Link copied to clipboard # Adobe Audience Manager vs MediaMath by Infillion Comparison - What are their main differences? Share [ Export ](/compare/adobe-audience-manager/mediamath-by-infillion/export.csv) AdobeMediaMath by Infillion[+ Add Product](#) Pricing **Adobe Audience Manager** No pricing available **MediaMath by Infillion** No pricing available **Pricing Insights** from reviews Time to Implement **Adobe Audience Manager** Not enough reviews yet **MediaMath by Infillion** 1 month Based on 11 responses Return on Investment **Adobe Audience Manager** Not enough reviews yet **MediaMath by Infillion** 12 months Based on 5 responses Perceived Cost **Adobe Audience Manager** $$$$$ **MediaMath by Infillion** $$$$$ Average Discount **Adobe Audience Manager** Not enough reviews yet **MediaMath by Infillion** 10% **Pros & Cons** from reviews **Adobe Audience Manager** Not enough data **MediaMath by Infillion** [ Ad Management (1) ](https://www.g2.com/products/mediamath-by-infillion/reviews?filters%5Bsentiment_snippet%5D=1798563&qs=pros-and-cons#reviews)[ Advertising Management (1) ](https://www.g2.com/products/mediamath-by-infillion/reviews?filters%5Bsentiment_snippet%5D=2415498&qs=pros-and-cons#reviews)[ Complexity (1) ](https://www.g2.com/products/mediamath-by-infillion/reviews?filters%5Bsentiment_snippet%5D=2415504&qs=pros-and-cons#reviews)[ Complex Setup (1) ](https://www.g2.com/products/mediamath-by-infillion/reviews?filters%5Bsentiment_snippet%5D=2415532&qs=pros-and-cons#reviews) Screenshots **Adobe Audience Manager** ![Adobe Audience Manager screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/20492/uploads_2Fe2cbc7c0-c18f-4d4b-bdfb-02ed5b32db5e_2FAAM_Screenshot_3.png) **MediaMath by Infillion** ![MediaMath by Infillion screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1366256/platform.png) **Ratings** from reviews Meets Requirements **Adobe Audience Manager** 8.2 8.218 **MediaMath by Infillion** 7.7 7.7110 Ease of Use **Adobe Audience Manager** 7.5 7.521 **MediaMath by Infillion** 7.5 7.5108 Ease of Setup **Adobe Audience Manager** 7.4 7.49 **MediaMath by Infillion** 7.5 7.555 Ease of Admin **Adobe Audience Manager** 6.9 6.96 **MediaMath by Infillion** 7.7 7.749 Quality of Support **Adobe Audience Manager** 7.5 7.516 **MediaMath by Infillion** 8.0 8.0110 Has the product been a good partner in doing business? **Adobe Audience Manager** 8.1 8.16 **MediaMath by Infillion** 8.2 8.256 Product Direction (% positive) **Adobe Audience Manager** 6.8 6.818 **MediaMath by Infillion** 8.1 8.1108 **Features** ratings from reviews Data Management Platform (DMP) 8.1 18 7.6 21 Demand Side Platform (DSP) Not enough data 7.5 107 Display Advertising Not enough data 7.6 108 Mobile Advertising Not enough data 7.5 108 Social Media Advertising Not enough data 7.5 107 Video Advertising Not enough data 7.5 107 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 20.0% Mid-Market(51-1000 emp.) 8.0% Enterprise(\> 1000 emp.) 72.0% Small-Business(50 or fewer emp.) 20.0% Mid-Market(51-1000 emp.) 8.0% Enterprise(\> 1000 emp.) 72.0% Small-Business(50 or fewer emp.) 26.7% Mid-Market(51-1000 emp.) 50.0% Enterprise(\> 1000 emp.) 23.3% Small-Business(50 or fewer emp.) 26.7% Mid-Market(51-1000 emp.) 50.0% Enterprise(\> 1000 emp.) 23.3% **Reviewers' Industry** [![Adobe Audience Manager](https://images.g2crowd.com/uploads/product/hd_favicon/c72755fcd8e693fbaaa4c38e0d4fc360/adobe-audience-manager.svg "Adobe Audience Manager")](https://www.g2.com/products/adobe-audience-manager/reviews) Adobe Audience Manager Marketing and Advertising 16.0% Broadcast Media 8.0% Financial Services 8.0% Internet 8.0% Computer & Network Security 4.0% Other 56.0% [![MediaMath by Infillion](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5cac44261320d7bb675da29ff25cf5c0/mediamath-by-infillion.png "MediaMath by Infillion")](https://www.g2.com/products/mediamath-by-infillion/reviews) MediaMath by Infillion Marketing and Advertising 64.1% Internet 16.2% Gambling & Casinos 1.7% Information Technology and Services 1.7% Insurance 1.7% Other 14.5% Alternatives **Adobe Audience Manager Alternatives** ![Lotame Spherical Platform](https://images.g2crowd.com/uploads/product/hd_favicon/da0e976995671904139942de06a79bb3/lotame-spherical-platform.svg "Lotame Spherical Platform") [ Lotame Spherical Platform ](/products/lotame-spherical-platform/reviews) ![Oracle BlueKai Data Management Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3c2702bc2e36596df5622cb13fbb3cce/oracle-bluekai-data-management-platform.png "Oracle BlueKai Data Management Platform") [ Oracle BlueKai Data... ](/products/oracle-bluekai-data-management-platform/reviews) ![Google Audience Center](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_7b4119209e6144203235149bd7024c8b/google-audience-center.jpg "Google Audience Center") [ Google Audience Center ](/products/google-audience-center/reviews) ![Permutive](https://images.g2crowd.com/uploads/product/hd_favicon/1de8a82f811eeea5c9220ebcb9a6e535/permutive.svg "Permutive") [ Permutive ](/products/permutive/reviews) **MediaMath by Infillion Alternatives** ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business") [ Facebook ](/products/facebook-for-business/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth") [ Criteo Commerce Growth ](/products/criteo-commerce-growth/reviews) ![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform") [ Google Marketing Platform ](/products/google-marketing-platform/reviews) ## Adobe vs MediaMath by Infillion FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between MediaMath by Infillion vs Adobe? MediaMath by Infillion stands out for its transparency and control over spending, while Adobe is favored for its robust data management and audience segmentation capabilities. | [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) | [Adobe](https://www.g2.com/products/adobe-audience-manager/reviews) | | --- | --- | | 3.9/5 (126 reviews) | 4.0/5 (28 reviews) | | Mid-Market | Enterprise | | 7.5 | 7.4 | | 8.0 | 7.5 | | Transparency and control over spending | Robust data management and audience segmentation | ### How do the pricing models of MediaMath by Infillion and Adobe compare? MediaMath by Infillion is perceived as a stronger value on pricing satisfaction compared to Adobe, based on reviewer sentiment. - **MediaMath by Infillion:** In recent reviews, many highlight competitive cost per click and CPMs, as well as lower fees compared to other DSPs. - **Adobe:** Reviewers note that Adobe Audience Manager is considered expensive, but delivers a strong return on investment for those leveraging its advanced segmentation and integration features. ### What are the best alternatives to MediaMath by Infillion and Adobe? The top three alternatives to MediaMath by Infillion and Adobe are Facebook, AdRoll, and Lotame Spherical Platform. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) | 3.9/5 (126 reviews) | Mid-Market | Competitive cost per click and CPMs | Transparency and control over spending | | [Adobe](https://www.g2.com/products/adobe-audience-manager/reviews) | 4.0/5 (28 reviews) | Enterprise | Expensive but strong ROI for advanced segmentation | Robust data management and audience segmentation | | [Facebook](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5 (1457 reviews) | Small-Business | — | Extensive reach and audience targeting | | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787 reviews) | Small-Business | — | Retargeting and cross-channel campaign management | | [Lotame Spherical Platform](https://www.g2.com/products/lotame-spherical-platform/reviews) | 4.3/5 (117 reviews) | Mid-Market | — | Data unification and audience insights | ### Which Cross-Channel Advertising features should I prioritize when comparing MediaMath by Infillion and Adobe? Buyers should prioritize targeting capabilities, data integration, reporting and analytics, ease of use, and support quality when comparing MediaMath by Infillion and Adobe. - **Targeting:** MediaMath by Infillion has all-time mentions for targeting limitations, while Adobe is frequently praised for robust audience segmentation. - **Data Integration:** MediaMath by Infillion uniquely offers 2nd-party data integration; Adobe is noted for strong integration with other Adobe Experience Cloud tools. - **Reporting and Analytics:** MediaMath by Infillion receives recurring feedback on dashboard and reporting complexity; Adobe reviewers mention limited reporting on core functionalities. - **Ease of Use:** Both products score 7.5 on Ease of Use, but MediaMath by Infillion has more