ![Branch](https://images.g2crowd.com/uploads/product/hd_favicon/ce1d091b5f9fd18af3ee8559bd3ffdea/branch.svg "Branch")

[
Branch
](/products/branch/reviews)

**AppMetrica Alternatives**

 ![AppsFlyer](https://images.g2crowd.com/uploads/product/hd_favicon/11157f7d75709fe06d54eb91a2f45d94/appsflyer.svg "AppsFlyer")

[
AppsFlyer
](/products/appsflyer/reviews)

 ![Mixpanel](https://images.g2crowd.com/uploads/product/hd_favicon/a8dfba5627ded732f3d6f4363d5bec06/mixpanel.svg "Mixpanel")

[
Mixpanel
](/products/mixpanel/reviews)

 ![Google Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/d0b0bdbf701506973791782a843a408b/google-analytics.svg "Google Analytics")

[
Google Analytics
](/products/google-analytics/reviews)

 ![Amplitude Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/35091843fa8b7ef42a40e8b72e65463a/amplitude-analytics.svg "Amplitude Analytics")

[
Amplitude
](/products/amplitude-analytics/reviews)