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Compare AppMetrica and AppsFlyer 
Featured Products
At a Glance
Market Segments
Small-Business (62.2% of reviews)
Mid-Market (43.5% of reviews)
Entry-Level Pricing
Free 100000000 custom events Per Month
No pricing available
AppMetrica
Star Rating
(46)4.5 out of 5
Market Segments
Small-Business (62.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 100000000 custom events Per Month
Browse all 3 pricing plansAppsFlyer
Star Rating
(688)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AppsFlyer excels in providing a comprehensive analytics platform, with users praising its user-friendly interface and the ability to deliver accurate and transparent attribution. This builds trust in campaign data, making it a preferred choice for those seeking detailed insights.
- Users say that AppMetrica stands out for its simplicity and ease of integration, with many finding it straightforward to set up events and monitor user behavior. This makes it particularly appealing for smaller businesses or those without dedicated analytics teams.
- According to verified reviews, AppsFlyer has a significantly larger user base, reflected in its higher total number of reviews. This suggests a more established presence in the market, which can be reassuring for potential users looking for a reliable solution.
- Reviewers mention that while AppsFlyer offers a robust ecosystem with seamless integrations across multiple ad platforms, AppMetrica provides a unique advantage by allowing users to track installs without needing a mobile measurement partner (MMP), which can simplify the tracking process.
- Users highlight that AppsFlyer’s strong privacy-first approach is a major plus, ensuring compliance with data protection standards. In contrast, AppMetrica's focus on tracking user engagement without being tied to specific installations is noted as a flexible feature that appeals to many users.
- G2 reviewers indicate that while AppsFlyer has a slightly lower ease of setup score, its overall quality and satisfaction metrics are higher, suggesting that users may be willing to invest a bit more time initially for a more powerful tool. AppMetrica, however, shines in ease of use, making it a great option for those prioritizing quick implementation.
Pricing
Entry-Level Pricing
AppMetrica
Free
Free
100000000 custom events Per Month
Your FREE all-in-one product & marketing app analytics up to 100,000,000 custom events per month (that's a lot!)
- Unlimited basic events for your app product & marketing data
- All standard reports and API access: funnels, cohorts, retention, engagement, user profiles, revenue, user acquisition, crash & error reports and much more
- Tracking of up to 100 million custom events per month
AppsFlyer
No pricing availableFree Trial
AppMetrica
Free Trial is available
AppsFlyer
Free Trial is available
Ratings
Meets Requirements
8.7
42
8.7
443
Ease of Use
8.7
44
8.4
587
Ease of Setup
9.3
37
8.0
348
Ease of Admin
8.5
21
8.4
190
Quality of Support
9.0
38
8.6
420
Has the product been a good partner in doing business?
9.2
21
8.7
188
Product Direction (% positive)
8.9
43
9.3
436
Features by Category
User Identification
8.2
29
Feature Not Available
8.8
29
8.2
266
9.0
29
8.2
255
Tracking & Reporting
8.9
29
8.7
290
8.8
29
8.4
280
7.9
28
8.9
295
9.4
29
8.4
297
8.9
28
8.3
269
8.9
29
8.2
268
Metrics
8.6
29
8.6
232
9.0
27
8.4
221
9.0
29
8.5
228
8.8
28
8.4
219
8.6
29
8.8
242
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Analytics
8.1
13
Not enough data
8.0
14
Not enough data
9.1
13
Not enough data
8.8
14
Not enough data
8.8
12
Not enough data
Feature Not Available
Not enough data
8.6
11
Not enough data
8.6
13
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
Not enough data
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Threat Detection
Not enough data
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Blocking
Not enough data
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.8
13
9.0
209
8.7
10
8.7
195
8.5
9
8.5
173
8.0
11
8.6
179
7.8
10
8.4
167
7.4
11
8.4
166
Platform Data
Feature Not Available
8.0
180
8.7
13
8.4
193
8.8
12
8.5
216
Feature Not Available
8.3
180
8.6
12
8.4
193
8.7
10
8.5
184
Agentic AI - Value Selling Tools
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
8.1
8
Computing
Feature Not Available
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
Experimental Design
9.8
7
Not enough data
9.8
7
Not enough data
9.6
8
Not enough data
Analytics
9.8
8
Not enough data
Feature Not Available
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Centralized computation
Not enough data
8.8
18
Localized computation
Not enough data
9.0
18
Analysis
8.8
11
9.0
211
8.5
11
8.8
215
|
Verified
Feature Not Available
8.1
164
8.5
10
8.4
178
Campaigns
9.1
11
Feature Not Available
9.4
11
7.7
117
8.9
9
7.0
101
Feature Not Available
7.1
97
Feature Not Available
7.7
108
9.1
11
8.6
141
Engagement
Feature Not Available
7.8
112
Platform
Feature Not Available
8.5
172
Feature Not Available
8.8
183
|
Verified
Feature Not Available
8.3
125
Agentic AI - Mobile Marketing
Not enough data
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.2
11
Not enough data
8.3
11
Audience Targeting
Not enough data
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Analytics
Not enough data
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Agentic AI - Business Continuity Management
Not enough data
7.8
6
Not enough data
7.8
6
Metrics
8.6
29
8.6
232
9.0
27
8.4
221
9.0
29
8.5
228
8.8
28
8.4
219
8.6
29
8.8
242
Variation Testing
Not enough data
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.4
136
Not enough data
Feature Not Available
Not enough data
7.9
115
Reporting
Not enough data
8.3
165
Not enough data
8.5
190
Personalization
Not enough data
8.3
141
Not enough data
8.5
143
Not enough data
8.7
140
Administration
Not enough data
8.4
163
Not enough data
7.9
133
Not enough data
8.7
176
Not enough data
8.9
172
Categories
Categories
Shared Categories
AppMetrica and AppsFlyer are categorized as Mobile App Analytics, Mobile Marketing, and Mobile Attribution
Unique Categories
AppsFlyer is categorized as Data Clean Room, Click Fraud, Creative Management Platforms, Mobile App Optimization, and Smart Link
Reviews
Reviewers' Company Size
AppMetrica
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Games
17.8%
Information Technology and Services
15.6%
Computer Software
11.1%
Marketing and Advertising
8.9%
Financial Services
6.7%
Other
40.0%
Financial Services
16.0%
Marketing and Advertising
15.7%
Retail
7.0%
Information Technology and Services
4.6%
Computer Games
4.2%
Other
52.3%
Discussions
What is AppMetrica used for?
1 Comment
Official Response from AppMetrica
AppMetrica produces comprehensive analytics reports to help you manage your app across your users’ entire customer journey. It includes: product analytics...Read more
AppMetrica has no more discussions with answers
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
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