reviewer-cited complaints about UI complexity and navigation. - **Support Quality:** MediaMath by Infillion scores 8.0 for Quality of Support, while Adobe scores 7.5. ### What are the pros and cons of MediaMath by Infillion vs Adobe? MediaMath by Infillion's headline strength is transparency and control over spending, while Adobe's is robust data management and audience segmentation. - **MediaMath by Infillion strengths:** Transparency and control over spending, competitive cost per click and CPMs, extensive catalog of 3rd-party data, strong HIPAA-compliant targeting, and helpful customer support (all-time mentions: 1 for each theme). - **MediaMath by Infillion trade-offs:** Complexity in setup and navigation, outdated and non-intuitive UI, reporting dashboard issues, and limited targeting capabilities (all-time mentions: 1 for each theme). - **Adobe strengths:** Robust data management, advanced audience segmentation, strong integration with Adobe Experience Cloud, and effective use of first-party data. - **Adobe trade-offs:** Expensive pricing, technical setup complexity, outdated UI, and limited reporting on core functionalities. ### Is MediaMath by Infillion or Adobe better for small businesses? Facebook and AdRoll are better suited for small businesses, while MediaMath by Infillion and Adobe primarily serve mid-market and enterprise segments. - **MediaMath by Infillion:** Largest reviewer segment is Mid-Market; reviewers highlight transparency and control, but also note complexity in setup and navigation. - **Adobe:** Largest reviewer segment is Enterprise; reviewers cite advanced segmentation and integration, but mention a high learning curve and higher cost. ### Which Cross-Channel Advertising platform has better integrations? MediaMath by Infillion and Adobe are at parity for integrations, with both products receiving positive reviewer sentiment for integration capabilities. - **MediaMath by Infillion:** Reviewers mention integration with platforms such as Twitch and Spotify in recent reviews. - **Adobe:** Reviewers highlight integrations with Adobe Analytics, Adobe Target, and Adobe Campaign, as well as Facebook as a "People Based Destination." ### How do MediaMath by Infillion and Adobe compare on customer support? MediaMath by Infillion scores higher on Quality of Support (8.0 vs 7.5), but the difference is below the materiality threshold, indicating near-parity. - **MediaMath by Infillion:** Reviewers frequently praise helpful and responsive customer support, with all-time mentions for customer support and support staff. - **Adobe:** Reviewers describe strong support experiences, especially for integration and onboarding, but also note occasional challenges with troubleshooting and response times. ### Which is easier to implement, MediaMath by Infillion or Adobe? MediaMath by Infillion and Adobe are at parity on Ease of Setup, with scores of 7.5 and 7.4 respectively. - **MediaMath by Infillion:** Reviewers describe the initial setup as complex and time-consuming, with a learning curve for new users. - **Adobe:** Reviewers note that setup can be technical and confusing for beginners, but also mention that implementation is straightforward for simple use cases. ### Which product has better Targeting? Adobe is favored for Targeting, with reviewers consistently highlighting its advanced audience segmentation and targeting capabilities. - **MediaMath by Infillion:** Reviewers mention targeting limitations and cite targeting as an area for improvement in recent reviews. - **Adobe:** Reviewers frequently praise robust audience segmentation, advanced targeting features, and the ability to leverage multiple data sources for precise targeting. ## Adobe Audience Manager vs MediaMath by Infillion When assessing the two solutions, reviewers found them equally easy to use. However, MediaMath by Infillion is easier to set up and administer. Reviewers also preferred doing business with MediaMath by Infillion overall. - Reviewers felt that Adobe Audience Manager meets the needs of their business better than MediaMath by Infillion. - When comparing quality of ongoing product support, reviewers felt that MediaMath by Infillion is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of MediaMath by Infillion over Adobe Audience Manager.